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The Game Changer in Your Marketing Strategy

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Marketing Strategy game changer

Advertising a company used to be all about marketing campaigns that included television and radio commercials. These options tended to be quite costly and left many smaller businesses out of the competition. However, with the advent of the internet and then social media, even smaller and startup businesses have an opportunity to compete for the same advertising space.

The Internet

The internet has created a wonderful network of people all across the world to meet and exchange ideas. This meeting place has also created a prime source of potential customers for all kinds of businesses. The right digital marketing services offer businesses of all sizes the chance to access this ever-growing audience.

When the internet began making waves and attracting people, companies began building websites to attract these potential customers. Most digital marketing surrounded creating a webpage that advertised a business. It would not take long before individuals could begin making purchases directly from those websites.

Social Media

The next big change to the way businesses advertise themselves was social media. Although some earlier renditions did not last the tests of time, some social media sites exploded. For example, Facebook has roughly 2.96 billion active users. These sites provide a meeting place for users to meet friends, stay in touch with family, and enjoy various games and conversations on the site.

With such a large collection of the population on various social media sites, it has created prime territory for businesses to reach out to people and create advertising campaigns that can drive traffic and make sales for businesses of any size.

Social media has become a game changer for many businesses, especially smaller businesses without a large advertising budget. All it takes is time, a little effort, and some creativity to build a successful marketing campaign on social media. With the various options available, companies can reach more people than they could ever dream of before without spending a fortune.

Search Engines

Another aspect of the internet that has helped businesses is the search engines. There has been a multitude of search engines that allow users to search for things they want to know about, buy, or otherwise simply find. These search engines provide the perfect opportunity for a business’s website to be found by customers looking for products or services the business sells.

Nearly 8.5 billion searches on Google every single day. Although many search engines utilize various algorithms to generate these searches, companies can boost their rankings within the algorithm to be placed higher in the search results. The higher the business is placed in search results, the more likely potential customers will click through to the website.

One common challenge marketers may encounter is a need for more funds or resources, especially if a company is experiencing losses. One way to change the game is by getting loans at King Of Kash to help you get started. Obtaining a loan can give you a significant chance to fund your new marketing strategy and expedite the growth of your business.

Loans are a great solution when a business may be experiencing a decrease in sales or an increase in costs that the company cannot cover with its current revenue streams. And loans are even a great option when a business is doing well and is seeking to expand or add on additional services to meet growing demands.

Smart Phones

Another big change is the advent of smartphones. These devices allow users to connect to the internet from anywhere. Search engines, social media, and even websites can be easily accessed from the small device many people carry with them throughout the day.

Now, instead of searching for things to buy online, users can perform a search on their phones and find the nearest store that sells that item. The phone can even offer directions and guidance to that store. For many brick-and-mortar stores, smartphones have given them a new opportunity to drive traffic to their stores.

Many companies have created websites that are easy to use on mobile devices. Some companies even offer downloadable applications that can provide customers with direct access to their products and services. Companies are also able to push notifications to smartphones that update customers about specific sales and items available.

There are so many opportunities available for businesses to market themselves, many without additional costs. By removing the pricing barriers, even small businesses can compete with major corporations.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Rivers Speaker, 15 Other Lawmakers Leave PDP for APC

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rivers speaker Martin Amaewhule defect

By Modupe Gbadeyanka

The Speaker of the Rivers State House of Assembly, Mr Martin Amaewhule, has defected to the All Progressives Congress (APC).

At the plenary on Friday, Mr Amaewhule joined the ruling party from the opposition Peoples Democratic Party (PDP), along with 15 other members of the state parliament.

This development comes some months after they had earlier declared their support for the APC in the wake of a crisis with the state governor, Mr Sim Fubura.

The lawmakers had an issue with Mr Fubura, which led to a state of emergency declared on the oil-rich state by President Bola Tinubu in March 2025.

This embargo was only lift in September 2025 after the duration of the six-month emergency rule in the state.

A few days ago, members of the Rivers Assembly passed a vote of confidence on President Tinubu, backing him to remain in office till 2031, when he would have spent eight years in office if re-elected in 2027.

Announcing their defection today, the lawmakers pinned their decision on the crisis rocking the PDP at the national level.

It is not certain if their political godfather, Mr Nyesom Wike, who is the current Minister of the Federal Capital Territory (FCT), will join them in APC.

Mr Wike, who governed Rivers State from 2015 to 2023, has been accused of instigating the crisis in the opposition PDP. He was expelled from the party last month at a national convention held in Ibadan, Oyo State.

