General
COVID-19 Creates Fundamental Shifts in Africa’s Consumers
The COVID-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour driven by factors such as heightened health awareness, a focus on quality and safety, a renewed desire to stay at home and a tight wallet squeeze.
As a result of this a recent Nielsen industry webinar Navigating the New Normal discussed the realities and effects of this rapidly evolving outlook.
Speaking during the webinar Nielsen Africa MD Bryan Sun outlined the consumer evolution since the onset of the pandemic and the fact that crisis-buying patterns have accelerated the adoption of permanent behaviour change.
“As the prospect of looming lockdowns first hit, consumers realised they needed to stock up which saw a spike in store visits, stockpiling of shelf staples and growing basket sizes. However, as restricted living became more common place, there was a change in behaviour with consumers seeking out products without putting their health at risk.
“We have therefore seen growth in online shopping, declining store visits and a rise in out of stocks. Supply chain challenges have also driven consumers to be less price sensitive on high demand packaged goods or those that guarantee hygiene standards,” explained Sun.
The expectation is that once quarantines lift and consumers return to “business as usual” they will continue to operate with a renewed consciousness about health, which will remain for a long time. There will also be shifts in the way consumers perceive products with the increased importance of safety and efficacy claims, and a willingness to spend more on hygiene needs and healthy foods.
Global perspective
The webinar also presented findings on Nielsen’s recent COVID-19 syndicated online survey which was conducted in over 70 countries across the globe and produced interesting comparative data and insights for Sub-Saharan Africa (Kenya, Nigeria & South Africa) as compared to the rest of the world.
The study revealed that 75% of SSA consumers are now more concerned about their families versus the global average of 48%. In addition, 83% said they were following information multiple times a day – significantly higher than the global average of 75%.
Looking at the impact of the severe limitations on out of home activities; 51% of SSA consumers said they were cooking more at home versus 39% globally, and significantly more said they worked more at home versus the global average.
In terms of the impact of the epidemic on their out-of-home and shopping activities, 46% SSA consumers said they are visiting malls less often versus the global average of 32%.
Despite perceptions that Africa lagged behind in terms of online behaviour it has in fact seen incredible behaviour changes with major increases in the use of social networking, online reading, listening to music and video streaming.
Future mindsets
As countries move from restricted living to precautionary living, Nielsen has also created an in-depth view of current and future SSA consumer mindset and purchase patterns based on learnings from other markets:
Heightened health awareness will drive consumers to be less price sensitive on high demand packaged goods or those that guarantee hygiene standards as food safety becomes paramount to consumers.
The renewed desire to stay at home and the preparation of home meals might require brand extensions and a need to address declining store visits, growth in online and proximity shopping.
As consumers are impacted by less income and smaller purchasing wallets, value for money offerings and more aggressive promotions – over that of just in-store promotions – are needed.
eCommerce growth has reached double digits in many countries with Italy at 82%, China 50%, and Korea 30% where older shoppers are trying eCommerce for the first time. Technology catalysts are driving behavioural change and will penetrate the market despite previous scepticism around this platform.
Looking to the future, Sun commented that the path to recovery means retailers must urgently look at factors such as pricing mechanisms and brand relationships in order to maintain and strengthen consumer trust in their brand.
“Successful retail regeneration across the continent, following the impact of COVID-19 on the African consumer and retail landscape, will rely on an agile and innovative response that sets the groundwork for a future unlike any we have ever known.”
By Adedapo Adesanya
The Socio-Economic Rights and Accountability Project (SERAP) has approached the court against the Independent National Electoral Commission (INEC) over an alleged N800 billion campaign fund diversion.
The organisation is seeking to compel the electoral body to investigate allegations that about N800 million from the Federation Account Allocation Committee (FAAC) allocations was diverted by governors elected on the platform of the All Progressives Congress (APC) to finance political and campaign activities.
The suit, marked FHC/ABJ/CS/1426/2026, was filed at the Federal High Court in Abuja last week, but no date has been fixed for the hearing of the suit.
SERAP is asking the court to issue an order of mandamus directing INEC to investigate the claims that the governors channelled public funds into a dedicated campaign account allegedly meant to support President Bola Tinubu’s 2027 re-election bid.
The organisation is also requesting an order compelling INEC to demand full disclosure from the governors and the APC on any contributions made to such a campaign fund, including the identities of donors and the lawful sources of the funds.
In addition, SERAP wants the electoral commission to commence a comprehensive review of compliance with Section 91 of the Electoral Act by political parties and candidates, particularly regarding campaign financing and the sources of political donations.
According to SERAP, the allegations raise fundamental concerns about transparency in political financing, electoral fairness and the constitutional rights of Nigerians to participate freely in democratic governance.
