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How to Earn Money On Instagram in 2024: 8 Easily Achievable Strategies

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Instagram Shoutouts

By Bella Mary

Introduction

Hi, welcome to 2024 on the business and making money on Instagram, the essential guide. In this article, they will explore 8 relatively simple techniques that may also be followed to bring revenue into your business from this critical social media site.

In the present generation, where every person, whether an individual or a company, seeks to market a product or service to its users through the available online platforms, Instagram has proven to be one of the most influential business promotional tools and, hence, a source of income. One thing is clear: the ways of making money on Instagram in 2024 will remain diverse; it’s vital that no user neglects that fact and remains constantly informed.

Get on the right path in leveraging your Instagram account and start making money from your passion. Now, let us evaluate the best approaches that may lead to achieving your goals in terms of the monetization of your IG audience

1. Optimize Your Profile

Your Instagram profile is your gateway to the online world. To attract followers and potential business opportunities, it’s crucial to keep it neat. Here’s how you can make your profile stand out and make a solid first impression:

  • Importance of a well-designed and professional profile: This is even more important given the fact that the overall outlook of the general profile layout can have an impact on the impressions received by the visitors and can contribute to the formation of a remarkable brand personality.
  • How to choose the correct username and profile picture: Your username should be easy to remember, perhaps your name or the specific field of your activity. Ideally, both letters and a person’s face should be easily recognizable, the picture quality is much higher than that of the thumbnail, and their sizes are approximately equal.
  • Tips for writing a compelling bio: In your bio-skeleton, state your full name or preferred nickname while specifying the scope of interest or area of expertise and a catchphrase to make people consider contacting you.

2. Create Quality Content

The strategy of how to build a devoted audience on Instagram is simple; it is based on the ability to create brilliant posts regularly. Focusing on creating high-quality content ensures you can get the exposure that Instagram reel needs, leading to more viewer interactions.

  • Why high-quality content is essential for monetizing on Instagram: Quality content not only enables you to popularize your brand among your followers but also appeals to brands who want to work with influencers who will produce quality content.
  • Types of content that perform well on the platform: It should be noted that Instagram users generally prefer visual content, including beautiful photos and videos, extra material from the set, and other users’ posts.
  • Tips for creating visually appealing and engaging posts: Retreat to high-quality images, utilize storytelling and captions, and be creative with the format, such as carousels, reels, polls, and Q&A.

3. Grow Your Followers

Being followed by many on Instagram is essential to improving your earnings.

  • The role of followers in earning money on Instagram: The followers are not merely the counts but your targeted customer segment and decide the credibility of your influence.
  • Strategies for gaining organic followers: Publish frequently, reply to comments and DM’s, partner with other influencers or brands, and participate in Instagram challenges or trends.
  • Utilizing hashtags and collaborations to increase reach and followers: As much as possible, include the right hashtags to increase your posts’ visibility and collaborate with other users, especially in shoutout trading.

4. Work with Brands and Sponsored Posts

Partnering with brands as an influencer in using the techniques of influencer marketing that involve paid advertising can be a good way of making money out of an Instagram page.

  • Explanation of influencer marketing and sponsored posts: Internet advertising is an example of advertising that occurs when the company collaborates with a person, who has many subscribers in the social networks to advertise the goods or services. This type of advertisement is where the brand partners with the influencers, who are charged with creating content that will incorporate the brand.
  • How to approach and negotiate with brands for collaborations: Establish which brands are morally and ethically similar to you and develop good and unique ways of promoting each other. Set the rate based on the size of the blog and the number of likes or comments the post receives, and then be specific.
  • Tips for creating successful sponsored posts: Make sure it should fit in the feed, do not promote products/services you do not like, state your sponsored partnership, and be prepared to explain the brand’s concept to the sponsors.

5. Utilize Affiliate Marketing

First of all, affiliate marketing can be attributed to the most efficient types of earnings when running an Instagram account.

  • Definition and benefits of affiliate marketing: The last method is affiliate marketing, which is also considered to be an effective advertising technique whereby a person or a company is paid a commission for advertising to people or other companies and being paid by results in terms of traffic attracted to the particular company’s website. This is also a related factor since it entails that you can have revenues from the sales of the products without having direct involvement in creating them.
  • How to find and join affiliate programs on Instagram: List companies using the affiliate program, then contact them directly or through the affiliate marketing network to consider affiliate terms and fees or commission before registering the affiliate codes if necessary.
  • Best practices for promoting affiliate products on the platform: Thus, one is constantly forced to include an affiliate link in the content, write about the affiliated product, target that product, to include an appeal for the content used for promotion and the evaluation of that content.

6. Sell Your Products/Services

Among the existing earning models on Instagram, the sale of personal goods or services is rather popular.

