Connect with us

General

BRICS Offers Africa Better Opportunities for Economic, Political Growth—Eyutchae

Published

on

Eric Eyutchae

By Kestér Kenn Klomegâh

In this, Architect Eric Eyutchae, National Vice President of Alaigbo Development Foundation (ADF), an Enugu-based socio-political organization which focuses on the development of South East Nigeria, on the eve of XVI BRICS summit in Kazan, Republic of Tatarstan, discusses Africa’s political and development pitfalls, evolutionary features of BRICS+ Association, its current challenges and implications for Africa and the entire Global South. Here are the interview excerpts:

How would you argue the fact that under Russia’s presidency, BRICS+ has consolidated its position in Africa?

Architect Eric Eyutchae: BRICS is redesigning the economic, political and social landscape in Africa, as more and more African countries with increasing desire to join BRICS. From the very beginning, it is clear that the consolidation started with South Africa as one of the pioneering countries that made up BRICS.

South Africa attended the 3rd BRICS summit in 2011, with South Africa as the ‘S’ in the BRICS acronym. I think from that moment, the African direction of consolidation started with South Africa especially being one of the major powerhouses in Africa. Personally, I think that was a great move.

As you know, BRICS is a new socio-cultural and political organization that is barely 20 years in existence, so talking about the total consolidation of African nations now would be rather too early to acknowledge. However, BRICS is Africa’s largest trading partner as of today and with Ethiopia and Egypt who have joined BRICS and many more African nations expressing interest in joining BRICS, there seems to be a serious seismic shift of African nations from non-western alliances and organizations towards BRICS.

We can recall the 5th BRICS summit, held in South Africa, was solely focused on BRICS and Africa. The major theme at that time was about partnership, integration and industrialization between Africa and BRICS. In fact, that evidently showed the consolidation of African states has been in the making over the years, with trade volumes rapidly increasing over the years.

Today’s BRICS under the Chairmanship of Russia’s President Vladimir Putin has practical evidence to increase the process of enlargement and consolidation. A lot however would depend on how critical and important Africa’s partnership with BRICS is viewed from Putin’s perspective. But I am very optimistic there has been an increase in Africa’s relationship with Russia, in particular, over these past few years mainly instigated by the Russian/Ukraine war.

In a short assessment, I think the war has helped to loosen the Western tight grip on Africa and paved the way for African leaders to shop around for better developmental opportunities. And BRICS, on the whole, is offering Africa better opportunities for economic, socio-cultural and political growth.

In terms of economic cooperation and trade, China continues to play the leading role. But at the same time, Russia and India have perspectives of raising their economic standing in the region. What are your views here?

In a practical sense, China today is Africa’s biggest trading partner. As the saying goes, ‘it is not who started first that wins the race.’ So I think that for Russia and India, a lot is still in the making. First of all, we need to take a clinical look into the basic principles of BRICS and its policies towards the African continent. It holds the keys to this major seismic shift in Africa’s look towards the BRICS nations.

They have one thing in common, which is their socio-economic and political values. Today, there is a serious geopolitical struggle between Russia and Western nations. Let us be reminded that the policy of the Soviet Union, back in those days, with Africa was basically geared towards one interest, which was primarily to spread socialism and communism all around the continent. Today is quite understandable that Russia and the then Soviet Union are completely different countries.

According to President Putin during last year’s Russia –Africa summit in Saint Petersburg, Russian companies are interested in agriculture, fuel and energy sectors, nuclear power, chemical industry, mining, transport engineering and fishery. A lot of intergovernmental commissions for trade, economic, scientific and technological cooperation have been set up all around the continent to foster this new economic partnership.

Russian economic interest in Africa has been rapidly gaining ground, but yet noticeably lagging behind China and the United States. Despite the ongoing war in Ukraine, Russia’s economic interest in Africa has significantly increased. Economic opportunities come as a result of the right political trajectory that Moscow focuses on.

This is the reason why Russia would and can develop very strong economic ties, unlike most other countries that started off first with economics and later politics. The Russia-Africa Summit, for example, was a big boost for the new Russia-Africa economic cooperation.

