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Google Suspends 5.6 million Advertiser Accounts, Blocks 3.4 billion Ads

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5.6 million advertiser accounts

By Dipo Olowookere

A new report has revealed that Google has continued to prioritise the safety of its users over money, blocking some harmful advert materials placed on its platform by advertisers.

In the 2021 Ads Safety Report, Google said in the period under review, it removed over 3.4 billion bad ads as part of efforts to ensure that its users are exposed to safe adverts while surfing the internet.

It was further stated that over 5.6 million advertiser accounts were suspended by Google, while 1.7 billion ads were restricted from serving on publisher pages, with broader site-level enforcement action taken on approximately 63,000 publisher sites.

The report also said the firm introduced new tools and resources to help advertisers and publishers protect their brands and campaigns, including a new feature that allows brands to upload lists that can be automatically updated and maintained by trusted third parties.

“We also released several resources to help publishers moderate user-generated content and made targeted improvements to the publisher approval process to detect better and block bad actors,” a part of the report noted.

Business Post Google reports that Google has remained a platform for internet users, advertisers, and publishers. Different people of all ages approach the platform for knowledge and also to showcase their products and services.

This has forced various governments to take action to limit what their citizens are exposed to, as well as the safety of their personal data. Google understands this and has also taken actions to ensure that its users are very safe when on its platform.

In the report, it was disclosed that in the last five years, search interest in private browsing has increased by +60% in Nigeria, +30% in South Africa, and +110% in Kenya, with the figures increasing in 2022.

In October of last year, the company launched My Ad Center globally, allowing anyone to see and control how their data is used to show them ads on Search, Discover and YouTube. This allows users to choose to see less of the ads they don’t want to see (and if they want, more ads they’re interested in), creating a win-win situation for both users and advertisers. With less waste, more satisfied customers, and more effective campaigns, privacy-safe advertising is a win-win for everyone.

In addition to these efforts, Google also announced the Privacy Sandbox initiative, an initiative developed in partnership with the advertising industry that aims to create a more private internet.

It is designed to reduce tracking across websites and apps while still allowing for free access to online content and services.

The initiative involves building new technology to protect personal information, providing alternative options for publishers and developers, and establishing new internet privacy standards.

The Privacy Sandbox for the Web will phase out the use of third-party cookies and limit covert tracking. It will also provide safer alternatives for publishers to use to protect personal data and continue their digital business.

“At Google, we are committed to making the ad-supported web a safer and more private place for everyone in Africa.

“We believe that by giving people control over their data and investing in privacy-safe advertising, we can secure a future for the ad-supported web that benefits everyone,” the Managing Director for Africa at Google, Mr Nitin Gajria, stated.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Violent Protest Erupts in Ibadan Over Naira Scarcity

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protest in Ibadan

By Aduragbemi Omiyale

There are reports of a violent protest in Ibadan, the Oyo State capital, over the scarcity of old and new Naira notes, Business Post has gathered.

It was learned that residents of the ancient city are venting their anger over the hardship caused by the policy of the Central Bank of Nigeria (CBN) and the federal government.

The central bank redesigned the N200, N500, and N1,000 notes and asked citizens to return their old banknotes because they would cease to be legal tender.

However, since the introduction of the new currency notes in circulation on December 15, 2022, many Nigerians have not been able to withdraw their money from banks, fuelling anger in the land.

On Friday afternoon, some residents of Ibadan, especially in Iwo Road, took to the streets to express their frustration at the development, which is coming at a time consumers have to queue for petrol.

They had bonfires on the road and disrupted business activities in some areas of the city.

Recall that today, the Governor of Oyo State, Mr Seyi Makinde, announced the suspension of his campaign activities over the scarcity of Naira and fuel.

Also on Friday, the Governors of the ruling All Progressives Congress (APC) met with President Muhammadu Buhari to appeal to him to change his mind on the Naira swap policy because of the effect on the people and the 2023 general elections starting later this month.

