General
Effective Lead Generation Strategies You Should Try
“We need more leads”
If you’re in sales and marketing, you’ve probably heard these words or said them to your team.
Rightly so, since growing the business depends on your ability to attract high-quality leads and gradually turn them into paying customers.
For this to happen, you’ll need lead generation strategies that increase brand awareness, generate interest in your products/services, and encourage potential customers to engage.
Strategies that create new opportunities for you to capitalize on and close.
To that end, we have laid out five tactics that may help boost your lead generation efforts.
1. Invest in Lead Generation Software
Sales and marketing teams spend a lot of time collecting and analyzing contact information manually. The process is tedious, time-consuming, and may yield inaccurate results.
Lead generation software makes work easier by automating the process, allowing your team to focus on other aspects of selling.
The software captures a visitor’s information at points of contact, whether that is a visit to your landing page or a document download, etc. You’ll learn how potential customers are interacting with your business and customize their journey accordingly.
Here are some features to look out for:
- Ease of use: look for software that’s designed for marketing teams not web developers or programmers. The team should be able to use the software without referring to or dabbling in code.
- Integrations: your preferred software should sync seamlessly with your existing Martech stack. This will make for effective inter-tool communication and reporting.
- Scalability: software that can grow with you is software worth investing in. The system should have the capacity to handle expanding operations and related needs.
- Analytics: the ability to analyze collected data and generate reports will help you streamline marketing efforts, improve operational efficiency, and improve customer interactions. Go for software that can help you do this.
2. Host Joint Venture Webinars
At some point, you realize that you’ve pitched your products/services to existing audiences and now need to find new audiences to generate sales.
Joint venture webinars are an excellent way to reach new audiences with your message. You partner with brands in complementary niches to pitch to a fresh audience.
Here are ways to make joint venture webinars more impactful:
- Choose the right partner. The best partnerships are those that involve companies that offer complementary products/services, have complementary customers, and audiences that are interested in the partnered event.
- Promote the webinar. Work with your partner to create a promotional kit that ensures your narrative and takeaways are the same – think email copy, images, videos, etc. Choose distribution channels that work for both companies.
- Prepare, prepare, prepare. Conduct dry runs to help the presenters get comfortable with each other, the webinar software, and equipment. The dry runs will help you pick up any technical difficulties that can be dealt with before the big day.
- Follow up. Capitalize on the interest you’ve generated to follow up right after the event and convert those audiences to qualified leads.
3. Create Gated Content
It takes tremendous time and effort to research, compile and package valuable information for audiences.
Putting it behind a gate means those who are genuinely interested in what you’re saying won’t mind trading their contact info for it.
Not only does gating content increase your likelihood of capturing good leads, but also gives you better insights into what prospects are looking for.
Best practices include:
- Create an optimized landing page for the specific gated content. Let the message focus solely on the material you’re sharing to ensure your visitor doesn’t get distracted and leave without completing the action.
- There is more to gated content other than PDFs. Many marketers associate gated content with PDF documents, but these aren’t the only options or formats available. You can create video series, webinars, exclusive access, exclusive communities, templates, and checklists.
- Quality over quantity. A short,information-packed e-book does more for your business and reputation than a hundred-page one full of fluff. Observe proper editing principles and deliver high-quality work.
- Make navigation easy. Use the clickable table of contents, ensure any links embedded on the document work, and use images to make the information more palatable.
4. Make Cold Calls
Research by RAIN GROUP shows that many senior levels buyers prefer to be contacted on the phone. By senior level, we’re talking c-suite and VP buyers—just the group you want to target.
Cold calling provides a platform for tapping into new markets and gaining key information concerning your target market’s needs, challenges, and expectations.
So how about brainstorming your value proposition then getting on the phone to lock in that deal?
Here are some considerations:
- Know what prospects want. Tough? Not really. Buyers are looking for ways to solve their current problems. By sharing detailed information about the features and services your solutions provide, you can influence their decisions.
- Pre-qualify prospects. Now that you know what prospects want, it’s time to pre-qualify them. Develop strong buyer personas to help you understand your target market and identify brands with the potential to turn into customers.
- Prepare for the call. Come up with a script that comprises a strong opener, a middle, and a conclusion. Test different opening statements to find the one that draws in prospects. Your middle should contain key features of your products/services, questions for the prospect, FAQs, and objections. In the conclusion is where you ask for your goal.
- Follow up. Cold calling experts say it takes on average five follow-up calls to get leads to convert. While it’s easy to give up after one or two follow-ups, don’t do it. Persistence is key in this business.
5. Leverage Email Marketing
With over 300 billion emails exchanged daily, email marketing is an effective communication channel between brands and their customers.
B2B sellers use this channel to build relationships, send out promotions, and stay in touch with customers—past, current, and potential.
