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Macau Taps into Influencer Marketing to Attract Thai Tourists

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Macau is one of the Asian territories that heavily rely on tourism as an income source. Reports show that around 50% of its GDP was generated by direct travel and tourism in 2019, the highest percentage worldwide. The all-time high visitors’ number was reached in December 2019 when no less than 3,2 million people travelled to Macau. However, the COVID-19 crisis began soon after this spike, and the numbers dropped. As the rest of the world is moving forward, Macau is still battling to recover and grow tourist numbers. As a result, the local government has devised a new approach to help the region reclaim its previous glory: influencer marketing. Will this strategy be successful? Which countries are they aiming for?

Special Focus on Thai Tourists

It’s not the first time a country has used influencers to promote its tourism and attract more visitors. However, what’s interesting about Macau’s recent move is that they specifically target Thailand as the source for more travellers.

To achieve this, Macau‘s Government Tourism Office (MGTO) invited a group of 20 people to tour the country earlier in March. Among the participants were five gourmet and travel opinion leaders (heavily-followed influencers) and personalities from Thailand’s mainstream television channels.

It’s the first such “delegation” to visit Macau since the pandemic, and it highlights the country’s efforts to revamp this vital component of its economy. With a combined following of 31 million, the target is to reach more Thai tourists through the voices of the influencers. Furthermore, there’s been talk about an official travel trade delegation that will also come to Macau for business networking and inspection.

MGTO also added that through the several visits of delegations from different Thai sectors, the authorities want to boost Thailanders’ interest in the country as a tourist destination. The influencers spent 4 days in Macau and the Macau Grand Prix Museum, Maritime Museum, Macau Fisherman’s Wharf, and the MinM Plaza. It’s no wonder that Macau started this influencer marketing strategy by focusing on Thailand. In 2019 there were over 150,000 monthly visitors from this country, and Thailand was the 10th biggest contributor to Macau’s tourism.

Games and Entertainment Tourism Opportunities in Macau

The nation’s integrated resorts were also part of the major tourist attractions that Macau has to offer. Since Thailand is still working on the legislative framework to allow more gambling forms, many citizens would take the opportunity of a Macau trip to enjoy some casino games.

 Currently, Thai casino enthusiasts can only play casino games at offshore operators, and the activity doesn’t come without risks. Even so, there are plenty of players that rely on Thaicasinocenter.org for reviews and information about trustworthy casinos, games, or industry news. Therefore, Macau’s wide range of casinos, such as the Venetian, Wynn Palace, and Sands, have the potential to massively contribute to the overall number of tourists visiting the country.

Thanks to these huge integrated resorts, visitors do not have to travel from one place to another for various activities. Shopping centres, hotels, restaurants, kids attractions, and other entertainment venues are available at the location.

Carriers Resume Flights to Macau

Besides the bold move of using influencer marketing to attract visitors from Thailand, Macau’s efforts are sustained by the increasing number of flights and ferry lines that have resumed activity. For example, AirAsia restarted Macau-Bangkok flights in February and links with the Philippines also started operating early in March.

The biggest local airline, Air Macau, is planning to increase flight connections as well as frequency to numerous destinations. Mainly focusing on East and Southeast Asia, the carrier does everything it takes to revamp the flight capacity registered before the pandemic. In addition to air travel, there has also been a resumption of ferry services connecting Macau to neighbouring regions like Hong Kong and Zhuhai. These ferry services have been popular among tourists and will also play a role in getting the country where it was in terms of visitors.

What to Expect in the Future

With the collective efforts of local authorities, airline companies, and various industries in the country, there is a promising opportunity to revive Macau’s tourism success. However, perfect coordination is crucial to regain visitors’ trust after years of pandemic-related struggles. Despite these challenges, the use of influencers to increase Macau’s appeal among Thai tourists is a strategic move that demonstrates openness to modern methods that can make a difference in achieving this ambitious goal.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Emirates Unveils Airbus A350-900 in Dubai

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Emirates Airbus A350-900

By Aduragbemi Omiyale

One of the leading airline operators, Emirates Airline, has officially unveiled its first Airbus A350-900 at an exclusive event showcase in Dubai attended by aerospace partners, government officials and dignitaries, members of the media, as well as aviation enthusiasts.