  • Advantages of selling your own products or services on Instagram: This comes with some obvious benefits based on the fact that you are the one selling your products directly; you have the freedom of pricing your products how you want, branding your products how you desire, not to mention the fact that you are in direct control of the clients.

It also gives you enhanced authority and allows you to introduce and market your unique offerings.

  • Tips for creating and promoting your brand: Build a personality acceptable to the market. It is essential to use good images and tales in our posts, always reply to the comments that may be found on the firm page and even the direct message, and lastly, to ally with other influencers or other firms.
  • Utilizing Instagram’s shopping features to increase sales: Maximise the use of shopping tags and stickers within Instagram; ensure that users can make buying decisions directly from the posts or stories.

Utilize Shop and Product Catalog features to showcase your product engagingly and to enable customers to buy products.

7. Monetize Your Instagram Stories 

Instagram Stories are among the significant assets to generate revenues on the platform.

  • How to utilize Instagram’s various features for monetizing stories: Use stickers, swipe-up links (if you have more than 10k followers), and product hashtags to guide your audience toward the products.
  • Tips for creating engaging and profitable stories: Entice the audience and capture their attention by using features such as polls, quizzes, and countdowns on the screen.
  • Promoting products and services through stories: Ensuring sponsored content or product placements are integrated into your stories is easy. Even when it’s not a sponsored post, tell the audience to swipe up or visit the link in your bio for more details or to buy a product. Take advantage of the call to action buttons and very enticing images to help you make your sales and convert.

8. Utilize Instagram Ads

The guide Alpine continues to inform you on how to reach new followers and start monetizing your posts using Instagram Ads.

  • How to create and run successful ad campaigns on the platform: First of all, it is reasonable to ask what type of campaign the representative of the company wants to launch, who is going to be targeted, and what can be spent now on that campaign. In the future, more appealing ad creatives should be made which people can easily equate with the brand and the ad to be made.

Consider the Targeting features offered by Instagram currently at the time the readers, and assist the audience in identifying whether to uncensor the following accounts based on the parameters.

  • Measuring and optimizing ad performance for maximum ROI: If your ad is to be more efficient, then it has to comply with the standards that have been laid down in terms of gateway figures like reach, engagement, click-through rates, conversion rates, and so on of the ad creative, the audience, and the button which pushes to action.

In general, one can use an A/B split for the ad where the differences may lie in the ad creative, the target audience, and the call to action. Bring all these lessons to bear in enhancing targeting and demand more from information to get much more out of it.

Conclusion

It is high time to proceed with action to tap these strategies to start the monetization of Instagram profiles. Always try to make your posts consistent yet creative, too. It should continue reaching out to customers, exploring new approaches to creating content, and familiarizing itself with current trends.

Bella Mary is an SEO strategist and Senior Content Writer at Likedash.com. She has been a professional content writer for over three years and is passionate about creating interesting and high-quality content for reputable blogs and websites.

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Why Most Nigerians Are Losing Money by “Saving” It

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Saving Your Money

By Izekeo Adegoke

Somewhere in Nigeria right now, a diligent, financially responsible person is watching their savings grow, and losing money at the same time. They do not know it. Their bank balance is rising. Their statement looks healthy. But in real terms, their wealth is quietly and consistently shrinking.

This is not a fringe scenario. It describes the financial situation of millions of Nigerians who are doing everything they were taught.

The gap nobody talks about

Here is the arithmetic that changes the conversation.

The average Nigerian savings account yields between 2% and 4% per annum. Nigeria’s inflation rate, as of recent Central Bank data, sits at approximately 15.69%. That means if you have ₦1 million in a savings account today, it will nominally become ₦1,030,000 in a year, but the real purchasing power of that money will have fallen to the equivalent of roughly ₦790,000 in today’s terms. You saved diligently. You lost ₦210,000 in purchasing power.

This is what economists call negative real returns, and it is the financial reality for the majority of Nigerian savers right now. The distinction between keeping money safe and making money grow has never mattered more than it does in this macroeconomic environment.

Why the savings instinct made sense and no longer does

The preference for savings accounts is not irrational. It is inherited. A generation of Nigerians was raised during periods of significant economic volatility, bank failures, currency devaluations, and frozen accounts. Saving in a regulated institution felt like the responsible, conservative choice. The alternative, markets, stocks, and funds, felt speculative and risky.

That instinct made sense in its context. But the financial landscape has changed materially, and the definition of “safe” needs to catch up.

A savings account today is not a low-risk option. It is a guaranteed negative return dressed in conservative language. The risk is not that you will lose your capital in nominal terms. The risk is that your capital will progressively lose its ability to buy things, fund a retirement, educate children, or build the future you are working toward. That is a real loss, even if your statement does not show it.

