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Aleph Launches One Brand Initiative, to Rebrand Ad Dynamo by Aleph in Nigeria, Others

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Aleph One Brand Initiative

By Modupe Gbadeyanka

All the range of brands of Aleph Group, including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa, would be rebranded under the Aleph name.

The company said it is taking this step as part of its recently launched One Brand initiative, designed to unify its global brands and create a strong growth platform for market expansion, multi-service cross-selling, and strategic Mergers and Acquisitions.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising.

The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process.

This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services.

It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.

The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world.

Through its global reach, unrivalled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.

“At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa while helping them to grow at scale,” Stephen Newton, Managing Director at Aleph, Africa commented.

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.

Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2 billion worth of cross-border credit and payments.

Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate. To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify  100,000 students from around the world.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Dangote Petitions ICPC, Seeks Farouk Ahmed’s Prosecution

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dangote farouk ahmed

By Aduragbemi Omiyale

A petition has been filed against the chief executive of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Mr Ahmed Farouk.

The petition was written by the president of the Dangote Group, Mr Aliko Dangote, to the Independent Corrupt Practices and Other Related Offences Commission (ICPC).

Mr Dangote asked the agency to look into the finances of the head of the petroleum industry regulator, alleging the man is living far above his legitimate means as a public officer.

In the protest letter filed by his legal counsel, Mr Ogwu Onoja (SAN), the businessman claimed the NMDPRA chief spent over $7 million to educate his children, four in number, in Switzerland.

The petition, dated and submitted on Tuesday, December 16, 2025, and received by the office of the ICPC Chairman, also claimed that Mr Ahmed paid upfront for a six-month period, without any lawful source of income to justify such expenditure.

It also alleged that NMDPRA boss used his office to siphon and divert public funds for personal gain and private interests, actions which he claimed had fuelled public outrage and recent protests by various groups.

“That Engr Farouk Ahmed has grossly abused his office contrary to the extant provisions of the Code of Conduct for Public Officers and, in doing enmeshed himself in monumental corruption and unlawful spending of Public funds running into millions of dollars.

“That Engr Farouk Ahmed spent without evidence of lawful means of income humongous amount of money of over 7million dollars of Public funds, for the education of his four children in different schools in Switzerland for a period of six years upfront,” a part of the petition read.

“It is without doubt that the above facts in relation to abuse of office, breach of the Code of Conduct for public officers, corrupt enrichment and embezzlement are gross acts of corrupt practices for which your Commission is statutorily empowered under Section 19 of the ICPC Act to investigate and prosecute,” another part added.

“Any public officer who uses his office or position to gratify or confer any corrupt or unfair advantage upon himself or any relation or associate of the public officer or any other public officer shall be guilty of an offence and shall on conviction be liable to imprisonment for five (5) years without option of fine,” it reminded the ICPC, urging it to act decisively by investigating the allegations against Mr Ahmed and prosecuting him if found culpable, stressing that the matter is already in the public domain, as this would help uphold justice and protect the image of the administration of President Bola Tinubu.

Mr Dangote promised to provide evidence to substantiate his allegations of corrupt enrichment, abuse of office and impunity against the NMDPRA chief when required.

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Former Chief Justice of Nigeria Ibrahim Tanko Muhammad Passes Away at 71

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Ibrahim Tanko Muhammad

By Adedapo Adesanya

A former Chief Justice of Nigeria (CJN), Justice Ibrahim Tanko Muhammad, has died at the age of 71.

Justice Muhammad reportedly passed away at a hospital in Saudi Arabia, about two weeks before his 72nd birthday, which would have fallen on December 31.

His death was confirmed on Tuesday in Abuja by the Bauchi State Governor, Mr Bala Mohammed, in a condolence message issued on Tuesday by his Special Adviser on Media and Publicity, Mr Mukhtar Gidado.

Governor Mohammed noted that Justice Muhammad was a distinguished son of Bauchi State whose life and career were marked by dedication, integrity, and an unwavering commitment to the rule of law.

“The late jurist was a venerable and accomplished legal icon who rose through the ranks of the judiciary with diligence and distinction, serving as a Judge of the High Court, Justice of the Court of Appeal, Justice of the Supreme Court, and ultimately as Chief Justice of Nigeria from 2019 to 2022,” he said.

According to the governor, Justice Muhammad was widely respected for his legal acumen, discipline, and immense contributions to the growth and development of Nigeria’s judicial system.

He added that the conferment of the national honour of Grand Commander of the Order of the Niger (GCON) on the late jurist was a testament to his outstanding service to the nation.

