Connect with us

Feature/OPED

MultiChoice’s Subscriber Base Dip Reflects Difficult Consumer Environment

Published

on

Multichoice Tax Backlog

A business news item with some prominence last week was the interim financial results of the pay television company, MultiChoice Group, with Nigeria being one of its most significant markets. The most arresting item in the results is the announcement of the loss of 243,000 subscribers on MultiChoice’s DStv and GOtv services within the six months (April to September 2024) covered by the result released last week.

Also of public interest, albeit to a lesser extent domestically, is MultiChoice’s loss of 298,000 subscribers in its Zambian market, which was attributed to persistent power outages induced by drought. Although there were declines in the company’s other markets in the Rest of Africa (RoA) and South Africa, they were relatively low at 25% and 5%, respectively.

Also reflected in the results was the $21 million trapped in the distressed Heritage Bank, which has had its license revoked by the Central Bank of Nigeria. This splurge of negative information understandably sparked a mix of reactions, notably wildly unreasoned but with a smattering of clear-headed ones. The previous analysis, which focused only on subscriber losses and the $21 million, ignored other aspects of the results and reached an apocalyptic conclusion.

That strain of analysis blamed the subscriber base decline on the tariffs charged by the company. It was indifferent to the local economic conditions, which have significantly diminished purchasing power not only among MultiChoice subscribers but also for users of other services and goods.

It could not have been otherwise, given that the country’s inflation rate has been consistently above 30% for over a year, with the latest figure of 33.88%. The inflationary pressures have been aggravated by the drastic and continuous dip in the value of the naira, which caused huge foreign exchange losses for businesses, including MultiChoice. The pay television company’s losses from a dollar-denominated intergroup loan stood at 2.1 billion Rands within the period covered by the results.

It is quite clear that during tough economic times, consumers reduce spending on non-essential items, the category into which pay television services are included. This is supported by the recent  CBN Household Expectations Survey, which stated that at this time, Nigerians focus on food, household necessities, education, transportation, electricity, and medical care.

“The Buying Condition Index for high-ticket items like consumer durables, motor vehicles, and real estate suggests that most respondents believe the current month is unfavourable for purchasing these items. Additionally, consumers do not anticipate the next three to six months will be ideal for acquiring such products,” the report noted.

There is ample evidence that businesses are bleeding on account of the rough economic weather. Guinness Nigeria Plc reported a net loss of N12.2 billion for Q1 2025 (ending September 30, 2024). This represents a dramatic 568% decline from the N2.6 billion net profit recorded during the same period the previous year. The company cited declining sales volumes, a reduced gross profit margin, and foreign exchange revaluation losses amounting to N8.4 billion as the primary causes.

Nestlé Nigeria Plc reported a significant pre-tax loss of N255.4 billion for the first nine months of 2024. This represents a 381% increase in losses compared to the N56.65 billion loss recorded during the same period in 2023. Meanwhile, Airtel Group generated revenue of $2.37 billion for the half-year ending September 30, 2024, marking a 10% decline from $2.62 billion in the same period in 2023. The company’s operating profit fell by 20%, and it faced a $151 million loss attributed to the devaluation of the naira. These figures highlight the decline in consumer spending on calls and data services.

Some analysts, who seemingly paid inadequate attention to the results and/or heard voices in their heads, attributed the outcomes recorded by MultiChoice to the increasing consumer adoption of streaming services like Netflix and Prime and MultiChoice’s failure to diversify.

Neither, going by the results, has any factual basis. While no debate streaming services are rising in popularity, Showmax, MultiChoice’s subscription video-on-demand (SVOD) service platform is enjoying popularity, reporting 50% year-on-year growth and a 30% increase in paying subscribers. This is attributed to its transition to the Peacock technology stack, which has allowed it to establish partnerships with major distributors like Kenya’s M-PESA and South Africa’s Capitec to enhance adoption. The tariffs of the streaming services have similarly been affected by local economic conditions. Netflix, for example, has hiked the tariff of its premium package to N7,000 from N4,000 monthly.

The results, contrary to the claim that MultiChoice has focused solely on traditional pay television, show forethought and bold diversification footprints.

“We are proactive in our focus on right-sizing the business for the current economic realities and industry changes. We have successfully been implementing our strategy over the past few years, achieving key milestones such as our investment in KingMakers [MultiChoice’s gaming division],” Calvo Mawela, CEO of MultiChoice Group, stated.

MultiChoice is expanding into the insurance and financial services sectors through a partnership with Sanlam. The partnership is expected to spawn an accounting gain of between $144.4 million and $182.9 million. Moment, the company’s fintech venture, is also experiencing significant growth, as it currently processes nearly 30% of MultiChoice’s total payments, achieving payment volumes of $242 million across 40 African countries since it was launched.

