General
Press Release Distribution Services: Unlocking the Power of Earned Media in 2022
Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.
For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.
For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.
Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.
The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.
The WHY, Where, Whom, and What
This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.
You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.
The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.
The importance of Press release Distribution in 2022
2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.
While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.
Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.
How to Find Reliable Press Release Distribution Company
Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.
When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.
You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.
Press Release Distribution Timelines
Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.
Conclusion
Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.
General
Bill Seeking Creation of Unified Emergency Number Passes Second Reading
By Adedapo Adesanya
Nigeria’s crisis-response bill seeking to establish a single, toll-free, three-digit emergency number for nationwide use passed for second reading in the Senate this week.
Sponsored by Mr Abdulaziz Musa Yar’adua, the proposed legislation aims to replace the country’s chaotic patchwork of emergency lines with a unified code—112—that citizens can dial for police, fire, medical, rescue and other life-threatening situations.
Lawmakers said the reform is urgently needed to address delays, miscommunication and avoidable deaths linked to Nigeria’s fragmented response system amid rising insecurity.
Leading debate, Mr Yar’adua said Nigeria has outgrown the “operational disorder” caused by multiple emergency numbers in Lagos, Abuja, Ogun and other states for ambulance services, police intervention, fire incidents, domestic violence, child abuse and other crises.
He said, “This bill seeks to provide for a nationwide toll-free emergency number that will aid the implementation of a national system of reporting emergencies.
“The presence of multiple emergency numbers in Nigeria has been identified as an impediment to getting accelerated emergency response.”
Mr Yar’adua noted that the reform would bring Nigeria in line with global best practices, citing the United States, United Kingdom and India, countries where a single emergency line has improved coordination, enhanced location tracking and strengthened first responders’ efficiency.
With an estimated 90 per cent of Nigerians owning mobile phones, he said the unified number would significantly widen public access to emergency services.
Under the bill, all calls and text messages would be routed to the nearest public safety answering point or control room.
He urged the Senate to fast-track the bill’s passage, stressing the need for close collaboration with the Nigerian Communications Commission (NCC), relevant agencies and telecom operators to ensure nationwide coverage.
Senator Ali Ndume described the reform as “timely and very, very important,” warning that the absence of a reliable reporting channel has worsened Nigeria’s security vulnerabilities.
“One of the challenges we are having during this heightened insecurity is lack of proper or effective communication with the affected agencies,” Ndume said.
“If we do this, we are enhancing and contributing to solving the security challenges and other related criminalities we are facing,” he added.
Also speaking in support, Senator Mohammed Tahir Monguno said a centralised emergency number would remove barriers to citizen reporting and strengthen public involvement in security management.
He said, “Our security community is always calling on the general public to report what they see.
“There is a need for government to create an avenue where the public can report what they see without any hindrance. The bill would give strength and muscular expression to national calls for vigilance.”
The bill was referred to the Senate Committee on Communications for further legislative work and is expected to be returned for final consideration within four weeks.
General
Tinubu Swears-in Ex-CDS Christopher Musa as Defence Minister
By Modupe Gbadeyanka
The former chief of defence staff (CDS), Mr Christopher Musa, has been sworn-in as the new Minister of Defence.
The retired General of the Nigerian Army took the oath of office for his new position on Thursday in Abuja.
The Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, confirmed this development in a post shared on X, formerly Twitter, today.
“General Christopher Musa takes oath of office as Nigeria’s new defence minister,” he wrote on the social media platform this afternoon.
Earlier, President Bola Tinubu thanked the Senate for confirming Mr Musa when he was screened for the post on Wednesday.
“Two days ago, I transmitted the name of General Christopher G. Musa, our immediate past Chief of Defence Staff and a fine gentleman, to the Nigerian Senate for confirmation as the Federal Minister of Defence.
“I want to commend the Nigerian Senate for its expedited confirmation of General Musa yesterday. His appointment comes at a critical juncture in our lives as a Nation,” he also posted on his personal page X on Thursday.
The former military officer is taking over from Mr Badaru Abubakar, who resigned on Sunday on health grounds.
General
Presidential Directives Helping to Remove Energy Bottlenecks—Verheijen
By Adedapo Adesanya
The Special Adviser to President Bola Tinubu on Energy, Mrs Olu Verheijen, says Presidential Directives 41 and 42 have emerged as the most transformative policy tools reshaping Nigeria’s oil and gas investment landscape in more than a decade, by helping eliminate bottlenecks.
Mrs Verheijen made this assertion while speaking at the Practical Nigerian Content Forum 2025, noting that the directives issued by her principal in May 2025, are specifically designed to eliminate rent-seeking, slash project timelines, reduce contracting costs, and restore investor confidence in the Nigerian upstream sector.
“These directives are not just policy documents; they are enforceable commitments to make Nigeria competitive again,” she declared.
She noted that before the directives were issued, Nigeria faced chronic delays in contracting cycles, which discouraged capital inflows and stalled major upstream projects.
“For years, investment stagnated because our processes were too slow and too expensive. Presidential Directives 41 and 42 are removing those bottlenecks once and for all,” she said.
According to her, the directives have already begun to shift investor sentiment, unlocking billions of dollars in new commitments from international oil companies.
“We are seeing unprecedented investment inflows. Shell, Chevron and others are returning with confidence because they can now see credible timelines and competitive project economics,” Verheijen said.
Speaking on the link between streamlined contracting and local content development, she stressed that the directives were crafted to reinforce, not weaken, Nigerian participation.
“Local content is not an obstacle; it is a catalyst. It helps us meet national objectives, contain costs, and deliver projects faster when applied correctly,” she explained.
Mrs Verheijen highlighted that the directives complement the government’s data-driven approach to refining local content requirements while ensuring Nigerian talent and enterprises remain central to new investments.
“Our goal is to empower Nigerian companies with opportunities that are commercially sound and globally competitive,” she said.
She pointed to the current spike in industry activity, over 60 active drilling rigs, as evidence that the directives are driving real operational change.
“We have moved from rhetoric to results. These directives have triggered a new cycle of upstream development,” she said.
The energy expert added that the reforms are critical to achieving Nigeria’s production ambition of 3 million barrels of oil and 10 billion standard cubic feet (bscf) of gas per day by 2030.
“To meet these targets, we need speed, efficiency, and collaboration across the value chain. The directives are the foundation for that,” she noted.
She also linked the directives to Nigeria’s broader regional ambitions, including its leadership role in the African Energy Bank.
“With a $100 million facility now launched, we are ensuring that investment translates into jobs, technology transfer, and long-term value for Nigeria,” she said.
Mrs Verheijen concluded by urging the industry to uphold the spirit and letter of the presidential instructions.
“These directives are a collective responsibility. Government, operators, financiers, and host communities must work together to deliver the Nigeria we envision,” she said. “We remain committed to ensuring Nigeria remains Africa’s premier investment destination,” she said.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn











