General
Effective Tips & Tricks for Attracting New Clients
Attracting new clients is essential for the growth and success of any business. Here are 14 effective tips to help you attract new clients and boost your business:
Network, Network, Network
Networking is one of the simplest and most cost-effective ways to bring in new clients. Attend business conferences, join groups and organizations, and connect with other business owners within your industry. Building relationships and making connections with potential clients is a great way to get your name out there and generate new business.
Leverage Social Media
Social media is a powerful tool for attracting new clients. Create a strong online presence by regularly updating your profiles and engaging with your followers. Share valuable content and participate in relevant online conversations to establish yourself as an expert in your field.
Optimize Your Website
Your website is often the first impression potential clients have of your business. Make sure it is professional, easy to navigate, and optimized for search engines. Include clear calls to action and make it easy for visitors to contact you or learn more about your services.
Offer a Free Consultation or Trial
Offering a free consultation or trial is a great way to attract new clients. It gives potential clients a chance to see the value of your services without any commitment and can help them to make a more informed decision about working with you.
Use Referral Marketing
Ask satisfied clients to refer their friends and family to your business. This can be a powerful way to attract new clients, as people are more likely to trust recommendations from people they know and respect.
Leverage Email Marketing
Email marketing can be a great way to attract new clients. Create a targeted email campaign that highlights your services and offers valuable information to potential clients. Use email marketing to stay in touch with your current clients, and nurture the relationships you already have.
Host Events
Hosting events can be a great way to attract new clients. You can host a networking event, a workshop, or a launch party. Events give you the opportunity to showcase your services, connect with potential clients, and generate new business.
Get Active in Your Community
Getting active in your community can be a great way to attract new clients. Volunteer, sponsor local events, and get involved with local organizations. By showing your support for your community, you can establish yourself as a respected and trusted business leader.
Use Paid Advertising
Consider using Google AdWords or social media advertising to reach a larger audience and generate more leads.
Take Advantage of Voice API
There are several ways to use a voice API to attract new clients, such as developing voice-enabled apps or services. You can create an app or service that utilizes voice commands and natural language processing to provide a more convenient and engaging user experience. You can also use the technology to optimize your website and content for voice search, which increases visibility and attracts potential clients who are searching for your products or services using voice commands.
Offer Special Promotions
Offering special promotions and discounts can be a great way to attract new clients. Consider offering a discount on your services or a free bonus when someone signs up for your services.
Use Influencer Marketing
Influencer marketing can be a great way to attract new clients. Identify influencers in your industry and reach out to them to see if they would be willing to promote your services.
Create Valuable Content
Creating valuable content can be a great way to attract new clients. Share your expertise through blog posts, videos, and social media updates. By providing valuable information and answering your potential client’s questions, you can establish yourself as an expert in your field and attract new clients.
Analyze Your Competitors
Analyze your competitors to see what they are doing to attract new clients. See what your competitors are doing right and where they lag, which could present opportunities to gain a competitive advantage. Use that information to your advantage and improve upon it to attract new clients.
Conclusion
Attracting new clients is vital for the growth and success of any business. By implementing the tips outlined in this article, you can increase your visibility, reach new audiences, and convert potential clients into paying customers.
General
Court to Rule on Malami’s Bail Application January 7
By Adedapo Adesanya
A Federal High Court sitting in Abuja has fixed January 7 to hear the bail application of former Attorney General of the Federation and Minister of Justice, Mr Abubakar Malami, over alleged money laundering.
Recall that the same court had ordered the remand of Mr Malami at the Kuje Correctional Centre.
The Senior Advocate of Nigeria, his son, Abdulaziz, and one of his wives, Mrs Bashir Asabe, are standing trial predicated on a 16-count charge preferred against them by the Economic and Financial Crimes Commission (EFCC).
The trio, who are accused of laundering N8.7 billion, pleaded not guilty to the charges when they were arraigned on December 29, 2025.
Following their plea of not guilty, Justice Emeka Nwite ordered their remand at Kuje Correctional Centre till January 2, 2026, when their written bail application would be argued by his legal team.
In the charge, identified as FHC/ABJ/CR/700/2025, the defendants were accused of conspiring to conceal, disguise, and retain proceeds from illegal activities.
The indictment claimed that they used multiple bank accounts, corporate entities, and high-value real estate transactions over nearly ten years to indirectly acquire the illicit funds.
According to the charge sheet, the alleged offences took place between 2015 and 2025, primarily within the Federal Capital Territory, Abuja, during Malami’s time as the country’s Attorney-General.
The EFCC alleged that Malami and his son used Metropolitan Auto Tech Limited to hide N1.014 billion in a Sterling Bank account from July 2022 to June 2025.
