Connect with us

Feature/OPED

10 Years in Media Monitoring and Intelligence Profession: Lessons Learned

Published

on

Philip Odiakose media monitoring and intelligence profession

By Philip Odiakose

As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time, I have learned many lessons that have helped me to become a better professional and person. In this article, I will share some of the most important lessons I have learned over the past 10 years.

Lesson 1: Attention to Detail is Key

One of the most important lessons I have learned is the importance of attention to detail. In media monitoring and intelligence, even the smallest details can make a big difference in the accuracy and quality of the work. I have learned to pay close attention to every detail, from the spelling of a name to the source of a news article, to ensure that my work is as accurate and reliable as possible.

Lesson 2: Stay Up-to-Date with Industry Changes

The media industry is constantly evolving, and it is important to stay up-to-date with the latest changes and trends. I have made it a priority to stay informed about new technologies, media platforms, and industry regulations. This has helped me to stay ahead of the curve and provide the most relevant and effective services to my clients.

Lesson 3: Communication is Key

Effective communication is essential in any profession, but it is especially important in media monitoring and intelligence. I have learned that clear and concise communication is essential when working with clients, colleagues, and other stakeholders. This includes not only verbal and written communication but also the ability to listen actively and ask questions when needed.

Lesson 4: Adaptability is Essential

The media landscape is constantly changing, and it is important to be able to adapt to new challenges and situations. Over the past 10 years, I have learned to be flexible and open-minded, to be able to adapt to new technologies, new clients, and new situations. This has helped me to stay relevant and effective in a constantly changing industry.

Lesson 5: Collaboration is Key

Media monitoring and intelligence is a collaborative profession, and working effectively with colleagues and other stakeholders is essential. I have learned the importance of building strong relationships and collaborating effectively with others to achieve common goals. This includes working with clients, vendors, and other industry professionals to provide the best possible service.

Lesson 6: Technology is Essential

In today’s media landscape, technology is essential to success in media monitoring and intelligence. I have learned to embrace new technologies and platforms and to stay up-to-date with the latest tools and software. This has allowed me to provide more accurate, efficient, and effective services to my clients.

Lesson 7: Embrace Continuous Learning

The media industry is constantly evolving, and it is important to embrace continuous learning to stay ahead of the curve. Over the past decade, I have made it a priority to stay informed about the latest trends, technologies, and best practices in media monitoring and intelligence. This has helped me to provide the most effective services to my clients.

Lesson 8: Integrity is Essential

Integrity is essential in any profession, but it is especially important in media monitoring and intelligence. I have learned to maintain the highest standards of ethical conduct and to always act with integrity and professionalism. This has helped me to build strong relationships with clients and colleagues and to maintain a reputation as a trusted and reliable professional.

Lesson 9: Be Patient

Patience is an important quality in media monitoring and intelligence, as results may not always come quickly or easily. I have learned to be patient and persistent and to keep working towards my goals even when progress is slow. This has helped me to achieve success in the industry and to provide the best possible services to my clients.

Lesson 10: Never Stop Improving

Finally, I have learned that there is always room for improvement in media monitoring and intelligence.

There is value in collaboration. Working with a diverse team of professionals and leveraging the expertise of those with different backgrounds, experiences, and perspectives have enabled me to provide advisory to clients, which helps them develop more effective strategies and to create more powerful and compelling content.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria

Feature/OPED

South West Appointment and Projects Favouritism: Fact or Fiction?

Published

on

Bola Tinubu 2027 presidential election

By Abba Dukawa

“It is utterly insensitive for Northern Nigeria’s elite to accuse President Tinubu’s administration of favoring the South-West geopolitical zone. Alleging favoritism towards the South-West, demonstrate a striking lack of sensitivity.

Where were these critics when former President Buhari’s administration faced controversy over alleged favoritism towards the North in appointments?  Why they not accused PMB of violating the Federal Character Principle, which ensures balanced representation across regions.

Let’s set the record straight: According to BusinessDay, 81 out of 100 appointees since 2015 were Northerners, including key positions like Chief of Army Staff (Borno, North-East), Chief of Air Staff (North-East), National Security Adviser (North-East), Accountant General (Kano, North-West), and Chairman of the Federal Character Commission (North-East).

SGF (North East) Aviation (North West) AGF (North West)  GMD NNPC(North East ) Minister of finance( North West). According to another reports, appointments by geopolitical zone are as follows: North West (51), North Central (47), North East (45), South East (41), South West (45), and South South (45). These figures are currently inconsequential.

Regarding the Northern elite’s claims about imbalance in President Tinubu’s appointments, the issue appears overstated. Instead, the more pressing question is whether they’re diverting attention from the North’s own developmental shortcomings. The region’s progress warrants scrutiny.”

