Feature/OPED
How to Earn Money On Instagram in 2024: 8 Easily Achievable Strategies
By Bella Mary
Introduction
Hi, welcome to 2024 on the business and making money on Instagram, the essential guide. In this article, they will explore 8 relatively simple techniques that may also be followed to bring revenue into your business from this critical social media site.
In the present generation, where every person, whether an individual or a company, seeks to market a product or service to its users through the available online platforms, Instagram has proven to be one of the most influential business promotional tools and, hence, a source of income. One thing is clear: the ways of making money on Instagram in 2024 will remain diverse; it’s vital that no user neglects that fact and remains constantly informed.
Get on the right path in leveraging your Instagram account and start making money from your passion. Now, let us evaluate the best approaches that may lead to achieving your goals in terms of the monetization of your IG audience
1. Optimize Your Profile
Your Instagram profile is your gateway to the online world. To attract followers and potential business opportunities, it’s crucial to keep it neat. Here’s how you can make your profile stand out and make a solid first impression:
- Importance of a well-designed and professional profile: This is even more important given the fact that the overall outlook of the general profile layout can have an impact on the impressions received by the visitors and can contribute to the formation of a remarkable brand personality.
- How to choose the correct username and profile picture: Your username should be easy to remember, perhaps your name or the specific field of your activity. Ideally, both letters and a person’s face should be easily recognizable, the picture quality is much higher than that of the thumbnail, and their sizes are approximately equal.
- Tips for writing a compelling bio: In your bio-skeleton, state your full name or preferred nickname while specifying the scope of interest or area of expertise and a catchphrase to make people consider contacting you.
2. Create Quality Content
The strategy of how to build a devoted audience on Instagram is simple; it is based on the ability to create brilliant posts regularly. Focusing on creating high-quality content ensures you can get the exposure that Instagram reel needs, leading to more viewer interactions.
- Why high-quality content is essential for monetizing on Instagram: Quality content not only enables you to popularize your brand among your followers but also appeals to brands who want to work with influencers who will produce quality content.
- Types of content that perform well on the platform: It should be noted that Instagram users generally prefer visual content, including beautiful photos and videos, extra material from the set, and other users’ posts.
- Tips for creating visually appealing and engaging posts: Retreat to high-quality images, utilize storytelling and captions, and be creative with the format, such as carousels, reels, polls, and Q&A.
3. Grow Your Followers
Being followed by many on Instagram is essential to improving your earnings.
- The role of followers in earning money on Instagram: The followers are not merely the counts but your targeted customer segment and decide the credibility of your influence.
- Strategies for gaining organic followers: Publish frequently, reply to comments and DM’s, partner with other influencers or brands, and participate in Instagram challenges or trends.
- Utilizing hashtags and collaborations to increase reach and followers: As much as possible, include the right hashtags to increase your posts’ visibility and collaborate with other users, especially in shoutout trading.
4. Work with Brands and Sponsored Posts
Partnering with brands as an influencer in using the techniques of influencer marketing that involve paid advertising can be a good way of making money out of an Instagram page.
- Explanation of influencer marketing and sponsored posts: Internet advertising is an example of advertising that occurs when the company collaborates with a person, who has many subscribers in the social networks to advertise the goods or services. This type of advertisement is where the brand partners with the influencers, who are charged with creating content that will incorporate the brand.
- How to approach and negotiate with brands for collaborations: Establish which brands are morally and ethically similar to you and develop good and unique ways of promoting each other. Set the rate based on the size of the blog and the number of likes or comments the post receives, and then be specific.
- Tips for creating successful sponsored posts: Make sure it should fit in the feed, do not promote products/services you do not like, state your sponsored partnership, and be prepared to explain the brand’s concept to the sponsors.
5. Utilize Affiliate Marketing
First of all, affiliate marketing can be attributed to the most efficient types of earnings when running an Instagram account.
- Definition and benefits of affiliate marketing: The last method is affiliate marketing, which is also considered to be an effective advertising technique whereby a person or a company is paid a commission for advertising to people or other companies and being paid by results in terms of traffic attracted to the particular company’s website. This is also a related factor since it entails that you can have revenues from the sales of the products without having direct involvement in creating them.
- How to find and join affiliate programs on Instagram: List companies using the affiliate program, then contact them directly or through the affiliate marketing network to consider affiliate terms and fees or commission before registering the affiliate codes if necessary.
- Best practices for promoting affiliate products on the platform: Thus, one is constantly forced to include an affiliate link in the content, write about the affiliated product, target that product, to include an appeal for the content used for promotion and the evaluation of that content.
6. Sell Your Products/Services
Among the existing earning models on Instagram, the sale of personal goods or services is rather popular.
- Advantages of selling your own products or services on Instagram: This comes with some obvious benefits based on the fact that you are the one selling your products directly; you have the freedom of pricing your products how you want, branding your products how you desire, not to mention the fact that you are in direct control of the clients.
It also gives you enhanced authority and allows you to introduce and market your unique offerings.
- Tips for creating and promoting your brand: Build a personality acceptable to the market. It is essential to use good images and tales in our posts, always reply to the comments that may be found on the firm page and even the direct message, and lastly, to ally with other influencers or other firms.
- Utilizing Instagram’s shopping features to increase sales: Maximise the use of shopping tags and stickers within Instagram; ensure that users can make buying decisions directly from the posts or stories.
Utilize Shop and Product Catalog features to showcase your product engagingly and to enable customers to buy products.
7. Monetize Your Instagram Stories
Instagram Stories are among the significant assets to generate revenues on the platform.
- How to utilize Instagram’s various features for monetizing stories: Use stickers, swipe-up links (if you have more than 10k followers), and product hashtags to guide your audience toward the products.
- Tips for creating engaging and profitable stories: Entice the audience and capture their attention by using features such as polls, quizzes, and countdowns on the screen.
- Promoting products and services through stories: Ensuring sponsored content or product placements are integrated into your stories is easy. Even when it’s not a sponsored post, tell the audience to swipe up or visit the link in your bio for more details or to buy a product. Take advantage of the call to action buttons and very enticing images to help you make your sales and convert.
8. Utilize Instagram Ads
The guide Alpine continues to inform you on how to reach new followers and start monetizing your posts using Instagram Ads.
- How to create and run successful ad campaigns on the platform: First of all, it is reasonable to ask what type of campaign the representative of the company wants to launch, who is going to be targeted, and what can be spent now on that campaign. In the future, more appealing ad creatives should be made which people can easily equate with the brand and the ad to be made.
Consider the Targeting features offered by Instagram currently at the time the readers, and assist the audience in identifying whether to uncensor the following accounts based on the parameters.
- Measuring and optimizing ad performance for maximum ROI: If your ad is to be more efficient, then it has to comply with the standards that have been laid down in terms of gateway figures like reach, engagement, click-through rates, conversion rates, and so on of the ad creative, the audience, and the button which pushes to action.
In general, one can use an A/B split for the ad where the differences may lie in the ad creative, the target audience, and the call to action. Bring all these lessons to bear in enhancing targeting and demand more from information to get much more out of it.
Conclusion
It is high time to proceed with action to tap these strategies to start the monetization of Instagram profiles. Always try to make your posts consistent yet creative, too. It should continue reaching out to customers, exploring new approaches to creating content, and familiarizing itself with current trends.
Bella Mary is an SEO strategist and Senior Content Writer at Likedash.com. She has been a professional content writer for over three years and is passionate about creating interesting and high-quality content for reputable blogs and websites.
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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