General
The Game Changer in Your Marketing Strategy
Advertising a company used to be all about marketing campaigns that included television and radio commercials. These options tended to be quite costly and left many smaller businesses out of the competition. However, with the advent of the internet and then social media, even smaller and startup businesses have an opportunity to compete for the same advertising space.
The Internet
The internet has created a wonderful network of people all across the world to meet and exchange ideas. This meeting place has also created a prime source of potential customers for all kinds of businesses. The right digital marketing services offer businesses of all sizes the chance to access this ever-growing audience.
When the internet began making waves and attracting people, companies began building websites to attract these potential customers. Most digital marketing surrounded creating a webpage that advertised a business. It would not take long before individuals could begin making purchases directly from those websites.
Social Media
The next big change to the way businesses advertise themselves was social media. Although some earlier renditions did not last the tests of time, some social media sites exploded. For example, Facebook has roughly 2.96 billion active users. These sites provide a meeting place for users to meet friends, stay in touch with family, and enjoy various games and conversations on the site.
With such a large collection of the population on various social media sites, it has created prime territory for businesses to reach out to people and create advertising campaigns that can drive traffic and make sales for businesses of any size.
Social media has become a game changer for many businesses, especially smaller businesses without a large advertising budget. All it takes is time, a little effort, and some creativity to build a successful marketing campaign on social media. With the various options available, companies can reach more people than they could ever dream of before without spending a fortune.
Search Engines
Another aspect of the internet that has helped businesses is the search engines. There has been a multitude of search engines that allow users to search for things they want to know about, buy, or otherwise simply find. These search engines provide the perfect opportunity for a business’s website to be found by customers looking for products or services the business sells.
Nearly 8.5 billion searches on Google every single day. Although many search engines utilize various algorithms to generate these searches, companies can boost their rankings within the algorithm to be placed higher in the search results. The higher the business is placed in search results, the more likely potential customers will click through to the website.
One common challenge marketers may encounter is a need for more funds or resources, especially if a company is experiencing losses. One way to change the game is by getting loans at King Of Kash to help you get started. Obtaining a loan can give you a significant chance to fund your new marketing strategy and expedite the growth of your business.
Loans are a great solution when a business may be experiencing a decrease in sales or an increase in costs that the company cannot cover with its current revenue streams. And loans are even a great option when a business is doing well and is seeking to expand or add on additional services to meet growing demands.
Smart Phones
Another big change is the advent of smartphones. These devices allow users to connect to the internet from anywhere. Search engines, social media, and even websites can be easily accessed from the small device many people carry with them throughout the day.
Now, instead of searching for things to buy online, users can perform a search on their phones and find the nearest store that sells that item. The phone can even offer directions and guidance to that store. For many brick-and-mortar stores, smartphones have given them a new opportunity to drive traffic to their stores.
Many companies have created websites that are easy to use on mobile devices. Some companies even offer downloadable applications that can provide customers with direct access to their products and services. Companies are also able to push notifications to smartphones that update customers about specific sales and items available.
There are so many opportunities available for businesses to market themselves, many without additional costs. By removing the pricing barriers, even small businesses can compete with major corporations.
General
Customs, NMDPRA Strengthen Interagency Efforts Against Fuel Diversion
By Adedapo Adesanya
The Nigeria Customs Service (NCS) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) are strengthening their collaboration to combat the diversion of petroleum products intended for domestic use and to safeguard Nigeria’s energy security.
This renewed partnership was highlighted during a meeting between Comptroller General of Customs, Mr Adewale Adeniyi and the NMDPRA Executive Director of Distribution Systems, Storage and Retailing Infrastructure, Mr Ogbugo Ukoha, at Customs House, Maitama, Abuja.
During the engagement, Mr Adeniyi reaffirmed the service’s commitment to strengthening inter-agency cooperation, particularly in safeguarding Nigeria’s domestic energy security and ensuring that petroleum products meant for local consumption are not diverted to neighbouring countries.
He noted that collaboration between both agencies had already produced measurable results, especially through Operation Whirlwind, which he described as a model for intelligence sharing, joint enforcement and coordinated field operations.
He said the Nigeria Customs Service remains fully aligned with ongoing reforms in the petroleum regulatory space and will continue to provide technical input, operational feedback and border management expertise to support the implementation of new guidelines being developed by the NMDPRA.
He commended the Authority for its efforts to harmonise legacy processes with the Petroleum Industry Act, stressing that clear and efficient export point procedures are essential as Nigeria moves from being a net importer to an emerging exporter of petroleum products.
“We welcome every initiative that strengthens energy security and ensures that the gains made in reducing cross border diversion are not reversed. Our shared responsibility is to protect national interest, support legitimate trade and maintain a transparent system that stakeholders can rely on. We will continue to work closely with sister agencies to achieve these outcomes,” he stated.
