General
Effective Lead Generation Strategies You Should Try

“We need more leads”
If you’re in sales and marketing, you’ve probably heard these words or said them to your team.
Rightly so, since growing the business depends on your ability to attract high-quality leads and gradually turn them into paying customers.
For this to happen, you’ll need lead generation strategies that increase brand awareness, generate interest in your products/services, and encourage potential customers to engage.
Strategies that create new opportunities for you to capitalize on and close.
To that end, we have laid out five tactics that may help boost your lead generation efforts.
1. Invest in Lead Generation Software
Sales and marketing teams spend a lot of time collecting and analyzing contact information manually. The process is tedious, time-consuming, and may yield inaccurate results.
Lead generation software makes work easier by automating the process, allowing your team to focus on other aspects of selling.
The software captures a visitor’s information at points of contact, whether that is a visit to your landing page or a document download, etc. You’ll learn how potential customers are interacting with your business and customize their journey accordingly.
Here are some features to look out for:
- Ease of use: look for software that’s designed for marketing teams not web developers or programmers. The team should be able to use the software without referring to or dabbling in code.
- Integrations: your preferred software should sync seamlessly with your existing Martech stack. This will make for effective inter-tool communication and reporting.
- Scalability: software that can grow with you is software worth investing in. The system should have the capacity to handle expanding operations and related needs.
- Analytics: the ability to analyze collected data and generate reports will help you streamline marketing efforts, improve operational efficiency, and improve customer interactions. Go for software that can help you do this.
2. Host Joint Venture Webinars
At some point, you realize that you’ve pitched your products/services to existing audiences and now need to find new audiences to generate sales.
Joint venture webinars are an excellent way to reach new audiences with your message. You partner with brands in complementary niches to pitch to a fresh audience.
Here are ways to make joint venture webinars more impactful:
- Choose the right partner. The best partnerships are those that involve companies that offer complementary products/services, have complementary customers, and audiences that are interested in the partnered event.
- Promote the webinar. Work with your partner to create a promotional kit that ensures your narrative and takeaways are the same – think email copy, images, videos, etc. Choose distribution channels that work for both companies.
- Prepare, prepare, prepare. Conduct dry runs to help the presenters get comfortable with each other, the webinar software, and equipment. The dry runs will help you pick up any technical difficulties that can be dealt with before the big day.
- Follow up. Capitalize on the interest you’ve generated to follow up right after the event and convert those audiences to qualified leads.
3. Create Gated Content
It takes tremendous time and effort to research, compile and package valuable information for audiences.
Putting it behind a gate means those who are genuinely interested in what you’re saying won’t mind trading their contact info for it.
Not only does gating content increase your likelihood of capturing good leads, but also gives you better insights into what prospects are looking for.
Best practices include:
- Create an optimized landing page for the specific gated content. Let the message focus solely on the material you’re sharing to ensure your visitor doesn’t get distracted and leave without completing the action.
- There is more to gated content other than PDFs. Many marketers associate gated content with PDF documents, but these aren’t the only options or formats available. You can create video series, webinars, exclusive access, exclusive communities, templates, and checklists.
- Quality over quantity. A short,information-packed e-book does more for your business and reputation than a hundred-page one full of fluff. Observe proper editing principles and deliver high-quality work.
- Make navigation easy. Use the clickable table of contents, ensure any links embedded on the document work, and use images to make the information more palatable.
4. Make Cold Calls
Research by RAIN GROUP shows that many senior levels buyers prefer to be contacted on the phone. By senior level, we’re talking c-suite and VP buyers—just the group you want to target.
Cold calling provides a platform for tapping into new markets and gaining key information concerning your target market’s needs, challenges, and expectations.
So how about brainstorming your value proposition then getting on the phone to lock in that deal?
Here are some considerations:
- Know what prospects want. Tough? Not really. Buyers are looking for ways to solve their current problems. By sharing detailed information about the features and services your solutions provide, you can influence their decisions.
- Pre-qualify prospects. Now that you know what prospects want, it’s time to pre-qualify them. Develop strong buyer personas to help you understand your target market and identify brands with the potential to turn into customers.
- Prepare for the call. Come up with a script that comprises a strong opener, a middle, and a conclusion. Test different opening statements to find the one that draws in prospects. Your middle should contain key features of your products/services, questions for the prospect, FAQs, and objections. In the conclusion is where you ask for your goal.
