Feature/OPED
How to Earn Money On Instagram in 2024: 8 Easily Achievable Strategies

By Bella Mary
Introduction
Hi, welcome to 2024 on the business and making money on Instagram, the essential guide. In this article, they will explore 8 relatively simple techniques that may also be followed to bring revenue into your business from this critical social media site.
In the present generation, where every person, whether an individual or a company, seeks to market a product or service to its users through the available online platforms, Instagram has proven to be one of the most influential business promotional tools and, hence, a source of income. One thing is clear: the ways of making money on Instagram in 2024 will remain diverse; it’s vital that no user neglects that fact and remains constantly informed.
Get on the right path in leveraging your Instagram account and start making money from your passion. Now, let us evaluate the best approaches that may lead to achieving your goals in terms of the monetization of your IG audience
1. Optimize Your Profile
Your Instagram profile is your gateway to the online world. To attract followers and potential business opportunities, it’s crucial to keep it neat. Here’s how you can make your profile stand out and make a solid first impression:
- Importance of a well-designed and professional profile: This is even more important given the fact that the overall outlook of the general profile layout can have an impact on the impressions received by the visitors and can contribute to the formation of a remarkable brand personality.
- How to choose the correct username and profile picture: Your username should be easy to remember, perhaps your name or the specific field of your activity. Ideally, both letters and a person’s face should be easily recognizable, the picture quality is much higher than that of the thumbnail, and their sizes are approximately equal.
- Tips for writing a compelling bio: In your bio-skeleton, state your full name or preferred nickname while specifying the scope of interest or area of expertise and a catchphrase to make people consider contacting you.
2. Create Quality Content
The strategy of how to build a devoted audience on Instagram is simple; it is based on the ability to create brilliant posts regularly. Focusing on creating high-quality content ensures you can get the exposure that Instagram reel needs, leading to more viewer interactions.
- Why high-quality content is essential for monetizing on Instagram: Quality content not only enables you to popularize your brand among your followers but also appeals to brands who want to work with influencers who will produce quality content.
- Types of content that perform well on the platform: It should be noted that Instagram users generally prefer visual content, including beautiful photos and videos, extra material from the set, and other users’ posts.
- Tips for creating visually appealing and engaging posts: Retreat to high-quality images, utilize storytelling and captions, and be creative with the format, such as carousels, reels, polls, and Q&A.
3. Grow Your Followers
Being followed by many on Instagram is essential to improving your earnings.
- The role of followers in earning money on Instagram: The followers are not merely the counts but your targeted customer segment and decide the credibility of your influence.
- Strategies for gaining organic followers: Publish frequently, reply to comments and DM’s, partner with other influencers or brands, and participate in Instagram challenges or trends.
- Utilizing hashtags and collaborations to increase reach and followers: As much as possible, include the right hashtags to increase your posts’ visibility and collaborate with other users, especially in shoutout trading.
4. Work with Brands and Sponsored Posts
Partnering with brands as an influencer in using the techniques of influencer marketing that involve paid advertising can be a good way of making money out of an Instagram page.
- Explanation of influencer marketing and sponsored posts: Internet advertising is an example of advertising that occurs when the company collaborates with a person, who has many subscribers in the social networks to advertise the goods or services. This type of advertisement is where the brand partners with the influencers, who are charged with creating content that will incorporate the brand.
- How to approach and negotiate with brands for collaborations: Establish which brands are morally and ethically similar to you and develop good and unique ways of promoting each other. Set the rate based on the size of the blog and the number of likes or comments the post receives, and then be specific.
- Tips for creating successful sponsored posts: Make sure it should fit in the feed, do not promote products/services you do not like, state your sponsored partnership, and be prepared to explain the brand’s concept to the sponsors.
5. Utilize Affiliate Marketing
First of all, affiliate marketing can be attributed to the most efficient types of earnings when running an Instagram account.
- Definition and benefits of affiliate marketing: The last method is affiliate marketing, which is also considered to be an effective advertising technique whereby a person or a company is paid a commission for advertising to people or other companies and being paid by results in terms of traffic attracted to the particular company’s website. This is also a related factor since it entails that you can have revenues from the sales of the products without having direct involvement in creating them.
