Travel/Tourism
Macau Taps into Influencer Marketing to Attract Thai Tourists

Macau is one of the Asian territories that heavily rely on tourism as an income source. Reports show that around 50% of its GDP was generated by direct travel and tourism in 2019, the highest percentage worldwide. The all-time high visitors’ number was reached in December 2019 when no less than 3,2 million people travelled to Macau. However, the COVID-19 crisis began soon after this spike, and the numbers dropped. As the rest of the world is moving forward, Macau is still battling to recover and grow tourist numbers. As a result, the local government has devised a new approach to help the region reclaim its previous glory: influencer marketing. Will this strategy be successful? Which countries are they aiming for?
Special Focus on Thai Tourists
It’s not the first time a country has used influencers to promote its tourism and attract more visitors. However, what’s interesting about Macau’s recent move is that they specifically target Thailand as the source for more travellers.
To achieve this, Macau‘s Government Tourism Office (MGTO) invited a group of 20 people to tour the country earlier in March. Among the participants were five gourmet and travel opinion leaders (heavily-followed influencers) and personalities from Thailand’s mainstream television channels.
It’s the first such “delegation” to visit Macau since the pandemic, and it highlights the country’s efforts to revamp this vital component of its economy. With a combined following of 31 million, the target is to reach more Thai tourists through the voices of the influencers. Furthermore, there’s been talk about an official travel trade delegation that will also come to Macau for business networking and inspection.
MGTO also added that through the several visits of delegations from different Thai sectors, the authorities want to boost Thailanders’ interest in the country as a tourist destination. The influencers spent 4 days in Macau and the Macau Grand Prix Museum, Maritime Museum, Macau Fisherman’s Wharf, and the MinM Plaza. It’s no wonder that Macau started this influencer marketing strategy by focusing on Thailand. In 2019 there were over 150,000 monthly visitors from this country, and Thailand was the 10th biggest contributor to Macau’s tourism.
Games and Entertainment Tourism Opportunities in Macau
The nation’s integrated resorts were also part of the major tourist attractions that Macau has to offer. Since Thailand is still working on the legislative framework to allow more gambling forms, many citizens would take the opportunity of a Macau trip to enjoy some casino games.
Currently, Thai casino enthusiasts can only play casino games at offshore operators, and the activity doesn’t come without risks. Even so, there are plenty of players that rely on Thaicasinocenter.org for reviews and information about trustworthy casinos, games, or industry news. Therefore, Macau’s wide range of casinos, such as the Venetian, Wynn Palace, and Sands, have the potential to massively contribute to the overall number of tourists visiting the country.
Thanks to these huge integrated resorts, visitors do not have to travel from one place to another for various activities. Shopping centres, hotels, restaurants, kids attractions, and other entertainment venues are available at the location.
Carriers Resume Flights to Macau
Besides the bold move of using influencer marketing to attract visitors from Thailand, Macau’s efforts are sustained by the increasing number of flights and ferry lines that have resumed activity. For example, AirAsia restarted Macau-Bangkok flights in February and links with the Philippines also started operating early in March.
The biggest local airline, Air Macau, is planning to increase flight connections as well as frequency to numerous destinations. Mainly focusing on East and Southeast Asia, the carrier does everything it takes to revamp the flight capacity registered before the pandemic. In addition to air travel, there has also been a resumption of ferry services connecting Macau to neighbouring regions like Hong Kong and Zhuhai. These ferry services have been popular among tourists and will also play a role in getting the country where it was in terms of visitors.
What to Expect in the Future
With the collective efforts of local authorities, airline companies, and various industries in the country, there is a promising opportunity to revive Macau’s tourism success. However, perfect coordination is crucial to regain visitors’ trust after years of pandemic-related struggles. Despite these challenges, the use of influencers to increase Macau’s appeal among Thai tourists is a strategic move that demonstrates openness to modern methods that can make a difference in achieving this ambitious goal.
Travel/Tourism
Cargoplug Expands Logistics Operations to UK Market

