General
The Game Changer in Your Marketing Strategy
Advertising a company used to be all about marketing campaigns that included television and radio commercials. These options tended to be quite costly and left many smaller businesses out of the competition. However, with the advent of the internet and then social media, even smaller and startup businesses have an opportunity to compete for the same advertising space.
The Internet
The internet has created a wonderful network of people all across the world to meet and exchange ideas. This meeting place has also created a prime source of potential customers for all kinds of businesses. The right digital marketing services offer businesses of all sizes the chance to access this ever-growing audience.
When the internet began making waves and attracting people, companies began building websites to attract these potential customers. Most digital marketing surrounded creating a webpage that advertised a business. It would not take long before individuals could begin making purchases directly from those websites.
Social Media
The next big change to the way businesses advertise themselves was social media. Although some earlier renditions did not last the tests of time, some social media sites exploded. For example, Facebook has roughly 2.96 billion active users. These sites provide a meeting place for users to meet friends, stay in touch with family, and enjoy various games and conversations on the site.
With such a large collection of the population on various social media sites, it has created prime territory for businesses to reach out to people and create advertising campaigns that can drive traffic and make sales for businesses of any size.
Social media has become a game changer for many businesses, especially smaller businesses without a large advertising budget. All it takes is time, a little effort, and some creativity to build a successful marketing campaign on social media. With the various options available, companies can reach more people than they could ever dream of before without spending a fortune.
Search Engines
Another aspect of the internet that has helped businesses is the search engines. There has been a multitude of search engines that allow users to search for things they want to know about, buy, or otherwise simply find. These search engines provide the perfect opportunity for a business’s website to be found by customers looking for products or services the business sells.
Nearly 8.5 billion searches on Google every single day. Although many search engines utilize various algorithms to generate these searches, companies can boost their rankings within the algorithm to be placed higher in the search results. The higher the business is placed in search results, the more likely potential customers will click through to the website.
One common challenge marketers may encounter is a need for more funds or resources, especially if a company is experiencing losses. One way to change the game is by getting loans at King Of Kash to help you get started. Obtaining a loan can give you a significant chance to fund your new marketing strategy and expedite the growth of your business.
Loans are a great solution when a business may be experiencing a decrease in sales or an increase in costs that the company cannot cover with its current revenue streams. And loans are even a great option when a business is doing well and is seeking to expand or add on additional services to meet growing demands.
Smart Phones
Another big change is the advent of smartphones. These devices allow users to connect to the internet from anywhere. Search engines, social media, and even websites can be easily accessed from the small device many people carry with them throughout the day.
Now, instead of searching for things to buy online, users can perform a search on their phones and find the nearest store that sells that item. The phone can even offer directions and guidance to that store. For many brick-and-mortar stores, smartphones have given them a new opportunity to drive traffic to their stores.
Many companies have created websites that are easy to use on mobile devices. Some companies even offer downloadable applications that can provide customers with direct access to their products and services. Companies are also able to push notifications to smartphones that update customers about specific sales and items available.
There are so many opportunities available for businesses to market themselves, many without additional costs. By removing the pricing barriers, even small businesses can compete with major corporations.
General
Senate Passes State Police Bill
By Aduragbemi Omiyale
The bill seeking to establish state police in Nigeria was on Wednesday, June 24, 2026, passed by the Senate during a plenary presided over by the Senate President, Mr Godswill Akpabio.
The piece of legislation was passed today after more than two-thirds of the lawmakers in the red chamber of the National Assembly voted in support via a manual voting process involving the raising of hands.
Before the passage at the plenary, the chairman of the Senate Committee on the Review of the Constitution, Mr Barau Jibrin, presented the panel’s report to his colleagues.
According to him, the bill will transform policing in the country and boost security, as it allows the sub-nationals to create their own policing system.
The bill provides for the Federal Police Service to be headed by the Inspector-General of Police, while the State Police Service will be led by a Commissioner of Police, who will be appointed by the governor of the state, subject to confirmation by the state’s House of Assembly.
To prevent the misuse of state police against political opponents or critics, ensuring that any action taken against such individuals or groups complies with due process and existing laws, the bill prohibits the Commissioner of Police of a state from arresting, detaining, investigating, or deploying force against any critic of the state governor, except in accordance with the law.
After the clauses of the bill were considered at the Committee of the Whole, the bill was passed and will be transmitted to the President for assent into law.
General
Daystar Power Expands Nestlé Solar Partnership Across West Africa
By Adedapo Adesanya
Daystar Power Group has expanded its renewable energy partnership with Nestlé in West Africa, commissioning solar power systems with a combined capacity of 6.884 megawatts across four manufacturing facilities in Côte d’Ivoire, Ghana, and Senegal.
According to a statement, the deployments bring the total installed capacity across Nestlé’s sites to 6,884 kWp, nearly 7 megawatts, making it one of the largest commercial and industrial solar partnerships in the region.
The four sites, two in Abidjan, one in Tema, and one in Dakar, are all fully operational, with each system designed around the specific grid and operational profile of its location.
“Nearly 7 megawatts across four Nestlé facilities is a number we are proud of, but what it represents matters more than the figure itself. It means that one of the world’s most demanding manufacturers has tested our model, trusted it, and come back. Our job now is to keep earning that, across every market where industry needs energy it can count on,” Mr Yischai Beinisch, CEO, Daystar Power Group said in a statement.
The partnership began with a single commissioning and expanded to span three countries and four facilities. In Côte d’Ivoire, Daystar Power has delivered 3,447 kWp across two Abidjan sites. In Ghana, a 2,547 kWp system powers Nestlé’s Tema factory. In Senegal, an 890 kWp installation operates at the Dakar facility.
The company said each system is sized and configured to deliver measurable environmental and social impact, including reduced greenhouse gas emissions and improved energy resilience. The design is tailored to the operational and grid conditions at each location, ensuring reliable, clean energy access while supporting local development and aligning with Nestlé’s publicly stated net-zero commitments.
Adding his input, Mr Samer Chedid, CEO, Nestlé Central and West Africa Region, said the investment reflects its commitment to building a business that not only grows but does so responsibly.
“By advancing solar energy projects in Ghana, Côte d’Ivoire, and Senegal, we are embedding sustainability into our growth, reinforcing our role as a force for good, creating long-term value for communities, and ensuring that our footprint actively contributes to a cleaner, more resilient future,” he said.
General
Nigeria Adopts New Security Framework to Safeguard Oil Assets
By Adedapo Adesanya
Nigerian Upstream Petroleum Regulatory Commission (NUPRC) and the Federal Ministry of Defence have agreed to deepen collaboration on the protection of critical oil and gas infrastructure through a new non-kinetic security framework designed to curb threats, strengthen community relations and sustain rising output.
The initiative comes as Nigeria recorded crude oil production of nearly 1.8 million barrels per day, one of the highest production levels in recent years, amid intensified efforts to combat crude oil theft, pipeline vandalism and other security challenges across the Niger Delta.
Speaking during a courtesy visit by a delegation from the Ministry of Defence to the Commission’s headquarters in Abuja, the chief executive of NUPRC, Mrs Oritsemeyiwa Eyesan, said the country’s recent production gains were directly linked to coordinated interventions involving security agencies and industry stakeholders.
“Today, we are benefiting from those efforts. Last month, we recorded production of nearly 1.8 million barrels per day throughout the month,” Mrs Eyesan said.
She noted that sustained investments in security operations, technology deployment and human capacity development had significantly improved production stability and operational efficiency in the upstream petroleum sector.
According to her, maintaining and expanding the gains has become critical as Nigeria seeks to increase crude oil output, attract fresh investments and maximise revenue generation from the petroleum industry.
“As we look to the future, we desire to grow production and must have assurances that security threats can be effectively managed. We can only achieve this through stronger collaboration with security agencies and industry stakeholders,” she stated.
Mrs Eyesan stressed that safeguarding oil and gas assets remains central to Nigeria’s energy security strategy and economic growth objectives, noting that production assurance has become a key requirement for investors considering new upstream projects.
She disclosed that the Commission was exploring wider deployment of advanced technologies, including drone surveillance systems, to improve monitoring of the country’s vast oil and gas infrastructure network and detect threats before they escalate into operational disruptions.
The NUPRC boss further revealed that the Commission would work closely with operators to refine and implement a new security framework, while providing leadership in stakeholder engagement and governance structures needed to ensure long-term sustainability.
The Minister of Defence, Mr Christopher Gwabin Musa, said the Ministry was introducing a non-kinetic security intervention model aimed at addressing the underlying causes of insecurity in oil-producing communities.
Rather than relying solely on military operations, he explained that the strategy would focus on community engagement, youth empowerment and social inclusion programmes to build lasting peace around critical energy infrastructure.
“One of the best ways to engage youths in oil-producing areas is through sports-based interventions,” Mr Musa stated.
He explained that the initiative would utilise sports development programmes to channel youthful energy into productive activities, reduce vulnerability to criminal networks and strengthen community ownership of critical national assets.
The Defence Minister, who was represented by one of his aides, added that the intervention would also include structured programmes for persons living with disabilities, creating broader opportunities for participation and economic inclusion in host communities.
According to him, the initiative aligns with the Host Community Development provisions of the Petroleum Industry Act (PIA) and is expected to strengthen relationships between operators and host communities while promoting sustainable development.
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