Feature/OPED
NBS and Scorecard of Eclipsing Administration
By Jerome-Mario Chijioke Utomi
With a few days to the May 29 inauguration of the new administration in the country, it is glaringly evident that President Muhammadu Buhari-led Federal Government of Nigeria has successfully completed its constitutional two terms of eight years. Though there exists no codified, metered or iron-cast way of assessing the administration’s performance, it is, however, assumed that an administration that spanned eight years must have milestone(s) of achievement to point at.
Indeed, while there are flicker and recognizable flashes of achievements in some sectors of the nation, interim particulars, in my view, suggest that infrastructural provision is the administration’s greatest accomplishment.
The crucial point, then, is how does one define what constitutes infrastructural success and how was it achieved? What are/were the opportunity cost of the purported success?
In February 2021, President Buhari reportedly established the Infrastructure Corporation of Nigeria (InfraCorp), with an initial seed capital of N1 trillion, provided by the Central Bank of Nigeria (CBN), the Nigerian Sovereign Investment Authority (NSIA) and the Africa Finance Corporation (AFC). InfraCorp was also expected to mobilize an additional N14 trillion of debt capital.
Through InfraCorp, Buhari catalysed and accelerated investment into Nigeria’s infrastructure sector via originating, structuring, executing and managing end-to-end bankable projects in the country,
Today, the administration has to its credit 56km Lagos-Ibadan Standard Gauge Rail completed and commissioned within a Nigerian-record-time of 4 years (2017 to 2021); 186km Abuja-Kaduna Standard Gauge Rail Line completed and commissioned in 2016; 327km Itakpe-Warri Standard Gauge Rail completed and commissioned in 2020, 33 years after construction began.
Also, the administration, going by media reports, invested over a billion dollars in three flagship projects: Lagos-Ibadan Expressway (for completion in May 2023), Second Niger Bridge (for completion in May 2023), Abuja-Kaduna-Zaria-Kano Expressway (two of three sections for completion in May 2023), among others.
Even when this piece holds the opinion that the administration demonstrated an understanding of the pivotal role infrastructural provision plays in providing society with the services that underpin the ability of people to be economically productive, it will, on the other hand, objectively qualify the aforementioned achievements as sparse and insufficient, particularly when juxtaposed with a catalogue of adequately unattended sectors (education, security, Power, Niger Delta region labour and employment etc.).
In fact, each time I reflect on President Buhari’s eight-year administration, the fears expressed by a friend in 2015 about the present administration come flooding.
Adding context to the discourse, my friend, amidst euphoria triggered by the declaration of the 2015 presidential election result, cautioned me with these few words; “men will change their ruler expecting to fair better; this expectation induces them to take up arm against him, but they only deceive themselves, and they learn from experience that they have made matters worse.”
Still, in that milieu, I had reminded him that the result ushered in a season of integrity in the country, and he again replied thus; “no single attribute could be identified as a virtue. Remember,” adding that, “Politics has its own rules.”
Eight years after that conversation, I cannot categorically say that my friend was right or wrong in his prediction. But the present instinct in the country explains two things; first, apart from the fact that the shout of integrity which hitherto rend the nation’s political space has as the light faded, jeer has since overtaken the cheers of political performance while fears have displaced reason -resulting in an entirely separate set of consequences – irrational hatred and division.
The reason for this spiralling feeling is understandable!
Take, as an illustration, in 2020 alone; there were outright abridgements of the masses’ welfare by the federal government via the increase of Value Added Tax (VAT) from 5 per cent to 7.5 per cent, re-introduction of Stamp Duty Charge, re-introduction of Stamp Duty on house rents and C of O transactions, electricity and petrol price hikes crisis among others. These were inextricably linked both in their causes and solutions.
Each of these challenges has its roots in the administration’s payment of little attention or lip service to expert warnings about the poor state of the economy, and further fed by the federal government’s persistent formulation of policies with no clear definition of the problem, the goals to be achieved, or the means chose to address the problems and to achieve the goals; adoption of coquettish tactics that make the masses fall in love with excitement while they (leaders) remain inwardly detached; keeping them in control.
There are very recent examples.
According to a recent report by the National Bureau of Statistics (NBS), it stated that in April 2023, the headline inflation rate rose to 22.22% relative to March 2023 headline inflation rate, which was 22.04%. Looking at the movement, the April 2023 inflation rate increased by 0.18% compared to the March 2023 headline inflation rate.