The behaviour-change that changes everything

The shift from saving to investing is not about abandoning caution. It is about directing caution more effectively. A diversified investment portfolio spread across fixed income instruments, equities, dollar-denominated assets, and alternative holdings does not eliminate risk. It manages it intelligently, and in doing so, gives your money a fighting chance against inflation.

Consider a ₦1 million portfolio invested across a balanced mix of Nigerian equities and fixed income instruments targeting a 15–18% annual return. Over three years, compounding and market participation could bring that to approximately ₦1.5–1.6 million in nominal terms and, depending on portfolio construction, meaningfully above the inflation rate in real terms. The savings account brings you to ₦1.09 million, having lost ground every single year.

The numbers are not subtle. They are decisive.

Coronation Wealth’s answer to the problem

This is precisely the problem Coronation Wealth was built to solve. Our platforms give individuals access to professionally managed, diversified portfolios across multiple asset classes, including dollar-denominated instruments that provide a structural hedge against naira depreciation. These are not products previously available only to institutional clients or high-net-worth individuals. They are accessible, clearly structured, and designed for people who want their money working as hard as they do. Wealth creation, as we understand it, is not about spectacular bets. It is about making consistent, informed decisions over time with the right tools, the right structure, and a partner who understands the environment in which you operate.

The reframe you need

Safety is not a function of where your money sits. It is a function of what your money does.

A savings account feels safe because the number never goes down. But if that number cannot keep pace with the cost of living, the cost of education, the cost of the future, it is not protecting you. It gives you the illusion of security while inflation quietly does its work.

The most dangerous financial decision most Nigerians are making right now is not taking too much risk. It is the decision to play it safe, and that is precisely why it needs to change.

Izekeo Adegoke is the Chief Digital Officer at Coronation Wealth, the digital investment and wealth management subsidiary of the Coronation Group in Nigeria. 

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This Is Not the Season to Miss Anything (Because the Internet Will Not Wait for You)

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DStv and GOtv

There were times when entertainment moved slowly enough that you could catch up later without missing much. This is not one of those times. Right now, everything is happening at once, and if you blink, the internet will already summarise it for you in a version that may not even be fully accurate.

We are in a phase where the moment a show, movie, or reality series airs, clips are already circulating online before many people have watched the full episode. Opinions are formed from short edits, screenshots, and snippets rather than the full context, and conversations often take shape around what has been clipped and shared instead of what actually happened in real time. The ongoing BBNaija Reunion is a clear example of this, with viral moments driving debates and narratives long before many viewers have seen the complete exchange.

And it is not just Big Brother.

The World Cup is literally here, and you already know what that means. Most of the matches are played deep into the night, so many people will wake up to scores they didn’t watch live, scroll cautiously through social media trying to avoid spoilers, or quickly hunt for highlights before someone ruins the result in a group chat or on X. Somehow, everyone will still be expected to join the “did you see that match?” conversation the next morning as if they were awake through every minute of it.

This is the reality of modern viewing: nobody is waiting for you anymore. The funny part is what people do when they miss it. You will see someone on X asking, “abeg who has the link to watch last night’s episode?” and within minutes, replies start flying. Somebody drops a Telegram channel like it is normal, another person shares a random website link, and another group is already posting 30-second clips with captions like “full gist inside” as if that is the full experience.

Before you know it, people are no longer watching the show. They are watching fragments, then opinions, then blog interpretations, then X reactions. And somehow that becomes the version of events that spreads fastest.

That is where the problem starts. Social media does not give context. It gives highlights. Blogs chase clicks, not full stories. Even viral clips in group chats are usually missing the build-up that actually explains why people reacted the way they did.

So, you find yourself arguing passionately about something you did not fully watch. You are forming opinions from “see finish” clips and half-context screenshots. And when you finally watch the full episode later, everything suddenly makes more sense than the version you were dragged into online.

That is why access is becoming more important than ever. Not just access to content, but access to it in real time. Because nothing really hits like watching it live, as it unfolds, with everyone reacting at the same moment. Whether it is a last-minute World Cup goal, a heated reunion moment, or something that instantly becomes meme history, the experience is always different when you are actually there for it.

And this is exactly where viewing has changed. People are no longer tied to one screen in the sitting room. Life does not even allow that anymore. You might be in traffic, at work, outside, or simply away from your decoder when something important is happening, which used to mean you missed your favourite show; now you don’t have to.

Because platforms like DStv and GOtv now let you stay connected even when you are not in front of your television. So instead of chasing Telegram links that may or may not work, which is piracy by the way, or waiting for someone to “summarise what happened,” you can actually watch it yourself.

You can still stay connected using the MyDStv or GOtv Stream app. It is simple. Download the app from your store, log in with your account details, ensure your subscription is active, then head to the Live TV section and select the channel you want. In a few taps, you are back inside the moment everyone is talking about.

