Feature/OPED
A Guide to Rebranding Yourself Online
Most companies and professionals focus on establishing consistent and robust branding online. However, many of them have rebranded at some point too. It is a part of growing a brand and finding the best identity and strategy for you or your business.
There are many reasons you might want to rebrand, but it’s a significant undertaking no matter what the reason. It is almost an overhaul of online identity or brand that goes beyond just changing names, logos, colours, or website themes. Rebranding is more of a creation of a whole new persona. It is essential to understand the basics and know what you want to achieve to rebrand successfully.
Figure Out Why You Want to Rebrand
You likely established a personal brand online for a specific reason and goal. This principle also applies when you want to rebrand. So, before deciding to do so, evaluate your brand and see why you need rebranding.
Commonly, businesses and individuals, especially celebrities and personalities, rebrand after bad press or publicity. When their reputation is negatively affected and suffers irreversible damage, it can be the only best option. Rebranding offers a clean slate to start again.
However, bad publicity is not always the case. Sometimes, rebranding can be done as part of a marketing strategy alone. It has been advisable for companies, organizations, and individuals to rebrand if their current branding no longer reflects their values, goals, and visions.
Additionally, you can consider rebranding if you target a new demographic of clients or customers or launching a new product or service that you want to feature or highlight. To effectively guide you throughout the personal rebranding process, determine your main reason and try to develop a mission statement. Make sure the entire company is aware of the rebrand or new focus and your reasoning.
Social Media Can Be Your Friend
Social media is such a powerful platform for introducing and growing personal branding. If you are rebranding, do not forget to leverage your social media accounts and their reach. Your profiles are the primary representation of you online, so pay attention to them.
Create new accounts and try to make them as coherent as possible to make a stronger foundation for your branding. For example, use usernames and photos that are recent, timely, and accurate to your current brand. Update all company information, so it is cohesive across all platforms.
Always delete or deactivate old accounts. Afterwards, take the time to set it up and make sure to build strong branding on your social media accounts based on your primary mission. Keep it up-to-date, post relevant content in a consistent schedule, accentuate your expertise and set a tone for your accounts. Finally, give it a little personality and engage with the people and organizations you admire or want to align yourself with.
Let Everyone Know What’s Going On
Rebranding doesn’t mean you have to lose your professional contacts or personal ones, for that matter. Try not to burn bridges in the process. Instead, encourage people to anticipate something new from you and help you spread the news.
As you reach the point where you are ready to launch a new brand for yourself, use your social media. Tease a little and let your rebranding make an impact. Then, publicize it and let everyone know about the work you have put into the new image.
You can schedule and post an announcement as you close down your old social media accounts and take that opportunity to introduce the new one. This way, you don’t just vanish then suddenly appear. Instead, gradually withdraw your previous brand’s online presence and give ample time to transition towards the new brand.
Call in the Experts When You Need To
Rebranding requires tedious amounts of effort and time. From the evaluation to preparation, the process can be exhausting to establish new goals, remove traces of your previous branding, and launch your unique identity. It can take up more time than expected.
When you don’t have a whole team of your own, it might take forever. You can consider getting help from professional reputation management service providers. Most of them offer comprehensive services that can help you navigate rebranding more efficiently. Guaranteed Removals online content removal services can help you re-establish your presence on the internet in a positive way.
Remember Everyone Changes
Many prominent people and personalities have rebranded for all kinds of reasons. The process can be overwhelming like you are pulling apart what you built for so long. It may feel stressful and even disastrous, but it’s not. You can come out of it even more successful.
The key is establishing a goal and crafting a more robust and better plan than you first attempted. Then, you commit to that goal and work for it. Let it be like a metamorphosis of your brand.
Rebranding is a Simple Process
Re-establishing your branding can take a lot of energy. However, as long as you have your goal, your concrete plan, and your commitment to it, you will go a long way. It’s a process and a part of your evolution. So, take the plunge and forge a new direction for your company.
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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