Similarly, on a year-on-year basis, the headline inflation rate was 5.40% points higher compared to the rate recorded in April 2022, which was 16.82%. This shows that the headline inflation rate on a year-on-year basis increased in April 2023 compared to the same month in the preceding year (i.e., April 2022).
Likewise, the report added that on a month-on-month basis, the All-Items Index in April 2023 was 1.91%, 0.05% higher than the rate recorded in March 2023 (1.86%). This means that in April 2023, on average, the general price level was 0.05% higher relative to March 2023. The percentage change in the average CPI for the twelve months ending April 2023 over the average for the previous twelve months was 20.82%, showing a 4.37% increase compared to the 16.45% recorded in April 2022.
While the above qualifies as an occurrence that its pain is deepened by the fact that it was avoidable, it is important to underline further that if there is a particular area where the present administration cannot boast of clean hands, it is in the incessant debt accumulation(foreign and domestic).
It is common knowledge that in January 2023, Patience Oniha, the Director-General of the Debt Management Office (DMO), while fielding questions from journalists at the public presentation and breakdown of the highlights of the 2023 Appropriation Act in Abuja, noted that the incoming federal government would inherit about N77 trillion as debt by the time President Muhammadu Buhari’s tenure ends in May.
Aside from signalling an indication that Nigerians should expect a tough time ahead or, better still, may not anticipate a superlative performance from the incoming administrations as they will, from inception, be overburdened by debt, what is, however, ‘newsy’ is that each time the present federal government went for these loans, Nigerians were usually told that the loan seeks to stimulate the national economy, making it more competitive by focusing on infrastructural development, delivery of inclusive growth and prioritizing the welfare of Nigerians to safeguard lives and property; equipping farmers with high tools, technology and techniques; empowering and enabling mines to operate in a safe and secured environment and training of our youths through the revival of our vocational institutions to ensure they are competitive enough to seize the opportunities that will arise for this economic revival.”
Again, it is evident from the above that the nation did not arrive at its present state of indebtedness by accident but through a well-programmed plan of actions and inactions that engineered national poverty and bred indebtedness. The state of affairs dates back to so many years in the life of the present federal government.
As noted in my recent and similar intervention, the nation was warned with mountains of evidence that this was coming; it was also pointed out that under the present condition of indebtedness, it may be thought audacious to talk of creating a better society while the country battles with the problems of battered economy arising from indebtedness, yet, our leaders who are never ready to serve or save the citizens ignored the warnings describing it as a prank. Now we have learnt a very ‘’useful’’ lesson that we can no longer ignore.
In 2019, the rising debt profile of the country dominated discussion when the Senate opened debate on the general principles of the 2019 Appropriation Bill. Most of the contributors to the referenced debate asked the executive to exercise some level of caution on its borrowing plan to not return the country to a heavily indebted nation it exited in 2005 through Paris Club debt relief.
Senate Leader, Mr Ahmed Lawan (as he then was), kicked off the debate when he read, “A Bill for an Act to authorize the issue from the Consolidated Revenue Fund of the Federation the total sum of N8,826,636,578,915 only, of which N492,360,342,965 only, is for Statutory Transfers, N2,264,014,113,092 only, is for Debt Service, N4,038,557,664,767 only, is for Recurrent (Non-Debt) Expenditure while the sum of N2,031,754,458,902 only is for contribution to the Development Fund for capital Expenditure for the year ending on 31st day of December 2019.”
While noting that the budget deficit will be funded through borrowing, Lawan, among other things, stated, “About 89% of the deficit (N1.65 trillion) will be financed through new borrowings while about N210 billion is expected from the proceeds of privatization of some public enterprises. Debt Service/Revenue Ratio, which was high as 69% in 2017, has led to concerns being raised about the sustainability of the nation’s debt.”
Reacting to Lawan’s words, many Nigerians raised the alarm about the country’s rising debt profile. They noted that though the budget estimates should be given expeditious consideration and passage in view of the time already lost, the borrowing plan contained in the Bill should be properly scrutinized. They insisted that scrutinizing the borrowing plan became necessary to prevent the country from exceeding its borrowing limit when juxtaposed with the ratio of Gross Domestic Product (GDP).
Even some Senators, in their submissions, frowned at the nation’s increased borrowing proposals on our yearly budget, which they described as becoming unbearable.
“Yes, money must be sought by any government to fund infrastructure, but it must not be solely anchored on borrowing, which in the long run, will take the country back to a problem it had earlier solved.