And honestly, that is what this season demands. Between Big Brother conversations taking over timelines, new reality TV seasons building buzz, and the World Cup about to dominate every screen in the next few days, this is not the time to be disconnected. Not even the time to say “I’ll catch up later”, because later is exactly where spoilers live now.

So, whether you are watching from your decoder at home or streaming from your phone on the move, the point is the same: you are not out of the conversation. Because in today’s world, missing the show is one thing.

Missing the moment everyone is talking about? That one is harder to recover from.

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A Tale of Two Kidnappings

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kidnappings Nigeria

By Tony Ogunlowo

In the past few weeks, two high-profile kidnapping cases have captured the attention of the nation. One involved the kidnapping of more than 45 pupils and teachers from a school in Oyo state, and the other involved the relatives of an ex-minister.

Whilst the relatives of the ex-minister, his sister and her two sons, were rescued in a highly publicised police operation, the fate of the missing school children and their teachers remains unclear. Already two teachers have been killed: one was shot and the other beheaded.

Nigeria is a hotbed for kidnapping, and in 2025 alone, there were more than 4,000 reported cases. But bear in mind that for every case recorded, two or three went unreported, leaving relatives to deal with ransom demands on their own. And for cases reported, the overstretched and understaffed police are not much help and often suggest relatives negotiate with kidnappers. As a result, what was once a small sore has now festered, becoming an even bigger wound and growing.

It has been more than twelve years since 276 girls were kidnapped from their school in Chibok. To date, not all of them have been recovered. Some have died whilst others, heavily traumatised, have been found bearing children of their captors: their lives destroyed and those of their families.

The swift rescue of the ex-ministers’ relatives in a short window of just a few days points to one thing – elitism! If you’re well-connected, the powers that be will pull out all the stops to do what they’re supposed to be doing in the first place. If you’re a mere ordinary citizen, they can’t be bothered.

Even though the Federal Government has a policy of not negotiating with kidnappers, which is understandable since they don’t want to encourage the practice, they should have the means to end the scourge. Every government from the Obasanjo regime up to the incumbent have promised to take a hard line on abductions and banditry. To date, all that hardline rhetoric has just been ‘audio’, leaving bandits and kidnappers to get up to all sorts of things. There have been calls to allow citizens to take up arms: not a good idea, as this might encourage extrajudicial killings rather than for self-defence. There have also been calls for stiffer penalties, but, yet again, you need to catch the perpetrators first and make sure they don’t bribe their way out of the judicial system. The Forest Guards program is taking off, and hundreds of them are being recruited, trained and deployed, but are they paramilitary trained to be able to fight kidnappers in the bush?

Just like when the Chibok girls went missing under President Goodluck’s watch, the government is taking a lukewarm approach to the matter. What should be classified as a top priority has been pushed to the bottom of the list as all politicians rush to get their nomination forms in for the 2027 elections: the only thing that matters to them. If this were America, Trump would have mobilised the Army, Navy, Air Force, CIA, and whatever else he could think of to find ALL kidnapped victims. In Nigeria, the only thing politicians are interested in, their top priority, is re-election.

Children’s Day has come and gone, and so also has Democracy Day, as we head towards Independence Day, and somebody’s child, uncle, aunt, husband is still being held against their will with the security services running around like headless chickens, clueless as to what to do next. What happened to their network of informers? Are their surveillance techniques so primitive that they can’t locate a large gathering of people in the bush? Surely contact has been made with all kidnappers so they can list their demands, and why haven’t these leads been tracked using basic cellular telephony technology? But if it’s an ex-minister’s relative, they know how to pull a rabbit out of a hat.

Until the government adopts a zero-tolerance policy towards kidnapping and banditry – and sticks to it, these unfortunate incidents will continue.

Perhaps it’s time to seek foreign assistance since we don’t know what to do: already, Trump has stationed US troops, up North, to help us fight Boko Haram and ISIS. They already have the technology and personnel that can find a fly hiding behind a dune in the Sahara. An ordinary Air Force surveillance plane, or drone, equipped with heat-seeking infra-red cameras, overflying the place at night can easily find anyone hiding out in the Old Oyo park within hours, not days. And please don’t involve the NAF, who seem to bomb more innocent people than bad guys! Alternatively, bring in Sheikh Gumi, who seems to know most of the bandits. He might be able to help.

There is no easy fix to ending insecurity in Nigeria other than to bring in a brutal state of emergency that will grant security services carte blanche to deal with situations as they see fit. Again, this can lead to abuse of power, as was the case with the disbanded SARS.

To truly eliminate all insecurity in the country, the government needs to think long-term and go back to the root cause of all these problems – hunger. A hungry man (or woman) faced with unemployment and a high cost of living, with nothing to lose, will be crazy enough to do any kind of crime to put food on the table and a roof above his head. Doubling the size of the security services and equipping them doesn’t solve the problem.

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