The Emirates A350 features three spacious cabin classes, accommodating 312 passengers in 32 next-generation Business Class lie-flat seats, 21 Premium Economy seats and 259 generously pitched Economy Class seats.

The latest onboard products reflect the airline’s commitment to delivering a premium passenger experience while optimising operational efficiency. The Emirates A350 is the first new aircraft type to join Emirates’ fleet since 2008.

Apart from its newly delivered A350, Emirates operates two other aircraft types around the world to 140 destinations – the widebody Boeing 777 aircraft and the iconic ‘double decker’ Airbus A380 aircraft.

The A350’s introduction will enable Emirates to expand into new destinations globally, including mid-sized airports unsuited for larger aircraft. The Emirates A350 will be delivered in two versions – one for regional routes and one for ultra long-haul routes.

The Emirates A350 takes technology to another level. Customers can now adjust their electric window blinds at the touch of a button.

The aerBlade dual blind system will feature in Business and Premium Economy Class offering two shaded options, and the aerBlade single blind systems will make a debut in Economy Class, with all blinds showing the Emirates Ghaf tree motif when closed.

Business Class on the Emirates A350 will feature 32 luxurious leather ‘S Lounge seats’, inspired by the Mercedes S Class for an exceptional travel experience. The A350 aircraft will feature brand new additions of wireless charging on the side cocktail table in Business Class, and in-seat lighting controls with 5 streams of light. The 1-2-1 seat configuration in the A350 Business Class ensures a very private, exclusive experience.

Speaking at the event, the chairman of Emirates Airline, Mr Ahmed bin Saeed Al Maktoum, said, “Today is an exciting milestone for Emirates as we showcase our first A350 and usher in a new era for our fleet and network growth.

“This aircraft sets the stage for Emirates to spread its wings farther by offering added range, efficiency and flexibility to our network, enabling us to meet customer demand in new markets and unlock new opportunities in the cities that we serve.

“Onboard, our updated interiors and seating configurations will help us deliver a more elevated and comfortable experience to travellers across every cabin class.

“The 65 Emirates A350s joining our fleet in the coming years fit into the airline’s broader plans to support our visionary leadership’s Dubai’s D33 Strategy, which will transform the city into a pivotal hub in the global economy by expanding its connectivity and reach.”

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Air Peace Employees Undergo Training at Boeing Global Learning Institute

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By Aduragbemi Omiyale

Some employees of Air Peace have upgraded their aviation safety skills at a training course organised by Boeing through the Boeing Global Learning Institute (BGLI) in collaboration with Cranfield University, United Kingdom as part of a shared commitment to shaping the future of aviation leadership.

Over the years, Air Peace has recognized that a deep, unwavering commitment to safety is key to its continued success.

The programme is aimed at building upon that vision, enabling executives to lead with confidence, manage risks effectively, and create high-performing teams that prioritize safety at every level.

In the five-day in-person training, all the executives and others in the various departments of Air Peace were taught advanced safety leadership skills and gained practical tools to implement the new knowledge.

The Head of Aerospace at Cranfield University, Prof Graham Braithwaite, said, “This collaboration ensured that the training directly addresses the challenges Air Peace faces, culminating in real-world capstone projects that would have a lasting impact.”

Reinforcing this position, the Lecturer for Organisational Resilience and Change at Cranfield School of Management, Fabian Steinmann, who was excited at the great progress Air Peace made over the years, said that they are happy to learn and share knowledge and find ways to strengthen the system, making it robust and flexible to adapt to the ever-changing environment.

“Safety is at the heart of everything we do at Cranfield so the privilege we have is that we travelled around the world, picked up the good practices, learned more about the culture and the operation in various countries so we’re here to facilitate that exchange with Nigeria and Air Peace to see how we share some of the good practices and lessons learned from all around the world and translate them into their operation.”

Also, the Senior Organisational Consultant and Programme Manager at Boeing Global Learning Institute, Harry Magui, said, “The Boeing company has long recognised the importance of supporting continuous learning of our aviation partners.