In the gaming industry, BetKing Nigeria has risen to the second position in the online betting sector. Though the industry experienced a 48% revenue decrease, Betking’s overall revenue rose by 10%. Irdeto, MultiChoice’s global technology division, has shown the capability to make significant contributions through the expansion of It offers digital security services to address the increasing demands of online and streaming platforms.

The alarming predictions made by certain analysts and doomsayers fail to recognize that the economic conditions in Nigeria, particularly the soaring inflation, have forced consumers to tighten their belts. As a result, consumer behaviour has shifted significantly. Days of wine and roses are no longer around. For now, at least.

Click to comment

Leave a Reply

Feature/OPED

Achieving 15% Inflation and Economic Diversification in 2025

Published

on

Nigeria's inflation

By Kenechukwu Aguolu

President Bola Ahmed Tinubu GCFR, presented the Proposed 2025 Budget of Restoration, titled “Securing Peace, Rebuilding Prosperity,” to a joint session of the National Assembly on Wednesday, December 18, 2024. as required by the Nigerian Constitution. As expected. there have been divergent opinions about the appropriation bill with many referring to it as overambitious. While the budget is achievable, the projected reduction in Inflation is quite ambitious and may not be realized. More emphasis should have been placed on economic diversification.

The objective of reducing inflation to 15% which is a 59% decrease in a single year is particularly challenging. The increase in the value of the Naira, increased food production, and proper monetary/fiscal policies will surely drop inflation. However, achieving such a steep decline will not be feasible unless the value of the naira rises significantly; beyond what was projected in the appropriation bill.

Apart from agriculture, other sectors like tourism and mining can drive economic growth and resilience. Developing the Mining sector offers significant revenue-generation opportunities and will also lead to the establishment of more industries in Nigeria in a bid to take advantage of nearness to raw materials. The United Arab Emirates, France, Spain, etc, make massive revenue from tourism. Therefore, the Government should have demonstrated a greater economic diversification drive in the budget. Insecurity has hindered the development of mining and tourism in Nigeria.

Stabilizing the exchange rate at N1,500/US$ will require amongst other things; increased foreign exchange inflows through foreign portfolio/direct investments, improved balance of trade, increased domestic oil production and refining capacity. Policies aimed at boosting exports and reducing dependency on imports are crucial for achieving currency stability and strengthening the naira.

Addressing insecurity remains fundamental to achieving the budget’s objectives. Insecurity continues to undermine agricultural productivity, deter investment, and disrupt infrastructure projects. A peaceful and stable environment is essential for economic growth and the creation of opportunities for citizens.

The administration’s allocation of N4.91 trillion to defence and security underscores its acknowledgement of this challenge. However, addressing insecurity will require a comprehensive approach that combines military interventions with community engagement and socio-economic initiatives.

The 2025 Appropriation Bill, which has scaled second reading at the National Assembly, outlines an ambitious vision for Nigeria’s development. Critical to its success are inflation reduction, economic diversification, exchange rate stability, and improved security. The Government may wish to revisit the inflation projection and economic diversification drive. The National Assembly is expected to make adjustments to the bill during its review before passing it.

Continue Reading

Feature/OPED

The Return of the Dispersed Ones

Published

on

Adamawa health worker map Nigeria

By Kingsley Omose

Across Europe and North America, anti-immigrant sentiments are simmering and in some countries have broken out openly, resulting in leadership changes that are of seismic global proportions.

Following the global economic crises that attended the COVID-19 lockdown in 2020, the cost of living crises afflicted citizens and residents (legal and illegal) alike in countries that for decades had celebrated ultra-low interest rates and the piling on of credits that afforded individuals and companies.

Rather than provide the needed leadership and policies to address the challenges presented by the cost of living crises that were the direct effect of rising interest rates, far-right politicians in Europe and North America conveniently blamed this on migrant populations.

Far-right politicians are now gaining ground in the UK, France and Germany, the three biggest economies on the European continent, and while mass deportations are yet to feature openly in public discourse, policies are already being implemented in these countries that indicate what lies ahead.

In the United States on the other hand, a far-right politician will be sworn in on January 20, 2025, who was elected with the understanding that the over 12 million illegal immigrants in the country will be subjected to mass deportations from day one when he is sworn in as the US President.

The bulk of these over 12 million illegal immigrants are from Latin American countries that border the US but a good number of them also come from Sub-Saharan Africa especially Nigeria where economic hardship has driven many young people into voluntary exile.

Only time will tell whether these anti-immigrant policies being pursued by these far-right politicians will address the economic woes in their respective countries but what is clear is that the floodgates are about to burst open in the US and much later in Europe and the UK to expel illegal immigrants.

