Most companies and professionals focus on establishing consistent and robust branding online. However, many of them have rebranded at some point too. It is a part of growing a brand and finding the best identity and strategy for you or your business.
There are many reasons you might want to rebrand, but it’s a significant undertaking no matter what the reason. It is almost an overhaul of online identity or brand that goes beyond just changing names, logos, colours, or website themes. Rebranding is more of a creation of a whole new persona. It is essential to understand the basics and know what you want to achieve to rebrand successfully.
Figure Out Why You Want to Rebrand
You likely established a personal brand online for a specific reason and goal. This principle also applies when you want to rebrand. So, before deciding to do so, evaluate your brand and see why you need rebranding.
Commonly, businesses and individuals, especially celebrities and personalities, rebrand after bad press or publicity. When their reputation is negatively affected and suffers irreversible damage, it can be the only best option. Rebranding offers a clean slate to start again.
However, bad publicity is not always the case. Sometimes, rebranding can be done as part of a marketing strategy alone. It has been advisable for companies, organizations, and individuals to rebrand if their current branding no longer reflects their values, goals, and visions.
Additionally, you can consider rebranding if you target a new demographic of clients or customers or launching a new product or service that you want to feature or highlight. To effectively guide you throughout the personal rebranding process, determine your main reason and try to develop a mission statement. Make sure the entire company is aware of the rebrand or new focus and your reasoning.
Social Media Can Be Your Friend
Social media is such a powerful platform for introducing and growing personal branding. If you are rebranding, do not forget to leverage your social media accounts and their reach. Your profiles are the primary representation of you online, so pay attention to them.
Create new accounts and try to make them as coherent as possible to make a stronger foundation for your branding. For example, use usernames and photos that are recent, timely, and accurate to your current brand. Update all company information, so it is cohesive across all platforms.
Always delete or deactivate old accounts. Afterwards, take the time to set it up and make sure to build strong branding on your social media accounts based on your primary mission. Keep it up-to-date, post relevant content in a consistent schedule, accentuate your expertise and set a tone for your accounts. Finally, give it a little personality and engage with the people and organizations you admire or want to align yourself with.
Let Everyone Know What’s Going On
Rebranding doesn’t mean you have to lose your professional contacts or personal ones, for that matter. Try not to burn bridges in the process. Instead, encourage people to anticipate something new from you and help you spread the news.
As you reach the point where you are ready to launch a new brand for yourself, use your social media. Tease a little and let your rebranding make an impact. Then, publicize it and let everyone know about the work you have put into the new image.
You can schedule and post an announcement as you close down your old social media accounts and take that opportunity to introduce the new one. This way, you don’t just vanish then suddenly appear. Instead, gradually withdraw your previous brand’s online presence and give ample time to transition towards the new brand.
Call in the Experts When You Need To
Rebranding requires tedious amounts of effort and time. From the evaluation to preparation, the process can be exhausting to establish new goals, remove traces of your previous branding, and launch your unique identity. It can take up more time than expected.
When you don’t have a whole team of your own, it might take forever. You can consider getting help from professional reputation management service providers. Most of them offer comprehensive services that can help you navigate rebranding more efficiently. Guaranteed Removals online content removal services can help you re-establish your presence on the internet in a positive way.
Remember Everyone Changes
Many prominent people and personalities have rebranded for all kinds of reasons. The process can be overwhelming like you are pulling apart what you built for so long. It may feel stressful and even disastrous, but it’s not. You can come out of it even more successful.
The key is establishing a goal and crafting a more robust and better plan than you first attempted. Then, you commit to that goal and work for it. Let it be like a metamorphosis of your brand.
Rebranding is a Simple Process
Re-establishing your branding can take a lot of energy. However, as long as you have your goal, your concrete plan, and your commitment to it, you will go a long way. It’s a process and a part of your evolution. So, take the plunge and forge a new direction for your company.
How Retirement Can be Enjoyed, Not Endured: The Imperatives!
By Timi Olubiyi, PhD
The current landscape of retirement in Nigeria will change in the next couple of years as the ageing workforce is becoming increasingly visible in businesses, government, politics and in sports. Besides, with or without employment retirement phase will surely come for every individual.
However, persistent high rates of unemployment have been a serious concern in the country over the years, without any visible unemployment benefit, insurance or social policy. The reality is that many in this unemployment category will equally be reaching retirement age and will be transiting in a few years.
So, the impact of unemployment should be seen as long term and life-long, because it affects living standards even in retirement when active age and work-life has been passed with no palliatives or supports.
It is not uncommon for employees, politicians, entrepreneurs and the unemployed to live more than 20 years after the retirement age of 60years but the issue is usually the sustainability of wellbeing, livelihood, lifestyle, status, and social demands. The longer the time spent in retirement, the harder it becomes to be certain about the adequacy of resources to keep the livelihood and lifestyle going.
For those that care to know, individuals will need to have enough funds, assets that generate steady income, family support or investments saved to last even beyond 20 years.
