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Press Release Distribution Services: Unlocking the Power of Earned Media in 2022

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NewswireJet Press Release Distribution Services

Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.

For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.

For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.

Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.

The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.

The WHY, Where, Whom, and What

This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.

You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.

The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.

The importance of Press release Distribution in 2022

2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.

While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.

Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.

How to Find Reliable Press Release Distribution Company

Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.

When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.

You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.

Press Release Distribution Timelines

Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.

Conclusion

Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.

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NGIC Pipeline Network to Experience 4-Day Gas Supply Shortage

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NGIC Pipeline Network

By Modupe Gbadeyanka

The pipeline network of the NNPC Gas Infrastructure Company Limited (NGIC) will witness a temporary reduction in gas supply for four days.

This information was revealed by the Chief Corporate Communications Officer of the Nigerian National Petroleum Company (NNPC) Limited, Mr Andy Odeh, in a statement on Thursday night.

A key supplier of gas into the NGIC pipeline network is Seplat Energy Plc, a joint venture partner of the state-owned oil agency.

It was disclosed that the facility would undergo routine maintenance from Thursday. February 12 to Sunday, February 15, 2026.

The NNPC stated that, “This planned activity forms part of standard industry safety and asset integrity protocols designed to ensure the continued reliability, efficiency, and safe operation of critical gas infrastructure.”

“Periodic maintenance of this nature is essential to sustain optimal system performance, strengthen operational resilience, and minimise the risk of unplanned outages,” it added.

“During the four-day maintenance period, there will be a temporary reduction in gas supply into the NGIC pipeline network. As a result, some power generation companies reliant on this supply may experience reduced gas availability, which could modestly impact electricity generation levels within the timeframe.

“NNPC Ltd and Seplat Energy are working closely to ensure that the maintenance is executed safely and completed as scheduled. In parallel, NNPC Gas Marketing Limited (NGML) is engaging alternative gas suppliers to mitigate anticipated supply gaps and maintain stability across the network,” the statement further said.

“Upon completion of the maintenance exercise, full gas supply into the NGIC system is expected to resume promptly, enabling affected power generation companies to return to normal operations,” it concluded.

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Judge Withdraws from EFCC Cases Against Former AGF Malami

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Abubakar Malami Assets Recovery Campaign

By Adedapo Adesanya

Justice Obiora Egwuatu of the Federal High Court in Abuja has recused himself from the two cases involving the former Attorney General of the Federation, Mr Abubakar Malami, filed by the Economic and Financial Crimes Commission (EFCC).

Mr Egwuatu was recently reassigned the cases by the Chief Judge of the Federal High Court, and he disclosed that he withdrew for personal reasons and in the interest of justice.

The cases against Mr Malami were formerly before Justice Emeka Nwite of the same court, who was a vacation judge during the festive season.

Mr Egwuatu’s recusal comes after the civil suit for the forfeiture of 57 properties allegedly linked to Mr Malami was called for mention.

The former AGF, his wife, and son are facing a 16-count money laundering charge. They were granted bail on January 7 in the sum of N500 million with two sureties by Justice Emeka Nwite of the Federal High Court in Abuja.

Justice Nwite stated that the sureties must have landed property in Asokoro, Maitama, and Gwarinpa.

The judge added that the trio must submit their travel documents to the court.

The former Minister of Justice is facing a fresh persecution over the arms and ammunition found in his house by the Department of State Service (DSS). The arms were reportedly uncovered at his Kebbi country home by the operatives of the EFCC during a search.

The anti-graft agency handed the weapon to the secret police for a comprehensive probe, citing a lack of constitutional authority to investigate the possession.

Similarly, the former AGF was accused of knowingly abetting terrorism financing by refusing to prosecute terrorism financiers whose case files were brought to his office as the AGF in the last administration for prosecution. Alongside his son, the lawyer was accused by the DSS of engaging in conduct in preparation to commit an act of terrorism by having in their possession and without a licence, a Sturm Magnum 17-0101 firearm, 16 Redstar AAA 5’20 live rounds of Cartridges and 27 expended Redstar AAA 5’20 Cartridges.

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NLNG Says Low-Risk Key to Unlocking Value in Nigeria’s Gas Industry

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Nigeria LNG Limited NLNG

By Adedapo Adesanya

Nigeria LNG (NLNG) has reaffirmed that a well-structured, low-risk approach in Nigeria’s energy sector is essential to unlocking investments, accelerating economic development and strengthening energy security.

NLNG’s General Manager, Production, Mr Nnamdi Anowi, said this at a panel session titled De-Risking Investments in African Oil and Gas Projects during the Sub-Saharan Africa International Petroleum Exhibition and Conference (SAIPEC) in Lagos, noting that when oil and gas projects are perceived as too risky, investors tend to withdraw, leading to stalled projects, job losses, and missed revenue opportunities critical for national growth.

According to a statement by Mrs Anne-Marie Palmer-Ikuku, Manager, Corporate Communication and Public Affairs, he stated that reducing risks in oil and gas projects, beyond being a business strategy, was a matter of national importance for Nigeria’s economy, energy security, and long-term development.

He further explained that for NLNG, lowering risk means keeping gas flowing reliably, meeting long-term contracts, and ensuring the company remains a trusted supplier to global and domestic markets.

He said this will allow investors to fund projects at a lower cost, which ultimately benefits both companies and the country.

Mr Anowi also highlighted the importance of good infrastructure, local skills, and modern technology in reducing everyday operational risks.

He said that when pipelines, processing facilities, and digital systems work well, projects are safer, cheaper to run, and more reliable over time.

“If we reduce risk the right way and work together, investment will come; the next decade must focus on growing proven, bankable projects that deliver real value to the country, ” he further said.

In his closing remarks, Mr Anowi noted that Africa and Nigeria in particular are investable when risks are planned for and managed carefully, not ignored.

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