On the surface, these anti-immigrant policies appear to be targeted towards addressing economic issues, but the underlying issues appear to have racist colouration, meaning that even legal immigrants can not yet shout Uhuru.

The goal here is for subsaharan African countries especially Nigeria to begin to put in place policies and measures to allow for these returning immigrants to reintegrate back into their respective home countries as many of them will be returning with much-needed skills, capacities and resources.

The first recommendation is for the Nigerian authorities to improve the speedy issuance of temporary travel documents to Nigerians in the US, preferably online, without charging any fees. Also, Nigerians arriving in the country from the US without a Nigerian passport should be allowed entry.

Many of these returning Nigerians from the US have grown-up children who are American citizens and may want to accompany their parents or come to visit them afterwards. As long as these US citizens have passports that carry Nigerian names, they should be issued with visas on arrival at no extra cost.

The second recommendation is that officials of the Nigerian Diaspora Commission should also create an online portal to allow these returnee Nigerians to register their particulars and job experiences and skills including entrepreneurial capacities prior to arriving in Nigeria or soon after arriving to facilitate their reintegration.

A help desk should also be set up at the Nigerian Diaspora Commission to help these returnee Nigerians navigate their way through the basic steps of obtaining ID cards, NIN, Drivers Licenses, opening bank accounts, obtaining SIM cards, and such other documentation needed to hit the ground running.

The third recommendation is that some of these returnee Nigerians may require temporary accommodation until they can reconnect with family members, friends, and loved ones. Again, this falls within the scope of the Nigerian Diaspora Commission to provide temporary accommodation in much-needed cases.

The fourth recommendation is for the federal and state governments to improve the power supply, and the general security situation will go a long way towards enhancing the productivity of these returnee Nigerians. No one wants a spike in the kidnapping of returnee Nigerians to avoid the double jeopardy that entails.

The final recommendation is for the family members of these returnee Nigerians who have for decades been beneficiaries of remittances sent by their relatives in the Diaspora. A lot of understanding and support will be required to reposition these returnees. Nigerians and family members will be required to make sacrifices in this regard.

Rather than focus on the negative consequences of anti-immigrant sentiments and policies in the US and Europe, and the likely return to Nigeria of undocumented citizens based in the US, vast opportunities await these Nigerians and Nigeria as it begins to harness the immense value in return for its dispersed ones.

Continue Reading

Feature/OPED

Save the Industry: Use Content Responsibly!

Published

on

MultiChoice Use Content Responsibly

Content piracy is huge. It has been estimated that there are around 230 billion views of pirated video material every year, and that digital video piracy costs its true owners between $29.2 and $71 billion each year.

Gen Z are the digital natives of our time, existing in a sea of digital content, but navigating it with ease and finding exactly what they need for information, entertainment, and social connections. The generation born between 1997 and 2012 will shape the digital future of our society. But that digital leadership comes with a great responsibility.

Being able to access any content you want with a couple of keystrokes is empowering and convenient. But what we do online can have a real effect on people’s lives.

Streaming content such as films, music and TV shows is created by teams of professionals who invest their time and money in producing quality, relevant material that captures the imagination of audiences. They deserve to be fairly compensated for that content.

The way to ensure that we behave ethically – as well as legally – is that when we access streaming content – whether its Euphoria, Big Brother, Champions League Football, or Real Housewives – we should only view shows on legitimate, officially licensed channels. On these platforms, we can be sure that producers and rightsholders have been fairly compensated for their work.

Today, we are all content creators, generating our own posts, pics, comments, stories, pods and video clips. One of the basic values of content creation is to never, ever, steal content.

Respect to those who earn a living as content creators and producers of film and television shows. For them, content is their only source of income.

Browsing and consuming content on legitimate platforms means we can be sure that everybody involved in the production will get the compensation and the royalties they deserve. That means the writers, the actors, the hair and make-up artists, the producers and the sound crew will all be paid their salaries, and will receive the royalties they are entitled to.

When we consume content responsibly, we are living according to the values of fairness and integrity that we would like to see from those around us. We also ensure that the industry remains sustainable. When all film and TV workers are fairly paid for a particular production, then it remains viable to keep producing shows. That means more shows will be filmed in the future.

On the other hand, when we stream content from pirate websites, we are basically stealing from the creators. We are robbing them of the income they deserve. That content theft means it is no longer worthwhile to create those shows, and they will simply stop happening.

Pirate websites create nothing of their own. The only content that they can share is what they have stolen from other websites. When that goes on long enough, there will be no income for the creators, and no new content. Pretty soon, there will be nothing left to steal!

As the largest generation of digital consumers, young people have the power to do something about this. Consume content responsibly – support creators, encourage innovative, high-quality new content, and support a sustainable future for creative content.

By using content responsibly, we ensure that there will be content for the future!

Continue Reading

Trending