Connect with us

General

Google Suspends 5.6 million Advertiser Accounts, Blocks 3.4 billion Ads

Published

on

5.6 million advertiser accounts

By Dipo Olowookere

A new report has revealed that Google has continued to prioritise the safety of its users over money, blocking some harmful advert materials placed on its platform by advertisers.

In the 2021 Ads Safety Report, Google said in the period under review, it removed over 3.4 billion bad ads as part of efforts to ensure that its users are exposed to safe adverts while surfing the internet.

It was further stated that over 5.6 million advertiser accounts were suspended by Google, while 1.7 billion ads were restricted from serving on publisher pages, with broader site-level enforcement action taken on approximately 63,000 publisher sites.

The report also said the firm introduced new tools and resources to help advertisers and publishers protect their brands and campaigns, including a new feature that allows brands to upload lists that can be automatically updated and maintained by trusted third parties.

“We also released several resources to help publishers moderate user-generated content and made targeted improvements to the publisher approval process to detect better and block bad actors,” a part of the report noted.

Business Post Google reports that Google has remained a platform for internet users, advertisers, and publishers. Different people of all ages approach the platform for knowledge and also to showcase their products and services.

This has forced various governments to take action to limit what their citizens are exposed to, as well as the safety of their personal data. Google understands this and has also taken actions to ensure that its users are very safe when on its platform.

In the report, it was disclosed that in the last five years, search interest in private browsing has increased by +60% in Nigeria, +30% in South Africa, and +110% in Kenya, with the figures increasing in 2022.

In October of last year, the company launched My Ad Center globally, allowing anyone to see and control how their data is used to show them ads on Search, Discover and YouTube. This allows users to choose to see less of the ads they don’t want to see (and if they want, more ads they’re interested in), creating a win-win situation for both users and advertisers. With less waste, more satisfied customers, and more effective campaigns, privacy-safe advertising is a win-win for everyone.

In addition to these efforts, Google also announced the Privacy Sandbox initiative, an initiative developed in partnership with the advertising industry that aims to create a more private internet.

It is designed to reduce tracking across websites and apps while still allowing for free access to online content and services.

The initiative involves building new technology to protect personal information, providing alternative options for publishers and developers, and establishing new internet privacy standards.

The Privacy Sandbox for the Web will phase out the use of third-party cookies and limit covert tracking. It will also provide safer alternatives for publishers to use to protect personal data and continue their digital business.

“At Google, we are committed to making the ad-supported web a safer and more private place for everyone in Africa.

“We believe that by giving people control over their data and investing in privacy-safe advertising, we can secure a future for the ad-supported web that benefits everyone,” the Managing Director for Africa at Google, Mr Nitin Gajria, stated.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

EFCC Admits Freezing Osun Bank Account, Alleges N11bn Embezzlement

Published

on

EFCC Real Estate Agents

By Modupe Gbadeyanka

The Economic and Financial Crimes Commission (EFCC) has explained why it initiated a move to freeze the bank account of the Osun State government.

Earlier on Wednesday, the Governor of Osun State, Mr Ademola Adeleke, claimed that the anti-money laundering agency asked one of its bankers, First Bank, not to release funds to the state government.

According to the Governor, this was part of the strategies to frustrate his administration ahead of the August 15, 2026, governorship election in the state.

Reacting to the issue on Wednesday night, the EFCC, in a statement, said it has been investigating the state government since March 2026 over an alleged “fraudulent handling of Ecology Funds, Intervention Funds and Federal Account Allocation Committee (FAAC) account to the tune of N11.0 billion.

The organisation noted that some officials of the state government, especially the Accountant General of the State, have had interview sessions with investigators of the EFCC.

“These ongoing investigations of the state government would not have warranted any placement of Post No Debit order on its account but for the precipitate and unwarranted movement of funds from the accounts to different suspicious accounts since August 2, 2026.

“The commission noticed huge transfers of funds into different corporate entities and had to swiftly halt the trend by freezing the accounts from which such heavy funds are being moved,” parts of the statement said.

In the disclosure, the agency noted that its preventive mandate is a public-inclined framework of safeguarding public funds, assets and resources, stressing that it cannot “watch idly while a state government’s account is being pillaged.”

“While the commission is fully aware of the impending governorship election in Osun State, it has a responsibility to act in defence of the sanctity of the funds of the state. It will be uncharitable for the commission to allow an excuse of an upcoming election to fold its arms to perform its legally-assigned functions,” it pointed out.