“Besides, there are other creative ways of funding such highly needed infrastructure.”
Others at that time were particularly not happy that the debt profile of the country would soon rise to $60 billion from less than the $20 billion it was before the present government came to power in 2015. While they noted that the components of the $60 billion debt profile include $23 billion external debt and $20 billion local debts, these concerned Nigerians observed with dissatisfaction that another $12 billion was already being processed for presentation to the National Assembly to finance Port Harcourt to Maiduguri rail lines.
Still, on the 2019 budget borrowing proposal, it noted that “Nigeria is gradually turning to a chartered borrowing nation under this government all in the name of funding infrastructure. “This must be stopped because the future of the country and, in particular, lives of generations yet unborn are being put in danger.” Even with the high level of indebtedness of the country, “the government in power is planning to further devalue the Naira to about N500 to one US dollar,” they concluded.
Similarly, in February 2022, Economic experts going by media reports urged the federal government to seek a debt moratorium and reduce the cost of governance to reduce funds expended on debt servicing, as it stands as the best available option.
This, according to them, will enable the government to suspend payment for now and re-strategize – particularly, the government cannot continue to service its rising debt profile at the expense of meeting the competing needs of the people, a similar expert warning was recently handed by economic analysts that the federal government’s soaring borrowings could eventually suffocate the country if not mitigated.
Indeed, from the above torrents of explanation/concern expressed by these experts, this piece clearly agrees that ‘Nigeria’s debt stock has finally become an issue that calls for a more drastic approach to support the fiscal and monetary authorities to tow the nation’s economy out of the doldrums.
Qualifying the above sad account as a bad commentary is the awareness that despite these prophecies of foreknowledge which deals with what is certain to come, and prophesy of denunciation, which on its part, tells what is to come if the present situation is not changed; both acting as information and warning respectively, the President Muhammadu Buhari led federal government has become even more entrenched in borrowing, ignoring these warning signals.
In 2020, one of the reputable national newspapers in Nigeria, in its editorial comment, among other observations, noted that Nigeria would be facing another round of fiscal headwinds this year with the mix of $83 billion debt, rising recurrent expenditure, increased cost of debt servicing; sustained fall in revenue; and about $22 billion debt plan waiting for legislative approval. It may be worse if the anticipated shocks from the global economy, like Brexit, the United States-China trade war and the interest rate policy of the Federal Reserve Bank, go awry. The nation’s debt stock, currently at $ 83 billion, comes with a huge debt service provision over N2.1 trillion in 2019, but set to rise in 2020. This challenge stems from the country’s revenue crisis, which has remained unabating in the last five years, while the borrowings have persisted, an indication that the economy has been primed for recurring tough outcomes, the report concluded.
The situation says something else.
Another news report within the same time frame indicated that the federal government made a total of N3.25tn in 2020, and out of which it spent a total of N2.34tn on debt servicing within the year. This means, the report underlined, that 72 per cent of the government’s revenue was spent on debt servicing. It also puts the government’s debt servicing to revenue ratio at 72 per cent.
It was in the news that PricewaterhouseCoopers, a multinational professional services network of firms operating as partnerships under the PwC brand, in a report entitled; ‘Nigeria Economic Alert: Assessing the 2021 FGN Budget.’, warned that the increasing cost of servicing the debt would continue to weigh on the federal government’s revenue profile. It said, “Actual debt servicing cost in 2020 stood at N3.27tn and represented about 10 per cent over the budgeted amount of N2.95tn. This puts the debt-to-revenue ratio at approximately 83 per cent, nearly double the 46 per cent that was budgeted. This implies that about N83 out of every N100, the federal government earned was used to settle interest payments for outstanding domestic and foreign debts within the reference period. In 2021, the FG plans to spend N3.32tn to service its outstanding debt. This is slightly higher than the N2.95tn budgeted in 2020.”
Today, such fears raised cannot be described as unfounded, just as this author doesn’t need to be an economist to know that as a nation, we have become a high-risk borrower.
Looking at the above facts, this piece holds the opinion that the present debt profile presently crushing the country may not have occurred by accident.
And, even as the nation goes on a borrowing spree and speeds on the ‘borrowing lane’, and at a time the World Bank indicates that “almost half of the poor people in Sub-Saharan Africa live in just five countries: and they are in this order, namely; Nigeria, the Democratic Republic of Congo, Tanzania, Ethiopia and Madagascar, the situation becomes more painful when one remembers that no one, not even the federal government can truly explain the objective of these loans and whether they were utilized in the masses best interest.
