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How Much Does Your Website Impact Customers?

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Website Impact Customers

Having a website is the bread and butter for any business that has an online component, and being able to make an impact on anyone that visits your site is of the highest priority.

Not only does having a lasting impact on your visitors do wonders for increasing notoriety, but being able to stick in a potential customer’s mind is one of the key factors that can drive them back to conduct further business. Let’s jump straight into it and talk about how much of a potential effect your website could have on any customers.

The Potential Impact You Could Make Is Limitless

When it comes to just how much of an effect you are able to have on your customers, the sky truly is the limit. There is no set impact that any website can have, and in reality, you are free to do whatever you would like in order to make an impact on your customers.

Listen; the importance of web design cannot be stated enough. Even the smallest changes can make a massive difference in how your customers perceive you, and the potential is truly limitless.

Moreover, you can craft what kind of impact you would like to have based on your brand and company philosophy. If you are aiming for an incredibly professional look, then you may want to leave your customers feeling like your company is the pinnacle of what humanity has to offer, and this will do wonders when it comes to making said customers turn.

Alternatively, if you are somewhat of an indie brand that isn’t all too corporate, then you may want to go for a laid-back/relaxed approach, making your customers feel like they can feel completely comfortable when shopping with you.

Additionally, you could also change up your website depending on what impact you are trying to have. Take casino NetBet for example. It is not uncommon for this company to make tweaks to their websites on certain occasions, and this helps them change up their entire atmosphere drastically.

A Small Fish In a Big Pond

Whilst the potential is essentially limitless when it comes to the impact your website can have, in truth, it is incredibly hard for any website to make a lasting impact on any customer.

Learning how to create a website can take mere minutes, and with the number of websites that are out there now, standing out is no easy task. This is even more so the case when you factor in the fact that people tend not to think about happenings akin to this – people generally have much more pressing matters to attend to.

We hope we have been able to give you a better insight into how much of an effect your website can have on customers. Whilst the potential is certainly there, it goes without saying that people have a ton of more concerning topics to think about rather than how your web design was on point or how your copy was highly effective.

Of course, that’s not to say that you should forgo putting any attention on your website. On the contrary; making sure you make as much of an impact as possible on any potential customers is absolutely vital, and doing so will have a tremendous impact on sales and traffic. We wish you the best of luck, and we will see you in the next one.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Nigerian Bottling Company Bridges Education, Employability Gap

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Nigerian Bottling Company UNILAG

By Modupe Gbadeyanka

The Nigerian Bottling Company (NBC) has reaffirmed its determination to bridge the gap between education and employability in the country by sustaining its flagship Youth Empowered (YE) programme.

This initiative provides hands-on learning, real-world insights, and access to career-shaping opportunities to young Nigerians.

The 2026 edition of the scheme commenced on February 2 at the University of Lagos (UNILAG), with participants mainly young people between the ages of 16 and 35.

A statement from the organisation said this year’s rollout will expand to more tertiary institutions, including the Federal University of Technology, Akure (FUTA). This follows a successful 2025 tour that reached seven cities across the country, including Makurdi, Jos, Benin, Kaduna, Asaba, Akure, and Port Harcourt.

Participants in the 2026 programme will receive training across key modules designed to support personal, professional, and business growth, including Business Life Skills, Adaptability and Resilience, Financial Literacy, Customer Service and Communication, Sales and Negotiation Skills, and Workplace Ethics.

The sessions will also feature breakout workshops on Business Planning, Project Management, and Time Management, alongside the Director’s Grant Pitch Competition, where participants can pitch their ideas for a chance to win business funding.

In addition to skills development, NBC’s People and Culture team will be present throughout the programme to identify outstanding talent for future opportunities within the organisation, further strengthening the connection between learning, employment, and long-term career growth.

One of the participants at the UNILAG training, Waliat Adedogun, who received a cash grant through the Director’s Grant Pitch Competition to support her small business, said: “Youth Empowered gave me more than training; it gave me clarity and confidence. Winning the grant means I can finally take my business idea from a dream into something real. I now feel prepared to build, grow, and create opportunities not just for myself, but for others too.”

Since its launch in 2017, the scheme has impacted more than 70,000 young Nigerians, equipping participants with practical skills, confidence, and exposure needed to succeed in today’s dynamic workplace and entrepreneurial landscape.

This year’s programme is being delivered in collaboration with Fate Foundation as the implementing partner, with funding support from The Coca-Cola HBC Foundation.

Last year, 10 beneficiaries were selected for six-month paid internships across NBC locations in Lagos, Ibadan, Asejire, and Challawa, gaining direct industry exposure.

Additionally, three outstanding participants received sponsorship for an all-expenses-paid intensive culinary training programme and were awarded N1 million each to support the launch of their businesses.

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INEC Fixes February 20 for 2027 Presidential, NASS Elections

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Incorruptible INEC Chairman

By Modupe Gbadeyanka

The 2027 presidential and National Assembly elections will take place on Saturday, February 20, the Independent National Electoral Commission (INEC) has revealed.

In a notice for the 2027 general polls issued on Friday, the electoral umpire also disclosed that the governorship and state assembly elections for next year would be on Saturday, March 6.

Speaking at a news briefing in Abuja today, the chairman of INEC, Mr Joash Amupitan, expressed the readiness of the commission to conduct the polls next year, which is 12 months away.

The timetable issued by the organisation for the polls comes when the federal parliament has yet to transmit the amended electoral bill to President Bola Tinubu for assent.

This week, the Senate passed the electoral bill, reducing the notice of elections from 360 days to 180 days, while the transmission of results was mandated with a proviso.

Recall that on February 4, INEC said it was ready to go ahead with preparations for the elections despite the delay in the passage of the amended electoral law of 2022.

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NGIC Pipeline Network to Experience 4-Day Gas Supply Shortage

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NGIC Pipeline Network

By Modupe Gbadeyanka

The pipeline network of the NNPC Gas Infrastructure Company Limited (NGIC) will witness a temporary reduction in gas supply for four days.

This information was revealed by the Chief Corporate Communications Officer of the Nigerian National Petroleum Company (NNPC) Limited, Mr Andy Odeh, in a statement on Thursday night.

A key supplier of gas into the NGIC pipeline network is Seplat Energy Plc, a joint venture partner of the state-owned oil agency.

It was disclosed that the facility would undergo routine maintenance from Thursday. February 12 to Sunday, February 15, 2026.

The NNPC stated that, “This planned activity forms part of standard industry safety and asset integrity protocols designed to ensure the continued reliability, efficiency, and safe operation of critical gas infrastructure.”

“Periodic maintenance of this nature is essential to sustain optimal system performance, strengthen operational resilience, and minimise the risk of unplanned outages,” it added.

“During the four-day maintenance period, there will be a temporary reduction in gas supply into the NGIC pipeline network. As a result, some power generation companies reliant on this supply may experience reduced gas availability, which could modestly impact electricity generation levels within the timeframe.

“NNPC Ltd and Seplat Energy are working closely to ensure that the maintenance is executed safely and completed as scheduled. In parallel, NNPC Gas Marketing Limited (NGML) is engaging alternative gas suppliers to mitigate anticipated supply gaps and maintain stability across the network,” the statement further said.

“Upon completion of the maintenance exercise, full gas supply into the NGIC system is expected to resume promptly, enabling affected power generation companies to return to normal operations,” it concluded.

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