Macau Taps into Influencer Marketing to Attract Thai Tourists
Macau is one of the Asian territories that heavily rely on tourism as an income source. Reports show that around 50% of its GDP was generated by direct travel and tourism in 2019, the highest percentage worldwide. The all-time high visitors’ number was reached in December 2019 when no less than 3,2 million people travelled to Macau. However, the COVID-19 crisis began soon after this spike, and the numbers dropped. As the rest of the world is moving forward, Macau is still battling to recover and grow tourist numbers. As a result, the local government has devised a new approach to help the region reclaim its previous glory: influencer marketing. Will this strategy be successful? Which countries are they aiming for?
Special Focus on Thai Tourists
It’s not the first time a country has used influencers to promote its tourism and attract more visitors. However, what’s interesting about Macau’s recent move is that they specifically target Thailand as the source for more travellers.
To achieve this, Macau‘s Government Tourism Office (MGTO) invited a group of 20 people to tour the country earlier in March. Among the participants were five gourmet and travel opinion leaders (heavily-followed influencers) and personalities from Thailand’s mainstream television channels.
It’s the first such “delegation” to visit Macau since the pandemic, and it highlights the country’s efforts to revamp this vital component of its economy. With a combined following of 31 million, the target is to reach more Thai tourists through the voices of the influencers. Furthermore, there’s been talk about an official travel trade delegation that will also come to Macau for business networking and inspection.
MGTO also added that through the several visits of delegations from different Thai sectors, the authorities want to boost Thailanders’ interest in the country as a tourist destination. The influencers spent 4 days in Macau and the Macau Grand Prix Museum, Maritime Museum, Macau Fisherman’s Wharf, and the MinM Plaza. It’s no wonder that Macau started this influencer marketing strategy by focusing on Thailand. In 2019 there were over 150,000 monthly visitors from this country, and Thailand was the 10th biggest contributor to Macau’s tourism.
Games and Entertainment Tourism Opportunities in Macau
The nation’s integrated resorts were also part of the major tourist attractions that Macau has to offer. Since Thailand is still working on the legislative framework to allow more gambling forms, many citizens would take the opportunity of a Macau trip to enjoy some casino games.
Currently, Thai casino enthusiasts can only play casino games at offshore operators, and the activity doesn’t come without risks. Even so, there are plenty of players that rely on Thaicasinocenter.org for reviews and information about trustworthy casinos, games, or industry news. Therefore, Macau’s wide range of casinos, such as the Venetian, Wynn Palace, and Sands, have the potential to massively contribute to the overall number of tourists visiting the country.
Thanks to these huge integrated resorts, visitors do not have to travel from one place to another for various activities. Shopping centres, hotels, restaurants, kids attractions, and other entertainment venues are available at the location.
Carriers Resume Flights to Macau
Besides the bold move of using influencer marketing to attract visitors from Thailand, Macau’s efforts are sustained by the increasing number of flights and ferry lines that have resumed activity. For example, AirAsia restarted Macau-Bangkok flights in February and links with the Philippines also started operating early in March.
The biggest local airline, Air Macau, is planning to increase flight connections as well as frequency to numerous destinations. Mainly focusing on East and Southeast Asia, the carrier does everything it takes to revamp the flight capacity registered before the pandemic. In addition to air travel, there has also been a resumption of ferry services connecting Macau to neighbouring regions like Hong Kong and Zhuhai. These ferry services have been popular among tourists and will also play a role in getting the country where it was in terms of visitors.
What to Expect in the Future
With the collective efforts of local authorities, airline companies, and various industries in the country, there is a promising opportunity to revive Macau’s tourism success. However, perfect coordination is crucial to regain visitors’ trust after years of pandemic-related struggles. Despite these challenges, the use of influencers to increase Macau’s appeal among Thai tourists is a strategic move that demonstrates openness to modern methods that can make a difference in achieving this ambitious goal.
FG Rejigs Aviation Agencies for Efficiency
By Modupe Gbadeyanka
The federal government has reorganised some agencies under the Ministry of Aviation, with new directorates created for efficiency and the approval of President Muhammadu Buhari obtained for the changes.
A statement from the ministry said the Public Affairs and Consumer Protection, Corporate Services and Aviation Security Directorates had been created to adequately address complaints from stakeholders.
Also, the Aviation Security Directorate was created in the Nigerian Civil Aviation Authority (NCAA) to regulate the activities of AVSEC personnel, especially with their recent arms-bearing status, while the Corporate Services Directorates was saddled with the responsibility of overseeing the Procurement and Planning, Research and Departments.
The disclosure noted that Mr Buhari had approved the appointment of Mr Kabir Yusuf Mohammed as the new Managing Director/Chief Executive Officer of the Federal Airports Authority of Nigeria (FAAN).
Until his appointment, Mr Mohammed was the Regional General Manager, Central Region Airports, FAAN and Chairman of the Aviation Roadmap Implementation Committee.
Similarly, Mr Tayib Odunowo has been appointed the substantive Managing Director of the Nigerian Airspace Management Agency (NAMA). He will take over from Mr Matthew Lawrence Pwajok, who reverts to his substantive position as Director of Operations of the agency.
The Directors-General of the Nigerian Safety Investigation Bureau (NSIB), Mr Akin Olateru, the Nigerian Meteorological Agency (NiMet), Prof Mansur Matazu and Nigerian Civil Aviation Authority (NCAA), Captain Musa Nuhu are to run the remaining course of their tenures in line with the Acts setting up their respective Agencies, while the Rector of the Nigerian College of Aviation Technology Zaria, Captain Alkali Modibo has been granted a one-year extension, also in line with the Act setting up the College.
In order to reposition the Agencies to perform their statutory duties, the Minister of Aviation, Mr Hadi Sirika, has also approved the appointment of some new Directors.