There is also the need to take into serious consideration Russia’s freight transportation super-projects between EuroAsia and African continents. It is being facilitated through these new transport megaprojects, the North to South corridor and the Arctic sea routes. These initiatives are part of what makes Russia’s economic adventures in Africa look very bright. Moreso, Russia has quite an interesting non-aggressive.

Historical ties with Africa date back to the days of General Gannibal, the first black General in the Russian Army and who happened to be the great-grandfather of Alexander Pushkin, the great Russian poet. Russia at the time was the first to make an African noble while others were busy enslaving Africans. Also, let us remember how Russia helped to fight Apartheid in South Africa. Russia has more opportunities to leverage when it comes to Africa because of its clean records of human relations with African countries. Its economic relations with Africa is rapidly building up to a win-win situation for both Russia and Africa.

The truth is that right from the 1st century AD, Africa, India and the Middle East have already been trading partners. Most of these current relationships and partnerships can be traced to their history. As far as India is concerned, India and Africa have had a very long and shared history many centuries ago and to date. Back in the days, many Africans visited India as traders and slaves, indeed many lived and played very important roles in Indian society right from around the 4th century, so it is no surprise that we see strong economic ties being sustained over the years, What we are witnessing now is an increase in these bilateral relations.

India like most African countries was once a British colony but in recent years India has taken hold of its destiny as a great nation. India from the very beginning has been a great voice in the decolonisation of Africa and also the fight against apartheid, so it is not surprising that these political relations are materializing economically for both Africa and India. It is worthy to note that Indian independence from its colonial master was a model for African emancipation.

The historic ties go to the many years Mahatma Gandhi lived in South Africa. At the time Africa was referred to as the Indian sister continent by Nehru, the Indian first Prime Minister. India has over the years kept a very warm and cordial relationship with African countries who have been visiting New Delhi frequently in less than 10 years. That alone is a good signal that things are working out well as far as bilateral relations are concerned and points to the fact that creating good political relations is more important to growing economic relations and not the other way around.

It is not surprising that India-Africa trade relations have been growing annually by 18% since early 2000. India, as of today, is Africa’s 3rd largest trading partner after China and the EU nations. Let us note that is also the second-largest lender in Africa. Furthermore, India is a member of the African Development Bank. This goes to show how serious India-Africa economic relations are in reality. I see an increase in these partnerships, this is a result of their historic cooperation over the decades.

On the whole all resourceful trades and businesses are powered by individual relationships. Interpersonal relationships are the boosters of all other partnerships, so I see a very bright future for Russia, India and Africa’s economic relations. It is important to mention here the role of India in getting the African Union to become a member of the G20.

Do you also think lack of good governance, poor state policies and organisations are still factors hindering development in Africa? Despite the enormous resources, both natural and human, why is Africa’s living standard poor for the majority of its population?

This is a very deep and interesting question. Africa’s inability to develop rapidly judging from its enormous natural reserves is quite saddening and the reasons for this are multifaceted. The first reason is poor governance as you rightly pointed out. A nation can rightly develop in as much as its policies are at par with development. And I believe we are talking about economic development. The development itself has many facets. Africa’s inability to elect good leaders has been a major setback and has negatively impacted on entire economic development.

On the other hand, foreign influence in electing or installing African leaders for foreign interests is part of the reason for such poor leaders in Africa. Some foreign powers see Africa as an economic competitor if given the chance, and the chance here means good leadership in Africa.

The other reason here is the ignorance of Africans stemming from a lack of proper education. Unfortunately, the colonial masters might have left Africa physically to some extent but their spirit and religious views are still maintained in Africa. The education in Africa has been greatly distorted and has not been beneficial to Africa’s development. It is this ignorance that is leveraged during elections in Africa to deceive the poor masses into voting the wrong candidates into positions of power. This translates to rigging and corruption of the electoral system.

The illiterate and mostly ignorant masses are the instruments used to rig and elect bad leaders who do the bidding of their foreign masters. This is an unfortunate situation. Hardly will you see an African leader who works for the interest of their people. They are mostly after power and lavish lifestyles. There are examples all over the continent.