The President had earlier been asked not to show up in Kano State because of fears of a violent protest over the development. After the deadline was moved forward, the Governor of the state, Mr Abdullahi Ganduje, said he was safe to visit the ancient city.

However, during his visit to Kano, there were reports of a demonstration, with a chopped stoned by some residents of the state and convoys attacked by angry protesters.

The government claimed the protest was not directed at President Buhari, while the opposition party, Peoples Democratic Party (PDP), said otherwise.

protest in Ibadan

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APC Governors Beg Buhari to Allow Use of Old, New Naira Notes

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APC Governors

By Aduragbemi Omiyale

President Muhammadu Buhari has been urged to allow the use of old and Naira notes as legal tender in the country until the former is naturally mopped up from the circulation.

This appeal was made on Friday by Governors elected on the platform of the ruling All Progressives Congress (APC) during a meeting with Mr Buhari at the Presidential Villa, Abuja.

In a brief chat with reporters after the meeting, the Governor of Kano State, Mr Abdullahi Ganduje, said after the request was made to the President, he promised to look into it.

The Central Bank of Nigeria (CBN) last month redesigned the N200, N500, and N1,000 banknotes and said the old currency denominations would cease to be legal tender from January 31, 2023.

However, two days before the deadline, the Governor of the CBN, Mr Godwin Emefiele, after a meeting with President Buhari in his hometown in Daura, Katsina State, said the deadline had been shifted to February 10, 2023, noting that Nigerians had a grace period of February 17, 2023, to return the old notes to the bank.

On Tuesday, January 31, he appeared before the House of Representatives ad-hoc committee on the CBN policy to say Nigerians could still take their old notes to banks after the deadline, promising that citizens will not lose their funds.

Today, the APC Governors met with Mr Buhari to discuss the scarcity of Naira in the financial system and also the lingering fuel scarcity.

One of the Governors present at the gathering, Mr Nasir El-Rufai of Kaduna State, had claimed this week that the scarcity of cash and petrol was the handiwork of some elements in the Villa, who do not want the party to succeed in the forthcoming elections.

“We spoke with the President to allow the old and new notes to co-exist until the old notes die a natural death,” Mr Ganduje told newsmen while walking out after the meeting.

“Sir, did you discuss the petrol scarcity with him,” one of the reporters asked the Kano Governor, and he responded, “Yes.”

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Oyo Governor Suspends Campaign Activities Over Fuel, Naira Crisis

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Makinde campaign activities

By Aduragbemi Omiyale

Due to the unending fuel and new Naira notes crisis rocking the country, Governor Seyi Makinde of Oyo State has suspended his campaign activities.

Mr Makinde is seeking another term in office under the platform of the Peoples Democratic Party (PDP).

He commenced his campaign activities last month, asking residents of the state to give him another chance to serve them.

But the scarcity of premium petrol spirit (PMS), otherwise known as petrol, and cash has put Nigerians under untold hardship.

Governor Makinde, during the flag-off of the Omi-Adio-Ido Road on Friday, said in solidarity with the people over anti-people economy policies of the All Progressives Congress (APC) led federal government, he would be suspending his campaign.

A statement by the Commissioner for Information, Culture and Tourism, Mr Wasiu Olatubosun confirmed this.

In the statement, Mr Makinde, who was in Ido to continue his campaign, directed that all campaign activities be suspended until further notice.

Mr Olatubosun said Governor Makinde noted that the suffering of his people was too much, saying he was elected to protect their interests and well-being.

The Commissioner said his boss, in an emotionally laden voice, directed leaders of the party in Oyo State to suspend the campaign.

“As a mark of honour to citizens and residents of Oyo State, the Governor of Oyo State, Seyi Makinde, has directed that all campaign activities of the party at all levels be suspended until further notice,” the statement read.

“Governor Seyi Makinde’s love for his people necessitated this unprecedented move at this time. We urge all residents and citizens of the State to remain calm as we navigate through this difficult period together,” he added.

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