General
COVID-19: Experts Advocate Collective Approach to Public Affairs Function
Communications and Public Affairs experts have advocated for collective and strategic engagement efforts to mitigate the negative effects of COVID-19 on businesses and governance.
They also emphasised that Public Affairs function as a management function has become the new deal breaker for organizations that want to thrive during this COVID-19 crisis period.
These were some of the resolutions advanced at a webinar held on June 10, 2010 and hosted by Re-Ignite Public Affairs Limited with the theme Managing the Public Affairs Function Post COVID-19.
The carefully selected panellists who are authorities in the field of communications, government relations, stakeholders’ engagement, financial communication, policy research and analysis representing various sectors shared their experiences with hundreds of participants from across the continent.
They included Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc; Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria; Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria; and Olufemi Awoyemi, Founder/ Chairman Proshare Nigeria.
The session was anchored by the President of African Public Relations Association APRA and Group Managing Director of CMC Connect Limited (Perception Managers), Yomi Badejo-Okusanya.
The panellists emphasized how core programmes under the Public Affairs function have become handy in moving businesses forward, engaging various stakeholders, creating corporate relevance and reinforcing brand equity in the face of the lockdown due to the COVID-19 pandemic.
Speaking on the effect of the lockdown on her organisation, Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc described their experience in terms of “the good, the bad and the ugly”.
“This period has challenged the organizations to work differently with stakeholders. We have seen a lot of changes in the way we work; going digital as a country and this has brought about a lot of efficiency.
“This crisis has particularly put corporate affairs at the heart of the business, because we came in strategically to being at our optimal best for the growth of the business.
“By engaging our external stakeholders, we are securing business continuity in different ways; we are delivering communications on various internal engagement platforms to keep our human capital motivated,” she said.
With regards to Government Relations “we need to understand that government cannot do it all. To drive business continuity and keep economic activity going, Public Affairs role is to ensure that government has full visibility of what is going on with us in the private sector” Morgan pointed.
In his own submission, Olufemi Awoyemi, Founder/Chairman of Proshare Nigeria posited that the Public Affairs function, during this pandemic, has been at the heart of some of the most important issues of the day.
With lives at stake, the private sector has worked closely with government, which has been in a full listening mode, to address the challenge of lives at stake and livelihood palliatives to be delivered through such private sector led coalitions like the CaCOVID. Those who did nothing will be called out at a later date, he said.
“This is a teachable moment for anyone involved in the craft to understand that the rules of the game has been rewritten already and that public communications is back as No. 1, and that enhanced state involvement is here to stay. Putting a dedicated person in charge of governmental affairs reflects or engaging a dedicated Public Affairs professional is the best understanding that to get anything done now, and in the future, will require government engagement. For the professionals, this is a two-way street that is less travelled.
“For the Public Affairs function, it is now, more than ever before, about reputation management (not brand management) and being a deal broker; a minder for the firm”, Awoyemi stated.
For Ade Adefeko, Vice President, Corporate & Government Relations, Olam Nigeria, lobbying and engagement are key to business survival. “There is nothing that you need to get done in the future that will not require government engagement,” he said.
Adefeko debunked the wrong notion equating lobbying as bribery. “Lobbying is an accepted engagement tool that must be done professionally without pecuniary consideration. I have been doing this successfully for years.
“To do it effectively, you must bear in mind the end game from the beginning. Your objective must be defined, and your communication specific. Your set goals to what needs to be achieved must be highlighted.
“However, there is need for public affairs professionals to understand the mandate of government agencies for them to be able to design appropriate strategies in engaging the government”, Adefeko advised.
While Emeka Oparah, Vice President, Communications & Corporate Social Responsibility, Airtel Nigeria, charged public affairs managers to collaborate and coordinate at this trying time.
“This period has taught us to engage more, we can exchange contacts and resources. As a public Affairs person you should know what you want and where to go and get it. You should have a network of people of influence within your network.
“There is need for you to understand your organization and its people in order to be able to articulate issues for seamless business operations,” he said.
