Feature/OPED
Business Location: Does it Matter in Tough Economic Times for Small, Medium or Large Firms?

By Timi Olubiyi, PhD
Businesses in emerging economies, large, small, and micro, continue to bear the brunt of inflation, high energy costs (diesel or electricity), and, more broadly, global economic turbulence, which has snowballed into a slew of challenges that increasingly threaten the survival of many enterprises across all sectors.
Attention to businesses, particularly small businesses, continues to heightened because of the increasingly difficult times and widespread uncertainty in many countries due to post-pandemic consequences.
Therefore, more and more businesses are looking for ways to fight back against the harsh economy and hostile environments. Based on the author’s observation, one of the ways widely considered is the change of business location to reduce the cost of doing business, particularly for a rent reduction.
Lately, it has been observed that more businesses with headquarters and main base of operations or offices in a choice location, where they have established connections and network with customers, continue to relocate to neighbouring states and remote areas.
This trend has been increasing in all sectors and industries post-pandemic. The probing question is, why? According to a survey conducted in Lagos State, Nigeria’s economic capital, the most common reason given by many business operators why relocation of businesses is receiving high consideration was that it is a way to minimise the high rising cost of doing business and remaining in business seems to be a top business priority for many of them.
The view is that location or relocation factor in a business should be more on overall business gains, that is, to maximise income, access to a competent workforce, and be closer to customers and business resources, amongst others.
Many are unaware that these key variables adequately and effectively give a competitive advantage to businesses. Location or relocation should not just be determined as the root cost of doing business. It can be concluded that financial factors typically drive location decisions at this time.
However, such linear decisions can have serious consequences on non-financial factors such as customer retention, sales or market share growth, proximity to resources, or, more broadly, long sustainability of the businesses.
Let the truth be told, the choice of a business location is an economic decision and should only be considered strategically with thorough evaluation rather than just for financial reasons, that is, reducing operating costs or on mere sentiments, because such sharp decision can influence the conditions in which the business activity is subsequently conducted. If a business selects the wrong location, it may have an adverse effect on access to customers, competent workers, good transportation, access to resources, and so on. Consequently, it should be done with caution and strategically because location plays a significant role in overall business success,
The criteria dictating the location of businesses in the past were, for example, access to raw materials, low labour force, transport, and production costs or benefits from the government, amongst others. But presently, in Lagos State, the cost of doing business is what drives business location. Whereas, globalization and technology have been the most important factors in industrialised countries, where remote work and digital adoption have been on the rise.
A location strategy is especially critical now in the post-COVID economy, and it is especially crucial for these small businesses since the location can determine the going concern and earnings to support the business.
Where a business is set up can have a significant impact on its success; a poor choice can jeopardise potential income, dissuade existing customers, increase delivery costs, and compromise future business growth and related supporting industries.
When examining the role of location, it suffices to mention that some start-ups and small businesses may just require a website and a presence on the internet. That can offer better proximity to customers than a physical location where the cost of running the business is high. For businesses in retail, traditional stores may be complemented with technology and an online presence, reducing the number of outlets or branches.
The new normal has clearly demonstrated that technology and digital adoption can provide a competitive advantage while also lowering the cost of doing business, particularly the cost of running a business activity (rent, electricity, remuneration, local taxes and fees). The COVID-19 crisis has rapidly changed how businesses in all sectors and regions conduct their operations.
Largely, the COVID-19 crisis has removed the technology barrier in business, and the introduction of many applications to improve operations and globalisation are now available. Adopting digitization and using technology to improve customer and supply-chain interactions are increasing globally.
Some businesses have even re-strategized and moved part of their business operations online, implementing more than 60% of their business operations on the internet. This is also a location for a business to stay competitive and reduce the cost of doing business in a hostile environment, not just physical change or relocation.
Many businesses are currently struggling as a result of their adherence to the old-fashioned brick-and-mortar business model, even though the new normal has been established through the effective use of technology and digital channels.
The important thing to note is that new strategies, business models, and practices are required for businesses to stay profitable and stem the tide of high inflation, harsh environmental conditions, and weak consumer spending.
Technology’s strategic importance has to be recognised in business dealings going forward and as a critical component of the business. It can provide a source of business cost efficiencies and also global accessibility.
Research has shown that the location of a business is one of its most important factors for success, and online is also a location. Perhaps, across sectors, businesses may need to refocus their offerings, fill the technology gaps by adopting digital channels, increase their online presence and develop digital products. This may just be the strategic location businesses must consider now. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship & Business Management expert with a PhD in Business Administration from Babcock University Nigeria. He is a prolific investment coach, author, seasoned scholar, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and Securities & Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email at [email protected] for any questions, reactions, and comments. The opinions expressed in this article are that of the author- Dr Timi Olubiyi, and do not necessarily reflect the opinion of others.
