Connect with us

General

Press Release Distribution Services: Unlocking the Power of Earned Media in 2022

Published

on

NewswireJet Press Release Distribution Services

Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.

For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.

For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.

Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.

The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.

The WHY, Where, Whom, and What

This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.

You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.

The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.

The importance of Press release Distribution in 2022

2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.

While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.

Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.

How to Find Reliable Press Release Distribution Company

Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.

When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.

You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.

Press Release Distribution Timelines

Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.

Conclusion

Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

Ekiti Expresses Readiness for Special Agro-Industrial Processing Zones

Published

on

Ekiti State map

By Adedapo Adesanya

The federal government has selected Ekiti State to participate in a Special Agro-Industrial Processing Zones (SAPZ) Phase Two Programme, an initiative supported by the African Development Bank (AfDB).

According to the Commissioner for Information in Ekiti State, Mr Taiwo Olatunbosun, the state’s inclusion in SAPZ Phase Two “is a clear acknowledgement of the government’s sustained efforts to reposition agriculture as a key driver of industrialisation, employment generation, and sustainable economic growth.”

“This programme will significantly enhance value addition, attract private sector investment, and improve livelihoods across Ekiti State,” he said.

He noted that the benefits of the SAPZ Programme would be far-reaching, with thousands of jobs expected to be created for young people, particularly in agro-processing and related industries.

The commissioner added that small and medium enterprises (SMEs) would also gain from strengthened value chains and improved access to new markets, thereby boosting their growth and contribution to the State’s economy.

“This initiative is not just about agriculture; it is about empowering our people especially our youth and SMEs to build sustainable livelihoods, improve food security, and drive Ekiti’s economic future,” he said.

“The state government is fully prepared to ensure the timely and effective implementation of the programme with the execution of Subsidiary Loan Agreements, establishment of a State Implementation Unit, compliance with environmental and social safeguards, such as compensation of Project Affected Persons at the Agro-Industrial Hub in Itapaji, as well as the opening of dedicated project accounts and preparation of procurement plans and annual work programmes.”

Mr Olatunbosun also disclosed that the SAPZ National Coordination Office has indicated plans to organize an onboarding workshop to provide technical guidance and support to participating states ahead of full implementation.

He reaffirmed Ekiti state’s readiness to collaborate closely with the Federal Government, development partners, relevant ministries, departments and agencies and the private sector to ensure the successful delivery of the SAPZ phase two programme.

The commissioner concluded that the programme aligns with Ekiti State’s broader vision of enhancing food security, strengthening agricultural value chains, and creating sustainable economic opportunities for its people, adding that the state remains committed to leveraging the initiative to drive inclusive growth and long-term prosperity.

Continue Reading

General

Alkali Tasks Onne Customs Officers on Professional Ethics

Published

on

Onne Customs Officers Professional Ethics

By Bon Peters

The Customs Area Controller of Port Harcourt 11 Command, Onne Port Harcourt Rivers State, Comptroller Aliyu Mohammed Alkali, has emphasized the importance of maintaining a positive attitude and professional conduct among officers in the discharge of their legitimate duties.

Speaking on Wednesday at a Reputation Management Cascade Training at Area 11 Command, the Onne customs chief stressed the importance of discipline and professionalism in the Nigeria Customs Service (NCS).

He emphasised that every employee of the agency is an ambassador of the NCS and has a role to play in shaping its reputation.

“Reputation management training is designed to equip the officers and men with a right attitude and professional ethical conduct that will portray the Nigeria Customs Service in a good light in the discharge of their duties.

“Our image is shaped daily by our actions, decisions and interactions with the public and the stakeholders,” he stated, reiterating that the knowledge gained from the engagement will enhance professionalism, ethical conduct and public trust amongst the officers and men.

He tasked them to take the training seriously, insisting that the knowledge gained will reinforce the service commitment, integrity, accountability and service excellence.

The training featured presentations from resource persons serving in the command such as Deputy Comptroller of Customs Abbas Oladepo, Chief Superintendent of Customs Dennis Gotar, and Chief Superintendent of Customs Akinwale Fatoki.