It would have been understandable if these loans were taken to build a standard rail system in the country that would assist the poor village farmers in Benue/Kano and other remote villages situated in the landlocked parts of the country, move their produce to the food disadvantaged cities in the south in ways that will help the poor farmers earn more money, contribute to lower food prices in Lagos and other cities through the impact on the operation of the market, increase the welfare of household both in Kano, Benue, Lagos and others while improving food security in the country, reduce stress/pressure daily mounted on Nigerian roads by articulated/haulage of vehicles and drastically reduce road accidents on our major highways.
Again, it would have been pardonable if the loan were deployed to revitalise the nation’s electricity sector, to re-introduce a sustainable power roadmap that will erase the epileptic power challenge in the country and, in its place, restore the health and vitality of the nation’s socioeconomic life while improving small and medium scale business in the country.
By Prince Charles Dickson PhD
By 1983, the army had struck and aborted the second republic, but here we are, the 10th Assembly will soon resume, and it’s been 24 years of a hullabaloo democracy; many are not happy, but we are making some form of progress, there’s been no martial music.
Despite the heated controversies in Lagos and other places, the death toll as a result of gun-throttling ballot snatchers reduced, and the magic figures of the Kardashian states also have reduced. However, we still have a marathon on our hands, but sadly we are building on some shenanigan principles that don’t spell well for us.
I recall in our recent democratic journey, a governor that had won a second term, after being sworn in, blamed his predecessor for huge debts and unpaid salaries…and more. Someone had to tap him, reminding him that he was the predecessor.
In this dispensation, another governor simply refused to sit on the seat of his predecessor, and others would embark on a sacking galore, after all, only weeks to the end of the last man on the helm, there were loads of hiring, firing is then in order. I know that it is a lie that the Zamfara state governor declared N9 trillion in assets, but not to worry, many would declare outrageous sums (forgetting that we know their real worth), while others would dance the musical chairs, refusing to declare.
The block and freeze accounts group would be at it, accounts that would be elapsed after the initial gra-gra, where there are democracies, in many parts the governor would make statements banning payments of one levy, tax or union dues, but trust me, these payments would come back.
Most of the new governors have dissolved state councils, boards and parastatals. Some governors will demolish, either immediately or later, the new kids on the block must chop, new Heads of Service, and all those new commissioners etc.
This new administration has taken off with subsidy removal. A most contentious issue, one that every energy moron and fuel expert has an opinion on.
What exactly is deregulation? How exactly does this subsidy work? I have talked to government officials, petroleum marketers, a few ‘big boys’ in NNPC, and a couple of eggheads. The truth is that they do not know, or better still, they know but cannot explain what these terms mean.
All the grammar boils down to an inability of a system to solve a problem because a strong group of persons are benefiting from that problem. It also is an indictment reflective of the faulty planning by those in charge, that’s if they plan at all.
The government tells us that it cannot influence the price of the product since deregulation is the in-thing, but in common sense, no one has been able to tell us how fellow oil-producing nations have successfully dealt with their petroleum needs.
A friend suggested why don’t we go to Angola, Venezuela, or Brazil and just steal their blueprint? It’s working for them, let’s just stop these subsidies and deregulation grammar and deceit of subsidies and duplicate their success, localize it for the collective good of Nigerians, but of course, the term ‘collective good’ is an alien term to us. Insecurity won’t allow our newly old train systems to work, blue and green rails at cutthroat costs have not reduced the cost of transportation or eased people’s burden, our waterways are wasting, you are riding bicycles, car drivers would knock you down.
It is a sad picture of a society that has lost balance; the ruling class needs to be taught a bitter lesson; they need to be made to bleed, Nigeria’s live at less than a dollar a day while a few flaunt a nation’s collective wealth, so if the current administration is scraping subsidies, it should be supported, but it can’t get that wholesale support because of trust deficit.
No number of essays or commentaries can explain the impact of fuel, cooking oil and diesel on the economy; it’s like explaining the impact of constant electricity on national life. These are terms those in power do not seem to grasp; the reasons are way simple, too…one, they have big power-generating plants in their homes and offices. Two, some of them cannot really recall when last they were in a fuel queue and with millions of naira in remuneration and salaries, what do they care?
The NLC died a long time ago courtesy of an Obasanjo-inspired poisoning, aided by the greed of those put at the helm of its activities, its only panacea being strike and strikes.
