General
Nigeria Suffers Drop in Consumer Confidence Index
A new report by Nielsen Africa has revealed that the Consumer Confidence Index (CCI) of Nigeria has dropped five points to 112, while that of Ghana went down by four points to 114 in the third quarter of 2019 from 118 in the previous quarter.
In a statement made available to Business Post, it was stated that these two sets of results present a fairly stable, albeit a slightly less positive picture of consumer sentiment across West Africa compared to the previous quarter.
“Nigerians are experiencing a subdued confidence level considering that inflation has started to rise again and the proposed VAT increase bill, which is making people cautious.
“Furthermore, the rising sovereign debt and the anxiety around further Naira devaluation, continued to impact consumer sentiment in Nigeria in the third quarter,” Managing Director of Nielsen for Nigeria, Mr Ged Nooy, was quoted as saying.
Looking at the consumer picture, Nigerians immediate-spending intentions has shown a large decline; with only 41 percent of consumers (versus 54 percent in the previous quarter) saying now is a good or excellent time to purchase what they want or need. Their perception around job prospects has also declined, with 55 percent viewing them as excellent or good, a five-point drop from the previous quarter.
In addition, sentiment around the state of personal finances has also shown a decline, with 76 percent Nigerians agreeing their state of personal finances will be excellent or good over the next year, a six-point drop from the previous quarter.
Looking at whether Nigerians have spare cash to spend, 47 percent said yes, versus 51 percent in the previous quarter. In terms of their spending priorities once they meet their essential living expenses, 76 percent would invest in home improvements/decorating, 72 percent would put their spare cash into savings and 62 percent say they will invest in shares/mutual funds.
Looking at the top concerns for Nigerians over the next six months, work/life balance tops the list with 28 percent, a one-point increase compared to the previous quarter. This is followed by concerns around increasing food prices at 22 percent (the same as Q2’19) and tolerance towards different religions (19 percent) superseding the economy, which is now at 16 percent, a four-point decrease compared to the previous quarter.
Elaborating on these results, Mr Nooy stated that, “Nigerian consumer sentiment dropped this quarter, however, it is still quite high compared to the cut off of 100, where anything above 100 reflects a positive consumer confidence. The key for marketers and retailers is to understand these fluctuating consumer sentiments and quickly adapt to the consumer’s needs.”
Looking at Ghana’s overall performance, Nielsen Market Lead for West Africa, Yannick Nkembe, noted that, “The initial optimism experienced at the beginning of the year is waning in Ghana owing to the concerns around the economy. Though inflation levels dropped, these have not shown a meaningful impact at the ground level and Ghanaians continue to feel the pressure. Consumers have become cautious of spending as they are not certain of future prospects.”
This more subdued outlook is reflected by Ghanaian consumers’ curtailed view of their job prospects, with a substantial 12-point decrease to 51 percent saying job prospects will be excellent or good in the next 12 months. In terms of the state of their personal finances over the next 12 months, 72 percent say they are excellent or good, down from 74 percent in the last quarter. The number of Ghanaian consumers who feel now is a good or excellent time to purchase the things they need or want, has also seen an inconsequential drop quarter on quarter, from 46 percent to 45 percent.
Looking at whether Ghanaians have spare cash, only 42 percent say yes, down a substantial 10 points from the previous quarter. Once they meet their essential living expenses, the highest number of consumers (82 percent) still say they will put their spare cash into savings, followed by 66 percent on home improvements/decorating and 59 percent who will invest in stocks and mutual funds.
When looking at the factors that are having a negative impact on Ghanaians outlook, the top concerns over the next six months are increasing food prices (26 percent) followed by work/life balance at 22 percent, the economy and tolerance towards different religions, both at 18 percent, and job security coming in fourth at 16 percent.
In light of their outlook, more than three quarters (72 percent) of Ghanaians have changed their spending to save on household expenses compared to the same time in the previous year.
The top three actions they have taken to save money are delaying the replacement of major household items (55 percent), looking for better deals on loans/insurance/credit cards (54 percent) and spending less on new clothes (53 percent).
General
NSIA Chairman Seeks Mobilisation of Local Capital to Drive Development
By Adedapo Adesanya
The Chairman of the Nigeria Sovereign Investment Authority (NSIA), Mr Segun Ogunsanya, has called for greater mobilisation of domestic capital from local institutions to drive Nigeria’s economic development.