Feature/OPED
Airtel AI Spam Alert Tackles an Urgent Telecom Problem

By Faedat Temideni
In Nigeria today, unwanted messages have evolved from a mere annoyance into a serious security risk. From deceptive investment opportunities to phony bank notifications, spam communications have transformed into complex frauds that target unsuspecting victims.
For numerous Nigerians, starting the day with several spam messages has turned into a regular occurrence. Telemarketing offers, questionable lottery prizes, and phishing schemes inundate mobile inboxes, frequently inundating users with unsolicited messages. Although some communications are simply annoying, others are designed to mislead and take advantage.
In recent years, there has been a rise in fraudulent SMS messages, where scammers mimic banks, government bodies, and reputable companies to obtain sensitive information from people. A report by the Nigerian Communications Commission (NCC) indicates that financial fraud via mobile channels has resulted in substantial monetary losses, causing unsuspecting victims to lose millions of naira.
Consider the scenario of Adebola, a civil servant in Lagos, who got an SMS purporting to be from her bank, urging her to click a link and refresh her account information. Just moments after complying, she noticed that her account had been breached, resulting in thousands of naira being withdrawn before she could respond. Tales such as Adebola’s emphasize the necessity for a strong approach to tackle SMS fraud and unwanted spam messages.
Airtel’s Spam Alert Service: A Historic Innovation
Acknowledging the critical necessity to tackle this problem, Airtel Nigeria, in March 2025, launched its Spam Alert Service, a creative system intended to screen spam messages before they reachusers. The service utilizes Artificial Intelligence built by Airtel to examine incoming SMS, detect suspiciouspatterns, and alert users accordingly.
Airtel’s Spam Alert Service Works in Three Key Ways
Quick Identification: The system automatically identifies suspected spam messages.
User Alerts: When a suspected fraudulent message is detected, users receive an alert notifying them of the potential spam.
User Reporting Feature: Customers can report spam messages by forwarding them to a dedicated short code, helping Airtel enhance its spam alert mechanisms.
With the launch of the Spam Alert Service, Airtel is not only protecting its customers but also strengthening trust in mobile communication. By helping to curb SMS fraud, Airtel ensures that users can engage with their mobile devices with a much-reduced risk of falling victim to SMS scams.
According toAirtel Nigeria’s Chief Executive Officer, Dinesh Balsingh,the AI Spam Alert Service demonstrates the priority the company places on user security. “We understand that spam messages are more than just an annoyance, they pose real threats to individuals and businesses. So, our Spam Alert Service is part of a broader effort to ensure a safer and more secure digital experience for our customers,”MrBalsingh said.
An Urgent Call to Action
As Airtel takes the lead in the fight against spam and SMS fraud, mobile users must remain vigilant. Customers are encouraged to report suspicious messages and avoid clicking on links from unknown sources. Additionally, businesses must adopt best practices in digital communication to ensure their messaging systems are not exploited by fraudsters.
With initiatives like the Spam Alert Service, Airtel is setting a new standard for mobile security in Nigeria. In a world where digital threats continue to evolve, proactive measures like this ensure that users can communicate safely, free from the fear of falling victim to SMS scams.
The battle against spam and fraud is far from over, but with Airtel’s Spam Alert Service, Nigerian mobile users now have a powerful ally in safeguarding their communication channels.
Feature/OPED
Can Urban Farming Contribute Meaningfully to Nigeria’s Food Security?

By Diana Tenebe
Nigeria, Africa’s most populous nation, faces a complex web of food security challenges. Soaring food inflation, exacerbated by climate extremes, persistent insecurity in food-producing regions, and an inadequate supply of nutritious foods, has pushed millions into acute hunger. Despite vast agricultural resources, the country ranks low on the Global Food Security Index, underscoring a critical need for innovative solutions. Amidst this backdrop, urban farming, often dismissed as a niche activity, is gaining traction as a strategy to enhance food security, create income opportunities, and promote sustainable practices in urban areas.
Urban farming, encompassing a range of practices from rooftop gardens and vertical farms to community plots and aquaculture, offers the potential to localise food production, reduce reliance on distant supply chains, and enhance access to fresh, nutritious produce. As Nigerian cities continue to urbanise, converting agricultural land to other uses, the importance of maximizing food production within urban limits becomes crucial.