The poor government policies and poor organizational structure of African governments are sustained due to the ignorance of the poor masses. In Africa today, many are involved so much with local politics that is rooted in corruption and have little understanding of global geopolitics. They lack the understanding of the trickle-down effects of geopolitics.

Most Africans really don’t understand how their countries are being influenced politically, socially and economically by global politics. Ignorance makes the masses have the wrong order of values and virtues. I would believe that the right education can right most of these wrongs. The more aware and conscious a society is, the faster it can achieve great heights in all aspects of life.

Do you think with the changing geopolitical situation, BRICS+ can facilitate and support Africa?

Yes, I believe so. As I mentioned earlier, it is all in the BRICS policies towards Africa and with South Africa as a foundational member and India as a long-time ally I see great support for Africa’s growth creating a win-win situation for both BRICS and Africa.

Can you explain the challenges which currently remain in the region, especially with reference to Global South? How does Africa fit in here, as an integral part of the Global South?

Africa’s challenges today are the same challenges as yesteryears stemming from its past colonial rule. Africa’s difficulty in cutting away from its past as a colony to Western European and American powers is a major hindrance. This actually cuts both ways, in the sense that a lot matters how we as Africans view ourselves and how our past colonial masters view Africa. I would think that African consciousness is lacking in most African countries. This is where the right education plays a major role. When you have a well-educated society there is every other possibility for such a society to thrive but in Africa, the issue of brain drain persists as also a limiting factor to development whereby aside from bad leadership, the few smart and conscious individuals are given opportunities by foreign countries to work in various developed nations.

This is a situation that made African societies lose most of the experts and professionals they have to already developed nations because at home they might become useless even with all the talent and knowledge due to unemployment and poor infrastructures. With poor electricity supply for example it is impossible to have machines operate or even to read books and to function adequately as a human being in the 21st century.

Yet Africa lacks in all of this. As far as the Global South is concerned, I am not sure much would change, except that the former members of G-77 countries who were known as the Third World countries are now called the Global South. It’s just ‘a new term’ coined for developing countries. From all indications, these are countries that are striving to become economically independent.

BRICS has been advocating for serious reforms within the multilateral institutions, supporting African unified voices on the world stage. Why do African leaders hate to clean and put their own homes in order? Why do they refuse to undertake reforms at the African Union, and all the Regional Economic blocs especially ECOWAS?

With the United Nations, BRICS has been advocating for reforms in these institutions. You see, these reforms have been in anticipation for decades. After the 2008 financial crisis, BRICS was formed to seek an alternative to the Bretton Woods multilateral financial institutions.

BRICS cannot rely on institutions like the IMF, World Bank et cetera, to make the necessary reforms through multilateral institutions like G20 and the rest. However, BRICS, now taking control of the majority of global oil producers, has the potential to advance these reforms, but first and foremost, BRICS member states need to make clear their collective aims and directions of the organization as new members are absorbed into the organization.

I think that it’s not as much supporting a unified African voice on global affairs, as it is for supporting the entire voice of the Global South of which Africa is a major part. Of course, it is expected that through BRICS, Africa has a great opportunity to make its collective voice heard globally but the problem is in the collectivity of these African nations to be able to have a united voice. The various African leaders arrogantly refuse to clean up their countries basically because they don’t call the shots.

Unfortunately, Stockholm syndrome is still very real in most African countries. Hence, reforms can be made in the African Union, ECOWAS and other African regional organizations only when these African nations clean up all the rot in their various countries, and the truth is that no one is coming from outside to do it for Africans. Africans have to clean up themselves.

Indeed, it is often asked how can Africa have a collective voice when most of the individual voices are echoes of their master’s voices. Therefore, not until Africa becomes mentally free from its colonial masters, can there be any real collective African voice.

The world witnessed the sham elections in the Federal Republic of Nigeria (FRN) last year, where there was zero accountability from the electoral body mandated to carry out these elections. How can such a country undergo any meaningful reforms voluntarily? The ball actually is in Africa’s court and we must play by the rules of development or gradually go extinct.

General

QNET’s Global Reach in 100+ Countries: What International Access Means for Local Distributors

Published

on

QNET

Global scale means market access and international supply chains. For individual distributors in direct selling, it can shape everything from product availability to income stability and long-term opportunity.

