General
Ignore Wike at Your Peril—SERG Tells Atiku
By Modupe Gbadeyanka
The presidential candidate of the Peoples Democratic Party (PDP), Mr Atiku Abubakar, has been told to do everything possible within his power to mend fences with the Governor of Rivers State, Mr Nyesom Wike.
The Governor contested the party’s ticket a few months ago but lost out after his counterpart from Sokoto State, Mr Aminu Tambuwal, urged delegates at the primary to support the former Vice President of Nigeria.
Mr Wike had believed that the ticket would be his until the last-minute uppercut by Mr Tambuwal, who the Rivers Governor supported for the 2019 presidential primary.
After he lost his ambition to become the next President of Nigeria, Mr Wike had thought that he would be considered for the VP slot, but Mr Atiku opted for the Governor of Delta State, Mr Ifeanyi Okowa. Since then, Mr Wike has threatened fire, asking the chairman of the party, Mr Iyorchia Ayu, to resign.
This week, those in the camp of the Rivers Governor pulled out of the campaign team of the party’s presidential candidate, an action some observers have said could backfire.
But a frontline pan-Igbo socio-political pressure organisation, the South East Revival Group (SERG), wants Mr Atiku to handle the situation with care, warning of “impending political calamity, not just for him as a contestant, but also for the PDP as a political party” if Governor Wike and his protesting camp are ignored.
In a statement signed by its National Coordinator, Mr Willy Ezugwu, the group said Mr Ayu must step down, maintaining that “it was suicidal politically for Alhaji Atiku Abubakar to play the my-hands-are-tied card.”
“As the leader of the PDP in prosecuting his 2023 presidential campaign, having emerged as the party’s candidate, the mistake of hiding under the rule of law to sustain injustice and promote lack of honour by party members will be detrimental to the success of the PDP and her presidential candidate in February 2023.
“Atiku must not forget that the entire South, especially the South East, has options after Igbos were denied the presidential ticket by the PDP when it jettisoned the zoning formula as entrenched in the party’s constitution but will now turn around to insist on a lopsided leadership of the party under the guise of the party constitution even when Ayu became the National Chairman of the party based on an agreement that he will resign if a presidential candidate emerges from the north.
“Such other political options will be gladly explored by the South East of Nigeria and other southern political blocs when it becomes expedient.
“It must be noted that with the Peter Obi movement’s increasing acceptance through the current move by young Nigerian people to produce a President of their choice, and the decision of the ruling All Progressives Congress (APC) to produce a northern Muslim vice-presidential candidate from Atiku’s North East constituency, should be ringing the loud political bell in the PDP that ignoring the demands of the Wike camp will be an irredeemable mistake.
“While it is true that the PDP gave Iyorchia Ayu a resounding vote of confidence, the question is, how will such vote of confidence convince traditional PDP zones like the South East and South-South to vote for Atiku?
“Already, the denial of the South East of its well-deserved presidential slot, contrary to PDP’s zoning arrangements, was a way of saying to the region that your loyalty to the party over the years does not matter.
“However, to throw away the aggrieved Wike camp, which cuts across the six geopolitical zones of the country, will be a regrettable decision for Atiku and the PDP,” SERG warned.
By Aduragbemi Omiyale
The Governor of Kwara State, Mr AbdulRahman AbdulRazaq, has removed his Deputy Chief of Staff and the Principal Private Secretary.
In a statement on Monday by his Deputy Chief Press Secretary, Mr Mashood AbdulRafiu Agboola, it was disclosed that the Governor also removed all Special Advisers, Advisers, Senior Special Assistants, and Special Assistants in the “minor cabinet shake-up.
It was explained that the action was to extend opportunities to more party members and inject fresh energy into the administration.
Mr AbdulRazaq directed them to hand over all government properties in their custody to the Office of the Secretary to the State Government.
He thanked the affected appointees for selfless service to the state and his administration, wishing them well in their future endeavours.
“His Excellency expresses his gratitude to all the appointees for their priceless service to the state. He wishes them the best in their future endeavours,” the statement noted.
By Adedapo Adesanya
The federal government has announced that another batch of Nigerians will be evacuated from South Africa on Tuesday as part of ongoing efforts to safeguard citizens ahead of planned anti-immigrant protests in the country.
Anti-immigrant groups in South Africa have set a June 30 deadline for immigrants to leave the country, planning widespread demonstrations on that date and threatening a national shutdown if the country’s government does not take significant action on immigration.
According to the spokesperson for the Ministry of Foreign Affairs, Mr Kimiebi Ebienfa, an Air Peace aircraft departed Nigeria on Monday and is expected to return to Lagos on Tuesday morning with another group of Nigerians who opted for voluntary evacuation.
