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Dangote, GTCO, Channels TV, Others Among Most Admired Brands in Nigeria

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By Modupe Gbadeyanka

Dangote, Guaranty Trust Holding Company (GTCO), Channels TV and DStv have made the list of the most admired brands in Nigeria as a result of the trust consumers have for them.

The companies made the list at the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa held at the Eko Hotel & Suites, Lagos on Wednesday, May 25.

The firms were selected based on a survey across 29 countries that represent as much as 85 per cent of Africa’s gross domestic product (GDP) and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

Analysis of the survey showed that against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the COVID-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4 per cent to 17 per cent from an all-time low of 13 per cent in 2020 and 2021.

Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4 per cent surge by African brands to 17 per cent share of the Top 100 brands in Africa.

Overall, South Africa’s MTN has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.

Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa.

South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28 per cent, Kenya with flag carrier, Kenya Airways, at 8 per cent and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4 per cent.

Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83 per cent of the most admired brands in Africa. Coca Cola, which has been in the Top 5 for 10 consecutive years is the #1 overall most admired brand in Nigeria.

In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GTBank for the third consecutive year dominate the rankings with 68 per cent of the share to 32 per cent for non-African brands.

DStv has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.

Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries.

GTCO’s Group CEO, Mr Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.

The founder and chairman of Brand Africa and Brand Leadership, Thebe Ikalafeng, while commenting on the results, stated that, “As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well for an African renaissance led by competitive world-class African brands.”

“With an increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.

Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since its inception in 2010 disclosed that “despite volumes of brands analysed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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KWAM 1 Ends Awujale Ambition, Withdraws Legal Challenge

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By Adedapo Adesanya

Fuji musician, Mr Wasiu Ayinde, popularly known as K1 De Ultimate or KWAM 1, has formally withdrawn from the race for the Awujale of Ijebuland after staunch opposition to his ambitions.

This came as the minstrel filed a notice of discontinuation at the Ogun State High Court to end his legal challenge against the ongoing selection process.

The notice, filed on Monday, December 22, 2025, by his legal team led by Mr Wahab Shittu (SAN), brings to a close his controversial bid for the revered throne.

The withdrawal followed a ruling by Justice A. A. Omoniyi of High Court 3, Ijebu-Ode Judicial Division, who dismissed KWAM 1’s application for an interim injunction seeking to restrain the Ogun State Governor, Mr Dapo Abiodun, the Fusengbuwa Ruling House and other parties from proceeding with the selection of a new Awujale.

Justice Omoniyi held that the application lacked merit but ruled that the substantive suit could proceed on its merits, fixing January 14, 2026, for further hearing.

KWAM 1, the Olori Omooba of Ijebuland from the Fidipote Ruling House, had approached the court after the Fusengbuwa Ruling House declared him ineligible to contest for the stool, insisting he was not a bona fide member of the ruling house and therefore could not vie for the throne under its platform.

However, with the filing of the notice of discontinuation, KWAM 1 appears to have formally recused himself from the Awujale selection process, effectively ending his challenge.

He joined as respondents in the case: the Ogun State Governor, the Commissioner for Local Government and Chieftaincy Affairs, the Attorney General and Commissioner for Justice, the Secretary of Ijebu-Ode Local Government, the Chairman of the Awujale Interregnum Administrative Council, and the Chairman of the Fusengbuwa Ruling House.

In the application, KWAM 1 contended that he is a bonafide member of both the Fusengbuwa and Fidipote ruling houses, and that his rights as a potential candidate were being threatened by what he described as a flawed and unlawful process.

He alleged that the Awujale Interregnum Administrative Council, which he described as an “unrecognised body”, was exerting influence over the nomination procedure in violation of Ogun State chieftaincy laws.

Central to his claim was the argument that due process was not followed, particularly the requirement that the Ijebu-Ode Local Government formally publish the names of the 13 recognised kingmakers before any selection exercise commences.

