General
Aleph Launches One Brand Initiative, to Rebrand Ad Dynamo by Aleph in Nigeria, Others
By Modupe Gbadeyanka
All the range of brands of Aleph Group, including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa, would be rebranded under the Aleph name.
The company said it is taking this step as part of its recently launched One Brand initiative, designed to unify its global brands and create a strong growth platform for market expansion, multi-service cross-selling, and strategic Mergers and Acquisitions.
Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising.
The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.
Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process.
This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.
Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services.
It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.
The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world.
Through its global reach, unrivalled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.
Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.
“At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa while helping them to grow at scale,” Stephen Newton, Managing Director at Aleph, Africa commented.
Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.
Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.
Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2 billion worth of cross-border credit and payments.
Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate. To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.
General
Minister Advocates Coordinated, Trust-Driven Government Communication
By Aduragbemi Omiyale
The Minister of Information and National Orientation, Mr Mohammed Idris, has emphasised that unified government messaging remains very critical to restoring public trust, especially in delivering the Renewed Hope Agenda of President Bola Tinubu.
He said this on Thursday in Abuja at an interactive session with Directors of Information and Resident Information Officers (RIOs) on grade level 14-17, deployed across Ministries, Departments and Agencies (MDAs).
The event, according to a statement issued on Friday by the Director Public Relations and Protocol of the ministry, Mr Suleiman Haruna, was themed Aligning Public Information with the Renewed Hope Agenda: Rebuilding Trust Through Effective, Transparent Communication.
The Minister noted that government officials must adopt a unified, coordinated, and trust-driven approach to government communication.
He posited that public trust remains the most valuable asset of government communication, stressing that information officers must be guided by honesty, credibility, and consistency in their work.
“Public trust is our most important capital. Once credibility is lost, no amount of messaging can fix it,” the Minister said, warning that fragmented messaging and parallel communication channels weaken government credibility and confuse citizens, insisting that the government must speak with a single, clear, and consistent voice.
“We are one government serving one national interest, and our communication must reflect that unity,” he said.
Mr Idris urged Resident Information Officers to see themselves as active partners within their host MDAs rather than passive observers, encouraging them to engage proactively with Ministers, Permanent Secretaries, and agency leadership, noting that professionalism, relevance, and initiative are key to earning trust and influence.
Addressing the growing pressure of misinformation and the speed of digital media, the founder of Blueprint Newspaper stressed the importance of timely and accurate communication, noting that delays often create space for false narratives. While reaffirming the federal government’s commitment to freedom of expression, he said such freedom must be exercised responsibly.
The Minister also outlined steps being taken to strengthen professionalism within the information cadre, including mandatory periodic reporting, improved deployment processes, continuous training, and stronger institutional support. He disclosed that the Federal Government has begun restoring the National Institute of Public Information to boost capacity building for public communicators.
He called for teamwork and mutual respect, reminding participants that they are central to the projection of government policies and achievements and that they must align their work with the priorities of the Renewed Hope Agenda.
General
Senate Forms Seven-Man Committee to Harmonise Electoral Act Amendment Bill
By Adedapo Adesanya
The Senate has constituted a seven-man committee to harmonise contributions and opinions on the Electoral Act Amendment Bill, 2026, with a mandate to present a consolidated report to the chamber next Tuesday.
The decision followed over two hours of consideration of the bill’s provisions during a closed-door session on Thursday.
The committee is chaired by the Chairman of the Senate Committee on Judiciary, Human Rights and Legal Matters, Mr Niyi Adegbomore.
Other members are Senators Adamu Aliero, Aminu Tambuwal, Adams Oshiomhole, Danjuma Goje, Tony Nwoye, and Titus Zam.
The group has three days to conclude its assignment and submit its report for consideration at the next plenary session scheduled for next week.
The Senate on Thursday commenced consideration of the Electoral Act 2022 (Repeal and Re-enactment) Bill 2026, moving into a closed-door session to review documents submitted by the Chairman of the Senate Committee on Electoral Matters, Mr Simon Lalong.
The Electoral Act (Repeal and Enactment) Bill, 2025 would expand voter participation, safeguard against electoral fraud, and strengthen institutional capacity of the Independent National Electoral Commission (INEC).