The appointments are:
- Managing Director – Mr Kabir Yusuf Mohammed –
- Human Resources and Admin. – Shehu D. Mohammed
- Commercial and Business Management – Olumuyiwa Femi-Pearse
- Corporate Services – Barr. Azubuike Okorie
- General Manager (Statistics) – Kingsley Uchechukwu Okunji
- General Manager (Special Duties) – Jemilu Abdulrahman
- Director General/CEO – Capt Musa S. Nuhu
- Director, Airworthiness Standards – Engr Gbolahan Abatan
- Director, Aerodrome and Airspace Standards – Engr. Godwin Balang
- Director, Operations – Capt. Ibrahim Danbazau
- Director, Air Transport Regulations – Mr Olaniyi Saraku
- Director, Public Affairs and Consumer Protection – Capt. Chris Najomo
- Director, Aviation Security – Air Cdr Hambali Tukur
- Director, Corporate Services – R. M. Daku (Mrs)
- Company Secretary/Legal Adviser – Mrs Mary Tufano
- General Manager (Audit) – Mrs Dawa Gyaks
- General Manager (Accounts) – Mr Aminu Tasi’u
- Director General/CEO – Engr Akin Olateru
- Director, Finance and Accounts – Mr Ori Bassey
- Director, Public Affairs and Consumer Protection – Dr James A. Odaudu
- Director, Corporate Services – Oliobi Godfrey Ikemefuna
- Transport Investigation – Capt Tosin Odulaja
- Company Secretary/Legal Adviser – Barr. Illitrus Ahmadu
- Director General/CEO – Prof Mansur Bako Matazu
- Human Resources and Admin. – Saleh Tukur Yusuf
- Director , Weather Forecasting Services – Daniel Okafor Chibueze
- Public Affairs and Consumer Protection – Ahmed A. Sanusi
- Director, Research and Training, Prof Effiong Essien Oku
- Director General/CEO – Engr A. Tayib Odunowo
- Director, Operations – Matthew Lawrence Pwajok
- Director, Public Affairs and Consumer Protection – Khalid Emele
- Corporate Services – Mr Uchendu Chibuzo Oji
- General Manager, Public Affairs – Amaka Udeh Walker (Mrs)
FG Sacks FAAN MD Rabiu Yadudu, As Kabir Mohammed Takes Over
By Modupe Gbadeyanka
The Managing Director of the Federal Airport Authority of Nigeria (FAAN), Mr Rabiu Yadudu, has been sacked by the federal government.
He has been replaced with Mr Kabir Mohammed, who is expected to resume office in the coming days, according to reports.
It was gathered that Mr Yadudu was asked to leave office last Friday alongside five other directors of FAAN. The reason for their removal could not be immediately confirmed by Business Post.
The sacked FAAN chief was appointed in 2019 by President Muhammadu Buhari.
The new chief executive of the agency was, before his latest appointment, the Regional General Manager for North Central and Airport Manager of the Nnamdi Azikiwe International Airport in Abuja.
He was appointed as the Chairman of the Aviation Roadmap Implementation Committee in January 2022 by the Minister of Aviation, Mr Hadi Sirika.
NIMASA Seeks Collaboration in Tourism, Maritime for Development
By Adedapo Adesanya
The Director General of the Nigerian Maritime Administration and Safety Agency (NIMASA), Mr Bashir Jamoh, has called for collaboration between the tourism and maritime sectors in Nigeria, seeing it as a pathway to boost economic development.
Mr Jamoh stated this at the 6th National Tourism Transportation Summit and Expo organised by the Institute for Tourism Professionals of Nigeria, ITPN, in collaboration with the Ministries of Transportation, Aviation, Information and Culture at the International Conference Centre, Abuja.
He noted that with the enormous resources inherent in the maritime sector, the tourism industry would be a low-hanging fruit for Nigeria’s economic development agenda.
Speaking on the topic, Tourism and the Development of Nigeria’s Blue Economy, Mr Jamoh observed that investment must not necessarily involve huge materials and human capital.
He noted that, like other economic sectors, small and medium-scale business was also possible to generate the number of jobs and other economic benefits associated with the tourism sector.
“I must acknowledge here that tourism is one sector that Nigeria is doing very well. But unfortunately, the marine tourism component is one area where we are currently lagging behind when compared to other economies of the world.
“I am fascinated and must commend the organisers of this event because a well-managed tourism sector can support conservation while contributing to sustainable development and providing income opportunities and a higher quality of life,” he noted.
Speaking further, Mr Jamoh said the relationship between the maritime and tourism sectors depended heavily on improving safety and security.
He stressed that there was a need for stakeholders to support all engagements and policies statement of government on the preservation of Nigeria’s biodiversity, maritime ecosystem and other endowments, which are valuable assets for marine tourism development.
He also noted that the benefits from tourism would only be achieved with security guarantees, suggesting that this could be achieved by closing gaps and linking associated cities through building of infrastructure, while the bodies of water between them are used for tourist attractions.
“Research shows that the Oceans economy is worth about $20 trillion. These include the fishing, pharmaceutical and renewable energy industries. Therefore, we have to develop, preserve and protect our maritime endowments and link these industries appropriately to achieve the desired goal.
“As an agency of government, NIMASA will always play that complementary role of supporting economic growth and development.
“We have invested a lot in the acquisition and deployment of maritime security assets, so I urge stakeholders in the maritime sector to take advantage of what we have done and invest in relevant marine tourism areas because our waters are now safe,” Mr Jamoh said.
He called for proactive measures, stressing that pollution of marine and freshwater resources, Soil and land resources, desertification and salinification due to excessive water use, overuse of fertilizers, erosion, air pollution, loss of cultural resources, and social disruption could be a result of marine tourism development.
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