- Follow up. Cold calling experts say it takes on average five follow-up calls to get leads to convert. While it’s easy to give up after one or two follow-ups, don’t do it. Persistence is key in this business.
5. Leverage Email Marketing
With over 300 billion emails exchanged daily, email marketing is an effective communication channel between brands and their customers.
B2B sellers use this channel to build relationships, send out promotions, and stay in touch with customers—past, current, and potential.
Having said that, the email marketing technique will only be successful if you have the right contacts and adopt the right approach. This approach includes:
- Updating your email list. An updated and clean list ensures you reach your target audiences with messages that interest them in your offerings.
- Keeping email content concise. Life is fast-paced, readers are busy, and hardly have the time to read through lengthy emails. Shorter emails with visuals or images that can be read on the go are preferable.
- Scrap the “no-reply” email address. It makes your company look dubious, and your email just might end up in the trash. It also limits the subscriber’s ability to reach you, which may cost you countless leads.
- Link emails to specific landing pages. When a reader clicks through to your site, send them to a landing page that correlates with the email and shares more information. It saves them from navigating your site looking for information and possibly losing interest and leaving.
General
Lagos to Establish Waste Material Recovery Facility in Badagry

By Adedapo Adesanya
The Lagos State Government is setting up a material recovery facility at Badagry to boost waste management.
The chief executive of the Lagos State Waste Management Authority (LAWMA), Mr Muyiwa Gbadegesin, said this initiative was part of efforts to reduce waste pollution and promote a circular economy.
According to him, LAWMA will close the Olusosun dumpsite at Ojota and other dumpsites to pave the way for the establishment of the facility and other waste-to-energy plants in the metropolis, noting that the construction of the material recovery facility will take about 15 months.
“When we close the dumpsites, we will divert the waste to a material recovery facility at Badagry. We will extract all the biogas to generate electricity and cover the waste.
“In the case of Olusosun, we are looking at working with industrial facilities at the back of the dumpsite, which can use the gas to power their generators,” he said.
Mr Gbadegesin said the state government was partnering with some investors to establish the waste-to-energy plants in strategic places.
“We are planning a biogas facility, we completed the feasibility study last year in partnership with the Swedish Government.
“Sweden has achieved zero waste because it takes up its sewage and organic waste and uses them to produce biomethane in large quantities.
“If they can do it, we can. We are planning to replicate the Swedish model here.
“Out of the 13,000 tonnes of waste generated daily in Lagos State, 6,500 tonnes are organic, which should not be going to landfills.
“We should be able to use the organic waste to produce compost for greenery and agriculture and also to produce biomethane,” he informed the News Agency of Nigeria (NAN) in an interview in Lagos.
Mr Gbadegesin said the feasibility study for the biogas facility was done by LAWMA in partnership with the Lagos State Metropolitan Area Transport Authority (LAMATA), adding, “It will be bringing in 2,000 compressed natural gas-powered buses. Once the biogas plant is completed, they will be using it.”
He noted that LAWMA was in partnership with a Dutch company to generate electricity through waste.
“We want to set it up at Epe. We have closed the landfill at Epe to set up the waste-to-energy plant. This will be set up in partnership with a private investor, a Dutch company, Harvest Waste.”
Mr Gbadegesin said that the Dutch company would support the setting up of the plant to the tune of 100 million euros.
According to the managing director, the plant would take about 2,500 tonnes of waste daily and produce 60 to 80 megawatts of electricity.
“From the development, we are moving to another level. It gives us hope that if we put our minds to development, we can be the best,” he said.
General
CNPP Wants Adelabu Removed as Power Minister for “Incompetence”

By Modupe Gbadeyanka
The Minister of Power, Mr Adebayo Adelabu, has been advised to immediately resign from the position and if he refuses, he should be removed by President Bola Tinubu because he lacks the capacity to address Nigeria’s chronic electricity crisis.
This call was made by the Conference of Nigeria Political Parties (CNPP) and the Coalition of National Civil Society Organisations (CNCSOs), which accused the Minister of incompetence.
In a statement jointly signed by the Deputy National Publicity Secretary of CNPP, Mr James Ezema, and the National Secretary of CNCSOs, Ali Abacha, they described Mr Adelabu as “a typical example of a round peg in a square hole.”
The groups said over 40 per cent of Nigerians remain without access to electricity, while the rest rely on a national grid that delivers a meagre and unreliable supply of 2,000MW to 4,000MW daily—a situation unchanged since the 1980s.