The facilitators spoke about modules drawn from the Nigeria Customs Service’s Reputation Management Guide and the Service’s Golden 7 Cs.

There was a question and answer section as participants were engaged actively and provided feedback by stating their key takeaways.

The training received positive reviews, with participants acknowledging its relevance to their roles.

Continue Reading

General

Kudirat Abiola’s Murder: Supreme Court Dismisses Hamza Al-Mustapha’s Trial

Published

on

Hamza Al-Mustapha

By Adedapo Adesanya

The Supreme Court has dismissed the trial of Major Hamza Al-Mustapha (rtd), the former Chief Security Officer (CSO) to the late Military Head of State, General Sani Abacha, in the murder of the late politician, Mrs Kudirat Abiola.

Mrs Abiola was the wife of the late businessman and politician, Mr MKO Abiola, the presumed winner of the June 12, 1993, presidential election that was annulled by former Military President, Mr Ibrahim Babangida.

She was murdered in Lagos on June 4, 1996, by some gunmen, who allegedly acted on the orders of the Sani Abacha’s military junta.

Later, Mr Al-Mustapha was accused and convicted. Investigations into the killing traced the killers’ bullets to his personal armoury.

Now, the trial of Mr Al-Mustapha in the murder charge brought against him by the Lagos State government was put to rest on Thursday by a five-member panel of Justices of the Supreme Court, headed by Justice Uwani Aba-Aji.

At the proceedings, where Lagos State was slated to re-open the trial, no legal representation appeared, and no process had been filed since 2014, when an order to re-open the case was granted in its favour.

Mr Paul Daudu, a Senior Advocate of Nigeria (SAN) representing Mr Al-Mustapha, informed the Justices that Lagos State had not taken any steps to implement the 2014 order to reopen the trial.

He said that not even a notice of appeal had been filed by Lagos as the appellant to demonstrate its seriousness in prosecuting the trial.

Mr Daudu noted that when the order to reopen the trial was granted in 2014, Lagos State was issued a 30-day ultimatum to file its notice of appeal, explaining that more than 11 years later, nothing had been done to comply with the order.

He, therefore, urged the court to hold that the appellant had abandoned the case and should have it dismissed in its entirety.

Justice Uwani Aba-Aji, who presided over the matter, sought to know if Lagos had been served with the hearing notice, a question answered in the affirmative by the Registrar of the Court.

In a brief ruling, the Supreme Court, in a unanimous decision, agreed that Lagos had lost interest in the matter and had consequently abandoned it.

Justice Aba-Aji held that nine years was long enough for the appellant to have filed a notice of appeal and the brief of appeal.

The court also expressed disapproval that no legal representation had been made by the state government, while no information was provided to the Court or the respondent, despite being served with the hearing notice since 2020.

Consequently, the matter marked SC/CR/45/2014 was dismissed. Another matter by the Lagos governor, marked SC/CR/6/2014, on the same trial was also dismissed on the same ground.

The Supreme Court had in 2014, in a ruling on Lagos State’s application for permission to re-open the case out of time, granted the request to challenge the Court of Appeal decision of July 12, 2013, which discharged and acquitted Al-Mustapha in the murder case.

The then Acting Chief Justice of Nigeria (CJN), Justice Walter Samuel Nkanu Onnoghen, in a ruling of a seven-member panel, ordered Lagos State to file its notice of appeal within 30 days.

The decision followed the consent of Mr Al-Mustapha’s lawyer, Mr. Joseph Daudu SAN, not to oppose the application, which was argued by Osunsanya Oluwayemisi, a Senior State Counsel in the Lagos Ministry of Justice.

The Acting CJN had said that by the decision of the apex court, the time for Lagos to appeal against the Court of Appeal’s findings on the high-profile murder case had been extended from July 12, 2013, when the Court of Appeal judgment was delivered, until January 7, 2014.

By the permission granted in 2014, Lagos was cleared to challenge the not-guilty verdict granted in favour of the military officer by the Court of Appeal in 2013.

Continue Reading

Trending