The Blockchain industry has come a long way in redefining how people make money, spend money and store money; starting with Bitcoin, the pioneer cryptocurrency along with big chains such as Ethereum, XRP, TRON and Binance smart chain, the industry has witnessed more than double growth in the past two years.
Understanding how projects built on the blockchain are solving most of the human problems is key in mass adoption and the major drivers of the industry going mainstream depends largely on how developers communicate their goals and objectives to the general public.
The traditional method of reaching the target audience in the brick and stone market can hardly suffice in getting the message across for blockchain projects because for someone who has not heard or used cryptocurrncy is has probably embraced the misconceptions associated with the industry; because of this, a strategic approach is needed to break these wall of misinformation in order to bring in more adoption.
At Viral Click Network, the team have studied and researched how to market blockchain projects targeting those already in the industry as well as bringing in new users; depending on the campaign goals and objectives, we are revolutionizing how to use digital marketing for a Blockchain project.
What is Viral Click Network?
The Viral Click Network is a smart AI-powered marketing tool which combines the reach of publishers with the influence of social media users to market Blockchain projects.
The VCN platform is the first digital marketing platform for Blockchain projects which leverages on the use of AI to authenticate ad impressions and social media shares by participants.
The platform combines the power of human input and artificial intelligence to create an ecosystem of the social media marketing that produces specific trends for projects within a specific period of time as requested by advertisers.
We’re taking over the burden of getting Blockchain projects to the right audience that will use and support projects while developers focus on creating and developing the next generation of blockchain products.
The rationale for creating the Viral Click Network protocol is to create an open-source, transparent and fraud-proof replacement to the existing stack. In a way, Viral Click Network’s mission is to create a new standard in digital advertising for Blockchain projects.
Key Platform Features
The Virial click network is a beautifully designed interface for our publishers, advertisers and partners to seamlessly interact with advertising campaigns.
Secure publisher dashboard – Enables publishers to easily display ads on their websites as well as have access to press releases for publications.
Advertiser Dashboard – Ad creation studio Enables advertisers to create campaigns, set budget, and duration; also features an interface to drop press releases so our publishers can publish.
Social media posting dashboard – Allows our social media posters access to available campaigns, enables them to earn VCN tokens.
Ecosystem key features
The Viral Click network is here to revolutionise Blockchain marketing campaigns, below are key features to expect in our unique offering:
Simplified marketing tool for Blockchain projects – we know how difficult and time consuming it takes to market blockchain products and we have made it a few clicks away from success.
Gateway for publication of press releases – Blockchain developers don’t need to contact every publisher for press releases, we make all the contact according to your budget.
Transparent campaign reporting – user-friendly campaign reporting to track campaign impressions, click-through rate, opt-ins, etc
Residual income for publishers and social media users – publishers and social media posters make a steady income for participating in advertising campaigns.
WHY CHOOSE US FOR ADVERTISING CAMPAIGNS?
There are so many reason Blockchain developers will want to use our advertising campaign services for their projects which we have summarized below:
- The VCN platform is your one-stop-shop for getting your blockchain projects to the right audience.
- Our media partners allow discounts on campaigns from our system which will prove cost-effective for advertisers
- Transparency in reporting campaign statistics build trust with publishers and advertisers.
- It is now much easier to publish your press releases on our partner websites with just a few clicks on our system.
Follow us on social media for the latest update on our project:
Telegram channel: @viralclicknetwork
SEC Introduces Regulatory Incubation Program for Fintechs
By Modupe Gbadeyanka
A regulatory incubation (RI) program for financial technology (fintech) companies operating or seeking to operate in Nigeria has been introduced by the Securities and Exchange Commission (SEC).
A circular issued by SEC disclosed that this framework would be officially launched in the third quarter of 2021 and will operate by admitting identified Fintech business models and processes in cohorts for a one-year period.
Participation in the RI program will encompass an Initial Assessment Phase and the Regulatory Incubation Phase.
The categories to be admitted into each cohort will be determined based on submissions received through the Fintech Assessment Form and communicated ahead of each take-off date.