The latest operation comes as anti-immigration groups prepare to stage demonstrations from June 30. The government has continued its evacuation programme for Nigerians who have indicated a willingness to return home.
Providing details of the latest flight, Mr Ebienfa said, “Nigeria will resume the evacuation of our nationals from South Africa today.
“Air Peace aircraft will depart Nigeria today, Monday, June 29, 2026, at 3:00 pm and is expected to arrive in South Africa at approximately 9:00 pm local time.
“The return flight is scheduled to depart South Africa at 12:00 midnight and is expected to arrive at Murtala Mohammed International Airport, Lagos, on Tuesday morning.”
He added that 271 Nigerians are expected to arrive on the evacuation flight.
President Tinubu approved the voluntary evacuation programme earlier this month to enable Nigerians willing to leave South Africa to return home safely.
Earlier in June, the federal government disclosed that five Air Peace evacuation flights had been approved after more than 500 Nigerians were screened for repatriation. The Ministry of Foreign Affairs said the flights were intended to ensure that all registered Nigerians who wished to return would be evacuated safely.
Before the latest operation, 328 Nigerians had already been repatriated in two batches. The first flight, which landed on June 11, brought back 262 returnees, while a second batch of 66 arrived in Lagos on June 25.
The evacuation exercise is being coordinated by the Federal Government in partnership with Air Peace and other relevant agencies.
General
Why Ad Platform Policy Changes Are a Hidden Risk in Every Outsourced Paid Media Relationship
The rules governing digital advertising landscapes are never set in stone. Major platforms like Google, Meta, and TikTok frequently update their privacy frameworks, compliance requirements, and algorithmic bidding logic without giving agencies much time to prepare. When a marketing team decides to delegate its active campaigns to an external production partner, these sudden policy shifts can introduce a major element of vulnerability into the relationship. Integrating a professional white label ppc management structure allows your business to scale production and tap into high-level optimization talent without building a massive internal department. However, if your fulfillment partner is not built to monitor, interpret, and rapidly deploy adjustments in response to changing platform guidelines, your clients risk facing sudden account suspensions or massive spikes in customer acquisition costs.
Decoupling Technical Adaptability from Account Ownership
When an advertising platform changes its rules, the changes need to be made away in the live ad accounts. This is so the ads do not stop working. Sometimes there is a problem when one team thinks another team is taking care of making sure the ads follow the rules. The team that is supposed to make sure everything is working thinks the other team is doing this job. This can cause problems like missing information and ads that do not work. To keep your clients happy, you need a plan that says who is in charge of checking for rule changes, who updates the ad information, and who updates the ad text rules when the advertising platform changes its rules. You need to know who does what so everything runs smoothly. Advertising platforms and ad accounts are important for your clients.
Managing the Financial Fallouts of Compliance Delays
The real-world financial cost of failing to adapt to sudden policy changes can ruin an agency’s reputation and cause high client turnover. If an automated ad platform updates its rules for a specific industry—such as healthcare, real estate, or finance—and your campaign structure fails to adjust within the grace period, entire accounts can be paused overnight. While your backend team works to fix the errors, your client loses valuable inbound leads while their fixed overhead costs remain. Agencies must make sure their fulfillment partners don’t just focus on basic optimization but also maintain a proactive stance toward platform compliance to prevent budget waste and operational downtime.
Maintaining Strategic Alignment Through Platform Shifts
Relying on a partner to manage the daily execution of your paid media means you must remain highly aligned on how macro-level platform changes alter your broader strategy. When networks restrict traditional targeting methods, your backend white label ppc management team must quickly pivot to alternative solutions, such as first-party data loops or contextual targeting systems. If your vendor operates on autopilot without adjusting to these shifts, your campaigns will slowly lose efficiency as the old targeting methods become obsolete. Regular strategy sessions are essential to confirm that your optimization partners are actively adjusting their setups to remain effective beneath the latest network rules.
Building a Resilient Operations Partnership
To do well with ad networks, you need to work together with your partners and be able to change quickly. You also need to be open with each other. Ad agencies can not just set up their paid media. Forget about it. They need to keep an eye on it and make changes when needed. If you work closely with the company that provides your white-label service, you can protect your business from losing money. You should expect this company to tell you about changes to the network rules and to take action. The best partnerships are the ones where people work together all the time and make changes fast. This helps your clients make money consistently from their investments even when the rules of the ad networks change. Modern ad networks are always changing, so you need to be able to change with them to do well. Modern ad networks require a lot of work to navigate successfully.
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