They were also accused of depositing an additional N600.01 million between September 2020 and February 2021.
The properties in question include a luxury duplex on Amazon Street, Maitama, purchased for N500 million; a property on Onitsha Crescent, Garki, bought for N700 million; and another in Jabi District for N850 million.
Additional acquisitions include real estate on Rhine Street, Maitama (N430 million); in Asokoro District (N210 million and N325 million); and at Efab Estate, Gwarimpa (N120 million).
The EFCC further alleges that Mr Malami used unlawful proceeds totaling N952 million to acquire multiple properties in Abuja, Kano, and Birnin Kebbi between 2018 and 2023.
The acquisitions were allegedly made through proxies and corporate entities to obscure ownership.
The commission claimed that the alleged actions violate the provisions of the Money Laundering (Prohibition) Act, 2011 (as amended) and the Money Laundering (Prevention and Prohibition) Act, 2022.
General
Train 7: Plant Operators Petition EFCC to Investigate Fraud, Tax Deductions
By Adedapo Adesanya
The Nigeria Association of Plant Operators (NAPO) has petitioned the Economic and Financial Crimes Commission (EFCC) to investigate allegations of tax deduction and non-remittance fraud linked to the NLNG Train 7 project.
Train 7 is a major expansion project of the Nigeria Liquefied Natural Gas (NLNG) facility on Bonny Island, Rivers State, Nigeria. It involves building a seventh “train” (processing unit) at the LNG plant to significantly increase Nigeria’s LNG production capacity and strengthen the country’s role as a global supplier of cleaner energy.
NAPO’s President General, Mr Harold Benstowe, alongside four other officials, appeared at the EFCC Port Harcourt Zonal Office in Port Harcourt, to adopt a petition accusing Daewoo Engineering & Construction Nigeria and others of alleged unlawful tax deductions from workers on the multibillion-dollar NLNG Train 7 gas plant construction project.
According to NAPO, the EFCC received the delegation and guided them through the formal adoption of the petition, paving the way for what the union described as a “proper forensic investigation” into the alleged financial misconduct.
“The EFCC has assured the victims that it will conduct a thorough investigation to get to the root of the matter,” Mr Benstowe said, describing the development as a major step toward accountability in the construction segment of Nigeria’s oil and gas industry.
It also raised that the allegations strike at the heart of compliance risks surrounding one of Nigeria’s most strategic gas investments, with potential implications for contractors, regulators and investor confidence in large-scale energy projects.
Mr Benstowe called on workers involved in the NLNG Train 7 project to actively support the investigation by submitting documentary evidence, particularly payslips allegedly showing tax deductions by Daewoo E&C Nigeria.
“We encourage all affected workers to freely come forward with more evidence to assist the EFCC in carrying out a comprehensive investigation,” he said.
He also dismissed reports of intimidation, warning that the union would resist any attempts to suppress whistleblowers.
“All victims should ignore threats or discouragement from any quarters. This is no longer business as usual. We are prepared for a big showdown to ensure everyone involved is brought to book,” Mr Benstowe declared.
The NAPO leader framed the petition as part of a broader struggle for financial transparency and workers’ rights in Nigeria’s oil and gas construction value chain, stressing that the outcome would send a strong signal to contractors operating on high-value energy projects.
General
FIRS Officially Transitions into NRS
By Adedapo Adesanya
The Nigeria Revenue Service (NRS) has unveiled its institutional brand identity as it officially transition from the Federal Inland Revenue Service (FIRS) to the newly established revenue collection agency as gazetted.
The transition was marked with the unveiling of the agency’s new logo, according to a statement from Mr Dare Adekanmbi, special adviser to the chairman of NRS, Mr Zacch Adedeji.
Speaking at the unveiling event in Abuja on Wednesday, Mr Adedeji said the new identity represents a significant milestone in the evolution of Nigeria’s revenue administration framework.
The taxman said the unveiling reflects a renewed commitment to a more unified, efficient, and service-oriented revenue system aligned with Nigeria’s economic transformation agenda and global best practices.
He said the new identity signals continuity of purpose, strengthened institutional capacity, and a forward-looking approach to supporting taxpayers and national development.
According to the statement, the NRS said it remains committed to transparency, partnership, and service excellence.
“The unveiling of this new identity represents not an end, but the beginning of a strengthened relationship between the revenue authority and the Nigerian public—built on trust, clarity, and shared prosperity,” the statement reads.
It was also stated that the service came into operation following the signing of its enabling law — the Nigeria Revenue Service Establishment Act 2025 — by President Bola Tinubu in June.
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