General
Effective Tips & Tricks for Attracting New Clients
Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:
Network, Network, Network
Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.
Leverage Social Media
Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.
Optimize Your Website
Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.
Offer a Free Consultation or Trial
Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.
Use Referral Marketing
Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.
Leverage Email Marketing
Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.
Host Events
Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.
Get Active in Your Community
Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.
Use Paid Advertising
Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.
Take Advantage of Voice API
There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.
Offer Special Promotions
Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.
Use Influencer Marketing
Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.
Create Valuable Content
Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.
Analyze Your Competitors
Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.
Conclusion
Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.
By Adedapo Adesanya
The Executive Director/GCOO of Pathway Holdings Limited, Mrs Dolapo Akanbi-Alade, has called for increased inclusion of Nigerian women in finance as the world marks International Women’s Day 2026.
International Women’s Day 2026 is marked every March 8, and this year’s theme is Give To Gain.
In a statement shared with Business Post, Mr Akanbi-Alade noted that while International Women’s Day highlights the need for gender equality, significant progress requires deliberate policies and systems that expand women’s access to finance and leadership opportunities.
She emphasised that many Nigerian women and women-led businesses still face limited access to finance, highlighting the urgent need for targeted inclusion initiatives.
“At Pathway Holdings, we empower women and give access to investment advisory, asset management, and lending solutions for institutions, high-net-worth individuals, and businesses. Ensuring that women and women-led enterprises can access these opportunities is critical to building a more inclusive financial system,” she added.
Mrs Akanbi-Alade said, “Women’s access to finance is not only a social responsibility but essential for national productivity and economic growth’’. She co-founded the following companies:
Pathway Asset Management Limited is registered and regulated by the Securities and Exchange Commission, Nigeria, as a Fund and Portfolio Manager. The product range includes Pathway Fixed Deposit Notes, Privately Managed Notes, Pathway Private Portfolio Management, Investment Advisory, and Mutual Funds, which will be launched soon.
Pathway Advisors Limited is registered and regulated by the Securities and Exchange Commission (SEC) as an Issuing House and financial adviser. Pathway Advisors’ services cover Mergers and Acquisitions (M&A), Capital-Raising, Financial Advisory, Rating Advisory, and Project and Structure Finance.
Fundbox Financial Services Limited is a wholly owned micro-lending company providing short-term personal and SME finance loans to salaried individuals, self-employed personnel, and small businesses. They offer services which include Cars4Cash, SME Loans, Personal Loans, and Group Employee Loans. Fundbox has successfully disbursed a wide range of loans to both corporate and individual clients, supporting their financial needs and business growth.
Pathway Holdings Limited is a notable investment holding firm focusing on private market investments, including private equity, private credit, and infrastructure. Pathway creates customised investment solutions for institutional investors and individuals, leveraging its extensive experience and local footprint.
By Adedapo Adesanya
President Bola Tinubu has approved the postings of 65 ambassadors-designate and high commissioners to various countries and the United Nations, including the former head of the Department of State Services (DSS), Mr Lateef Kayode Are, who is to serve in the United States.
The Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed on Friday that 31 non-career and 34 career ambassadors have been assigned to their duty posts.
The Senate had confirmed all 65 nominees in December 2025 following screening by the Committee on Foreign Affairs.
The Ministry of Foreign Affairs has been directed to immediately commence an induction programme for the envoys, who will assume duties after receiving agrément from their host countries.