KWAM 1 maintained that the failure to comply with this step rendered the process vulnerable to legal challenge.

The suit was filed against the backdrop of the vacancy created by the death of Oba Sikiru Kayode Adetona in July, at the age of 91, after a reign of more than six decades.

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Dangote Unveils Phone Number to Report MRS Stations Selling PMS Above N739

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By Modupe Gbadeyanka

A hotline number, 0800 123 5264, for Nigerians to report any MRS Oil Nigeria Plc filling stations selling Premium Motor Spirit (PMS), commonly known as petrol, above the approved pump price of N739 per litre, has been released by Dangote Petroleum Refinery.

The private refiner said the number was now active nationwide, enabling consumers to promptly report violations and help maintain fair pricing across over 2,000 MRS stations.

This measure follows the refinery’s recent commencement of nationwide PMS sales at N739 per litre—a strategic intervention aimed at stabilising fuel prices and easing the financial burden on Nigerians during the festive season.

“We encourage Nigerians to avoid purchasing PMS at inflated prices when locally refined fuel is available at N739 per litre.

“Report any MRS station selling above this price by calling our hotline. Together, we can ensure that the benefits of this price reduction reach every consumer,” the company stated in a statement.

The organisation stressed its mission to deliver affordable, high-quality fuel while safeguarding national economic interests, reaffirming its commitment to steady supply, backed by a guaranteed daily output of 50 million litres, and warned against attempts to create artificial scarcity or manipulate supply.

Regulatory authorities have been urged to remain vigilant and take decisive action against unpatriotic practices.

By refining locally at scale, Dangote Refinery is reducing Nigeria’s dependence on imports, conserving foreign exchange, stabilising the Naira, and strengthening energy security. This initiative represents a significant milestone in the country’s journey toward sustainable energy solutions and economic recovery.

The refinery also issued a stern warning against attempts by unscrupulous operators to create artificial scarcity in response to the price reduction, calling on government agencies to act decisively.

“Any attempt to create artificial scarcity or manipulate supply to frustrate recent price reductions is unpatriotic and unacceptable. We urge regulatory authorities to remain vigilant and take firm action against such practices, especially during this critical festive period,” the statement added.

Consumers were advised to resist purchasing fuel at inflated prices when cheaper, high-quality alternatives are readily available.

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ANLCA Airport Chapter Scores Salamatu High on Stakeholder Engagement, Trade Facilitation

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By Bon Peters

The Airport Chapter of the Association of Nigerian Licensed Customs Agents (ANLCA) at Omagwa Rivers State has praised the Customs Area Controller for Customs Area 1 Command, Comptroller Salamatu Atuluku.

At the end-of-the-year party attended by stakeholders, including the leader of the association’s chapter, Mr Charles Onyema, said the customs officer has done well in stakeholder engagement and trade facilitation.

At the event held last Friday, he said his association has been enjoying a very cordial relationship with other organisation in the ecosystem.

“You can see what is happening today, everybody is working together and our operations here are seamless,” he noted.

He stated that apart from creating a very robust business environment for his members and other stakeholders to operate, he has taken a decision to build and commission a befitting ANLCA Secretariat which would be completed soon and be commissioned by the ANLCA national president, Mr Emenike Nwokeoji.

The ANLCA chapter chief said since “Comptroller Salamatu Atuluku assumed office at Customs Area 1, Port Harcourt Command, it has been a different ball game, facilitating  trade and increasing Revenue generation.”

“I remember I told her she was a mother during her maiden visit to the airport.

“You know when you have a woman in charge of an affair, food will not lack, compassion will not lack and motherly love will not lack.

“She is very wonderful in stakeholder engagement, revenue generation and trade facilitation,” Mr Onyema enthused.

Projecting into the future, Mr. Onyema said the year 2026 would be better for his members, adding that he has advised them on financial discipline which he said would help them during the trying period.

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