SEC explained that the scheme was designed to address the needs of new business models and processes that require regulatory authorisation to continue carrying out full or ancillary technology-driven capital market activities.
The RI Program has thus been conceived as an interim measure to aid the evolution of effective regulation which accommodates the innovation by fintechs without compromising market integrity and within limits that ensure investor protection.
It was disclosed that review of completed Fintech Assessment Forms will continue on an ongoing basis and those who consider that there is no specific regulation governing their business models or who require clarity on the appropriate regulatory regime for seeking the authorisation of the commission, are encouraged to complete the Fintech Assessment Form.
NGX Suspends Trading on GTBank Shares Ahead of Delisting
By Dipo Olowookere
In preparation for the eventual delisting of shares of Guaranty Trust Bank (GTBank) Plc from its trading platform, the Nigerian Exchange (NGX) Limited on Friday, June 18, 2021, placed the banking stock on a full suspension.
GTBank, a tier-one lender trading its equities on the exchange, intends to transform into a financial holding company (Holdco) so as to offer a wide range of services it is restricted to do.
Some years ago, the Central Bank of Nigeria (CBN) directed banks in the country to offload their subsidiaries not performing core lending services.
This was after many deposit money banks (DMBs) were delving into different business ventures, including insurance, stockbroking, asset management, amongst others.
For the CBN, which regulates the banking industry in Nigeria, most of these banks were losing focus and were not supporting businesses that need funds to grow and then stimulate the economy in the process.
To address this issue, the apex bank asked banks to sell off their non-banking assets and this forced many of them to offload their companies not offering core banking services.
However, there was an opening for banks to still delve into other sectors within the financial and capital markets and this was by operating as a Holdco.
A few of them towed this path, including FBN Holdings, Stanbic IBTC Holdings and FCMB Group.
Not wanting to be left out, GTBank is joining the party and to achieve this, it is delisting its banking arm, which is the popular GTBank from the stock exchange.
GTBank will now operate as a private company, while the new Holdco, Guaranty Trust Holding Company Plc, will now be a public company. The shares of this new firm will be listed on the NGX after the delisting of GTBank.
Last Friday, the stock exchange informed the investing community of the latest development, announcing the suspension of trading on GTBank shares.
In the circular sighted by Business Post, the NGX explained that the rationale behind placing GTBank stocks on full suspension is to “prevent trading in the shares of the bank” in preparation of its “eventual delisting”
Before trading on its stocks was suspended on Friday, GTBank closed at N28.55 on Thursday after appreciating by 50 kobo or 1.78 per cent.
DLM Capital Remains Best Structured Finance & Securitization Team in West Africa
A prominent developmental investment bank, DLM Capital Group, has emerged winner at the Capital Finance International (CFI) 2021 awards as the best-structured finance and securitization team in West Africa.
This award has been won consecutively in three years and affirms the group’s strong performance as a leading investment institution and asset manager.
CFI awards seek to identify the contributions of individuals and organizations that contribute significantly to the advancement of economies and truly add value for all stakeholders.
DLM Capital Group creates bespoke business solutions for alternative financing and harnessing funds for growth.
The group focuses on four key sectors — consumer credit, agriculture, microfinance, and education with a mandate to reduce poverty and improve living conditions for Africans while mobilizing resources for the continent’s economic and social development.
“In the past three years, our portfolio management team’s performance has remained consistent, and our clients have benefited immensely from exposure to our solutions, including the NMRC securitization deal and the DLM Primero BRT Securitization,” said Head of Corporate Communications and Marketing, DLM Capital Group, Ms Chinwendu Ohakpougwu.
“We are positioned to provide services to an expansive client base of retail, high net-worth and institutional customers.
“DLM Capital Group remains committed to constantly providing financial solutions that will enable our clients to make a difference, and we are honoured to be recognized once again as a reflection of the quality of support offered to our clients,” she added.
DLM has won recognition in West African capital markets, acting as a sole arranger to over 80 per cent of structured finance transactions in Nigeria — and all the securitization transactions. It provides deal structuring, advisory execution and capital raising services across the Nigerian capital market.
The institution recently launched an asset financing scheme and is preparing a venture into digital banking under its subsidiary, Sofri.
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