The moderator Badejo-Okusanya cued in some participants for their views and they included, Abdul Waheed Patel, Chief Executive Officer of Ethicore Political Lobbying, South Africa; Temitope Oguntokun, Director, Corporate Affairs + Legal at ABinbev; Tony Ojobo, immediate past Public Affairs Director of Nigerian Communications Commission (NCC); and Anthony Chiejina. Group Head, Corporate Communications for Dangote Group.
All panellists also agree that relationship management is key for a successful Public Affairs function and network of influence are part of critical success factors for Public Affairs practitioner.
Participants thoroughly enjoyed and indicated interest in participating in future public affairs webinars by Reignite Public Affairs.
General
NCS, PEBEC Unveil Framework to Strengthen Trade Competitiveness
By Adedapo Adesanya
The Nigeria Customs Service (NCS), in partnership with the Presidential Enabling Business Environment Council (PEBEC), has launched a strategic reform agenda aimed at enhancing port efficiency and strengthening Nigeria’s trade competitiveness.
The initiative was unveiled on Tuesday, April 7, 2026, at the opening of a three-day operational workshop in Apapa, Lagos, themed Customs Leadership in Port Efficiency, Inspection Reform and Clearance Timeline.
Speaking at the event, the Comptroller-General of Customs, Mr Adewale Adeniyi, outlined a five-pillar strategy designed to transform port operations. The framework focuses on joint inspections, risk-based cargo clearance, optimisation of scanning infrastructure, enforcement of service timelines, and improved inter-agency collaboration.
Mr Adeniyi emphasised that the Service is shifting from policy formulation to effective implementation, stressing the need for consistent execution of established best practices.
He noted that the “workshop was aimed at bridging the gap between knowledge and action within the system.”
He further highlighted the transition to intelligence-led cargo processing, stating that ongoing investments in digital platforms and scanning systems must result in faster, more transparent clearance procedures for traders.
To ensure accountability, the Customs boss disclosed that the workshop would produce a reform execution matrix subject to close monitoring, adding that he would personally track progress reports.
He also urged officers to uphold professionalism, integrity, and commitment in the discharge of their duties.
In her remarks, the Director-General of PEBEC, Mrs Zahrah Mustapha-Audu, underscored the importance of adopting risk-based, data-driven inspection systems.
According to her, efficient and transparent border processes are essential to reducing the cost of doing business and improving Nigeria’s global trade standing.
Also speaking, the Deputy Comptroller-General in charge of Tariff and Trade, Mrs Caroline Niagwan, said the evolving mandate of the Service places it at the heart of trade facilitation and economic growth, adding that efficiency must be reflected across all commands.
As part of the engagement, the Customs and PEBEC delegation visited the National Single Window facility, where they held discussions with the Chairman of the Nigeria Revenue Service, Mr Zacch Adedeji, and other stakeholders to review progress and address operational challenges.
General
Madica Invests $600k in Nigerian Data Startup Biovana, Two Others
By Adedapo Adesanya
Madica, a structured investment programme for pre-seed African startups, has announced new investments totalling $600,000 in three tech-enabled startups, including Nigerian data startup, Biovana.
According to the initiative, these investments further reinforce Madica’s commitment to supporting founders and startups often excluded from traditional venture funding. The other startups include Tanzania’s Kilimo Fresh and Kenya’s Hakimu.
Each company has secured up to $200,000 in funding and will take part in Madica’s 18-month programme. This includes a tailored curriculum, hands-on mentorship, executive coaching, and two fully funded immersion trips to key technology ecosystems, both locally and internationally. The startups will also gain access to Madica’s global investor network, helping position them for growth and long-term success.
Madica’s programme seeks to counter the concentration of Africa’s tech funding in a few markets, verticals, and well-networked entrepreneurs and instead drive more equitable growth across the continent. This is done by backing a mix of underrepresented founders, startups from underserved regions, and innovators in overlooked sectors.
Launched in 2022, Madica is a sector-agnostic investment program designed to address structural gaps in Africa’s startup ecosystem. The program tackles key challenges startups face, such as limited access to capital, a scarcity of investors, and insufficient mentorship. It also provides the structured support necessary for startups to resolve critical issues and foster innovation, entrepreneurship, and wealth creation across the continent.