- How to find and join affiliate programs on Instagram: List companies using the affiliate program, then contact them directly or through the affiliate marketing network to consider affiliate terms and fees or commission before registering the affiliate codes if necessary.
- Best practices for promoting affiliate products on the platform: Thus, one is constantly forced to include an affiliate link in the content, write about the affiliated product, target that product, to include an appeal for the content used for promotion and the evaluation of that content.
6. Sell Your Products/Services
Among the existing earning models on Instagram, the sale of personal goods or services is rather popular.
- Advantages of selling your own products or services on Instagram: This comes with some obvious benefits based on the fact that you are the one selling your products directly; you have the freedom of pricing your products how you want, branding your products how you desire, not to mention the fact that you are in direct control of the clients.
It also gives you enhanced authority and allows you to introduce and market your unique offerings.
- Tips for creating and promoting your brand: Build a personality acceptable to the market. It is essential to use good images and tales in our posts, always reply to the comments that may be found on the firm page and even the direct message, and lastly, to ally with other influencers or other firms.
- Utilizing Instagram’s shopping features to increase sales: Maximise the use of shopping tags and stickers within Instagram; ensure that users can make buying decisions directly from the posts or stories.
Utilize Shop and Product Catalog features to showcase your product engagingly and to enable customers to buy products.
7. Monetize Your Instagram Stories
Instagram Stories are among the significant assets to generate revenues on the platform.
- How to utilize Instagram’s various features for monetizing stories: Use stickers, swipe-up links (if you have more than 10k followers), and product hashtags to guide your audience toward the products.
- Tips for creating engaging and profitable stories: Entice the audience and capture their attention by using features such as polls, quizzes, and countdowns on the screen.
- Promoting products and services through stories: Ensuring sponsored content or product placements are integrated into your stories is easy. Even when it’s not a sponsored post, tell the audience to swipe up or visit the link in your bio for more details or to buy a product. Take advantage of the call to action buttons and very enticing images to help you make your sales and convert.
8. Utilize Instagram Ads
The guide Alpine continues to inform you on how to reach new followers and start monetizing your posts using Instagram Ads.
- How to create and run successful ad campaigns on the platform: First of all, it is reasonable to ask what type of campaign the representative of the company wants to launch, who is going to be targeted, and what can be spent now on that campaign. In the future, more appealing ad creatives should be made which people can easily equate with the brand and the ad to be made.
Consider the Targeting features offered by Instagram currently at the time the readers, and assist the audience in identifying whether to uncensor the following accounts based on the parameters.
- Measuring and optimizing ad performance for maximum ROI: If your ad is to be more efficient, then it has to comply with the standards that have been laid down in terms of gateway figures like reach, engagement, click-through rates, conversion rates, and so on of the ad creative, the audience, and the button which pushes to action.
In general, one can use an A/B split for the ad where the differences may lie in the ad creative, the target audience, and the call to action. Bring all these lessons to bear in enhancing targeting and demand more from information to get much more out of it.
Conclusion
It is high time to proceed with action to tap these strategies to start the monetization of Instagram profiles. Always try to make your posts consistent yet creative, too. It should continue reaching out to customers, exploring new approaches to creating content, and familiarizing itself with current trends.
Bella Mary is an SEO strategist and Senior Content Writer at Likedash.com. She has been a professional content writer for over three years and is passionate about creating interesting and high-quality content for reputable blogs and websites.
Feature/OPED
Retirement Security: Do You Have it?

By Timi Olubiyi, PhD
Across the African continent, a silent crisis is unfolding: the rise of retirement poverty only a few have retirement security. From Lagos to Lusaka, retirement is becoming not a time of rest but a significant economic concern for the elderly, marked by overdependence on children and increasing poverty.
Despite decades of service, countless Africans reach old age without savings, without a reliable pension, and without the means to meet basic needs, and this is a worrying concern.
In Nigeria, for instance, like many other places in Africa, rising living costs have worsened the retirement outlook since 2020, with the COVID-19 pandemic. This retirement poverty trend has become more visible than ever in Nigeria, where the experience mirrors that of many African nations.
In countries like Kenya, Ghana, and Uganda, pension coverage remains low, and the quality of life for the elderly is declining, particularly after their meritorious service and business management years. While many factors contribute to this retirement poverty crisis, one issue standsout it is the growing concern of a lack of cash flow. The lack and absence of steady, predictable income during retirement directly translates into poverty in old age.