The organisation argued that opaque campaign financing remains a major avenue for corruption and weakens public confidence in democratic institutions.
It maintained that the alleged misuse of public funds for political purposes threatens the credibility of the 2027 general election and undermines public trust in the electoral process.
In the suit filed by its lawyers, Mr Kolawole Oluwadare and Ms Kehinde Oyewumi, SERAP argued that the reported diversion of public resources for campaign activities warrants immediate action by INEC under its constitutional and statutory responsibilities.
The group stated: “The abuse of state resources for electoral advantage undermines democratic integrity and public trust. Fairness, transparency, and accountability in political or campaign finance are essential safeguards against corruption, state capture, and undue influence in democratic processes.”
SERAP further argued: “The allegations of diversion or opaque use of public funds pose a grave risk to the integrity of the 2027 general elections.”
The organisation said large-scale public financial allocations, combined with weak oversight and limited transparency, provide sufficient grounds for INEC to activate its investigative powers.
Referring to Section 91 of the Electoral Act, SERAP noted that the law empowers INEC to regulate political donations, enforce contribution limits, demand disclosure of funding sources and impose sanctions where violations occur.
The organisation explained that political parties found to have exceeded donation limits risk fines of up to ₦10 million and forfeiture of excess funds, while individuals who exceed prescribed limits are liable to penalties amounting to five times the excess contribution.
SERAP also contended that campaign financing derived from public resources distorts electoral competition and violates constitutional principles guaranteeing free, fair and transparent elections.
According to SERAP, INEC has a constitutional duty to ensure compliance with campaign finance regulations and to investigate allegations that could compromise the integrity of the electoral process.
By Adedapo Adesanya
The Independent National Electoral Commission (INEC) has shifted the deadline for political parties to submit the names and credentials of candidates seeking to contest the 2027 presidential and National Assembly elections.
The electoral body announced that parties now have until midnight on Tuesday, July 14, to complete the process, extending the earlier deadline of Saturday, July 11.
Under INEC’s timetable for the 2027 general election, political parties were expected to upload the names and personal particulars of their presidential, Senate and House of Representatives candidates before the initial cut-off date.
Explaining the decision, INEC said the extension followed appeals from political parties that had encountered difficulties meeting the deadline.
In a statement issued on Sunday, the National Commissioner and Chairman of the Information and Voter Education Committee, Mr Mohammed Haruna, said the request was formally conveyed through the Inter-Party Advisory Council (IPAC).
According to him, IPAC sought additional time on behalf of parties that were yet to complete the submission of their candidates’ details through the commission’s portal.
“The decision to extend was based on an appeal by the Inter-Party Advisory Council, on behalf of political parties who were unable to upload the names and personal particulars of their candidates within the scheduled timeline,” Mr Haruna stated.
INEC noted that the extension is intended to give all eligible parties a fair opportunity to comply with the requirements of the electoral process while remaining within the framework of the law.
The commission also urged political parties to utilise the extra period to finalise and upload all required information ahead of the revised deadline.
“The commission enjoins political parties to take advantage of this window of opportunity and ensure that all necessary details are uploaded before the expiration of the new deadline,” the statement added.
By Dipo Olowookere
Nigeria’s Vice President, Mr Kashim Shettima, will run as the vice-presidential candidate of the All Progressives Congress (APC) in the 2027 presidential election.
President Bola Tinubu retained Mr Shettima as his running mate for re-election next year, according to the National Chairman of the APC, Mr Nentawe Yilwatda.
In a post on Friday on X, the ruling party chairman described this as “another significant milestone in the journey of our great party.”
He also said it reaffirms the party’s collective resolve to sustain the Renewed Hope Agenda and deepen the progress already being recorded across the country.
It was gathered that Mr Tinubu submitted his presidential nomination forms today through his Special Adviser on Political and Other Matters, Mr Ibrahim Masari.
The submission was done ceremony at the Continental Hotel, Abuja, attended by several party chieftains, including The event brought together an impressive array of leaders of our great party, including the Chairman of the Progressive Governors’ Forum and Governor of Imo State, Mr Hope Uzodimma; Governor Mai Mala Buni of Yobe State, Governor Nasir Idris of Kebbi State, Governor Abba Kabir Yusuf of Kano State, Governor Uba Sani of Kaduna State, Governor Babagana Umara Zulum of Borno State, Governor Ahmadu Umaru Fintiri of Adamawa State, as well as other governors, party executives and critical stakeholders from across the federation.
“The All Progressives Congress remains focused on strengthening its grassroots support, consolidating the achievements of the Renewed Hope Agenda and working together to build a more prosperous, secure and inclusive Nigeria for all,” the party leader stated.