QNET, the multinational wellness and lifestyle direct selling company, positions its business model around that idea: connecting locally based independent distributors to an international operating platform. With activity spanning more than 100 countries, the company sits within a direct selling industry that, according to the World Federation of Direct Selling Associations (WFDSA), has stabilized after several relatively volatile post-pandemic years.

Global Reach Within a Stabilizing Industry

The WFDSA’s latest global report estimates worldwide direct selling retail sales at roughly $163.9 billion in 2024, essentially flat year over year. That flat performance, however, masks gradual improvement beneath the surface. Nearly half of reporting markets showed growth in 2024, and average market growth rates rebounded to positive territory.

The report estimates more than 104 million independent sales representatives globally in 2024, a figure that has remained largely stable year over year.

This stabilization sets a backdrop for companies like QNET. A global footprint is no longer about rapid expansion alone; it is increasingly tied to resilience: operating across regions with different economic cycles, consumer behaviors, and growth trajectories.

For distributors, this matters because opportunities extend beyond individual effort. They are often shaped by the health of the company’s broader channel and product reach.

A Platform Designed for Distributed Entrepreneurship

QNET’s model centers on local execution supported by centralized infrastructure. Products—ranging from nutritional supplements and wellness devices to home and lifestyle solutions—are sold through the company’s proprietary e-commerce platform. Independent distributors do not manage warehouses, shipment logistics, or customer service systems.

As Ramya Chandrasekaran, who heads communications at QNET, explained in a recent interview, the company views direct selling as a form of accessible “micro-entrepreneurship.” The idea is to reduce the operational burden typically associated with starting a business, allowing distributors to focus on product education, customer relationships, and market development.

Why Global Scale Changes the Distributor Equation

One practical benefit of international reach is product continuity. WFDSA data shows that wellness products account for roughly 29% of global direct selling sales, making it the largest category worldwide. In the Asia-Pacific region, the largest direct selling region by sales, wellness represents more than 40% of total category share.

QNET’s emphasis on wellness and lifestyle products places distributors in line with the strongest demand segments globally. Instead of relying on narrow local trends, distributors operate within product categories that have shown consistent global interest.

International scale also supports consistency in training, compensation structures, and digital tools. Distributors in different countries access identical back-end systems, tracking referrals, commissions, and orders through the same platform. This standardization reduces friction and uncertainty, particularly for individuals operating in markets where informal commerce is common.

Workforce Shifts

The WFDSA’s report highlights notable shifts in the global direct selling workforce. Women continue to make up more than 70% of participants worldwide, and representation among individuals aged 35 to 54 remains the largest cohort.

Independent Distributors increasingly value flexibility, long-term viability, and support systems that allow them to operate sustainably rather than aggressively scale. QNET’s emphasis on digital access, centralized operations, and gradual business building reflects those priorities.

For many participants, especially those balancing work with caregiving or other responsibilities, direct selling infrastructure offers a way to stay engaged at their own pace.

Training, Exposure, and Cross-Market Learning

QNET’s international conventions and training programs connect distributors across regions, creating informal networks for peer learning. Events that draw participants from dozens of countries expose distributors to varied approaches to sales, customer engagement, and market adaptation.

This mirrors one of WFDSA’s broader conclusions: direct selling increasingly functions as a global learning ecosystem, with companies providing tools and education that help individuals navigate uncertain economic conditions.

For distributors, exposure to cross-border experiences can recalibrate expectations, reinforcing that success often comes from steady engagement rather than rapid recruitment or short-term activity.

International Access, Interpreted Locally

Despite its global scale, QNET’s business ultimately plays out in local communities. Distributors adapt messaging around wellness, home quality, and lifestyle enhancement to cultural norms and household priorities. The international platform provides reach and structure, but relevance is built locally.

That balance, global systems supporting local relationships, defines much of modern direct selling. The WFDSA describes the industry not as a single growth story, but as a framework that can scale proportionally with economic conditions across regions.