“To that end, the Boeing Global Learning Institute designs and delivers numerous learning programmes to both emerging and established leaders of our partners.

“These efforts aim to develop leadership, business, and technical skills so that our partners can improve their business processes, increase operational efficiency and enable leaders to strengthen their teams to ultimately grow their business.’

Alluding to the great work Air Peace has done in making safety a pre-condition rather than just a priority, Magui said, “We’re here to partner with our great partner, Air Peace who have been phenomenal in advancing the Aviation Industry in Nigeria, so we are here to support them to harness more opportunities in the future with the Advanced Leadership in Safety Excellence Training for all its top leadership within the organization.”

The Safety Manager at Air Peace, Captain Godfrey Ogbogu, said, “This class is quite essential and we’re lucky to have our resource persons impact knowledge on us. It is a well-structured training, especially for Air Peace because of where we are now and where we hope to go in the future.

“The whole essence of this class is to reinforce what we know before and be exposed to other avenues of learning. The aviation industry is ever-changing and dynamic, and Air Peace has to be abreast of such developments.”

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Emirates Expects Strong Customer Demand as Half-Year Profit Hits $2.5bn

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By Aduragbemi Omiyale

In the first six months of the 2024-25 financial year of Emirates Group, a net profit of AED 9.3 billion ($2.5 billion) was recorded, with the pre-tax profit growing to AED 10.4 billion ($ 2.8 billion).

Also, the revenue went up by 5 per cent to AED 70.8 billion ($19.3 billion) from the AED 67.3 billion ($18.3 billion) recorded in the same period of last year, reflecting the consistently strong customer demand across business divisions, and across regions.

“We expect customer demand to remain strong for the rest of 2024-25, and we look forward to increasing our capacity to grow revenues as new aircraft join the Emirates fleet and new facilities come online at dnata. The outlook is positive, but we don’t intend to rest on our laurels.

“We will stay agile in deploying our capacity and resources in a dynamic marketplace,” the chief executive of the organisation, Mr Ahmed bin Saeed Al Maktoum, stated.

“The Group has surpassed its record performance of last year to deliver a fantastic result for the first half of 2024-25. This again illustrates the power of our proven business model working in combination with Dubai’s growth trajectory as a city of choice to live, work, visit, connect through, and do business in,” he added.

It was observed that apart from demonstrating strong operating profitability, Emirates maintained a robust EBITDA of AED 20.4 billion ($5.6 billion), slightly lower than AED 20.6 billion ($5.6 billion) last year.

The firm posted a solid cash position of AED 43.7 billion ($11.9 billion) as of September 30, 2024, compared with the AED 47.1 billion ($12.8 billion) achieved on March 31, 2024.

Emirates has been able to tap on its own strong cash reserves to support business needs, including payments for new freighter aircraft orders and other debt payments, also paying AED 2 billion in dividends to its owner, as declared at the end of its 2023-24 financial year.

“The group’s strong profitability enables us to make the investments necessary for our continued success. We’re investing billions of dollars to bring new products and services to the market for our customers; to implement advanced technologies and other innovation projects to drive growth; and to look after our employees who work hard every day to ensure our customers’ safety and satisfaction,” the chief executive stated.

Emirates continued to enhance its network and increase connectivity options through its Dubai hub. During the first half of 2024-25, Emirates increased scheduled flights to 8 cities: Amsterdam, Cebu, Clark, Luanda, Lyon, Madrid, Manila and Singapore.

In May, Emirates restarted daily services to Phnom Penh in Cambodia via Singapore. In June, it launched daily services to Bogotá via Miami, expanding the airline’s South American presence to Colombia. In September, Emirates opened a new route to Madagascar via the Seychelles – taking its passenger and cargo network to 148 airports in 80 countries by September 30.

Expanding connectivity options for customers, during the first six months of 2024-25, Emirates entered into new agreements with 7 codeshare, interline, and intermodal partners: AirPeace, Avianca, BLADE, ITA Airways, Iceland Air, SNCF Railway, and Viva Aerobus.

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