One of the most immediate and impactful contributions of urban farming is its ability to enhance food availability and access. By cultivating crops within city limits, fresh produce can reach consumers more quickly, drastically reducing post-harvest losses and transportation costs. This localised production directly addresses issues of food scarcity, especially for vulnerable urban populations who often struggle with the high cost and limited availability of fresh food. Successful initiatives in Lagos for instance have demonstrated how urban farms can become reliable sources of fruits, vegetables, and even protein through urban livestock and aquaculture for surrounding communities.
Beyond mere availability, urban farming plays a crucial role in improving nutritional outcomes and dietary diversity. Access to fresh, diverse produce encourages healthier eating habits, helping to combat prevalent issues like protein-energy malnutrition and micronutrient deficiencies. When families cultivate their own food, they gain greater control over its quality and freshness, often opting for more nutritious varieties. This direct link between cultivation and consumption can lead to a measurable increase in dietary diversity within urban households.
Urban farming is not just about subsistence; it holds substantial economic promise and fosters job creation. It directly generates employment opportunities in various stages, including planting, harvesting, processing, and distribution. Small-scale urban farmers can sell their surplus produce at local markets, generating income and fostering entrepreneurship. This can be particularly impactful for Nigeria’s large youth population, offering a viable path to employment and self-reliance in a landscape of high unemployment. Initiatives that provide training and access to markets, like “FarmInTheCity” in Lagos, exemplify how urban farming can blossom into full-scale enterprises.
Urban farming contributes significantly to environmental sustainability and climate resilience. Innovative urban farming techniques, such as hydroponics and vertical farming, are inherently resource-efficient, using less land and water compared to traditional agriculture. They also reduce “food miles,” significantly lowering carbon emissions associated with long-distance transportation. Additionally, urban green spaces created by farming initiatives can help mitigate the urban heat island effect, improve air quality, and enhance urban biodiversity. This makes urban farming a crucial component of climate adaptation strategies, helping cities become more resilient to the impacts of climate change, such as erratic rainfall patterns and prolonged droughts that affect traditional agriculture.
Finally, community gardens and collaborative urban farming projects serve as powerful tools for fostering community cohesion and social impact. They provide shared spaces where residents can connect, build knowledge, and foster a sense of community pride and ownership. These initiatives can also serve as educational platforms, promoting sustainable practices and raising awareness about local food systems. This collaborative spirit can be particularly beneficial in diverse urban settings, breaking down social barriers and strengthening community bonds.
For Urban farming to work in Nigeria, policy support and integration are crucial. Governments at all levels need to recognize urban farming as a legitimate and vital part of the food system. This involves developing supportive policies, streamlining land-use regulations, and integrating urban agriculture into city planning. Second, capacity building and education are essential. Investing in education and training programs is vital. Access to finance and technology is a significant factor for urban farmers. Innovative financing models, perhaps incorporating “pay-as-you-grow” schemes for technology adoption, are needed. Also, leveraging technology like mobile apps for market access can significantly boost productivity. Lastly, adequate infrastructure, including reliable energy sources and efficient storage facilities, is crucial to minimize post-harvest losses and ensure the economic viability of urban farms.
Urban farming in Nigeria is more than just a passing trend; it can represent a tangible and impactful pathway towards enhanced food security. By embracing innovative approaches, fostering supportive policies, and empowering urban communities with the necessary resources and knowledge, Nigeria can unlock the immense potential of its cities to feed their populations, create economic opportunities, and build a more resilient and sustainable future. The revolution of urban farming, if nurtured effectively, can indeed contribute meaningfully to Nigeria’s quest for food security.
Diana Tenebe is the Chief Operating Officer of Foodstuff Store
Feature/OPED
Beyond the Final Whistle: Peter Rufai and the Cost of Being a Legend

By Timi Olubiyi, PhD
The retirement from professional football, frequently glorified with illusions of legendary status and awards, reveals a contrasting reality upon closer examination, particularly in Nigeria.
Amidst the exciting goals and passionate stadium cheers exists a worrisome reality: numerous Nigerian footballers conclude their careers insufficiently prepared, financially insecure, physically impaired, and mentally overlooked.
Many retired Nigerian footballers, despite having earned significant sums of money during their careers, find themselves struggling financially soon after retirement. This is largely due to a lack of proper financial planning, poor investments, and the mismanagement of their earnings.
This post-retirement crisis of depression has affected even some of the nation’s most renowned figures, including Peter Rufai, the former Super Eagles custodian who once captivated spectators with his talent and tenacity.
