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How Much Does Your Website Impact Customers?

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Website Impact Customers

Having a website is the bread and butter for any business that has an online component, and being able to make an impact on anyone that visits your site is of the highest priority.

Not only does having a lasting impact on your visitors do wonders for increasing notoriety, but being able to stick in a potential customer’s mind is one of the key factors that can drive them back to conduct further business. Let’s jump straight into it and talk about how much of a potential effect your website could have on any customers.

The Potential Impact You Could Make Is Limitless

When it comes to just how much of an effect you are able to have on your customers, the sky truly is the limit. There is no set impact that any website can have, and in reality, you are free to do whatever you would like in order to make an impact on your customers.

Listen; the importance of web design cannot be stated enough. Even the smallest changes can make a massive difference in how your customers perceive you, and the potential is truly limitless.

Moreover, you can craft what kind of impact you would like to have based on your brand and company philosophy. If you are aiming for an incredibly professional look, then you may want to leave your customers feeling like your company is the pinnacle of what humanity has to offer, and this will do wonders when it comes to making said customers turn.

Alternatively, if you are somewhat of an indie brand that isn’t all too corporate, then you may want to go for a laid-back/relaxed approach, making your customers feel like they can feel completely comfortable when shopping with you.

Additionally, you could also change up your website depending on what impact you are trying to have. Take casino NetBet for example. It is not uncommon for this company to make tweaks to their websites on certain occasions, and this helps them change up their entire atmosphere drastically.

A Small Fish In a Big Pond

Whilst the potential is essentially limitless when it comes to the impact your website can have, in truth, it is incredibly hard for any website to make a lasting impact on any customer.

Learning how to create a website can take mere minutes, and with the number of websites that are out there now, standing out is no easy task. This is even more so the case when you factor in the fact that people tend not to think about happenings akin to this – people generally have much more pressing matters to attend to.

We hope we have been able to give you a better insight into how much of an effect your website can have on customers. Whilst the potential is certainly there, it goes without saying that people have a ton of more concerning topics to think about rather than how your web design was on point or how your copy was highly effective.

Of course, that’s not to say that you should forgo putting any attention on your website. On the contrary; making sure you make as much of an impact as possible on any potential customers is absolutely vital, and doing so will have a tremendous impact on sales and traffic. We wish you the best of luck, and we will see you in the next one.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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NCSP Strengthens Strategic Investment Cooperation With China

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trade relations between Nigeria and China

By Adedapo Adesanya

The Nigeria–China Strategic Partnership (NCSP) recently hosted a high-level delegation from Newryton International Industrial Development Company Limited, a leading Chinese investment and industrial development consortium, to advance discussions on deepening bilateral trade, industrial cooperation, and development financing between both countries.

The Newryton delegation, led by Mr David Chen, Assistant Secretary-General of the China Hainan Investment Council, had earlier engaged with the Nigerian Association of Commerce, Industry, Mines and Agriculture (NACCIMA). They were accompanied to the NCSP by Mr Joe Onyuike, Vice-Chairman of NACCIMA’s Agriculture and Livestock Trade Group, who conveyed NACCIMA’s support for the delegation’s engagements.

Discussions centered on the establishment of a Nigeria–China Trade and Investment Platform, including a proposed Promotion Centre in China to support Nigerian products, investors, and state governments.

The consortium also presented opportunities within Hainan Province’s Free Trade Port (FTP), which offers preferential policies that Nigerian businesses can leverage to expand exports and attract new investments.

In his address on behalf of Newryton, Mr Pong outlined plans to collaborate with NCSP in accessing FOCAC-supported financing for strategic investments in agriculture, energy, mining, solid minerals processing, and related sectors. The delegation identified aquaculture as a key area of interest and referenced the forthcoming Global Aquaculture Conference in Hainan Province, encouraging Nigerian stakeholders to participate.

They also expressed readiness to strengthen cooperation in vocational training and employment under the Belt and Road Initiative (BRI).

Welcoming the delegation on behalf of the Director-General, Martins Olajide, NCSP’s Head of Internal Operations, reaffirmed the organisation’s commitment to fostering mutually beneficial partnerships.

He highlighted NCSP’s strong interest in the proposed Nigeria–China Trade and Investment Platform and the development of the Nigerian Oil Palm Industrial Park as a flagship demonstration project.