The previous administration, despite having two consecutive terms, left key infrastructure projects unfinished in the north. Notable examples include the Kano-Kaduna-Abuja highway, a crucial North-South link,.

Kano-Maiduguri road project, vital for North West-North East connectivity. Moreover, Aminu Kano International Airport, a major Northern hub, significantly declined under the Northern Minister of Aviation’s supervision, rendering it nearly defunct.

The claim that President Tinubu’s administration favors the South-West in appointments appears baseless, particularly given the North’s experience under previous administrations.

Notably, Tinubu’s administration has appointed 71 individuals from the North and 63 from the South. A breakdown of Southern appointees reveals: South-West (26), South-South (21), and South-East (16). I’m still unclear about the issue – it seems like fiction.

For those overnight champions of Northern interests, have forgotten the unfinished infrastructure projects started by the previous regime, such as the Abuja-Kaduna-kano (AKK) gas project, Mambilla Power Project.

What about the  Baro Port project was commissioned by President Muhammadu Buhari on January 19, 2019: Despite its commissioning, the project has remained idle due to a lack of supporting infrastructure, such as access roads and rail connectivity.

The Kano, Daura, and Maradi rail projects, though unfinished under previous administrations, are being continued by the current government. Numerous others projects across the North, left incomplete despite 8 years in power?

President Bola Tinubu’s administration has approved several major projects in Northern Nigeria. Some notable ones include Kolmani Integrated Development Project, continuation of Abuja-Kaduna-Kano Gas Pipeline, Sokoto-Badagry Highway, Kaduna-Kano Rail Line, Kano-Maiduguri Dual Carriageway.

Agriculture Value Chain Initiative to boost agricultural productivity and economic growth. ACReSAL Program a World Bank-funded project aimed at restoring one million hectares of degraded land in the North.Healthcare Projects

Federal Medical Centers*: upgrades and expansions are underway at major facilities, including Ahmadu Bello University Teaching Hospital, Zaria, and Federal Medical Centre, Nguru.

A multimillion dollars oil exploration project located between Bauchi and Gombe states, expected to boost oil production and contribute to national economic growth. The project involves drilling activities, construction of a gas pipeline from Ajaokuta to Kano, and establishment of a Bauchi Oil and Gas Academy.

All these projects demonstrate President Tinubu’s commitment to improving infrastructure, energy, healthcare, and economic development in Northern Nigeria.

Despite numerous appointments and projects in Northern Nigeria, some self-proclaimed regional advocates remain driven by self-interest, claiming underrepresentation. Meanwhile, the appointments have sparked debate, with proponents citing merit and critics alleging their fuel ethnic and regional tensions.”

Dukawa write it from Abuja can be reached at abbahydukawa@gmail.com

Continue Reading

Feature/OPED

Local Supply Chain Support – From Seed to Sip

Published

on

Abiola Laseinde BSG

By Abiola Laseinde

From the soil of Northern Nigeria from where grains are sourced, to the bubbling breweries in the South that bottle joy, and finally to your glass, beer is more than just a beverage. It is a cultural artefact, a celebration of local entrepreneurship, and it is a sustainable force of development. As the world observes International Beer Day, what better time to spotlight the engine room of this golden industry: Nigeria’s local beer supply chain

The Nigerian beer industry is one of the most dynamic in Africa, and caters to over 200 million consumers. Yet, beyond the stream of iconic labels and festival commercials, lives a vibrant ecosystem that adds value. Farmers, transportation engineers, marketers, bar owners, recyclers, and innovators, are reliant on beer production and delivery for gainful employment.

Sourcing fresh grains from Nigerian farmers makes beer companies contributors to rural economic development, supporters of agronomic innovation and diversification, and a means of reducing import dependency. Local sourcing alleviates food security and supports the building blocks of industrial self-reliance. Opening a bottle of beer in essence, is a silent salute to the thousands of farmers working across the rich, fertile lands of Nigeria

Beer binds cultures together, whether being toasted at a naming ceremony in Abeokuta or downed at the end of a long day in Jos, beer has become a nexus of community across tribes, religions, and class. Beer unifies people, encourages conversations, and often plays a backseat role in defining moments in one’s life.

Beyond that, beer tells an indigenous Nigerian story. From the packaging that pays tribute to our heritage, to advertisements that mirror our humor, odds, and wins, beer serves as a lens into our identity. In many ways, when people engage with beer, they are not merely consuming it; they are experiencing it.

This layered value chain is also a training ground. Often, breweries will up skill employees with technical skills training, workplace safety protocols, and environmental sustainability, which means they are producing a skilled national workforce. It is an ecosystem where blue-collar and white-collar roles intersect, providing a balanced socio-economic impact.