The closed session was convened to allow lawmakers to thoroughly examine the proposed amendments and supporting documents before engaging in further legislative debate on the bill.
This development comes after the upper chamber deferred consideration of the bill on Wednesday, giving lawmakers time to prepare for a detailed review.
Although the House of Representatives has already passed the bill, Senate President Senator Godswill Akpabio underscored the need for thorough scrutiny, given the bill’s implications for the nation’s electoral process.
“This is a very important bill, especially as it is election time. We must take our time to ensure justice is done to all, so that we do not end up at the tribunal,” he said.
According to the committee’s findings, a clause-by-clause analysis of the bill indicates that enacting the legislation would leave Nigerians with an enduring legacy of electoral integrity, enhance transparency, and boost public confidence.
The bill contains more than 20 key innovations distinguishing it from previous electoral frameworks, including provisions recognising the voting rights of prisoners and mandating INEC to register eligible inmates in correctional facilities nationwide.
It also prescribes sanctions for vote-buying ranging from a fine of N5 million to a two-year jail term, as well as a 10-year ban from contesting elections. It also recommends mandatory jail terms and higher fines for offences such as result falsification and obstruction of election officials.
Others include standardising delegates for indirect party primaries to prevent arbitrary determination of delegate criteria by party leaders, while addressing perennial funding challenges to the Independent National Electoral Commission (INEC) by mandating the release of election funds at least one year before polling day.
General
Dangote Cement Ibese Plant Launches Safety FairPlay Initiative
By Modupe Gbadeyanka
A Safety FairPlay initiative designed to drive behavioural change and cultural shift towards safety conducts among its employees has been launched by the Ibese Plant of Dangote Cement Plc.
This programme will drive lasting behavioural and cultural change through an equitable and transparent framework that promotes safe conduct. Built on three core pillars—Recognition, Correction (Coaching) and Discipline.
It rewards positive safety behaviour, ensures consistency in addressing at-risk actions, and encourages open reporting of incidents, near-misses and errors, the company said in a statement on Thursday.
The scheme will be replicated at all the plants of Dangote Cement, marking a significant milestone in strengthening the Company’s safety culture, the organisation added.
The pilot launch of this policy recorded impressive participation from both the management and employees, thus underscoring a shared commitment to safer work practices.
The Technical Director of the cement giant, Mr Anandam Duraisamy, emphasized the strategic importance of the initiative to the business and called on employees to champion a safety culture anchored on fairness, accountability, recognition, and continuous improvement.
He noted that the Safety Fairplay marks a defining moment in the company’s journey toward building a workplace where safety is not just a policy, but a shared mindset—an everyday habit that defines who we are and how we work. We are here to launch an initiative that aims to transform not only what we do, but how we think, act, and respond when it comes to safety.
“Safety FairPlay is about building trust, consistency, and accountability in how we manage safety. When people know that safe behaviour is recognised, risky actions are fairly addressed, and everyone is treated equitably, safety becomes a shared responsibility and a true part of our culture.
“This initiative is about behavioural and cultural change. It recognises that true safety excellence goes beyond equipment, procedures, or compliance; it begins with people-our attitudes, our choices, and our willingness to look out for one another.
“Every incident prevented, every risk spotted, and every safe action taken strengthens our organisation. And that strength comes from you—from each member of our workforce embracing safety as a personal responsibility and a collective value,” he stated.
Also speaking, the Ibese Plant Head of Health, Safety and Environment (HSE), Mr Elvis Akalusi, commended the management for driving the programme and applauded employees for their enthusiastic embrace of the initiative.
He affirmed that the Safety FairPlay Initiative would be fully embedded into the plant’s daily operations, with the full collaboration of all heads of departments.
“This initiative will offer the tools, coaching, recognition, and accountability needed to help each of us make safer decisions. But its success depends on our shared commitment—our courage to consistently do the right thing, even when no one is watching.
“Let us approach this new chapter with open minds and a determination to improve. Let us build a culture where speaking up is encouraged, learning is continuous, and mistakes become opportunities to grow—not reasons for fear,” he stated.
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