“This failure has perpetuated a cycle of economic stagnation, job losses, and the closure of small and medium-sized enterprises, which are the backbone of Nigeria’s economy,” the statement read.
The coalition expressed grave concern that Nigeria continues to lag behind other African nations in electrification, despite its abundant human and natural resources.
The CNPP and CNCSOs also criticized Minister Adelabu for failing to leverage the Nigerian Electricity Act of 2023, which decentralizes electricity provision and encourages public-private collaboration.
“His inability to market these opportunities to attract local and international investors has exacerbated the nation’s power crisis and undermined the potential for economic recovery,” the statement added.
Adding weight to their argument, the coalition cited a recent report by the Nigerian Electricity Regulatory Commission (NERC), which revealed three incidents of total grid collapse and two incidents of partial collapse in the fourth quarter of 2024. Despite these failures, Nigerians paid a staggering N509.84 billion to electricity distribution companies during the same period—an increase from the N466.69 billion spent in the third quarter of 2024.
The coalition emphasized that these alarming statistics, coupled with 12 grid collapses recorded throughout 2024, demonstrate the Minister’s inability to address systemic issues in the power sector.
“His continued tenure is untenable,” the statement declared, urging President Bola Tinubu to redeploy Minister Adelabu to a ministry aligned with his competencies within seven days. The coalition questioned the Minister’s qualifications, pointing out that his expertise lies in financial services, hospitality, entertainment, agriculture, and real estate—not the power sector.
“His appointment appears to be a case of political patronage rather than merit, and his performance has validated our concerns,” the statement said.
The coalition also took aim at the broader implications of the Tinubu administration’s policies, which they claim have bred poverty and discontent among Nigerians.
“While we acknowledge the President’s intentions to address the nation’s challenges, the incompetence of appointees like Minister Adelabu undermines these efforts and erodes public trust,” the statement argued.
In a resolute conclusion, the CNPP and CNCSOs called on President Tinubu to act decisively in the interest of the Nigerian people.
“The power sector is too critical to be left in the hands of individuals who lack the requisite expertise and vision. Minister Adelabu must resign or be redeployed immediately to prevent further damage to Nigeria’s economy and the well-being of its citizens.”
The coalition vowed to continue assessing the performance of Ministries, Departments, and Agencies under President Tinubu’s administration, prioritizing the interests of the suffering masses who yearn for good governance across the country.
General
Edo Killings: Okpebholo Suspends Illegal Vigilantes, Head of Security Corps

By Adedapo Adesanya
Following the lynching of some travelers, the Governor of Edo State, Monday Okpebholo, has ordered the immediate suspension of all illegal vigilante groups operating under whatever guise in the state.
The governor also suspended the Edo State Security Corps Commander, Mr Friday Ibadin.
The victims of the lynching were said to be travelling from Port Harcourt to the northern part of Nigeria and were allegedly killed by a mob in Uromi, Edo State, on Thursday.
According to a statement signed by the Secretary to the Edo State government, Mr Umar Musa Ikhilor, the action of the governor follows information of the General Public that after a review of the preliminary report of the unfortunate incident at Uromi in Esan North East Local Government Area of Edo State on Thursday involving the gruesome killing of some travelers.
“It is to be reiterated that the local vigilante group involved in the gruesome killing of 27th March was operating illegally as it was never profiled or registered with Edo State Security Corps.
“Its actions do not reflect the core values, character and principles of the Okpebholo administration, or the objectives of the corps as enshrined in the Edo State Security Corps Governance Law.
“Investigations into the killings are on-going and fourteen (14) persons have been arrested so far, while there is an intense manhunt for others involved in the gruesome killing by a special team set up by the Inspector General of Police,” the statement said.
The governor reiterated its belief in the constitutionally guaranteed rights of citizens to move freely or engage in lawful business in any part of the country.
The statement added that the government is in touch with families of the victims, community leaders and the Government of Kano State where most of the deceased are reported to hail from.
“We urge all parties involved to remain calm as the State Government remains committed to ensuring that justice is done in a most efficient, transparent and proactive manner,” the statement concluded.
Recall that the President noted that jungle justice has no place in Nigeria, and all Nigerians have the freedom to move freely in any part of the country.
President Tinubu condoled with the families of the affected people and assured them “that criminals would not be allowed to shed the blood of innocent Nigerians in vain”.
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