In his remarks, the Executive Director, Mr Ukoha, said the NMDPRA enjoys a longstanding and productive working relationship with the Nigeria Customs Service, noting that Operation Whirlwind remained the high point of that collaboration.
He explained that both agencies deployed personnel, exchanged intelligence and jointly monitored petroleum products in border corridors, leading to a marked reduction in cross border diversion.
Ukoha said the purpose of the visit was to brief the CGC on newly developed guidelines for designating export points for petroleum products as Nigeria’s refining capacity expands.
He said the NMDPRA is engaging key institutions, including Customs, the Central Bank of Nigeria (CBN), the Federal Ministry of Industry, Trade and Investment, and the Nigerian Navy, to ensure the guidelines reflect operational realities before implementation.
The NMDPRA executive recalled several field operations and strategic engagements with the Customs leadership, including the joint launch of Operation Whirlwind in Yola, where both agencies reinforced their commitment to curbing diversion and securing the domestic supply chain.
He added that while enforcement had played a major role in reducing irregular movements of petroleum products, the removal of fuel subsidy had significantly reduced the economic incentive for cross border smuggling.
According to him, the authority will continue to work closely with the Customs Service to sustain progress and ensure that petroleum exports are properly regulated without exposing the country to energy security risks.
General
Dangote Publishes Details of Farouk Ahmed’s Swiss School Fees for Kids
By Adedapo Adesanya
The president of Dangote Group, Mr Aliko Dangote, has published details alleging extensive foreign education expenses made by the chief executive of the Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Mr Farouk Ahmed, on four children in a new turn of event between the businessman and regulators.
Speaking on Sunday, the business mogul alleged that Mr Ahmed paid about $5 million for the secondary school education of his four children in Switzerland, and wondered how the government official could afford to pay such amount of money when there are several students in the home state of Mr Ahmed, Sokoto State. He threatened to published more details.
In the latest illustrated claims, Mr Dangote alleged that Mr Ahmed’s children attended secondary schools in Switzerland for about six years each. He listed the schools as Montreux School, Aiglon College, Institut Le Rosey and La Garenne International School. He named the children of Mr Ahmed as Faisal Farouk, Farouk Jr., Ashraf Farouk, and Farhana Farouk.
Mr Dangote alleged that the total cost of secondary education for the four children — covering tuition, upkeep, travel and related expenses exceeded $5 million.
He further claimed that an additional $2 million was spent on university education for the four children over a four-year period.
Specific figures were also cited for 2025, with Mr Dangote alleging that about $210,000 was spent on one child’s Master of Business Administration programme at Harvard University.
The breakdown reportedly includes $150,000 for tuition and $60,000 for accommodation, travel and other incidentals.
The claims have not been independently verified by Business Post at the time of filing this report but Mr Dangote revealed these details in an advertorial in most of the national newspaper on Tuesday.
Also, Mr Ahmed has yet to publicly respond to the allegations.
Mr Dangote earlier called on the authorities to institute a full scale investigation into the activities of the NMDPRA boss, with the outcome made public.
General
Supreme Court Empowers Tinubu to Declare Emergency Rule, Suspend Elected Officials
By Adedapo Adesanya
The Supreme Court has upheld the power of the President to declare a state of emergency in any state to prevent a breakdown of law and order or degeneration into a state of chaos or anarchy.
In a split decision of six-to-one, the apex court held that the President, during a state of emergency, can suspend elected officials, but within a limited period.
In the lead majority judgment, Justice Mohammed Idris held that Section 305 of the Constitution empowers the President to deploy extraordinary measures to restore normalcy where emergency rule is declared.
Justice Mohammed Idris noted Section 305 was not specific on the nature of the extraordinary measures, thereby granting the President the discretion on how to go about it.
The judgment was on the suit filed by Adamawa State and 10 other Peoples Democratic Party-led states challenging the propriety of the state of emergency declared by President Bola Tinubu in Rivers State, during which elected state officials, including Governor Siminalayi Fubara, were suspended for six months.
On March 18, President Tinubu declared a state of emergency in Rivers State following a reported attack on crude oil pipelines; and in the same breath, suspended the sitting governor and his deputy, Mrs Ngozi Odu. He then put in place a sole administrator.
This was challenged at the apex court by some states.
Justice Idris, in the earlier part of the judgment, upheld the preliminary objections raised by the two defendants against the competence of the suit.
In upholding the objections raised by the Attorney General of the Federation (AGF) and the National Assembly (the defendants), Justice Idris held that the plaintiffs (the 11 PDP states) failed to establish any cause of action capable of activating the original jurisdiction of the apex court.
He struck out the suit for want of jurisdiction, proceeded to also determine the case on the merits, and dismissed it.
However, Justice Obande Ogbuinya dissented and held that the case succeeded in part.
Among others, Justice Ogbuinya held that although the President could declare a state of emergency, he cannot use such powers as a tool to suspend elected state officials, including governors, deputy governors, and members of parliament.
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