Unfortunately, with a recent survey in Lagos State amongst the cluster of entrepreneurs and older adults majority may not have enough to meet and maintain their standard of living particularly livelihood, in an era of uncertainty, increasing inflation and harsh economic environments and much more at retirement.
This piece presents insights from business owners and businesses around Lagos State the economic capital of the country on retirement planning.
A follow-up survey in the Computer Village Ikeja area of the state was carried out, where respondents (entrepreneurs) indicated that they will only be willing to grow and expand their businesses at the expense of retirement planning, how ironic? Few mentioned that the only motivating factor that can increase their confidence in retirement is if their businesses succeed.
One of the key findings in the survey was that only a fraction of businesses are aware of the importance of pension and retirement plans. It was a stiff struggle identifying businesses with adequate arrangements of pension for staff, owner-manager or the business operator.
Even though a retirement plan through pension arrangements can help ensure that business owners and their staff have enough funds to live on in their later years, this all-important scheme is found missing in the majority of small businesses in Lagos State.
Recall small businesses are over 90% of existing businesses in the country and provide significantly for the majority of homes and families in terms of employment, sustainability and livelihood. Many entrepreneurs are so busy growing their businesses that they put off planning for retirement, this growing trend is not only worrisome but disturbing. Surprisingly as important as a retirement plan is, ageing business owners and operators rarely consider it imperative.
The survey further indicated that the majority of the businesses especially the self-employed do not have retirement savings plans, and 40% of business owners in the survey are not confident that they will be able to retire before the age of 65.
Nevertheless, the good news is that those small business owners have more options available to them than traditional 9 am to 5 pm office employees, yet this advantage is not explored. Because it presents an option of flexibility in the date of retirement.
Retirement can either be considered early or later, in some cases business owners might choose not to fully retire. The flexibility gives entrepreneurs the option to determine exactly when to stop working, yet the majority continue to operate without ceasing.
Indeed, according to the survey, 70% of the self-employed and entrepreneurs in computer village do not save regularly for retirement. The reason adjudge to this phenomenon is that they do not receive a steady salary pack, so many of these hardworking individuals forgo retirement plans. The survey further highlights that some of the small business owners have the mind of selling their businesses to fund their retirement and relocate to the village when the time arises.
However, the risk of this option is that entrepreneurs and small business owners can overestimate the value of their businesses and eventually run at a loss. Counting entirely on the sale of the business to fully fund a long retirement is highly risky due to unforeseen circumstances.
The survey also found that many business owners would appreciate guidance when it comes to retirement because they lack knowledge of it. It is important to note that before death, especially under normal conditions in life, there is a phase called old age; a period where entrepreneurs have almost exhausted intellectual values and strength. Consequently, there is a need to prepare for such a phase of life with adequate retirement planning and possibly business succession.
Retiring is a real-life changing phase with far-reaching implications, dreadful stories most entrepreneurs would not want to hear or discuss this reality but unfortunately, there is nothing one can do about it; it is bound to come one day. Business owners cited cost and lack of resources to administer the plan as the leading reasons why they do not have a retirement plan in place.
Please note if you are a small business owner reading this, you are likely busy running your business and have not had the time to research the best retirement option. While retirement may not be on your mind currently as an entrepreneur, the sooner you start planning for this all-important aspect of your business the better. Here are simple steps entrepreneurs and small business owners can take right now to prepare for retirement in my opinion.
A good start is by implementing the 10% rule which is a lot easier than you can comprehend. Achievable by simply setting up an auto-transfer system with your bank, that is automatically transferring 10% of all your earnings out of your business account into your savings account every month. Then you can place the accumulated fund into a low-risk investment at intervals and allow compounding interest to grow your fund.
This applies whether you are an entrepreneur or not. It is a simple trick to grow your wealth and support a retirement plan. Real estate investments can also help give succour in retirement, but professional guidance needs to be sought.
Another approach is to develop an exit strategy in your business, that is, have in mind right now what will happen to it when you retire, when you intend to eventually quit and set up strategies to guarantee retirement income. One other important factor to consider is what will happen to your business when you retire. Will you pass it on to family or sell the company to another business or owner? Will you have someone currently working for you take over?
A simple retirement model can give you a simple leeway, but you have to plan for it and stick to it. Because retirement age varies so drastically, small business owners need to evaluate their lifestyle, savings, and the company’s overall performance to determine an ideal retirement option.
In conclusion, a bit of research, adequate planning, and seeking advice can help with achievable retirement goals. A professional can also help streamline your business and help with the necessary details required to have a comfortable retirement. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi, an Entrepreneurship & Business Management expert with a PhD in Business Administration from Babcock University Nigeria. A prolific investment coach, seasoned scholar, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and Securities & Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email: email@example.com, for any questions, reactions, and comments.
5 Ways to Get Your House Dinner Party Ready
If you’re having friends over for drinks or a dinner party, try some of these tips to get your home ready before guests arrive.
