Feature/OPED
Bootstrapping Your Business from the Ground up
By Emmanuel Otori
The term Bootstrapping is derived from the phrase “to hoist oneself up”. It is a method of starting one’s own business utilizing one’s own resources.
A bootstrapped startup is a business that began and grew without the help of outside investors. Bootstrapping your business does not imply that the company will not seek outside funding. In fact, a bootstrapped firm could be self-funded or wholly funded by its founders and founding team.
These businesses do not solely rely on outside investors such as venture capitalists to support them. Bootstrapped businesses are usually slower than funded businesses because they often start and scale without the intervention of investors.
Process of Bootstrapping
➔ Customers/audiences – are usually the hope of bootstrapping businesses as they seek to provide services and sales to the customers’ needs. Businesses offer quality and services of value to establish a customer base.
➔ Organic growth – customers are used as a way to grow the business as hinted earlier. Its growth does not have to be fast as it is more focused on bringing customers into contact with the business rather than acquiring capital from venture capitalists.
➔ Cash flow – the cash spent and received in the period of operation makes its cash flow. Future investors can look at the books of its cash flow to have a glimpse into the business history.
➔ Reinvesting in the business – revenue generated in the course of running the business is ploughed back to generate more for growth and expansion purposes.
➔ Viable business model – at this point, the business takes a structure that is realistic, feasible and solid worthy of investing in.
➔ Improved customer base – loyalty is earned when the customers can rely on the business, hence, growth kicks off.
Sustainable ways of Bootstrapping
- Debt and owner-financing – putting your own money into the company.
- Sweat equity – putting a significant amount of effort yourself rather than employing people to run the operations. It is not sustainable in the long run, but a good approach to raising your business from the ground up to make some headway.
- Cost management – Bringing your operating expenses to a bare minimum.
- Income-based financing – earning early revenue through the sale of services and products, the cash flow can be used to fund the business continually.
Pros and Cons of Bootstrapping
Pros
- Flexibility – this cannot be overemphasized as founders have the liberty to carry out business operations in ways and manners that suit the process of growing it. This means being able to adjust swiftly to new situations as they emerge. Business owners can adjust their strategies to negotiate or overcome unexpected challenges.
- Growth mechanism – Bootstrapped businesses take the risk of growing from scratch without money being pumped into them. Such businesses solidify if it thrives through the hurdles of raising from the ground up.
- Business perception – Customers, revenue and profit are the main focus to keep the business going rather than scalability. In as much as Bootstrapped businesses want to scale, usually, the founders concentrate on unit economics, considering the company’s revenue and profitability. Profits are what will allow the company to grow and scale, especially because it is a self-funded venture. A bootstrapped business will be more successful and long-lasting in the long run unlike funded startups as they are more concerned with rapidly accelerating their businesses and expanding at a 5 to 10x pace than with profit or a long-term business strategy.
- Business control – Bootstrapped founders have 100% control of the startup vision and operations, unlike funded businesses that lessen their ownership by external support. In a shared ownership business, founders are likely to lose their own companies due to investor funding, even at an early stage. Bootstrapped businesses have the power to make full decisions in regard to the business.
Cons
- Slow scaling – Due to insufficient funds, bootstrapped businesses must rely on revenue and profits to scale their operations. This affects the growth level unlike funded businesses with full access to capital and only have to keep the business running more on a faster pace. Bootstrapped businesses must contend with slow growth in their early years until they accumulate enough customers, revenue and profits for fast growth.
- Limited network connections – Bootstrapped businesses are oftentimes faced with the challenge of limited to no network connections, unlike funded businesses who get introduced to other venture capital companies. These companies connect their investee companies to other venture capital companies for collaboration which fosters more rapid growth.
- Risk-taking – Bootstrapped businesses bear all the risks there are to raising a business from the ground up. The operational risks rest on the founding team which takes responsibility for whatever goes on in the growth process. They bear the financial risks also as there are no investors yet.
One can consider running a rapid growing or slow scaling business. Rapid growing businesses often use funding from venture capital. Here external investors can provide capital, security, scaling speed, and advice/network, but they can also exert influence over you based on their preferences. Whereas, slow scaling businesses using bootstrap have complete control over the rate at which the company expands.
However, even if you want to raise venture capital, bootstrapping is a great way to get your business started.
Emmanuel Otori has over 9 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank and consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA.
He is the Chief Executive Officer at Abuja Data School
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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