By Adedapo Adesanya
Nigerian cross-border logistics company, Cargoplug, is making inroads into the United Kingdom market with the launch of its first self-managed hub, which will allow the firm to manage operations directly, reducing delivery timelines whilst offering more affordable shipping rates.
According to a statement, the move comes in response to growing and evolving customer demands and the corresponding need to bolster its service offerings across the UK-Nigeria trade route.
As trade volumes and diaspora connections between Nigeria and the UK continue to surge, Cargoplug wants to capitalise on the opportunity while also tapping into initiatives like the Enhanced Trade and Investment Partnership (ETIP), which is projected to further boost trade between the two nations.
With this expansion, Cargoplug, which is backed by Techstars D.C. Accelerator Program, supported by JP Morgan, strengthens its position as a key player in transatlantic logistics, delivering faster shipping, competitive rates, and smooth import-export services between Europe and both nations by air and sea.
Founded in Nigeria in 2013 by Mrs Kikelomo Fola-Ogunniya and Mrs Ujama Akpata, Cargoplug (formerly Jand2Gidi) started with a mission to solve the everyday challenges people face when sending and receiving goods between the UK and Nigeria.
The duo created a solution that fixed the pain points experienced by individuals and businesses, ensuring a faster, transparent, more affordable, and reliable service banking on its proprietary technology to also serve B2B and B2B2C markets.
In addition, Cargoplug offers seamless API integrations with clients, including e-commerce platforms, logistics providers and global lifestyle brands. This enables clients to improve service delivery and revenue flows by offering the same value-added logistics services to their customers, spanning efficient cross-border and nationwide deliveries and covering everything from overseas pickup and customs clearing to insurance and last-mile delivery.
Also, the company has already fulfilled over 1 million packages in the past 12 years and is now one of the fastest-growing logistics partners for high-growth businesses in fashion, manufacturing, construction, procurement and oil services.
Mrs Fola-Ogunniya, co-founder at Cargoplug commented, “After over a decade of exponential growth through valued partnerships, we’re thrilled to launch our first self-run UK hub. This sees us doubling down on our commitment to being the go-to logistics firm for the movement of goods between the UK and Nigeria. This is a mission that originated after our firsthand experience of the challenges of costly, delayed, and opaque shipping fees, tariffs and processes after returning to Nigeria from studying in the UK. Establishing our on-the-ground presence here was the natural next step in our growth as a company, even as we now set sights on some of our other high traffic markets such as the US, Turkey and China”
“With our new UK hub, customers can now either drop off their goods, send them to us directly, or have us pick up from anywhere in the UK,” added Mrs Akpata, co-founder of Cargoplug. “We are now able to streamline operations and cut our prices, all while maintaining our reliable weekly Thursday dispatch and 7 to 10 working day delivery window. We look forward to better serving our growing customer base and delivering the trusted, seamless logistics experience Cargoplug is known for.”
Economy
NIPOST, KLM Royal Dutch Airlines Seal Logistics Deal

By Adedapo Adesanya
The Nigerian Postal Service (NIPOST) and the KLM Royal Dutch Airlines have signed a direct international mail partnership to boost delivery and ease bottlenecks around Nigerian logistics.
The Postmaster General of NIPOST, Mrs Tola Odeyemi, confirmed this agreement between both parties, describing its as a milestone in many years.
According to Mrs Odeyemi, NIPOST operated without any direct partnerships with international airlines, relying heavily on multiple third-party handlers, resulting in delays, higher costs, and uncertainty around the delivery of packages.
“With this new partnership, KLM will now handle our outbound international mail directly, with no middlemen involved,” she wrote in the announcement on X, formerly, known as Twitter, noting that the deal will bring faster and more reliable delivery, reduced risk of loss or damage, lower handling charges, and access to over 200 countries through KLM’s global network.
KLM Royal Dutch Airlines is the national carrier of the Netherlands and offers services – passenger and cargoes – to 164 destinations worldwide and boasts about 116 aircrafts as of 2025.
“This breakthrough is possible because we have begun clearing longstanding debts owed to international carriers. We are actively working to rebuild global trust, and this partnership is only the first of many doors that will reopen,” she added.
She also noted that NIPOST is currently in strategic discussions with Ethiopian Airlines to serve African and Eastern routes, further strengthening the country’s regional and continental logistics framework.
“Our goal is clear and unwavering: to connect Nigeria regionally and globally, efficiently, securely, and affordably,” she noted.
The NIPOST chief also noted that the development serves as a major win for Nigerian businesses especially Small and Medium Enterprises (SMEs).
According to her, some of the benefits cover those who export goods, or sell products online, as it introduces quicker, more affordable international shipping, greater peace of mind with improved reliability, and new potential to reach and grow in global markets.
“I remain grateful to the incredible teams working diligently behind the scenes, and to every Nigerian who continues to believe in our mission. We are not just delivering mail, we are delivering solutions and moving Nigeria forward,” she added.
Travel/Tourism
US Safety Board Blames Pilot Error for Wigwe Helicopter Crash

By Aduragbemi Omiyale
The pilot of the helicopter crash that led to the death of the chief executive of Access Holdings Plc, Mr Herbert Wigwe, and two other members of his nuclear family and a friend on February 9, 2024, in the United States has been blamed for the incident.
In its report, the United States National Transportation Safety Board (NTSB) also blamed the company for “inadequate oversight of its safety management processes.”
Mr Wigwe died in the air mishap alongside his wife, Mrs Doreen, his son, Mr Chizi, and a friend, Mr Abimbola Ogunbanjo, who chaired the Nigerian Exchange (NGX) Group Plc.
They died after the small aircraft with registration number N130CZ carrying six persons crashed near the Nevada border in California. They were going for a match in the US when the unfortunate incident happened.
In the report released on Wednesday, the safety board noted that the crash occurred due to the pilot’s inability to navigate effectively in some conditions.
“The probable cause of this accident [was] the pilot’s decision to continue the visual flight rules flight into instrument meteorological conditions, which resulted in the pilot’s spatial disorientation and loss of control,” a part of the report stated.
It was observed that during the flight, the pilot had communicated with the company’s Director of Maintenance (DOM) about an issue with the radar altimeter, which remained non-functional despite attempts to fix it.
The NTSB further revealed that after arriving at the airport to pick up the passengers, the pilot and a company flight follower engaged in a phone conversation but failed to discuss the status of the radar altimeter or the current weather conditions, both of which could have impacted the flight’s safety.
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