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Press Release Distribution Services: Unlocking the Power of Earned Media in 2022

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NewswireJet Press Release Distribution Services

Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.

For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.

For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.

Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.

The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.

The WHY, Where, Whom, and What

This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.

You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.

The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.

The importance of Press release Distribution in 2022

2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.

While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.

Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.

How to Find Reliable Press Release Distribution Company

Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.

When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.

You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.

Press Release Distribution Timelines

Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.

Conclusion

Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.

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Customs Area 1 Command Eyes Higher Revenue in 2025

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Mustapha Hashim customs area 1 command

By Bon Peters

The Area 1 Command of the Nigeria Customs Service (NCS) in Port Harcourt, Rivers States, has expressed confidence in raking in higher earnings in 2025 after it generated about N200.6 billion in 2024.

A statement by the command’s Public Relations Officer, Mr Oscar Ivara, a Superintendent of Customs, said last year’s revenue was higher than the N116.3 billion collected in 2023 by 72.41 per cent or N84.3 billion.

He quoted the Comptroller of the command, Mr Mustapha Hashim, as attributing “this impressive surplus” to the hard work, dedication, and operational improvements within the command, which he insisted have helped increase revenue while improving compliance with customs regulations.

He noted that the command’s strategic focus on enforcement operations and ensuring compliance with customs regulations have significantly contributed to the increase in revenue even as he applauded the improved monitoring systems, increased patrols, and enhanced collaboration with other enforcement agencies which he emphasized have played a critical role in curbing smuggling activities and improving revenue.

Continuing, Mr Hashim gave a breakdown of the 2024 revenue figures of the command to include N184.2 billion in the first quarter of 2024, with an estimated monthly collection of N15.4 billion, which he said was later reviewed upwards to N230.3 billion with monthly expected collection of N19.2 billion in the second to fourth quarters of the year.

The agency, however, reported an annual revenue target shortfall collection of about 13.04 per cent, which was largely attributed to the federal government’s food import waiver policy, introduced in July 2024, to mitigate Nigeria’s worsening food crisis.

“The presidential directive, which ended on December 31, 2024, gave waivers to essential food items such as wheat, maize, and grain, which are the major goods imported through the command,” he stated.

In the area of export activities, Mr Hashim posited that the command made notable strides in boosting revenue from agricultural products, which he referred to as a key indicator to Nigeria’s economic diversification.

“This focus has increased export facilitation and boosted the command’s contribution to national revenue,” he said.

He added that the total quantity of cargoes exported in the year 2024 was 17,352,817 metric tons with FOB at $1.5 billion, while the NESS paid was N2.9 billion for both oil and non-oil exports.

The statement also disclosed that a total of 289 ships called at the Area Command in 2024, with import tonnage comprised of bulk cargoes such as wheat, frozen fish, salt, oil well equipment, PMS, AGO, gypsum, bitumen and general cargoes which amounted to 4,080,654.198 metric tons and the duties collected from the bulk cargoes and excise factory   contributed to the huge revenue collected in the command.

He said the feat was achieved by advocating full compliance of all customs regulations by ensuring maximum collection of customs duties, levies and payment of all unpaid assessment.

Mr Hashim said with the command’s focused approach, dedication and continued support from partners and stakeholders, the revenue generation, anti-smuggling and trade facilitation drive for 2025 will be effective, promising that the command would deploy all necessary tools to ensure seamless clearance operations this year.

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EFCC to Auction Over 800 Forfeited Cars in Lagos, Abuja (Full List)

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efcc car auction 2025

By Modupe Gbadeyanka

Over 850 cars forfeited to the Nigerian government across various locations in Nigeria will be auctioned by the Economic and Financial Crimes Commission (EFCC), a statement from the agency has revealed.

The anti-money laundering organisation said the vehicle were seized by the government through court orders from persons involved in various financial crimes, including corruption, money laundering, and cybercrime.

The agency said the auction is in line with the EFCC (Establishment) Act, 2004, Public Procurement Act, 2007 and the Proceeds of Crime (Recovery & Management) Act, 2022.

It called on interested members of the public to participate in the auction, promising that the process will be transparent and fair.

The exercise will be conducted by the EFCC in partnership with appointed auctioneers in Lagos, Abuja, Benin City, Enugu, Ilorin, Ibadan, Port Harcourt, and Kano from January 20 to 27, 2025.

“The general public is hereby notified that the @officialEFCC through its appointed auctioneers will conduct e-Auction of the under listed vehicles that are subject of final Forfeiture orders in accordance with the EFCC (Establishment) Act, 2004, Public Procurement Act, 2007 and the Proceeds of Crime (Recovery & Management) Act, 2022,” the statement read.

Below are the cars to be auctioned by the EFCC;

EFCC Car Auction List

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Oyo Rehabilitates Agbowo Road, Three Others

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Agbowo road Ibadan

By Modupe Gbadeyanka

Four major roads are being rehabilitated by the Oyo State government to improve transportation infrastructure and enhance mobility.

The chairman of the Oyo State Road Maintenance Agency (OYSROMA), Mr Busoye Ogunlade, in a statement in Ibadan last Friday, said the roads should be completed in less than eight weeks.

The roads include Bashorun Oluwo-nla road, Agbowo road, Eleyele-Water road, and Zion plaza-Olusoji road.

“Work has commenced on some of these roads, as we speak. However, repairs on other roads will commence soon,” Mr Ogunlade said, advising commuters to follow temporary traffic diversions and cooperate with the ongoing construction efforts.

The OYSROMA chief said the ongoing rehabilitation was based on fund availability and the economic viability of those roads, noting that the move is in line with the commitment of the administration of Governor Seyi Makinde to make the state more attractive to both local and foreign investors.

“Governor Seyi Makinde has given us the mandate to rehabilitate roads across the State, and we have mobilized Engineers, through direct labour to these sites,” he said, adding that to make the exercise have the desired impact on the people, the agency has gone across all zones and picked critical roads that need rehabilitation across the state.

“This is borne out of the complaints we received during zonal town hall meetings from residents of the state. Our Engineers have swung into action and have taken measurements of critical roads,” he said.

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