Mr Ogunsanya made the remarks during his address at the Invest in Lagos 3.0 Summit, themed Lagos: The Business Gateway to Africa, urging policymakers and investors to tap funds from pension administrators, insurance firms and banks rather than relying heavily on foreign development finance institutions (DFIs) and external funding sources.
He said Nigeria must move beyond heavy reliance on DFIs and external funding, arguing that significant untapped capital exists within the country’s financial ecosystem.
“I would like to see a deeper level of local capital formation. I’ve seen a lot of emphasis on DFIs and the money coming in from outside the country. But if you look deeply, we need to find ways of harnessing local capital, capital from pension funds, capital from insurance companies, capital from banks,” he said.
According to him, domestic pension funds, insurance assets and banking liquidity represent a sustainable source of long-term financing that can be structured to support infrastructure through Public-Private Partnership (PPP) frameworks.
Mr Ogunsanya disclosed that NSIA is currently anchoring a $1 billion infrastructure fund in collaboration with the International Finance Corporation (IFC), designed to strengthen infrastructure investment and de-risk large-scale projects.
“A couple of days ago, we just got some confirmation from IFC. They’re going to be part of a $1 billion fund that we’re anchoring. This $1 billion fund is to provide some sort of guarantee for infrastructure investment,” he said.
He explained that the fund would cover key stages of infrastructure delivery, including project preparation, project development, risk guarantees and risk capital support.
“The World Bank IFC just came in again, and this funding is meant to cover four different areas of any infrastructure investment — the project preparation phase, the development phase, those who want guarantees, and also to provide the risk capital itself,” he said.
Mr Ogunsanya noted that the initiative is aimed at improving project bankability while ensuring strict financial discipline and due diligence in investment selection.
General
Oyo Police Reveals Insider Role in Adelabu Family Kidnap Saga
By Adedapo Adesanya
The Oyo State Police Command has revealed that a person attached to a member of the family of former Minister of Power, Mr Adebayo Adelabu, allegedly worked in collaboration with kidnappers to abduct his sister and her two children in Ibadan.
Police spokesperson, CSP Olayinka Ayanlade, disclosed that preliminary investigations indicate an insider role in the operation, suggesting that the abduction may have been facilitated by someone close to the family.
Mrs Olaide Busayo Adegoke John-Paul and her 12-year-old twin sons, Peter and Paul, were abducted on June 3, 2026, at the Elewura area of Challenge, Ibadan.
The victims regained their freedom on Saturday (June 6) after a coordinated intelligence-led operation by operatives of the Force Intelligence Department–Intelligence Response Team (FID-IRT) and the Oyo State Police Command.
According to the Command in its latest update, the suspect allegedly provided support to the kidnappers during the incident, which led to the abduction of the victims in Ibadan, Oyo State.
Security operatives said investigations are ongoing to track down all individuals connected to the crime and ensure the safe rescue of the victims.
The police assured residents that efforts are being intensified to dismantle the network behind the kidnapping and bring all perpetrators to justice.
On Monday, the Oyo State Government demolished a three-bedroom bungalow allegedly used as a hideout by kidnappers involved in the abduction of the younger sister of the former Minister of Power and her twin sons.
The property, located at Lakoun Estate along Olomi-Olojuoro Road in Oluyole Local Council of Oyo State, was pulled down by officials of the state Ministry of Public Works and Transportation, accompanied by operatives of the Nigeria Police Force.
Officials added that the demolition also underscores the government’s determination to confront rising security threats and send a strong message to criminal elements operating within the South West state.
General
Ojude Oba 2026 Sets New Benchmark for Media Visibility, Reputation and AI Discoverability
The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands.
A newly released Media Intelligence Report by P+ Measurement Services reveals that Ojude Oba 2026 recorded its strongest media performance to date, achieving significant growth across audience reach, media visibility, social engagement, international attention and digital discoverability.
The report analysed media conversations and coverage generated between May 20 and June 5, 2026, across print, online, social media and broadcast platforms, while benchmarking performance against the 2025 edition of the festival.
The findings paint a compelling picture of a cultural institution that is not only preserving heritage but also increasingly shaping conversations across modern media ecosystems.