The EFCC disclosed that it is “keeping watch over the finances of other states like Osun State. Many of these states are on the investigative radar of the commission to ensure accountability and probity. The commission has always pointed out that it is non-partisan and non-sectarian but always working in the overall interests of Nigerians. The Osun State government account was frozen to save public funds from being looted.”

The organisation urged the public “to ignore false narratives and deliberate demonisation of the works of the EFCC. The interests of all Nigerians are greater and will always be protected by the commission.”

Continue Reading

General

NMDPRA Launches App to Track Fuel Consumption Across Filling Stations

Published

on

fuel consumption

By Adedapo Adesanya

The Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has launched a mobile application designed to monitor fuel consumption patterns in real time across retail outlets nationwide.

The NMDPRA, established under the Petroleum Industry Act (PIA) 2021, is responsible for the technical and commercial regulation of Nigeria’s midstream and downstream petroleum operations. The deployment of the mobile application aligns with the authority’s broader efforts to leverage technology to improve regulatory compliance and strengthen accountability.

The pilot phase of the project began on August 1 in Abuja and its six Area Councils, the authority said in a statement published on X.

As part of the rollout, the Executive Director for Distribution Systems, Storage and Retailing Infrastructure (DSSRI), Mr Ogbugo Ukoha, led a team alongside officials from the Abuja Regional Office to assess the readiness and operational performance of the digital platform at participating retail outlets.

According to the NMDPRA, the application captures inventory and compliance data in real time, enabling regulators to monitor fuel distribution more effectively while improving operational efficiency across the sector.

The authority said the platform would generate reliable, data-driven insights to support evidence-based decision-making, strengthen national energy security planning and enhance transparency in the downstream petroleum industry.

It added that the initiative is expected to provide significant value to government, investors, operators and other stakeholders by improving access to accurate fuel consumption and compliance data.

Nigeria’s downstream petroleum sector has undergone significant changes since the deregulation of the petrol market and the removal of fuel subsidies, with regulators placing greater emphasis on data-driven supervision to ensure product availability, prevent supply disruptions and discourage sharp regional disparities in distribution.

Continue Reading

General

Onafriq, Privy to Build Regulated Stablecoin Infrastructure for B2Bs

Published

on

Onafriq Privy

By Modupe Gbadeyanka

No doubt, moving money among African markets remains a slow, fragmented process that relies on multiple intermediaries and prolonged settlement cycles.

To solve this issue and drive the development of stablecoin-enabled payment services for businesses across the continent, Onafriq has joined forces with a leading stablecoin infrastructure provider, Privy.

The collaboration will enable Onafriq to create and manage embedded digital asset solutions for its partners and, in time, institutional clients where regulation allows. The initial phase focuses on cross-chain stablecoin transfers and treasury and settlement workflows, creating the foundation for future cross-border payment and liquidity solutions.

Integrating Privy’s secure infrastructure enables Onafriq to build the capabilities required to support a new generation of efficient digital payment services for banks, fintechs, and mobile money operators.

This partnership is a key component of Onafriq’s broader strategy to modernise pan-African payment infrastructure, enabling secure multi-modal wallets and more efficient movement of value across the continent.

The outcome will support a range of future institutional use cases, including stablecoin-enabled settlement, treasury management and liquidity services, as it reflects Onafriq’s commitment to driving Africa’s digital transformation agenda by investing in technologies that make financial services more efficient, connected and accessible.

It was gathered that Onafriq selected Privy for its enterprise-grade infrastructure to enable the seamless integration of digital asset wallet capabilities into its products, subject to regulatory approval, and deliver a simple user experience while abstracting the complexity of blockchain technology.

“At Onafriq, we keep investing in technology that makes payments faster and more accessible. Privy gives us a building block for faster settlement and better liquidity management. As demand for digital asset services grows, our goal is to ensure Africa’s payment ecosystem benefits securely and in line with regulatory frameworks,” the Group Chief Product and Innovation Officer at Onafriq,” Mr Luke Kyohere, said.

The chief executive of Privy, Mr Henri Stern, said, “Stablecoins will play an increasingly important role in the future of global payments, but real-world adoption depends on infrastructure that is secure, scalable and simple to implement. Working with Onafriq allows us to help build that foundation across Africa and beyond.”

Continue Reading