Retirement poverty refers to the situation where individuals lack sufficient financial resources to maintain a decent standard of living after they retire. The opposite of it is to have retirement security, but the fact is that growing older means living with less income expectations, yet savings can never be enough.
In recent times, many individuals in small businesses find themselves working well into old age, trading, hawking goods, performing manual labour, or turning to street begging. For those with health challenges, the consequences are even more dire and difficult all to no access to cashflow.
The informal sector contributes over 60% of Nigeria’s GDP and employs more than 80% of its workforce. Yet, the pension schemes available in the country barely cater to this segment, that is, informal micro and small businesses.
The majority of workers, especially those in this informal sector, such as agriculture, petty trading, and transportation, lack social protection or a structured retirement savings plan. The informal sector, which is the backbone of Nigeria’s economy, is technically and largely excluded from pension scheme coverage. For them, old age arrives with no guaranteed income, and financial security relies on extended family, faith-based charity, or sheer luck.
While I agree that Nigeria’s National Pension Commission (PenCom) launched the Micro Pension Plan (MPP) in 2019 to extend coverage to informal workers, uptake remains low due to a lack of awareness, poor financial literacy, general distrust of financial institutions, and, once again, wide spread irregular cash flows.
I have realised that before now most elderly and retirees usually save up for retirement, or make property investments, especially those who are middle-income earners in Africa, but in recent time the capacity to save for retirement is crippled by irregular or insufficient income and in particular the continued inflationary pressure.
At the heart of retirement poverty is a fundamental issue: cash flow and savings. Daily earners and small business owners in Nigeria often face volatile cash inflows, which make consistent savings difficult, if not impossible. Inflation, currently hovering in double digits in Nigeria, erodes whatever little savings many manage to accumulate.
For most people, survival takes precedence over long-term planning. Retirees who worked in the informal sector largely depend on adult children or extended family networks for support.
However, the erosion of traditional family structures, rural-urban migration, and economic hardships among younger generations have weakened this safety net. Considering the cost of living, rent, and transportation in a place like Lagos, Nigeria, there is no way a retiree can live comfortably without external support in the form of a constant cash flow.
When food prices, fuel costs, and rent increase unpredictably, any available cash is quickly consumed by urgent needs. The problem of retirement poverty in Nigeria and indeed Africa is fundamentally a cash flow problemat the individual, institutional, and national levels. Moreover, cash flow problems are not confined to individuals.
Governments across the continent are grappling with delayed salary payments, arrears, and underfunded pension systems. In South Africa, although the elderly grant system provides a little relief, it is facing increasing pressure as the number of beneficiaries rises.
In Africa’s most populous country, citizens ‘ daily survival takes precedence over long-term financial planning or retirement. Workers, especially those in informal sectors like retail, farming, trading, transport, and artisanry, earn irregular income, often paid in daily cash, with no access to structured savings or pension schemes.
You will agree with me that when income is uncertain and living expenses are rising, saving for retirement becomes a luxury that only a few can afford. More so, chronic cash flow challenges have turned retirement into a period of anxiety for millions. Yet this trend is growing without any succour in sight.
Without urgent intervention, the golden years risk becoming a generation’s greatest fear. Retirement security in Nigeria is not just about pension policies. When cash does not flow reliably into the hands of citizens, it cannot flow out to support them in old age. When individuals do not have consistent income, they cannot make consistent contributions. And when contributions are irregular, future retirement income becomes uncertain or non-existent.
Therefore, addressing retirement poverty and improving retirement security in Nigeria or Africa requires direct intervention in a meaningful way, such as by expanding pension schemes and financial access for informal workers, and providing social interventions.
More so, it is important to strengthen the awareness of pension schemes and their benefits, improve financial literacy at every level—individual, employer, and government, in particular on cash flow. Because the truth is simple: without cash flow, there is no retirement security. Only prolonged poverty will exist. Statistics and surveys have shown that poverty among older adults could worsen in a few years if the governments in Africado not address pension coverage issues. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship and Business Management expert with a PhD in Business Administration from Babcock University, Nigeria. He is a prolific investment coach, author, columnist, seasoned scholar, Chartered Member of the Chartered Institute for Securities and Investment (CISI), and a Securities and Exchange Commission (SEC)-registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.