Over two dozen fuel price increases since 1978, five times it was reduced minimally but hiked back almost immediately. From N8.45 in 1978 to N65 in 2009, representing an increase of almost 60,000%, the trend has simply continued. In 1978 when the first increase was announced, one of the reasons given was that a majority of petroleum users were using it for pleasure, and there was a need to bring discipline into society. Strange thinking, another reason was that N95 million was being spent a year on subsidies.
As of this year, we are talking in trillions; where is this money coming from, how does this subsidy thing work, how can you deregulate when your refineries are not working? How do you pay subsidy cash and still do crude oil swaps? Who can really explain the fraud called Direct Sales, Direct Purchase DSDP? I have not touched all the loops like bridging costs, demurrage, and forex fluctuations that marketers play with, minus selling at international prices to neighbouring countries. Even the commissioned Dangote refinery has not started working and is not starting anytime soon. You will see that wahala dey!
The top echelon of society cannot explain to Nigerians exactly the reason why we cannot buy fuel at an affordable price for three years in a stretch without scarcity. Not every Nigerian is a novice to the political, economic or social implications of oil pricing. However, the ordinary Nigerian suffers this failure and complacency of leadership.
Subsidies and deregulation mean the price will ultimately fall, and money will be channelled to other areas of the economy; in local parlance…’our leaders like to mumu us’. When the broadcast industry deregulated, we saw the instant benefits, the same applies to telecoms (although we pay some of the highest tariffs in the world); we saw and are still seeing the benefits. But once you hear these terms in the petroleum sector, it’s like it stands for the disappearance of the commodity, and when it reappears, its price increases.
Who are those responsible for the billions and trillions that disappear in subsidies, who are the few that want to punish the majority? All the best explanations of the government, until it is seen to be done, are more of hullabaloo.
Why is it that this policy to a large population of Nigerians is simply a tightening of the screw of poverty, no massive improvement of our colonial rail system, no free education or healthcare, no social security, or unemployment benefits?
Legislators neither here nor there, governors supporting with both sides of their mouth at variance, everyone on top supports, and every person underneath suffers it; in all the noise, the product disappears. Transportation fare increases, food prices skyrocket…a nation that has a disconnect between the ruled and its rulers.
The subsidy has become part of our transitions; if this government gets it right and can pull this off with a humane face, it will get a lot of things right, but the citizens need to play their part, the Yorubas say Ẹni tó tan ara-a rẹ̀ lòrìṣà òkè ńtàn: àpọń tí ò láya nílé, tó ní kí òrìṣà ó bùn un lọ́mọ. This means it is the person who deceives himself that the gods above deceive: a bachelor who has no wife at home but implores the gods to grant him, children. (It is self-deceit to expect the gods to do everything for one when one has not lifted a finger on one’s behalf). I can only say—May Nigeria win!
Nigeria has seen a sharp increase in unemployment over time, with a current estimate of 33%. All age categories in Nigeria are affected by a serious unemployment problem, with young people bearing a disproportionately high share of the burden. When people don’t have work, it makes life difficult for them and their households. Note that this causes labour migration, as people leave the country in quest of better opportunities and income sources abroad. Unemployment is one of the key reasons why its citizens migrate their labour to other countries.
Nigeria’s economy has struggled to produce enough jobs to accommodate this expanding workforce due to the country’s high population growth rate, which causes a large number of job seekers to enter the labour market each year. SMEs could be essential in reversing this trend and creating jobs, but they face challenges such as restricted access to capital, inadequate business support services, and a challenging business climate. Additionally, highly qualified individuals leave Nigeria in quest of better opportunities abroad, depleting the country’s talent pool and widening the skills gap in critical industries.
It is important to emphasize that because of the interdependence of these factors, a multidimensional and all-encompassing approach is required to address labour migration and unemployment. To mitigate unemployment and labour migration in Nigeria, a variety of actions can be taken. A few of these include:
➢ Job Creation and Economic Diversification: Nigeria is extremely vulnerable to variations in the price of oil because of its dependency on fuel. Through the promotion of companies and sectors other than oil, economic diversification can boost job chances and reduce dependency on a single industry. In Nigeria, it is crucial to increase the variety of employment options. The establishment and growth of various businesses and sectors can also encourage the emergence of new occupations and positions. There is a higher chance of employment for people when there are more businesses.