Also speaking at the meeting, Ms Judy Melifonwu, NCSP’s Head of International Relations, underscored the opportunities presented by China’s zero-tariff policy and the forthcoming NAQS–GACC protocol on the export of Nigerian aquaculture products. She noted that these frameworks would significantly enhance Nigeria’s competitiveness in emerging global markets.

Both parties expressed commitment to advancing discussions toward a structured cooperation framework covering all priority areas.

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UKNIAF Marks Six Years Infrastructure Support to Nigeria

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By Adedapo Adesanya

The United Kingdom–Nigeria Infrastructure Advisory Facility (UKNIAF), established in 2019 as part of a 16-year legacy of UK-funded infrastructure support to Nigeria, convened over 100 senior stakeholders on Tuesday, December 2, to review its progress and formally close out its current phase of operations.

The event brought together representatives from federal and state governments, development partners, development finance institutions, and the private sector to reflect on UKNIAF’s work across the power, infrastructure finance, and roads sectors. Discussions focused on institutional reforms, capacity development, and the sustainability of tools and processes introduced over the past six years.

Since inception, UKNIAF has delivered targeted technical assistance designed to embed evidence-based reforms, data-driven decision-making, and improved institutional performance. Its interventions have mobilised significant financing, strengthened regulatory and planning systems, and enhanced investor readiness across multiple infrastructure markets.

In the power sector, participants highlighted landmark achievements including the development of Nigeria’s first Integrated Resource Plan, which outlines a least-cost and low-carbon pathway for expanding electricity supply. UKNIAF also supported the Nigerian Electricity Regulatory Commission (NERC) in building advanced real-time data capabilities for tariff monitoring, grid management, and outage tracking. The programme enabled pioneering states to establish their own electricity markets following constitutional reforms.

In infrastructure finance, UKNIAF was recognised for strengthening project preparation systems and enabling access to capital. Notable accomplishments include supporting the mobilisation of $75 million from the African Development Bank to the Special Agro-Industrial Processing Zone (SAPZ) programme in two states, and accelerating mini-grid and solar deployment through improved technical standards at the Rural Electrification Agency (REA).

UKNIAF also designed a national project preparation facility, for which N21 billion was allocated in both the 2024 and 2025 budgets to build a pipeline of bankable projects.

Speaking on this, Mr Frank Edozie, UKNIAF Team Lead, described the programme’s close-out as a “handover for sustained delivery,” emphasising that strengthened institutions now hold tools that make Nigeria’s infrastructure landscape more transparent, climate-smart, and investor-ready.

On his part, the Minister of Power, Mr Adebayo Adelabu, commended the programme, noting that its technical assistance and advisory services had helped lay the foundation for a sustainable and inclusive electricity supply industry.

Mrs Cynthia Rowe, Head of Development Corporation at the UK Foreign, Commonwealth and Development Office (FCDO) in Nigeria, praised the partnership, highlighting achievements ranging from state-level electricity market reforms to unlocking major financing and designing Nigeria’s Climate Change Fund.

Enugu State Secretary to the State Government, Professor Chidiebere Onyia, underscored the lasting influence of the programme, stating that UKNIAF’s impact continues through the expertise and leadership transferred to national and sub-national institutions.

The close-out event reaffirmed stakeholders’ commitment to sustaining tools, reforms, and knowledge products developed under UKNIAF, while strengthening collaboration among public, private, and development actors in the infrastructure ecosystem.

Participants included federal and state agencies such as the Nigeria Governors’ Forum, Federal Ministry of Power, Ministry of Finance, NERC, REA, and the Transmission Company of Nigeria, alongside development partners including the African Development Bank, World Bank, and IFC, as well as private sector and civil society stakeholders.

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Dangote Refinery Reduces PMS Pump Price to N699 Per Litre

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By Aduragbemi Omiyale

The gantry price of Premium Motor Spirit (PMS), otherwise known as petrol, has been slashed by the Dangote Petroleum Refinery.

The Lagos-based oil facility brought down the ex-depot price of the petroleum product by 15.58 per cent or N129 per litre to N828 per litre.

Though the company had yet to release an official statement on this development, real-time market data on Petroleumprice.ng on Friday showed the new price.

Punch reports that data from the platform also showed fresh reductions across several private depots following the refinery’s latest review.

Sigmund Depot cut its ex-depot price by N4 to N824 per litre, Bulk Strategic dropped its price by N3, and TechnoOil slashed its by N15.

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