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Nigeria Risks Brain Drain in Energy Sector—PENGASSAN

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energy sector

By Adedapo Adesanya

The Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) has warned that Nigeria risks massive brain drain in the oil and gas sector due to poor remuneration.

The president of PENGASSAN, Mr Festus Osifo, said at the end of the National Executive Council (NEC) meeting of the union on Thursday in Abuja that the industry was facing challenges arising from Naira devaluation and inflation, noting that, oil and gas skills remained globally competitive.

Painting an example, he said, “A drilling engineer in Nigeria does the same job as one in the US or Abu Dhabi,” noting that the union must take steps to bridge the wage gap to prevent members from leaving the country for better opportunities abroad.

“If we don’t act, the brain drain seen in other sectors will be child’s play,” he said.

According to him, PENGASSAN has recorded significant gains through collective bargaining across oil and gas branches.

“We signed numerous agreements across government agencies, IOCs, service and marketing sectors,” he said.

He said the agreements brought relief to members facing rising costs of living, adding that, the association’s duty is to protect members’ jobs and enhance their pay.

Mr Osifo urged companies delaying salary reviews and those foot-dragging as a result of the prevailing economic realities, to do the needful.

He said the industry employed some of the nation’s best talents, making competitive pay critical to retaining skilled workers.

“This industry recruits the best. Companies must provide the best conditions,” he said.

On insecurity, Mr Osifo urged government to take decisive action against terrorism and kidnappings across the country.

“We are tired of condemnations. government must expose sponsors and protect citizens,” he said.

He urged government at all levels to prioritise tackling insecurity through better funding and equipment for security agencies.

Mr Osifo said PENGASSAN supported calls for state police to improve local security response, adding that decentralising policing will protect citizens better than rhetoric.

He also said economic indicators meant little, if food prices remained high and farmers could not return to farms due to insecurity.

“Nigerians want to see food on the table, not macroeconomic figures,” he said, urging the government to coordinate fiscal and monetary policies to ensure economic gains reach households.

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Bill Seeking Creation of Unified Emergency Number Passes Second Reading

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Unified Emergency Number

By Adedapo Adesanya

Nigeria’s crisis-response bill seeking to establish a single, toll-free, three-digit emergency number for nationwide use passed for second reading in the Senate this week.

Sponsored by Mr Abdulaziz Musa Yar’adua, the proposed legislation aims to replace the country’s chaotic patchwork of emergency lines with a unified code—112—that citizens can dial for police, fire, medical, rescue and other life-threatening situations.

Lawmakers said the reform is urgently needed to address delays, miscommunication and avoidable deaths linked to Nigeria’s fragmented response system amid rising insecurity.

Leading debate, Mr Yar’adua said Nigeria has outgrown the “operational disorder” caused by multiple emergency numbers in Lagos, Abuja, Ogun and other states for ambulance services, police intervention, fire incidents, domestic violence, child abuse and other crises.

He said, “This bill seeks to provide for a nationwide toll-free emergency number that will aid the implementation of a national system of reporting emergencies.

“The presence of multiple emergency numbers in Nigeria has been identified as an impediment to getting accelerated emergency response.”

Mr Yar’adua noted that the reform would bring Nigeria in line with global best practices, citing the United States, United Kingdom and India, countries where a single emergency line has improved coordination, enhanced location tracking and strengthened first responders’ efficiency.

With an estimated 90 per cent of Nigerians owning mobile phones, he said the unified number would significantly widen public access to emergency services.

Under the bill, all calls and text messages would be routed to the nearest public safety answering point or control room.

He urged the Senate to fast-track the bill’s passage, stressing the need for close collaboration with the Nigerian Communications Commission (NCC), relevant agencies and telecom operators to ensure nationwide coverage.

Senator Ali Ndume described the reform as “timely and very, very important,” warning that the absence of a reliable reporting channel has worsened Nigeria’s security vulnerabilities.

“One of the challenges we are having during this heightened insecurity is lack of proper or effective communication with the affected agencies,” Ndume said.

“If we do this, we are enhancing and contributing to solving the security challenges and other related criminalities we are facing,” he added.

Also speaking in support, Senator Mohammed Tahir Monguno said a centralised emergency number would remove barriers to citizen reporting and strengthen public involvement in security management.

He said, “Our security community is always calling on the general public to report what they see.

“There is a need for government to create an avenue where the public can report what they see without any hindrance. The bill would give strength and muscular expression to national calls for vigilance.”

The bill was referred to the Senate Committee on Communications for further legislative work and is expected to be returned for final consideration within four weeks.

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