The opinions expressed in this article are those of the author, Dr Timi Olubiyi, and do not necessarily reflect the opinions of others.
Feature/OPED
Nigeria Strengthens Fight Against Content Piracy Through Strategic Partnerships

Nigeria is intensifying its efforts to combat content piracy through strengthened partnerships and the adoption of advanced technologies. Collaborative efforts between government agencies, law enforcement professionals, cybersecurity experts, and civil society organisations are crucial in dismantling the networks responsible for the illegal distribution of creative content across the continent.
Piracy continues to pose a serious threat to the livelihoods of African creators and rights-holders. From financial losses to cultural erosion, its impact is far-reaching. However, the landscape is beginning to shift. In Nigeria and across neighbouring countries, raids and arrests are becoming increasingly common, as illegal streaming platforms are shut down and major piracy syndicates are disrupted.
Technology is proving to be both a challenge and a solution. While it enables the rapid spread of pirated content, it also offers powerful tools for enforcement. Innovations such as forensic watermarking and AI-powered content monitoring are being deployed to trace pirated materials back to their sources and end users. These tools are making it possible to issue swift takedown notices and initiate enforcement actions with greater precision.
“Technology may make it easy to pirate content, but it also makes it easier to track down and prosecute those involved,” says Frikkie Jonker, Director of Anti-Piracy Cybersecurity Services at MultiChoice Group. “Forensic watermarking, proactive monitoring, and strong partnerships allow us to issue immediate takedown notices and initiate enforcement operations when necessary.”
In Nigeria, MultiChoice has signed memoranda of understanding (MoUs) with key government bodies to bolster support for the creative industry and protect intellectual property rights. Its collaboration with the Nigerian Copyright Commission (NCC) and law enforcement agencies underscores a firm commitment to upholding the rights of content creators and holding illegal operators accountable.
Recent efforts have yielded significant results. In Nigeria, the arrest of the operator behind a well-known sports piracy website using a local domain marked a major step forward in disrupting digital piracy networks. Elsewhere, shops selling illegal decoders have been raided and members of piracy syndicates prosecuted, reflecting coordinated regional action similar to that spearheaded by the NCC and the Nigerian Police Force.
Artificial intelligence is being adopted in several African countries to detect and remove pirated content from digital platforms, a model Nigeria is also actively exploring. Alongside enforcement, education plays a key role. Awareness campaigns and training workshops are being carried out in collaboration with copyright boards to inform the public and stakeholders, echoing the NCC’s own sensitisation initiatives on the home front.
The impact of coordinated action is becoming evident. Over the past year alone, the Partners Against Piracy (PAP) initiative has facilitated more than 155 successful raids across Africa, resulting in the shutdown of over 4,300 pirate networks and the arrest of more than 100 individuals involved in illegal operations.
As Nigeria’s creative economy continues to rise on the global stage, fuelled by its vibrant music, film, and digital industries, protecting intellectual property has never been more critical. By strengthening enforcement, increasing public awareness, and embracing innovative technologies, Nigeria is laying the groundwork for a more secure, equitable, and sustainable content ecosystem for Africa’s storytellers and cultural creators.
Feature/OPED
Nigeria’s Bold Push to Bridge the Housing Deficit and Empower Citizens

By Victor Benjamin
Nigeria stands at a critical juncture in its journey towards providing adequate shelter for its burgeoning population. The stark reality of a 20 million unit housing deficit casts a long shadow, impacting not just individual well-being but also the nation’s socio-economic progress. Recognising the urgency and scale of this challenge, the administration of President Bola Tinubu has unveiled a comprehensive and ambitious strategy under the Renewed Hope Agenda, placing affordable housing within reach for millions of Nigerians. This multi-pronged approach, spearheaded by the Renewed Hope Housing Initiative and bolstered by innovative financing mechanisms, offers a beacon of optimism in a sector long plagued by systemic obstacles.