Below is the full list of postings:
NON-CAREER AMBASSADORS
1. Senator Grace Bent — Togo (Lomé)
2. Senator Ita Enang — South Africa
3. Ikpeazu Victor — Spain
4. Nkechi Linda Ufochukwu — Israel (Tel Aviv)
5. Mahmud Yakubu — Qatar
6. Paul Oga Adikwu — Vatican City Holy See
7. Vice Admiral Ibok-Ete Ekwe Ibas — Philippines
8. Reno Omokri — Mexico
9. Engr. Abasi Braimah — Hungary (Budapest)
10. Mrs Erelu Angela Adebayo — Portugal
11. Barr. Oluwayimika Ayotunwa — Japan (Tokyo)
12. Ifeanyi Lawrence Ugwuanyi — Greece (Athens)
13. Barr. Chioma Priscilla Ohakim — Poland (Warsaw)
14. Aminu Dalhatu — United Kingdom (High Commissioner)
15. Lt. Gen. Abdulrahman Bello Dambazau — China (Beijing)
16. Tasiu Musa Maigari — Gambia
17. Olufemi Pedro — Australia
18. Barr. Muhammed Ubandoma Aliyu — Argentina
19. Lateef Kayode Are — United States
20. Amb. Joseph Sola Iji — Russia
21. Senator Jimoh Ibrahim — United Nations (Permanent Representative)
22. Femi Fani-Kayode — Germany
23. Prof. Isaac Folorunso Adewole — Canada (Ottawa)
24. Fatima Florence Ajimobi — Austria
25. Mrs Lola Akande — Sweden
26. Ayodele Oke — France
27. Yakubu N. Gambo — Saudi Arabia
28. Senator Prof. Nora Ladi Daduut — South Korea (Seoul)
29. Barr. Joe-Kyari Okocha, SAN — Ireland (Dublin)
30. Dr Kulu Haruna Abubakar — Tunisia (Tunis)
31. Hon. Jerry Samuel Manwe — Trinidad and Tobago (Port of Spain)
CAREER AMBASSADORS
32. Ambassador Nwabiola Ezenwa Chukwumeka — Côte d’Ivoire
33. Besto Maimuna Ibrahim — Niger (Niamey)
34. Monica Okwuchukwu Enebechi — São Tomé and Príncipe
35. Ambassador Mohammed Mahmud Lele — Algeria (Algiers)
36. Endoni Syndoph Paebi — Burkina Faso (Ouagadougou)
37. Ahmed Mohammed Monguno — Egypt (Cairo)
38. Ambassador Jane Adams — Jamaica (Kingston)
39. Ambassador Clark-Omeru Alexandra — Zambia (Lusaka)
40. Chima Geoffrey Lioma David — Mali (Bamako)
41. Ambassador Odumah Yvonne Ehinosen — Equatorial Guinea (Malabo)
42. Ambassador Wasa Segun Ige — Lebanon (Beirut)
43. Ruben Abimbola Samuel — Italy (Rome)
44. Ambassador Onaga Ogechukwu Kingsley — Mozambique (Maputo)
45. Ambassador Magaji Umar — DR Congo (Kinshasa)
46. Ambassador Muhammad Saidu Dahiru — India (New Delhi)
47. Ambassador Abdussalam Habu Zayyad — Senegal (Dakar)
48. Ambassador Shehu Ilu Barde — Ghana (Accra)
49. Ambassador Aminu Nasir — Ethiopia
50. Abubakar Musa — Chad (N’Djamena)
51. Ambassador Haidara Mohammed Idris — Netherlands (The Hague)
52. Ambassador Bako Adamu Umar — Morocco (Rabat)
53. Ambassador Sulu Gambari Olatunji Ahmed — Malaysia
54. Ambassador Romata Mohammed Omobolanle — Tanzania
55. Ambassador Shaga John Shamah — Botswana
56. Hamza Mohammed Salau — Iran (Tehran)
57. Ambassador Ibrahim Danlami — Kenya
58. Ibrahim Adeola Mopelola — Benin (Cotonou)
59. Ambassador Ayeni Adebayo Emmanuel — Belgium (Brussels)
60. Ambassador Akande Wahab Adekola — Switzerland (Berne)
61. Ambassador Arewa Esther — Namibia (Windhoek)
62. Ambassador Gergadi Joseph John — Gabon (Libreville)
63. Ambassador Luther Ogbomode Ayo-Kalata — Sierra Leone
64. Danladi Yakubu Nyaku — Sudan (Khartoum)
65. Bello Dogon-Daji Haliru — Thailand (Bangkok)
Mr Onanuga noted that the Ministry of Foreign Affairs has already received agrément from the United Kingdom for High Commissioner-designate Aminu Dalhatu, and from France for Ambassador Ayodele Oke.
Nominations of the remaining 62 envoys have been conveyed to their respective host countries pending agreement.
General
In Celebration of International Women’s Month, CANAL+ and MultiChoice Celebrate African Women
Across Africa and beyond, women continue to shape and elevate the stories that define our societies. In celebration of International Women’s Month, CANAL+ pays tribute to the storytellers, athletes, mothers, creators, leaders and icons whose voices inspire millions of households across the continent.
The African entertainment industry is driven by women, actresses, directors, screenwriters and producers who bring depth and authenticity to every production. From captivating telenovelas and popular comedies to powerful drama series, female talent remains at the heart of the stories most loved by viewers on CANAL+ Group of channels. In sport, women redefine competition and excellence – on the field, behind the mic or in leadership. From football to tennis and athletics, women in sport don’t just participate, they elevate the game and inspire the next generation.
CANAL+ and its subsidiary MultiChoice have chosen to celebrate them through a dedicated campaign: “We are… because she is.” A 90-second spot, produced in both French and English versions, will be broadcast on the Group’s channels and social media platforms in more than 35 countries across Africa.
Watch the promo below
Throughout International Women’s Month, DStv and GOtv will spotlight female‑led films, series, reality shows and global cultural moments that reflect the brilliance and complexity of modern womanhood.
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