Having said that, the email marketing technique will only be successful if you have the right contacts and adopt the right approach. This approach includes:
- Updating your email list. An updated and clean list ensures you reach your target audiences with messages that interest them in your offerings.
- Keeping email content concise. Life is fast-paced, readers are busy, and hardly have the time to read through lengthy emails. Shorter emails with visuals or images that can be read on the go are preferable.
- Scrap the “no-reply” email address. It makes your company look dubious, and your email just might end up in the trash. It also limits the subscriber’s ability to reach you, which may cost you countless leads.
- Link emails to specific landing pages. When a reader clicks through to your site, send them to a landing page that correlates with the email and shares more information. It saves them from navigating your site looking for information and possibly losing interest and leaving.
By Adedapo Adesanya
The Executive Director/GCOO of Pathway Holdings Limited, Mrs Dolapo Akanbi-Alade, has called for increased inclusion of Nigerian women in finance as the world marks International Women’s Day 2026.
International Women’s Day 2026 is marked every March 8, and this year’s theme is Give To Gain.
In a statement shared with Business Post, Mr Akanbi-Alade noted that while International Women’s Day highlights the need for gender equality, significant progress requires deliberate policies and systems that expand women’s access to finance and leadership opportunities.
She emphasised that many Nigerian women and women-led businesses still face limited access to finance, highlighting the urgent need for targeted inclusion initiatives.
“At Pathway Holdings, we empower women and give access to investment advisory, asset management, and lending solutions for institutions, high-net-worth individuals, and businesses. Ensuring that women and women-led enterprises can access these opportunities is critical to building a more inclusive financial system,” she added.
Mrs Akanbi-Alade said, “Women’s access to finance is not only a social responsibility but essential for national productivity and economic growth’’. She co-founded the following companies:
Pathway Asset Management Limited is registered and regulated by the Securities and Exchange Commission, Nigeria, as a Fund and Portfolio Manager. The product range includes Pathway Fixed Deposit Notes, Privately Managed Notes, Pathway Private Portfolio Management, Investment Advisory, and Mutual Funds, which will be launched soon.
Pathway Advisors Limited is registered and regulated by the Securities and Exchange Commission (SEC) as an Issuing House and financial adviser. Pathway Advisors’ services cover Mergers and Acquisitions (M&A), Capital-Raising, Financial Advisory, Rating Advisory, and Project and Structure Finance.
Fundbox Financial Services Limited is a wholly owned micro-lending company providing short-term personal and SME finance loans to salaried individuals, self-employed personnel, and small businesses. They offer services which include Cars4Cash, SME Loans, Personal Loans, and Group Employee Loans. Fundbox has successfully disbursed a wide range of loans to both corporate and individual clients, supporting their financial needs and business growth.
Pathway Holdings Limited is a notable investment holding firm focusing on private market investments, including private equity, private credit, and infrastructure. Pathway creates customised investment solutions for institutional investors and individuals, leveraging its extensive experience and local footprint.
By Adedapo Adesanya
President Bola Tinubu has approved the postings of 65 ambassadors-designate and high commissioners to various countries and the United Nations, including the former head of the Department of State Services (DSS), Mr Lateef Kayode Are, who is to serve in the United States.
The Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed on Friday that 31 non-career and 34 career ambassadors have been assigned to their duty posts.
The Senate had confirmed all 65 nominees in December 2025 following screening by the Committee on Foreign Affairs.
The Ministry of Foreign Affairs has been directed to immediately commence an induction programme for the envoys, who will assume duties after receiving agrément from their host countries.
