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The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

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B2B Marketing

Not everyone has a clear understanding of the difference between marketing to individuals and marketing to organizations. That’s why b2b marketing exists. If you want to achieve your goals, you should learn how business to business marketing works. Check what b2b marketing strategies will be the most effective for you in 2022 and follow professional tips to reach your target audience.

What is B2B Marketing?

We can talk about B2B marketing when we want other companies acquainted with our product/service. So, the main B2B meaning refers to all types of strategies that are directed toward a business. When a company offers goods/services to another company, it uses b2b marketing strategies.

Among famous examples of b2b companies are HubSpot, WeWork, Printful, etc. The target audience of these companies is other companies, not individuals. To succeed, most of them use a combination of different strategies, among which are email marketing, social media marketing, content marketing, and others. Discover the Stripo templates to know how to create engaging content that will appeal to your target audience.

marketing strategy

B2B vs B2C Marketing

Now, you know what is b2b marketing. What about B2C marketing, and how does it differ from B2B? As has already been said, b2b companies want to reach other businesses and raise their brand awareness. B2C marketing is directed toward individual consumers.

So, these two types of marketing have different target audiences. Examples of B2C companies are Spotify, Poppin, Target, etc. As a result, B2C companies need to apply completely different marketing strategies to communicate with their audiences successfully.

marketing social media

B2B Marketing Strategies

Here are several tips you need to follow before you start developing your own b2b marketing strategies.

  • You should understand how your brand is perceived by your target audience. Take care of the brand positioning before you take the next step.
  • Identify what your target audience is. It will help you learn about purchasing habits and decisions of your potential clients. This tool is vital for all types of marketing.
  • Conduct market research to learn about your competitors. After you find out what the strengths and weaknesses of your rivals are, you will be able to create more competitive product offerings.
  • Discover what marketing channels can work best for you. While conducting a competitive analysis, find out what channels were used by your competitors successfully and which they didn’t use.
  • Learn more about the benefits you will enjoy with email marketing. This method can be used by both B2B and B2C companies. It’s the best way to engage your target audience and get more leads. So, identify your email target and do your best to create eye-catching content.

B2B Marketing Trends to Watch in 2022 [New Data]

According to the research conducted by the professional team of HubSpot, the main challenge for marketers is measuring ROI. It can be easier for some activities but can be more complicated for other activities. In 2022, most marketers want to make investments in influencer marketing. It’s due to the fact that more people purchase goods online using popular social media.

The most important objective for marketers is to raise brand awareness. There are many  b2b examples where marketers use the strategy of optimizing load speed as they consider it to be the most effective one. You need to increase your SEO if you want to be competitive. One more popular trend is to use LinkedIn, which is known as the best channel for marketers.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Economy

Champion Breweries, Others Help Nigerian Exchange Reach N85trn Valuation

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Nigerian Exchange 1

By Dipo Olowookere

The Nigerian Exchange (NGX) Limited closed higher by 0.94 per cent on Friday as a result of continued interest in the bourse.

Business Post reports that 48 stocks ended on the gainers’ chart during the session and 22 price losers, implying a positive market breadth index and strong investor sentiment.

Champion Breweries rose by 10.00 per cent to sell at N12.32, Ikeja Hotel appreciated by 10.00 per cent to close at N23.10, Unilever Nigeria grew by 10.00 per cent to N68.20, Nigerian Enamelware soared by 9.98 per cent to N27.00, and The Initiates surged by 9.95 per cent to N16.13.

On the flip side, Tripple Gee declined by 10.00 per cent to N3.51, Tantalizers dropped 10.00 per cent to N2.46, Sunu Assurances slipped by 6.64 per cent to N4.64, Ecobank crashed by 5.88 per cent to N32.00, and Neimeth depreciated by 4.55 per cent to N6.50.

Data showed that the consumer goods industry improved by 1.63 per cent during the session, the insurance sector increased by 1.32 per cent, the commodity index added 1.20 per cent, the industrial goods index jumped by 0.60 per cent, the banking space gained 0.59 per cent, and the energy counter chalked up 0.50 per cent.

Consequently, the All-Share Index (ASI) went up by 1,252.94 points to close at 134,452.93 points compared with the 133,199.99 points it finished on Thursday and the market capitalisation advanced by N792 billion to N85.055 trillion from N84.263 trillion.

Though activity was robust, it was short of the preceding trading session as investors pulled back, cherry-picking equities of interest to them.

The activity chart revealed that a total of 681.2 million shares valued at N17.0 billion exchanged hands in 26,931 deals yesterday compared with the 818.4 million shares worth N22.7 billion transacted in 22,955 deals a day earlier, showing an increase in the number of deals by 17.32 per cent, and a decrease in the trading volume and value by 16.76 per cent and 25.11 per cent, respectively.