Despite representing Nigeria internationally, and at the World Cup, notably and more recently Peter Rufai, has encountered the harsh reality of neglect following his retirement, and this has been the prevailing trend amongst football retirees.
Peter Rufai’s narrative resonates with the experiences of many former footballers who once bore the aspirations of a nation but now endure hardship, grappling with health complications and minimal assistance. The typical Nigerian player, throughout his career, frequently encounters a combination of inadequate money management, insufficient education, lack of appropriate legal guidance, and absence of long-term strategic planning.
Many of the players enter the illusion that they will leverage their talents, huge savings appear to be significant amounts, but fail to secure the stability of their retirement, despite all. In my opinion, these retirement failures are due to a lack of financial education and investment literacy, which leads to eventual poor retirement.
Nigerian footballers, in contrast to their colleagues in more developed footballing nations who enjoy strong player unions, pension schemes, and financial consulting services, frequently find themselves unsupported. Even injuries suffered over their career years often resurface later in life, accompanied by costly therapies that become unaffordable. The abrupt shift from fame and significance to anonymity and irrelevance imposes a psychological burden that few individuals are equipped to confront.
Numerous accounts also exist of former celebrities in the Nollywood and music industry. After retirement, they reside in deteriorated circumstances, soliciting public aid, or passing away discreetly without access to fundamental healthcare. This condition is rooted in a structural issue, originating from a football administration that favours immediate success over the long-term well-being of its sportsmen.
Moreover, the absence of organised retirement planning or transitional programs for footballers by the Nigeria Football Federation (NFF) and the Ministry of Sports signifies a neglect of the persons who have elevated Nigerian football’s prominence.
In simple terms, many retired Nigerian footballers do not benefit or have pension schemes or long-term financial plans after their playing careers end.
In contrast, football associations in countries like England or Spain provide players with comprehensive retirement programs and pension plans to ensure they remain financially stable even after they retire.
The harsh reality of retirement for Nigerian footballers is a growing concern that demands immediate attention. Therefore, a multifaceted strategy is urgently required to halt this slide.
Initially, financial education should be integrated into player development programs at the grassroots level, instructing young players on the significance of budgeting, investing, and saving.More so, mental health programs and education must be introduced to help retired footballers cope with the psychological challenges of retirement.
Secondly, the NFF should formalise retirement savings programs, pension schemes, and compulsory health insurance for all players representing clubs and the national team. Furthermore, a welfare department inside the NFF must be formed to monitor and assist retiring athletes, guaranteeing they are not left to manage alone. The government should enact legislation mandating retirement benefits and post-career healthcare access for national legislators, acknowledging their contribution to the country as a national duty.
Public-private partnerships may be utilised to establish a Footballers’ Retirement Fund, financed through endorsements, league earnings, and sponsorships. Former athletes may transition into coaching, mentoring, or ambassadorial positions, so as to ensure both financial compensation and continued significance.
Corporate entities and NGOs should participate by establishing post-career training programs in entrepreneurship, coaching, and sports management.
Peter Rufai, who previously endeavoured to promote fitness and youth development during his lifetime, could have received enhanced support to establish a legacy of mentorship programmes if the appropriate structures had been implemented.
In conclusion, without implementing systemic reforms, Nigerian football will continue to celebrate stars on the pitch but neglect them after they retire. Therefore, the government, the NFF, football clubs, and other sports federations must collaborate to establish a sustainable support system for sportspeople, ensuring they are financially secure, emotionally supported, and equipped with the skills needed to succeed after their sporting careers. Without these reforms, many Nigerian sports icons will persist in facing a bleak reality as they transition from playing to retirement.
The call for reform is not just about securing the future of Nigerian athletes; it is about recognising their contributions and making sure that their lives after sport are as dignified and fulfilling as their careers. Rest in peace, Peter Rufai, the legend!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship and Business Management expert with a PhD in Business Administration from Babcock University, Nigeria. A prolific investment coach, columnist, author, adviser, seasoned scholar, Chartered Member of the Chartered Institute for Securities & Investment (CISI), Member of the Institute of Directors, and Securities & Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.
The opinions expressed in this article are those of the author,Dr Timi Olubiyi and do not necessarily reflect the opinions of others.
-
Feature/OPED5 years ago
Davos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years ago
Estranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years ago
Sort Codes of GTBank Branches in Nigeria
-
Economy2 years ago
Subsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking2 years ago
First Bank Announces Planned Downtime
-
Sports2 years ago
Highest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Technology5 years ago
How To Link Your MTN, Airtel, Glo, 9mobile Lines to NIN