For QNET distributors, international presence does not guarantee income or uniform outcomes. What it offers is access: to resilient product categories, standardized systems, training resources, and a global marketplace that extends beyond any single region. For local distributors navigating today’s uncertain global economic environment, that is an important foundation to maintain.

Continue Reading

General

FCCPC Unseals Ikeja Electric Headquarters

Published

on

Ikeja Electric

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has unsealed the headquarters of Ikeja Electric Plc in the Lagos State capital after a week under lock and key.

According to a statement on Friday, the electricity distribution company committed to a binding undertaking to comply with the remedial process following consumer rights violations.

The statement signed by Mr Ondaje Ijagwu, Director of Corporate Affairs at the commission, Ikeja Electric undertook to resolve all consumer complaints referred to it by the FCCPC within agreed timelines

The headquarters was earlier sealed on December 11, 2025, because Ikeja Electric allegedly failed to comply with a directive by the Nigerian Electricity Regulatory Commission (NERC) to unbundle a Maximum Demand account into 20 individual accounts for a customer who had been without power for over two and half years.

The FCCPC noted that following the resolution, any breach of the undertaking would expose it to renewed and escalated enforcement action under the Federal Competition and Consumer Protection Act.

Reacting, the Executive Vice Chairman and Chief Executive Officer of the FCCPC, Mr Tunji Bello, said the Commission’s intervention was necessary to enforce the provisions of the FCCPA (2018).

“Our responsibility is to ensure that consumers are treated fairly and that service providers comply with lawful decisions and directives. Enforcement is not an end in itself. Where compliance is achieved and credible commitments are made, the Commission will respond appropriately,” he said.

Clarifying further, Mr Bello said the outcome reflects the commission’s balanced approach to regulation.

“We intervene decisively where consumer harm persists, and we de-escalate where enforceable compliance is secured. What remains constant is our duty to protect consumers and uphold regulatory accountability,” he said.

Continue Reading

General

All On’s Clean Energy Access Transforms Over One Million Lives

Published

on

All On

By Modupe Gbadeyanka

The decision by a leading impact investment company focused on expanding clean energy access, All On, to support over 50 clean energy businesses and provide grants and technical assistance to more than 80 enterprises in Nigeria is already yielding positive results.

This is because the organisation’s Impact Evaluation Report indicated that more than one million lives have been transformed through clean energy access.

The report covered from 2018 t0 2024 and it was discovered that the interventions of All On enabled the connection of over 230,000 households, businesses, and public facilities to reliable energy solutions, while strengthening the operational capacity of energy providers and improving affordability and service reliability for end users.

Prior to the commencement of All On’s operations in 2016, nearly half of Nigeria’s population lacked access to electricity, and the sector faced an estimated 92 per cent annual funding gap.

In response, the group adopted a bold, risk-tolerant strategy—deploying catalytic capital, innovative financing instruments, and ecosystem-building initiatives to unlock private sector participation and drive progress toward universal energy access.

Central to these achievements is All On’s holistic support model, which combines rigorous, tailored due diligence, deep sector expertise, and active ecosystem engagement.

This approach has positioned All On as a trusted partner capable of delivering both commercial viability and systemic impact.

Flagship initiatives such as the Demand Aggregation for Renewable Technology (DART) programme have further amplified results by reducing procurement costs for supported businesses by up to 50 per cent, enabling developers to scale faster and pass cost savings on to consumers due to access to reliable, affordable, and sustainable energy solutions.

In the report, it was revealed that half of supported households reported improved air quality, enhanced safety, and reduced noise pollution, contributing to better health outcomes and improved quality of life, alongside measurable environmental benefits.

“This report confirms that our approach is delivering real results. By combining patient capital, technical assistance, and ecosystem support, we are enabling scalable and sustainable energy solutions for Nigeria’s unserved and underserved communities,” the chief executive of All On, Ms Caroline Eboumbou.

The company plans plans to scale proven models, strengthen local capacity, and expand its reach—particularly in underserved regions such as the Niger Delta.

“While the progress to date is encouraging, our work is far from done. As we look toward 2030, we remain committed to deepening our impact and creating even more meaningful connections across Nigeria,” Ms Eboumbou added.

Continue Reading

Trending