According to the report, total media mentions grew by 56 per cent year-on-year, increasing from 18,420 mentions in 2025 to 28,735 mentions in 2026. Audience reach expanded even more dramatically, growing by 75 per cent from 124.8 million to 218.6 million people globally.
Social media emerged as the primary engine of visibility, generating over 81,000 public conversations during the monitoring period, representing an 88 per cent increase compared to the previous year. Engagements more than doubled, rising by 115 per cent from 3.9 million interactions in 2025 to 8.4 million interactions in 2026.
Perhaps most notable was the improvement in public sentiment.
Positive sentiment increased from 60 per cent in 2025 to 79 per cent in 2026, while negative sentiment declined by half, dropping from 10 per cent to just 5 per cent. Conversations around cultural pride, heritage preservation, fashion, equestrian displays, community identity and the enduring legacy of the late Awujale of Ijebuland, Oba Sikiru Adetona, drove the overwhelmingly positive perception.
The report identified the legacy narrative of Oba Sikiru Adetona as the single most influential thematic driver of media coverage throughout the reporting period.
Unlike previous years, where conversations focused primarily on spectacle and pageantry, the 2026 edition witnessed a deeper engagement with themes of history, leadership, continuity and cultural preservation, elevating the festival beyond entertainment and positioning it as a significant cultural institution.
International visibility also recorded substantial growth.
While Nigeria remained the dominant source of conversations and media coverage, the festival generated measurable attention across the United Kingdom, United States, Canada, France, Germany, South Africa, Ghana, the United Arab Emirates, Kenya and the Netherlands. This expansion contributed to a near doubling of the festival’s global footprint and reflects the growing interest in African cultural experiences among international audiences and diaspora communities.
The report further found that social media accounted for the largest share of total conversations, followed by online news platforms, print publications and broadcast media. Coverage was amplified through extensive reporting by Channels Television, TVC News, OGTV, City People TV, Araba TV and GoldMyneTV, alongside significant digital coverage from leading Nigerian news and entertainment platforms.
Among personalities driving online conversations, Farooq Oreagba once again emerged as the most discussed cultural figure associated with the festival. Other highly visible personalities included Eniola Badmus, Lateef Adedimeji, Rotimi Salami, Jide Awobona and Samuel Banks, whose appearances and social media mentions helped sustain public interest throughout the event period.
Corporate sponsorship continued to play a critical role in the festival’s visibility ecosystem.
Globacom retained its position as the most visible sponsor, followed by Orijin, FCMB, Goldberg, Rite Foods, Maltina, Honeywell Foods, Adron Homes, Maggi, SIFAX Group and Seaman Schnapps. The report notes that brands increasingly view Ojude Oba as a strategic platform for cultural storytelling, community engagement and reputation building.
One of the most significant additions to this year’s report is the application of the AMEC GEO Framework, the newly introduced global measurement model designed to help organisations understand how reputation, content and visibility influence outcomes in AI-driven information environments.
Using the framework’s three core dimensions—Upstream Reputation Signals, Search and Content Readiness, and Downstream AI Outputs—the analysis assessed Ojude Oba’s performance not only in traditional media but also within emerging AI-powered discovery systems.
The assessment found strong performance across earned media authority, cultural relevance, content visibility and reputation consistency. The festival demonstrated growing discoverability within AI-assisted search environments and generated strong indicators for future cultural visibility across generative search platforms.
According to P+ Measurement Services, this represents a fundamental shift in how cultural events should be evaluated.
“Media success is no longer defined solely by coverage volume or impressions,” the report notes. “In an AI-driven information ecosystem, discoverability, authority, narrative consistency and reputation signals increasingly determine whether institutions remain visible, trusted and relevant. Ojude Oba’s performance demonstrates the importance of measuring cultural influence through both traditional media metrics and emerging AI visibility frameworks.”
The report concludes that Ojude Oba has evolved beyond its traditional role as a cultural celebration and now functions as a powerful platform for tourism promotion, economic storytelling, cultural diplomacy, national branding and global heritage engagement.
As governments, tourism agencies, brands and cultural institutions seek new ways to compete for attention in an increasingly fragmented media environment, Ojude Oba offers a compelling case study in how heritage can be transformed into measurable influence, sustained visibility and long-term reputation value.
With record audience reach, stronger public sentiment, expanded international visibility and growing AI discoverability, the 2026 edition marks a defining moment in the festival’s evolution from cultural event to global cultural brand.
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