Kilimo Fresh (Tanzania), co-founded by Ms Baraka Chijenga and Mr Justice Mangu, connects smallholder farmers in Tanzania to reliable urban markets by aggregating, processing, and distributing fresh produce through a technology-enabled supply chain, aiming to reduce food waste.
Hakimu (Kenya), Hakimu, co-founded by Ms Rawan Dareer, Mr Ahmed Ahmed and Mr Ahmed Elbashir, is building a pan-African legal infrastructure leveraging the power of AI.
Biovana (Nigeria), co-founded by two female founders, Ms Estelle Dogbo and Dr Jumi Popoola, is a data harmonisation and certification platform focused on unlocking African health datasets for global pharmaceutical, AI, and clinical research applications.
Commenting on the new portfolio companies, Mr Emmanuel Adegboye, Head of Madica, said, “Each new investment brings us closer to the portfolio we set out to build, one that reflects the full breadth and diversity of African entrepreneurship. These three startups join a growing community of founders we’re backing with the resources, relationships, and runway they need to succeed at this early stage. The opportunity across the continent is enormous, and we’re committed to being a crucial and consistent partner in realising it.”
“Joining the Madica portfolio is a significant moment for Hakimu. We’re revolutionising access to justice across Africa, and having a partner that understands the specific challenges and opportunities of scaling in Africa makes a real difference,” said Ms Dareer, co-founder and CEO of Hakimu. “We’re grateful for the trust, looking forward to the hands-on support, and clear-eyed about the work ahead.”
General
Tinubu, Dangote, Others for Africa CEO Forum 2026 in Kigali
By Adedapo Adesanya
President Bola Tinubu is expected to be among the leading public figures attending the next edition of the Africa CEO Forum, which will take place on May 14-15, 2026, in Kigali, Rwanda
A strong Nigerian private-sector delegation will also take part, including Mr Aliko Dangote, Mr Wale Tinubu, Mr Ofovwe Aig-Imoukhuede, Mrs Adesuwa Ladoja, Mrs Rachel More-Oshodi, Mrs Zouera Youssoufou, Mr Karim Noujaim, Mr Dany Abboud, Mr Ayo Otuyalo and Mr Chukwuerika Achum. Nigeria’s Coordinating Minister of Health and Social Welfare, Professor Muhammad Ali Pate, will also be present.
According to a statement on Tuesday, the 2026 edition will convene in Kigali to address a defining question for Africa’s future: how to achieve the scale necessary to compete, integrate and thrive in a fragmenting world.
It comes as global power dynamics continue to evolve, while the ability of Africa to rely on competitive, agile and internationally integrated corporate champions has become a defining corporate imperative. In this shifting global landscape, one lesson is clear: scale is no longer optional. It is the first line of defence.
Organised by Jeune Afrique Media Group and co-hosted by the International Finance Corporation (IFC), the Africa CEO Forum 2026 will convene Africa’s leading public and private decision-makers around a clear conviction: scale can only be achieved through shared African ownership.
The Forum will explore three strategic levers to build continental scale. First is shared equity, which will look to unlock cross-border equity investment to create multinational African champions. Mobilise African institutional capital across markets to strengthen resilience and enhance long-term returns.
Also, is shared infrastructure, which will take on designing complementary infrastructure to integrate African value chains. Champion transformative projects that serve regional, not merely national, needs and create truly connected markets.
Thirdly is shared frameworks, which is set to harmonise standards, rules and regulations to boost investor confidence and enable the free flow of capital, goods and services. Build future-proof digital rails for health, education, agriculture and cross-border payments.
Speaking on this, Mr Amir Ben Yahmed, President of the Africa CEO Forum, stated: “If Africa wants to compete in a world defined by scale, it must move beyond economic patriotism and embrace a new model: African capital investing together. Shared ownership, cross-border partnerships and continental ambition will define the economic future of Africa and the next generation of African champions.”
On his part, Mr Makhtar Diop, Managing Director at IFC, stated: “Africa has the capital and the opportunity to grow and create quality jobs. What matters now is putting that capital to work at scale. That means building trust, sharing risk, and investing across borders. The Africa CEO Forum brings leaders together to connect policy and private investment, and to help shape Africa’s next phase of growth.”
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