Mr Mohammed extended heartfelt condolences to the family of the deceased, his friends, colleagues in the legal profession, and the people of Bauchi State and Nigeria as a whole.

Also, the Nigerian Association of Muslim Law Students (NAMLAS) lauded the former jurist in its condolence message.

In the statement titled NAMLAS Condolence Message on the Passing of Hon. Justice Ibrahim Tanko Muhammad, GCON, Former Chief Justice of Nigeria, the association described his death as a monumental loss to the Nigerian judiciary and the nation.

“The Nigerian Association of Muslim Law Students receives with profound sorrow the news of the passing of Justice Ibrahim Tanko Muhammad, GCON, former Chief Justice of Nigeria. His demise is a monumental loss to the Nigerian judiciary, the legal profession, the Muslim Ummah, and the nation at large.”

NAMLAS described the late jurist as a towering figure of integrity, humility and unwavering commitment to justice, noting that throughout his judicial career, he exemplified fairness, courage and fidelity to the rule of law.

The association said that as Chief Justice of Nigeria, Muhammad discharged his responsibilities with wisdom and restraint, leaving behind a legacy that would continue to guide generations of legal practitioners.

Beyond his judicial service, NAMLAS highlighted his role as a mentor to young Muslim law students across the country, describing him as a fatherly figure and a source of encouragement.

“To NAMLAS, the late Chief Justice was more than a jurist; he was a fatherly pillar and a source of encouragement to Muslim law students nationwide,” the statement said.

The association extended its condolences to the family of the deceased, the Nigerian judiciary, the Federal Government and the Muslim Ummah, while praying for the repose of his soul.

Justice Ibrahim Tanko Muhammad served as Chief Justice of Nigeria from 2019 until his retirement in 2022.

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Customs, NMDPRA Strengthen Interagency Efforts Against Fuel Diversion

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petrol diversion

By Adedapo Adesanya

The Nigeria Customs Service (NCS) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) are strengthening their collaboration to combat the diversion of petroleum products intended for domestic use and to safeguard Nigeria’s energy security.

This renewed partnership was highlighted during a meeting between Comptroller General of Customs, Mr Adewale Adeniyi and the NMDPRA Executive Director of Distribution Systems, Storage and Retailing Infrastructure, Mr Ogbugo Ukoha, at Customs House, Maitama, Abuja.

During the engagement, Mr Adeniyi reaffirmed the service’s commitment to strengthening inter-agency cooperation, particularly in safeguarding Nigeria’s domestic energy security and ensuring that petroleum products meant for local consumption are not diverted to neighbouring countries.

He noted that collaboration between both agencies had already produced measurable results, especially through Operation Whirlwind, which he described as a model for intelligence sharing, joint enforcement and coordinated field operations.

He said the Nigeria Customs Service remains fully aligned with ongoing reforms in the petroleum regulatory space and will continue to provide technical input, operational feedback and border management expertise to support the implementation of new guidelines being developed by the NMDPRA.

He commended the Authority for its efforts to harmonise legacy processes with the Petroleum Industry Act, stressing that clear and efficient export point procedures are essential as Nigeria moves from being a net importer to an emerging exporter of petroleum products.

“We welcome every initiative that strengthens energy security and ensures that the gains made in reducing cross border diversion are not reversed. Our shared responsibility is to protect national interest, support legitimate trade and maintain a transparent system that stakeholders can rely on. We will continue to work closely with sister agencies to achieve these outcomes,” he stated.

In his remarks, the Executive Director, Mr Ukoha, said the NMDPRA enjoys a longstanding and productive working relationship with the Nigeria Customs Service, noting that Operation Whirlwind remained the high point of that collaboration.

He explained that both agencies deployed personnel, exchanged intelligence and jointly monitored petroleum products in border corridors, leading to a marked reduction in cross border diversion.

Ukoha said the purpose of the visit was to brief the CGC on newly developed guidelines for designating export points for petroleum products as Nigeria’s refining capacity expands.

He said the NMDPRA is engaging key institutions, including Customs, the Central Bank of Nigeria (CBN), the Federal Ministry of Industry, Trade and Investment, and the Nigerian Navy, to ensure the guidelines reflect operational realities before implementation.

The NMDPRA executive recalled several field operations and strategic engagements with the Customs leadership, including the joint launch of Operation Whirlwind in Yola, where both agencies reinforced their commitment to curbing diversion and securing the domestic supply chain.

He added that while enforcement had played a major role in reducing irregular movements of petroleum products, the removal of fuel subsidy had significantly reduced the economic incentive for cross border smuggling.

According to him, the authority will continue to work closely with the Customs Service to sustain progress and ensure that petroleum exports are properly regulated without exposing the country to energy security risks.

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