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Effective Tips & Tricks for Attracting New Clients

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Attracting new clients

Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:

Network, Network, Network

Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.

Leverage Social Media

Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.

Optimize Your Website

Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.

Offer a Free Consultation or Trial

Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.

Use Referral Marketing

Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.

Leverage Email Marketing

Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.

Host Events

Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.

Get Active in Your Community

Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.

Use Paid Advertising

Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.

Take Advantage of Voice API

There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.

Offer Special Promotions

Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.

Use Influencer Marketing

Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.

Create Valuable Content

Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.

Analyze Your Competitors

Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.

Conclusion

Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.

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NCDMB Lauds EFCC for Outstanding Remittances Recovery

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NCDMB

By Adedapo Adesanya

The Nigerian Content Development and Monitoring Board (NCDMB) has lauded the Economic and Financial Crimes Commission (EFCC) for its role in recovering outstanding financial remittances due to the board from oil and gas industry operators.

The commendation came during a courtesy visit to the Port Harcourt Zonal Directorate of the EFCC by a delegation from the NCDMB, led by Mrs Maureen Obukofe, who represented the Executive Secretary, Mr Felix Omatsola Ogbe.

Mrs Obukofe recounted how the board had initiated a partnership with the EFCC in 2019 after discovering that many oil and gas operators were failing to remit the mandatory one per cent of every contract to the board, as stipulated by law.

“Over time, we realized that most of these operators were not remitting this one percent and we realized that there’s no agency well-equipped and statutorily empowered other than EFCC to help us recover these outstanding remittances,” Mrs Obukofe said.

“That was how this partnership was formed back in 2019 by the then Executive Secretary, and today, we are happy to note that the commission has recovered some monies on behalf of the Board, and I know they will still recover more. So, we’ve come to say thank you.”

She described the collaboration as pivotal in ensuring compliance with Nigerian content obligations in the oil and gas sector.

In response, the Acting Zonal Director of EFCC Port Harcourt, Mr Hassan Saidu, expressed surprise and gratitude at the gesture of appreciation from the board.

“Barrister Maureen, we are very grateful for your visit. In fact, if every organization will do what you have done, it will motivate us more,” Mr Saidu said, adding that, “I am lacking in words to describe this type of visit because it is kind of a rare visit, sending a delegation to appreciate what we have done.”

The EFCC director assured the NCDMB of the agency”s continued support in helping the board recover what is rightfully due to it and enforcing compliance within the oil and gas sector.

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TCN Confirms Fire Incident at Egbin Power Station

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Transmission Company of Nigeria TCN

By Adedapo Adesanya

The Transmission Company of Nigeria (TCN) has confirmed a fire incident at the Egbin Power Plc facility in the early hours of Tuesday, August 5, 2025, affecting power supply in parts of Lagos and Ogun States.

According to a statement issued by TCN on Thursday, the fire broke out at approximately 6:30 am and damaged one of the company’s key transmission assets: a 150MVA, 330/132/33kV Inter-Bus Transformer II located at the Egbin Transmission Substation.

It noted that preliminary investigations revealed that the fire originated from a faulty 33kV current or voltage transformer (CT/VT) owned by Egbin Power Plc.

The defective equipment was connected to the 33kV side of TCN’s transformer, resulting in significant damage to the main tank of the transformer, including oil leakage and a tear in the structure.

As a result, power supply has been temporarily reduced to several critical transmission lines and substations, including the Ikorodu and Odogunyan 132/33kV substations, as well as Sagamu Lines 1 and 2, and Maryland Line 2. An estimated 47 megawatts of load was initially affected and has since been redirected to the station’s second 150MVA transformer, which is now operating under increased strain.

Business Post reports that this development has led to power deficits and load-shedding in the affected areas.

The distribution companies, Ikeja Electric (IKEDC) and Eko Electricity Distribution Company (EKEDC), have been officially notified and are managing electricity loads within their respective franchise areas.

TCN said urgent efforts are underway to source and install a replacement transformer to restore normal operations.

“We sincerely apologize for the inconvenience and assure all affected customers that we are working hard to restore normal power supply as quickly as possible,” the company stated.

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EFCC Chairman Denies Forcing NNPC CEO to Resign

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efcc declare assets

By Adedapo Adesanya

The Chairman of the Economic and Financial Crimes Commission (EFCC), Mr Ola Olukoyede, has denied reports that he forced the chief executive of the Nigerian National Petroleum Company (NNPC) Limited, Mr Bashir Bayo Ojulari, to resign.

In a statement on Wednesday by EFCC spokesman, Mr Dele Oyewale, the EFCC chief faulted a report from an online media,—People’s Gazette, which claimed Mr Olukoyede abducted Mr Ojulari and forced him to resign in Abuja.

The EFCC boss also demanded a retraction of the story from the online platform and a public apology within 48 hours or be ready to to argue in the court.

Mr Olukoyede said the report was uncharitable and capable of casting him in the mould of someone who has “betrayed and subverted public trust”.

Mr Olukoyede said his lawyer, Adeyinka Olumide-Fusika (SAN), had written to the online platform that “the publications and the imputations conveyed by them are so damning and cannot be ignored or treated with levity”.

He, therefore, demanded that the medium “acknowledge your wrongdoing, expressly admit that what you published and imputed against my client are false, apologise for it unreservedly and retract and pull down the stories from your newspaper website and social media handles”.

Mr Olukoyede’s lawyer warned that any failure of compliance with his instructions would result in the issuance of a “Writ in the tort of defamation to allow you to prove what your disparagement of my client’s character and reputation, especially in the way of the office he holds as Chairman of the Economic and Financial Crimes Commission.”

Despite the report, Mr Ojulari has continued his duty as the head of the state-owned company.

Earlier his week, he attended a Society of Petroleum Engineers event in Lagos where he advised Africa to come up with bankable energy projects as one of the ways of ensuring a sustainable energy future.

No comment has been provided by the Presidency or the NNPC on the issue.

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