For too long, the dream of homeownership has remained elusive for a significant portion of the Nigerian populace. Several interconnected challenges have contributed to this protracted crisis. Sky-high property prices, often driven by land speculation and exorbitant construction costs, place housing far beyond the reach of average citizens. Compounding this issue is the underdeveloped state of the mortgage market. Access to long-term, affordable financing remains limited, with high interest rates and stringent eligibility criteria effectively excluding a vast majority of potential homeowners. The informal nature of a significant portion of the economy further complicates matters, as many individuals lack the formal employment and consistent income streams often required by traditional mortgage lenders.
Furthermore, infrastructural deficits across the country exacerbate the housing problem. Inadequate road networks, unreliable power supply, and limited access to clean water and sanitation not only make new developments more expensive but also detract from the quality of life in existing residential areas. The bureaucratic hurdles and complexities associated with land titling and approvals also contribute to delays and increased costs for developers, ultimately impacting affordability for buyers.
Against this backdrop of formidable challenges, the Renewed Hope Housing Initiative emerges as a significant and potentially transformative intervention. Its three core components – the Renewed Hope Social Housing Programme, the Renewed Hope Housing Estates, and the Renewed Hope Cities – are strategically designed to cater to different segments of the population and leverage diverse funding models.
The Renewed Hope Social Housing Programme, with its ambitious goal of constructing 100 units in each of the 774 local government areas within a year of launch, directly addresses the needs of the most vulnerable. By earmarking 80% of these homes for local residents earning a living wage, with monthly contributions capped at a third of their income, the program prioritises affordability and accessibility for low-income earners. The allocation of the remaining 20% to the most vulnerable citizens, free of charge, underscores a commitment to social inclusion and providing a safety net for those most in need. The inclusion of essential amenities like schools, clinics, and security outposts within these estates further enhances their liveability and fosters community development.
The Renewed Hope Housing Estates, targeting state capitals with a plan to build 250 units in each of the 30 states, represent a crucial step towards providing more affordable housing options in urban centers. Leveraging government budgetary allocations, infrastructure subsidies, and free land from state governments allows for significantly lower pricing, with one-bedroom apartments ranging between N8 million and N9 million. This initiative aims to bridge the gap for individuals and families with modest incomes who aspire to homeownership in urban areas.
The Renewed Hope Cities, developed through Public-Private Partnerships in seven strategic locations, tap into private sector expertise and capital to deliver large-scale housing projects. While the resulting prices are higher, reflecting the private developers’ investment in land and infrastructure, these cities are expected to offer a wider range of housing options and contribute significantly to reducing the overall housing deficit. The ongoing construction of 3,500 units in Lagos and Kano demonstrates the tangible progress being made under this component.
Complementing these direct housing programs is the Ministry of Finance Incorporated Real Estate Investment Fund (MREIF), a critical enabler for sustainable and affordable housing finance. The successful pilot fundraising, securing N250 billion, underscores the confidence of institutional investors in this innovative approach. MREIF’s ability to provide long-term, low-cost mortgage financing at interest rates as low as 12% with extended repayment tenors up to 20 years directly tackles one of the most significant barriers to homeownership in Nigeria. Furthermore, by offering off-take guarantees to developers, MREIF helps de-risk large-scale projects and unlock crucial financing. The integration of MREIF with commercial banks, mortgage providers, and developers promises to create a more robust and efficient housing finance ecosystem.
The vision underpinning the Renewed Hope Housing Initiative is one of a Nigeria where decent and affordable housing is not a privilege but a right accessible to all citizens. By adopting a multi-pronged approach that addresses the diverse needs of the population and leverages both public and private sector resources, the government aims to not only bridge the housing deficit but also stimulate economic growth, create jobs, and foster social stability. Empowering low-income earners with affordable housing options can improve their quality of life, provide a foundation for wealth building, and contribute to a more equitable society. Similarly, enabling middle-income families to access affordable mortgages can unlock their economic potential and contribute to overall national development.
While the Renewed Hope Housing Initiative holds immense promise, its success will hinge on effective implementation, transparency, and sustained commitment. Addressing the underlying challenges of land administration, infrastructure development, and bureaucratic efficiency will be crucial for ensuring the long-term sustainability and impact of these programs. Nevertheless, the bold vision and the comprehensive strategy embodied in the Renewed Hope Agenda offer a renewed sense of optimism that Nigeria is finally embarking on a transformative journey towards housing its citizens and building a more prosperous and inclusive future.
Victor Benjamin is the West/South South Director for YP4T
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