Tidy up fast
If guests are simply popping in for drinks or having a quick meal, don’t worry about tidying up every nook and cranny. Just make sure the main areas that they’ll see and be moving around in, like the sitting room, kitchen and bathrooms, for example, are clean and neat. Declutter living spaces like the sitting room. Bookshelves are often the messy-looking clutter culprits, housing all kinds of knick-knacks and photos which somehow found their way to be among the books. Next, turn your attention to any other shelves, windowsills or table tops that need a quick clear out, so that the room feels clean and comfortable.
A time hack if you’ve had little, to no advance notice that guests are unexpectedly about to arrive, is to do a quick whip-around and tidy up by popping anything you don’t want on show into a laundry basket that you can hide in the cupboard. It may not be the most elegant solution, but it’s a fast one!
You may not have noticed the accumulation of kids’ fingerprints on the walls, pet stains on the carpet and stubborn grimy marks in the oven. Now that you’re looking at your house through a guest’s eyes, the need to freshen things up suddenly takes top priority. Start off by making sure the area outside your front door is tidy and clean. Next, dust off all hanging lights, like pendants and chandeliers, and wipe light switches clean. In the kitchen, stack groceries neatly inside cupboards and wipe your oven interior down, just in case guests decide to come through to the kitchen to offer a helping hand.
If you really can’t afford any time to do these chores, be thankful that you live in the digital age. Save yourself major stress by hiring an efficient, trustworthy cleaner from SweepSouth Connect to get the house sparkly clean, or help with time-intensive things like windows, cabinets, the fridge and oven.
Try these quick decorating tips to create a dinner-party feel fast:
Your entrance area: Set the mood for guests as they walk in by placing a scented candle close to your front door. If you have a console table, turn it into the star of the show with a quick, but stunning display of different sized glass vases filled with flowers. For a party feel, lay a row of sparkly fairy lights on top for instant night-time glitz.
Sitting room: Dress up your home with faux fur cushions and sumptuous fabric throws over the backs of couches. Next, find a corner where you can create a statement, and put a cake stand on top of a small table, adorned with tea-light candles and dainty flowers.
Gorgeous little touches
Try these style ideas for instant effect:
Style your table in a flash. Raid your garden for some green foliage, slip it into napkin rings with crisp white serviettes, and put a name place card on top – easy!
Crafty? Place flowers on your table that you’ve given a light spray of craft glue to, then dip these into glitter.
Tie sprigs of greenery to the backs of chairs with a pretty ribbon.
Time for treats
Easy entertaining tips for added glamour:
Welcome hungry guests by readying a plate of little snacks on a console table as they arrive.
Serve your drinks from a silver or golden tray for a smart, glamorous touch. Tie coloured ribbons to the bottom of Champagne flutes – it will help guests keep track of their glasses.
Who doesn’t love an easy-to-create cheeseboard? Laying out the ingredients is simple and you can buy them ahead to store in the fridge for days. Wow guests with a variety of at least three different cheeses. A safe choice would be a rich blue cheese, a hard cheese (like an aged Gouda) and a creamy Brie or Camembert. Where there’s space on the board, pop in crackers, grapes, and nuts, and you have a cheese board that’s all-out fantastic.
Remember that a warm welcome and loving atmosphere will trump all else. Regardless of how prepared you are, or how much you have to offer guests, just put on a great playlist to set the mood, then relax and relish the evening.
Diversifying into Foreign Assets – All You Need to Know
Many Nigerian investors may think that investing in a foreign currency asset is an exotic venture for ultra-high-net-worth investors. On the contrary, diversifying into foreign currency assets may be easier than you think and offers both short-term and long-term benefits.
Over the past few years, a growing number of savvy investors are putting their money into vehicles that offer exposure to low-risk dollar assets. This allows them to better manage the currency risk associated with a volatile exchange rate. They are doing this by investing in instruments like Eurobonds.
Eurobonds are debt instruments that are denominated in a currency, such as the US dollar, other than the home currency of the country or market in which it is issued. Nigeria’s federal government and several companies have issued Eurobonds that are currently traded on international financial markets.
Though the Eurobond market was previously dominated by investors from large banks and financial institutions, it has now become more accessible to everyone. Individuals are able to invest in Eurobonds directly or indirectly by investing in mutual funds created for this purpose.
Among the main benefits of investing in Eurobonds is the diversification of your investment portfolio. It is never a good idea to put all your eggs in one basket, it is better to spread your investments across several asset classes or issuers.
In addition to the returns that you could potentially make from the investment, you also benefit from the protection against a possible depreciation of the naira relative to the US dollar. If the naira depreciates against the dollar, then the return that you make on your investment in a Eurobond actually increases in naira terms.
Investing in a Eurobond is a relatively medium-risk investment option for those seeking exposure to assets denominated in foreign currency. Eurobonds offer fixed coupons or interest payments. The return on the investment is, therefore, more predictable. What you can make from a Eurobond also beats the interest that you will earn in most dollar domiciliary accounts in Nigeria.
Consider the FBN Dollar Fund offered by FBNQuest. It is a medium to a long-term investment fund that provides income and capital appreciation by investing in US dollar-denominated instruments issued by the Nigerian government and reputable corporate institutions. It is well suited for and adaptable to any investor type. The Fund offers attractive returns, safety, and liquidity to investors.
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