Beer production today is being managed with the environment in mind. Increasingly Nigerian beer companies are looking to use renewable energy; treat wastewater; and implement circular packaging. Grains can be repurposed to animal feed, glass bottles recycled, and even introducing new technologies such as lighter-weight cans to mitigate carbon emissions. These actions are more than just corporate responsibility; they are commitments to Nigeria’s future.

As we raise our glasses high this International Beer Day, we must recognize the leg of the journey from seed to sip. Beer is more than a drink; it is an industry that provides families with food and shelter, builds communities, shapes culture, and now, takes into account its footprint on the planet. The local supply chain is not only strong but also strategic!

In celebrating and supporting this industry, we do not just celebrate a product, we celebrate potential, resilience, and the Nigerian spirit of enterprise.

Mrs Abiola Laseinde is the Executive Director of the Beer Sectoral Group (BSG)

Continue Reading

Feature/OPED

7 Delicious Ways to Enjoy More Fresh Vegetables Daily

Published

on

Fresh Vegetables Daily

By Diana Tenebe

Vegetables are such a rich source of vitamins, minerals and fiber. They play a vital role in maintaining good health as they are low in calories and fat; contributing to various aspects of well-being, including improved digestion, reduced risk in chronic diseases, and better weight management.

Eating enough fresh vegetables is crucial for a healthy lifestyle, and it can actually be tastier than you think, especially with Nigeria’s abundant fresh produce. Here are 7 delicious ways you can incorporate more vibrant, wholesome goodness into your daily menus.

1. Elevate Your Soups and Stews: This is the usual way you know to add vegetables to your meals. But beyond the usual, you can add extra leafy greens like ugu (fluted pumpkin), shoko, efo, or even a handful of chopped spinach or kale to your egusi, ogbono, or even light soup. Don’t forget bell peppers, carrots, and spring onions for extra flavor and nutrients. Nigerian soups are already vegetable-heavy; simply upping the quantity and variety makes a significant difference without altering the core dish.

2. Boost Your Rice and Pasta Dishes: You can turn your Jollof rice, fried rice, or even a simple white rice accompaniment into a veggie powerhouse. Sauté a medley of diced carrots, green beans, sweet corn, peas, and bell peppers, then stir them in. For pasta, add zucchini, eggplant, or mushrooms to your sauce. These additions provide texture, color, and a nutrient punch, making familiar dishes more exciting and wholesome.

3. Reinvent Your Breakfast Eggs: Whether you’re making scrambled eggs, an omelette, or egg sauce, load it with finely chopped tomatoes, onions, bell peppers, spinach, or even shredded cabbage. This is a quick and easy way to start your day with a serving of vegetables, adding freshness and flavor to a breakfast staple.

4. Make More Salad a Main Event (or a Strong Side): Go beyond the basic coleslaw. Combine lettuce, cucumber, tomatoes, carrots, and bell peppers. Add some boiled eggs, grilled chicken or fish, or even boli (roasted plantain) for a more filling meal. Drizzle with a light vinaigrette or a homemade dressing. Salads offer raw, unadulterated nutrients and can be incredibly refreshing, especially in Nigeria’s climate.

5. Snack Smart with Veggie Sticks and Dips: Cut carrots, cucumbers, bell peppers (various colours), and even garden eggs into easy-to-munch sticks. Pair them with a healthy dip like groundnut paste thinned with a little water and spices, or a simple homemade avocado dip. It’s a convenient and crunchy alternative to processed snacks, providing fiber and vitamins. Perfect for mid-day cravings.

6. Incorporate Them into Your Swallows (Eba, Fufu, Amala): While your soup already has vegetables, consider side dishes. A small bowl of lightly steamed or sautéed greens like tete or ugwu can accompany your main soup and swallow. Or, finely grate vegetables like carrots into your amala flour before preparation for a subtle addition. This method subtly increases your vegetable intake with dishes that are central to Nigerian cuisine.

7. Grill or Roast Them for a Flavorful Side: Slice eggplant, bell peppers, onions, zucchini, and even large mushrooms. Toss them with a little olive oil, salt, pepper, and your favourite Nigerian spices (like a touch of yaji for a kick), then grill or roast until tender and slightly caramelized. Grilling or roasting brings out the natural sweetness of vegetables, creating a delicious and satisfying side dish for grilled fish, chicken, or even rice.

By trying these simple yet effective methods, you can easily and deliciously boost your daily vegetable intake, leading to a healthier and more vibrant lifestyle!

Diana Tenebe is the Chief Operating Officer of Foodstuff Store 

Continue Reading

Trending