Below is the full list of postings:
NON-CAREER AMBASSADORS
1. Senator Grace Bent — Togo (Lomé)
2. Senator Ita Enang — South Africa
3. Ikpeazu Victor — Spain
4. Nkechi Linda Ufochukwu — Israel (Tel Aviv)
5. Mahmud Yakubu — Qatar
6. Paul Oga Adikwu — Vatican City Holy See
7. Vice Admiral Ibok-Ete Ekwe Ibas — Philippines
8. Reno Omokri — Mexico
9. Engr. Abasi Braimah — Hungary (Budapest)
10. Mrs Erelu Angela Adebayo — Portugal
11. Barr. Oluwayimika Ayotunwa — Japan (Tokyo)
12. Ifeanyi Lawrence Ugwuanyi — Greece (Athens)
13. Barr. Chioma Priscilla Ohakim — Poland (Warsaw)
14. Aminu Dalhatu — United Kingdom (High Commissioner)
15. Lt. Gen. Abdulrahman Bello Dambazau — China (Beijing)
16. Tasiu Musa Maigari — Gambia
17. Olufemi Pedro — Australia
18. Barr. Muhammed Ubandoma Aliyu — Argentina
19. Lateef Kayode Are — United States
20. Amb. Joseph Sola Iji — Russia
21. Senator Jimoh Ibrahim — United Nations (Permanent Representative)
22. Femi Fani-Kayode — Germany
23. Prof. Isaac Folorunso Adewole — Canada (Ottawa)
24. Fatima Florence Ajimobi — Austria
25. Mrs Lola Akande — Sweden
26. Ayodele Oke — France
27. Yakubu N. Gambo — Saudi Arabia
28. Senator Prof. Nora Ladi Daduut — South Korea (Seoul)
29. Barr. Joe-Kyari Okocha, SAN — Ireland (Dublin)
30. Dr Kulu Haruna Abubakar — Tunisia (Tunis)
31. Hon. Jerry Samuel Manwe — Trinidad and Tobago (Port of Spain)
CAREER AMBASSADORS
32. Ambassador Nwabiola Ezenwa Chukwumeka — Côte d’Ivoire
33. Besto Maimuna Ibrahim — Niger (Niamey)
34. Monica Okwuchukwu Enebechi — São Tomé and Príncipe
35. Ambassador Mohammed Mahmud Lele — Algeria (Algiers)
36. Endoni Syndoph Paebi — Burkina Faso (Ouagadougou)
37. Ahmed Mohammed Monguno — Egypt (Cairo)
38. Ambassador Jane Adams — Jamaica (Kingston)
39. Ambassador Clark-Omeru Alexandra — Zambia (Lusaka)
40. Chima Geoffrey Lioma David — Mali (Bamako)
41. Ambassador Odumah Yvonne Ehinosen — Equatorial Guinea (Malabo)
42. Ambassador Wasa Segun Ige — Lebanon (Beirut)
43. Ruben Abimbola Samuel — Italy (Rome)
44. Ambassador Onaga Ogechukwu Kingsley — Mozambique (Maputo)
45. Ambassador Magaji Umar — DR Congo (Kinshasa)
46. Ambassador Muhammad Saidu Dahiru — India (New Delhi)
47. Ambassador Abdussalam Habu Zayyad — Senegal (Dakar)
48. Ambassador Shehu Ilu Barde — Ghana (Accra)
49. Ambassador Aminu Nasir — Ethiopia
50. Abubakar Musa — Chad (N’Djamena)
51. Ambassador Haidara Mohammed Idris — Netherlands (The Hague)
52. Ambassador Bako Adamu Umar — Morocco (Rabat)
53. Ambassador Sulu Gambari Olatunji Ahmed — Malaysia
54. Ambassador Romata Mohammed Omobolanle — Tanzania
55. Ambassador Shaga John Shamah — Botswana
56. Hamza Mohammed Salau — Iran (Tehran)
57. Ambassador Ibrahim Danlami — Kenya
58. Ibrahim Adeola Mopelola — Benin (Cotonou)
59. Ambassador Ayeni Adebayo Emmanuel — Belgium (Brussels)
60. Ambassador Akande Wahab Adekola — Switzerland (Berne)
61. Ambassador Arewa Esther — Namibia (Windhoek)
62. Ambassador Gergadi Joseph John — Gabon (Libreville)
63. Ambassador Luther Ogbomode Ayo-Kalata — Sierra Leone
64. Danladi Yakubu Nyaku — Sudan (Khartoum)
65. Bello Dogon-Daji Haliru — Thailand (Bangkok)
Mr Onanuga noted that the Ministry of Foreign Affairs has already received agrément from the United Kingdom for High Commissioner-designate Aminu Dalhatu, and from France for Ambassador Ayodele Oke.
Nominations of the remaining 62 envoys have been conveyed to their respective host countries pending agreement.
General
In Celebration of International Women’s Month, CANAL+ and MultiChoice Celebrate African Women
Across Africa and beyond, women continue to shape and elevate the stories that define our societies. In celebration of International Women’s Month, CANAL+ pays tribute to the storytellers, athletes, mothers, creators, leaders and icons whose voices inspire millions of households across the continent.
The African entertainment industry is driven by women, actresses, directors, screenwriters and producers who bring depth and authenticity to every production. From captivating telenovelas and popular comedies to powerful drama series, female talent remains at the heart of the stories most loved by viewers on CANAL+ Group of channels. In sport, women redefine competition and excellence – on the field, behind the mic or in leadership. From football to tennis and athletics, women in sport don’t just participate, they elevate the game and inspire the next generation.
CANAL+ and its subsidiary MultiChoice have chosen to celebrate them through a dedicated campaign: “We are… because she is.” A 90-second spot, produced in both French and English versions, will be broadcast on the Group’s channels and social media platforms in more than 35 countries across Africa.
Watch the promo below
Throughout International Women’s Month, DStv and GOtv will spotlight female‑led films, series, reality shows and global cultural moments that reflect the brilliance and complexity of modern womanhood.
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