Access Holdings led the activity table with 42.4 million equities sold for N1.2 billion, Universal Insurance transacted 40.7 million shares worth N29.7 million, Tantalizers exchanged 32.2 million stocks valued at N83.1 million, GTCO traded 28.7 million equities for N2.7 billion, and Ellah Lakes transacted 26.3 million shares worth N260.5 million.

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Economy

NASD Closes Week With 0.53% Appreciation

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NASD securities exchange

By Adedapo Adesanya

The last trading day of this week on the floor of the NASD Over-the-Counter (OTC) Securities Exchange ended with a 0.53 per cent gain on Friday, July 25.

This was influenced by three securities led by Central Securities Clearing System (CSCS) Plc, which appreciated by N2.04 to trade at N49.47 per share compared with the preceding day’s N47.43 per share.

Further, Afriland Properties Plc gained N1.85 to end at N21.10 per unit versus the previous session’s N19.25 per unit, and FrieslandCampina Wamco Nigeria Plc advanced  by 8 Kobo to close at N73.84 per share compared with Thursday’s N73.76 per share.

As a result, the market capitalisation on the bourse went up by N11.15 billion to N2.127 trillion from N2.116 trillion while the NASD Unlisted Security Index (NSI) grew by 1904 points to 3,633.79 points from 3,614.75 points.

Business Post reports that during the session, two securities declined in price, with Nipco Plc shedding N4.83 to sell for N240.00 per unit compared with the previous day’s N244.83 per unit, and UBN Property Plc lost 15 Kobo to trade at N1.95 per unit versus N2.10 per unit.

Yesterday, the volume of securities soared by 206.6 per cent to 1.4 million units from 471,023 units, the value of securities surged by 100.8 per cent to N35.5 million from N17.7 million, and the number of deals rose by 53.3 per cent to 69 deals from 45 deals.

Okitipupa Plc ended the day as the most traded stock by value on a year-to-date basis with 154.0 million units worth N4.9 billion, followed by Air Liquide Plc with 507.2 million units valued at N4.2 billion, and FrieslandCampina Wamco Nigeria Plc with 42.5 million units sold for N1.8 billion.

Industrial and General Insurance (IGI) maintained its position as the most traded stock by volume on a year-to-date basis with 1.1 billion units traded for N354.4 million, trailed by Impresit Bakolori Plc with 536.9 million units sold for N524.8 million, and Air Liquide Plc with 507.2 million units valued at N4.2 billion.

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Economy

Naira Slips by 22 Kobo at NAFEM, Appreciates to N1,535/$1 at Black Market

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naira official market

By Adedapo Adesanya

The Naira appreciated against the United States Dollar at the black market by N1 on Friday, July 25 to quote at N1,535/$1, in contrast to the N1,536/$1 it was transacted on Thursday.

However, it depreciated against the greenback in the Nigerian Autonomous Foreign Exchange Market (NAFEM) window by 22 Kobo or 0.01 per cent to N1,534.66/$1 from the previous day’s value of  N1,534.88/$1.

At the same official market, the Nigerian currency, however, improved its value against the Pound Sterling yesterday by N3.56 to close at N2,062.66/£1 compared with the preceding session’s N2,070.88/£1 and gained N8.60 against the Euro to finish at N1,800.84/€1 versus Thursday’s closing price of N1,807.06/€1.

The Nigerian Naira lost against the Dollar in the spot market on Friday amid renewed optimism on ongoing reforms and improvements in macroeconomic stability.

Analysts from Cordros Securities expect inflation to remain on a downward trend, especially as the Naira is projected to remain stable.

“Additionally, we expect petroleum product prices to remain stable, supported by low global oil prices, which should help maintain steady transportation costs,” it said in a note.

The firm explained that capital inflows have equally rebounded since global financial pressures eased in May, adding that elevated Naira yields and a stable FX market continued to attract foreign portfolio investments and bolster investor confidence.

Meanwhile, the crypto market was upbeat yesterday a a wave of ETF-driven optimism and post-lawsuit momentum builds despite price turbulence and large-scale liquidations.

Both Ripple (XRP) and Solana (SOL) are benefiting from increased interest and a more crypto-friendly regulatory environment in the US.

Solana (SOL) grew by 4.5 per cent to $186.21, Dogecoin (DOGE) jumped by 4.5 per cent to $0.2372, Ethereum (ETH) appreciated by 3.1 per cent to $3,738.89, Ripple (XRP) rose by 2.8 per cent to $3.11, Binance Coin (BNB) went up by 2.7  per cent to $782.91, Cardano (ADA) increased by 2.6 per cent to $0.8187, Bitcoin (BTC) expanded by 1.9 per cent to $117,388.79, and  Litecoin (LTC) soared by 1.4 per cent to $113.15, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) closed flat at $1.00 each.

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