Connect with us

General

Now that the Strategy has Changed

Published

on

Abia Indigenous Content Campaign

By Okechukwu Keshi Ukegbu

Even in military world, there is need to restrategize. This may have informed the decision of Abia State Orientation Agency to pull out from the streets to engage in its Indigenous Content Campaign.

The agency late last year occupied the streets, not as army of occupation, or some disgruntled nationals who sought the throat of some ruling elite in a bid to cause some revolution, but to preach the gospel of “safe environment” to Abians.

The campaign, which took off from the commercial hub of the state, Aba, was replicated in Umuahia. The campaign was, by all ramification successful.

The Indigenous Content Campaign will focus on Abia products, services and outstanding personalities. In the days ahead, according to the Director-General of the agency, Mr Godwin Adindu, crucial attention will be accorded to products manufactured or produced in Abia, special services rendered by Abians and outstanding personalities who have distinguished themselves in their career, profession or trade.

His words, “We will tell our own story and present the best of Abia. We will show the world that great things are happening here under Governor Okezie Ikpeazu.”

The new campaign is providing a platform where local entrepreneurs will be engaged to discuss their processes with the aim of building a profile of their businesses for media publicity.

Also, part of the component will accommodate what is referred to as the outstanding Personality Campaign. It will also provide a platform that will project Abia students who are breaking records in their different disciplines and other professionals and businessmen who are distinguishing themselves in their careers and position them as great ambassadors of the state.

To ensure efficiency, the agency is adopting Integrated Marketing Communications and grassroot engagement mechanisms to repackage our cultural identities and festivals and project them to national limelight so that they could be adopted as part of national cultural heritage and world resource events.

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

NIMASA Rallies Stakeholders’ to Develop National Action Plan

Published

on

NIMASA revenue

By Adedapo Adesanya

The Nigerian Maritime Administration and Safety Agency (NIMASA) has pledged its commitment to provide the regulatory leadership, technical coordination, and stakeholder engagement required to successfully develop and implement a robust National Action Plan on maritime decarbonization in Nigeria.

The Director General of the agency, Mr Dayo Mobereola, made this known during the National Stakeholders’ workshop on the development of a National Maritime Decarbonization Action Plan, further describing the workshop as a critical step in actualising the Federal Government’s blue economy and climate objectives.

Represented by the Executive Director, Operations, Mr Fatai Taiye Adeyemi, the NIMASA DG underscored the significance of the IMO GreenVoyage2050 Project, a technical cooperation initiative /designed to support developing countries in implementing the IMO GHG Strategy.

According to him, the National Action Plan being developed will reflect national realities, leverage existing capacities, address identified gaps, and align with broader economic and environmental priorities of the federal government.

Mr Mobereola stressed that “this transition is not merely about compliance with international obligations, it is about safeguarding our marine environment, protecting public health, strengthening the blue economy, and ensuring that our maritime industry remains competitive and future-ready”, the DG said.

Also speaking at the event was the Technical Manager of the IMO GreenVoyage2050 Project, Ms Astrid Dispert, who highlighted that the overarching objective of the initiative is to advance a coherent and globally aligned regulatory framework to accelerate maritime decarbonization.

She also emphasised that NIMASA plays a pivotal role in driving the project at the national level.

The IMO GreenVoyage2050 Project provides technical expertise and institutional support to assist countries in developing and implementing National Action Plans that promote sustainable shipping practices, encourage investment in clean technologies, and strengthen capacity for long-term emissions reduction.

Through this collaboration, the federal government is advancing deliberate steps towards maritime decarbonization, reinforcing its commitment to global climate goals and ensuring a cleaner, greener, and more sustainable future for the sector.

Continue Reading

General

BPP Mandates Digital Submission for MDAs From March 1

Published

on

procurement standard BPP

By Adedapo Adesanya

The Bureau of Public Procurement (BPP) has directed all Ministries, Departments and Agencies (MDAs) to comply with its digital submission process effective March 1.

The directive was contained in a circular signed by the Director-General of the Bureau, Mr Adebowale Adedokun, noting that the move was part of the bureau’s commitment to digital transformation and paperless governance.

It explained that the transition followed an earlier circular of Aug. 4, 2025, which introduced electronic submission procedures.

According to the bureau, it has successfully moved from physical filings to a dedicated e-mail service for document submissions and is now advancing to a more robust and integrated system.

The circular announced the inauguration of the BPP Digital Submission Portal, a web-based platform designed to enable MDAs submit procurement-related documents directly to the Bureau.

It stated that the automated platform would streamline the submission process, enhance transparency and ensure accelerated tracking of procurement-related documents and petitions.

“With effect from March 1, all MDAs will be required to use the portal to submit requests for ‘No Objection’ Certificates, approvals for ‘No Objection’ for special procurements, clarifications and status updates on submissions,” the bureau said.

It added that the portal would be hosted on the Bureau’s official website and would become fully operational from the effective date.

The bureau warned that physical submissions or manual hand-deliveries would no longer be prioritised and would eventually be rejected following the full transition to the digital platform.

It urged accounting officers to brief their procurement departments and ICT units on the development to ensure seamless processing of procurement activities from March 1.

It further advised MDAs to contact the Bureau via its official email for information on the onboarding process and integration into the portal.

The bureau emphasised that full compliance by all MDAs was required to ensure a smooth transition and avoid delays in the implementation of the 2026 fiscal year procurement processes.

Continue Reading

General

Senate Seeks Removal of CAC Boss Hussaini Magaji

Published

on

Hussaini Magaji CAC boss

By Adedapo Adesanya

The Senate has asked President Bola Tinubu to remove the Registrar General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji, from office.

The Senate Committee on Finance, while passing a resolution in Abuja on Thursday, accused Mr Magaji, a Senior Advocate of Nigeria (SAN), of failing to honour the Senate’s invitations to account for the finances of his agency.

“He refused on so many occasions to honour our invitation to appear before this committee.

“We have issues with the reconciliation of the revenue of CAC.

“Each time we invite him, he gives us excuses,” the Chairman of the committee, Mr Sani Musa, said as the committee passed the resolution.

CAC was part of a group of agencies that the House of Representatives Public Accounts Committee (PAC) recommended zero allocation for the year 2026, for allegedly failing to account for public funds appropriated to them.

The committee, at an investigative hearing held two weeks ago, accused CAC and some other ministries, departments and agencies (MDAs) of shunning invitations to respond to audit queries contained in the Auditor-General for the Federation’s annual reports for 2020, 2021 and 2022.

The PAC chairman, Mr Bamidele Salam, stated that the National Assembly should not continue to appropriate public funds to institutions that disregard accountability mechanisms, saying this will create fiscal discipline and strengthen transparency across federal institutions and conform with extant financial regulations and the oversight powers of the parliament.

“Public funds are held in trust for the Nigerian people. Any agency that fails to account for previous allocations, refuses to submit audited accounts, or ignores legislative summons cannot, in good conscience, expect fresh budgetary provisions. Accountability is not optional; it is a constitutional obligation,” he said.

Continue Reading

Trending