➢ Provision of Adequate Infrastructure: Infrastructure improvements have the potential to boost economic growth and draw in industries that can employ workers. For businesses to invest in and create jobs, they need a strong infrastructure that includes a dependable power supply, efficient transportation systems, and digital connections.
➢ Support for Small and Medium-sized Enterprises (SMEs): Encouragement of entrepreneurship and assistance for small and medium-sized enterprises (SMEs) can promote innovation, generate job opportunities, and boost economic growth. Agriculture is a sector with a lot of SMEs. It has a great deal of potential to boost food security, minimize rural-urban migration, and create jobs. By giving farmers access to funding, cutting-edge farming techniques, and market connections, production can be increased and jobs created throughout the value chain of agriculture. Programs for training, mentoring, and access to financing and business development services also support these businesses.
➢ Changes in Business Policy: The development of many successful firms, especially SMEs, has been hampered by culpable policies and deregulation laws. Business owners, producers, and other market participants take advantage of policy gaps to perform arbitrary functions. Therefore, reviewing and updating corporate policies, regulatory frameworks, and labour laws can help to foster a climate that encourages investment and job growth. In addition, employment prospects may increase as a result of streamlining administrative procedures, lowering corruption, and guaranteeing fair competition for all enterprises.
Conclusion
Although it is a difficult problem to solve, mitigating unemployment and labour migration is crucial for Nigeria’s economic progress. Another strategy for this development is to strengthen the institutions of the labour market, lower company costs by streamlining regulations and lowering taxes, improve the business environment, and improve education, safety, job accountability, and security. By doing this, employment opportunities will be generated, and the general public’s professional development will be encouraged. Lastly, the government’s main priorities for sustainable solutions should address societal issues, attract investment, enhancing skill development and business climate.
Emmanuel Otori has over 10 years of experience working with 100 start-ups and SMEs across Nigeria. He has worked on the Growth and Employment (GEM) Project of the World Bank, GiZ, and Consulted for businesses at the Abuja Enterprise Agency, Novustack, Splitspot and NITDA. He is the Chief Executive Officer at Abuja Data School.
By Kehinde Ogundare
Running a business in Nigeria can be an arduous task. Business owners face fierce competition as they strive to secure market share, acquire new customers, and enhance their productivity and profitability.
The business environment is getting more competitive. According to World Bank data, 97,988 new businesses were registered in Nigeria in 2020 (the last year for which numbers are available). The country’s rapidly accelerating tech sector provides further evidence of that increased competitiveness.
A report from McKinsey found that the number of startups in Nigeria and other African companies grew threefold between 2020 and 2021.
The growth of a business, whether it offers a product or service, is closely linked to its customer base. In order to remain competitive and retain these customers, it is crucial to use data-driven insights to inform business decisions and facilitate a successful customer experience.
Understanding data analytics
In the simplest terms, data analytics is about making sense of all the data that a business gathers and using it to help the business improve its decision-making or to gain insights into a particular subject or problem.
It enables entrepreneurs to make profitable decisions, drive innovation, anticipate market trends, and manage budgets. However, a report by KPMG that analyzed the usage of data and analytics in Nigeria’s business environment reveals that 56% of organizations in Nigeria base their decision-making on intuition rather than data. This shows that businesses are yet to grasp the true potential that data can bring to decision-making.
Another report highlights that, on average, organizations plan to spend at least N50 million annually to develop data and analytics capabilities, indicating the potential for businesses seeking to integrate these practices. However, just 16% of organizations have a defined role for their Chief Data Officer, and many merge data analytics responsibilities with the Chief Financial Officer (CFO), highlighting a talent gap.
Finding the right solution
A strong BI platform can gather data from across different software used by different departments, such as sales, marketing, finance, and inventory, to help the user make sense of the data through simple-to-understand charts, graphs, and other visual tools. This, in turn, facilitates strategic decision-making.
Zoho, for example, provides a robust BI solution that comes with self-service data preparation and augmented analytics. It has strong AI/ML capabilities, enabling users to use natural language commands such as “show me our revenue growth last quarter” to get charts showing just that. Zoho Analytics can also be embedded in any third-party software, so users do not have to log into a new app just to view reports.
In today’s world, where there is high competition for customer attention among businesses along with organizational operations driven by technology, data analytics enables a business to optimize performance and make data-driven decisions. Having real-time insights into how their business is performing and the current market trends can help business owners adapt to the fast-changing landscape and stay relevant.
Kehinde Ogundare is the Country Manager for Zoho Nigeria
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