Rahma Ahmed
By Ahmed Rahma
The Africa Brand Magazine has planned to host the Africa Oil and Gas Brands Awards to honour, support and reward the key players in the sector.
According to the editor-in-chief of the Africa Brands magazine, Mr Desmond Esorougwe, the oil and gas industry needs support, commendation and reward, especially key actors who have made remarkable changes.
Mr Esorougwe, speaking during the media briefing to unveil the 2020 Africa Oil and Gas Brands Award, explained that, “The Africa Oil & Gas Brands Awards 2020 is a celebration of leadership innovation and growth of the industry in Africa.”
He added that, the award will honor oil & gas companies, products, chief executive officers and other key actors who have made significant contributions to the transformation of the sector in Africa despite the challenging year.
According to the publisher, the award ceremony is scheduled to hold in Lagos on Friday, December 11, 2020.
Speaking on the mechanics adopted to select this 2020 winners, Mr Esorougwe said, “In the 2019-2020 period, the survey was conducted in 23 countries, which cover all African economic regions and collectively represent at least 75 per cent of the population and the GDP of Africa.
“These countries BEST Oil & Gas are often the most dominant Best Oil & Gas Brands across Africa or within their regions.
“Since 2019, the best oil & gas brands have been using Geopoll multimodal survey platform to collect data via SMS rather than face-to-face method.
“Another method adopted was mobile interviewing. This method has proven to be the most effective way to reach Africa consumers because of the high penetration of mobile telephony as a primary mode of communication and increasingly for consumer transition in Africa”.
According to the organisers, this survey yielded over 5,000 oil and gas brands covering 100 best oil and gas brands with the final coded data.
Africa Brands magazine has established itself as the leading authoritative publication on brand strategy, draws together cutting-edge analysis and latest thinking from leading figures at Africa’s foremost companies, consultancies and organizations.
