General
The Game Changer in Your Marketing Strategy
Advertising a company used to be all about marketing campaigns that included television and radio commercials. These options tended to be quite costly and left many smaller businesses out of the competition. However, with the advent of the internet and then social media, even smaller and startup businesses have an opportunity to compete for the same advertising space.
The Internet
The internet has created a wonderful network of people all across the world to meet and exchange ideas. This meeting place has also created a prime source of potential customers for all kinds of businesses. The right digital marketing services offer businesses of all sizes the chance to access this ever-growing audience.
When the internet began making waves and attracting people, companies began building websites to attract these potential customers. Most digital marketing surrounded creating a webpage that advertised a business. It would not take long before individuals could begin making purchases directly from those websites.
Social Media
The next big change to the way businesses advertise themselves was social media. Although some earlier renditions did not last the tests of time, some social media sites exploded. For example, Facebook has roughly 2.96 billion active users. These sites provide a meeting place for users to meet friends, stay in touch with family, and enjoy various games and conversations on the site.
With such a large collection of the population on various social media sites, it has created prime territory for businesses to reach out to people and create advertising campaigns that can drive traffic and make sales for businesses of any size.
Social media has become a game changer for many businesses, especially smaller businesses without a large advertising budget. All it takes is time, a little effort, and some creativity to build a successful marketing campaign on social media. With the various options available, companies can reach more people than they could ever dream of before without spending a fortune.
Search Engines
Another aspect of the internet that has helped businesses is the search engines. There has been a multitude of search engines that allow users to search for things they want to know about, buy, or otherwise simply find. These search engines provide the perfect opportunity for a business’s website to be found by customers looking for products or services the business sells.
Nearly 8.5 billion searches on Google every single day. Although many search engines utilize various algorithms to generate these searches, companies can boost their rankings within the algorithm to be placed higher in the search results. The higher the business is placed in search results, the more likely potential customers will click through to the website.
One common challenge marketers may encounter is a need for more funds or resources, especially if a company is experiencing losses. One way to change the game is by getting loans at King Of Kash to help you get started. Obtaining a loan can give you a significant chance to fund your new marketing strategy and expedite the growth of your business.
Loans are a great solution when a business may be experiencing a decrease in sales or an increase in costs that the company cannot cover with its current revenue streams. And loans are even a great option when a business is doing well and is seeking to expand or add on additional services to meet growing demands.
Smart Phones
Another big change is the advent of smartphones. These devices allow users to connect to the internet from anywhere. Search engines, social media, and even websites can be easily accessed from the small device many people carry with them throughout the day.
Now, instead of searching for things to buy online, users can perform a search on their phones and find the nearest store that sells that item. The phone can even offer directions and guidance to that store. For many brick-and-mortar stores, smartphones have given them a new opportunity to drive traffic to their stores.
Many companies have created websites that are easy to use on mobile devices. Some companies even offer downloadable applications that can provide customers with direct access to their products and services. Companies are also able to push notifications to smartphones that update customers about specific sales and items available.
There are so many opportunities available for businesses to market themselves, many without additional costs. By removing the pricing barriers, even small businesses can compete with major corporations.
General
AFC Mobilises $2bn From Global Lenders for African Infrastructure Projects
By Adedapo Adesanya
The Africa Finance Corporation (AFC) has raised $2 billion via a syndicated loan, with considerable participation from Asian and European banks seeking to capitalise on growing demand for infrastructure projects across the continent.
Barclays Bank, Commerzbank, First Abu Dhabi Bank PJSC, and FirstRand Bank led the debt facility. Other participating lenders include Export-Import Bank of India, Bank of Communications, Industrial and Commercial Bank of China, and Industrial Bank of Korea, among others.
Each region accounted for about 35 per cent of the creditors, according to a statement by AFC.
AFC chief executive, Mr Samaila Zubairu, said the money would enable more master planning around infrastructure and industrial planning for economies, regions and economic corridors across the continent.
According to Mr Zubairu, the lender is also in discussions to invest in a proposed oil refinery to be built by billionaire Aliko Dangote in East Africa.
The financer initially sought $1.6 billion via the facility but scaled it up to $2 billion amid strong demand from Asian financial institutions.
“In this round, we saw a lot more of Asian banks. We have banks from China, Hong Kong, and Korea. They are a lot more engaged,” he said.
Mr Zubairu said the loan underscored AFC’s strong track record, pointing to its financing for projects including Nigeria’s 650,000 barrels per day Dangote oil refinery and Africa’s largest copper smelter in the Democratic Republic of Congo.
“There’s a lot more confidence, a lot more partners,” Mr Zubairu said of those participating in the loan. “We are constantly demonstrating that Africa is executing. Africa is building.”
“The capital that we raise goes into African infrastructure build out, African industrialisation build up – essentially creating jobs for Africans,” Mr Zubairu said.
The AFC chief said the lender is also working to reform capital rules and create structures that will allow more African money to stay on the continent and be invested in crucial infrastructure projects.
AFC, founded in 2007, has assets surpassing $19 billion and counts 48 African countries as members.
In January, the infrastructure-focused multilateral lender secured an A rating from S&P. It has an A3 rating from Moody’s, an AAAspc rating from S&P Ratings (China) and an A+ rating from the Japan Credit Rating Agency.
General
NERC Orders DisCos to Pay 20% Compensation to Affected Band A Customers
By Adedapo Adesanya
The Nigerian Electricity Regulatory Commission (NERC) has ordered electricity distribution companies (DisCos) to pay 20 per cent compensation to eligible Band A customers who were affected by power shortfalls between February and March 2026.
In Directive No. NERC/2026/002, the commission said, generation constraints, which were largely caused by inadequate gas supply and vandalism of gas and transmission infrastructure, prevented DisCos from meeting committed service levels for some Band A feeders.
NERC Mandated that for feeders that supplied less than 18 hours per day, affected Band A feeders will not be downgraded during the covered period, and eligible customers will receive special compensation equal to 20 per cent of approved energy figures for February 2026.
However, for Band A feeders that recorded an average daily supply of between 18 and 20 hours, the existing compensation framework under Addendum No. NERC/2024/003 applies to both Maximum Demand (MD) and Non-Maximum Demand (Non-MD) customers.
MD customers are high-consumption users who typically have their own dedicated transformer and operate with a load of 45 kVA and above; they include large residential estates, banks, hotels, supermarkets, industrial facilities and oil and gas complexes.
Non-MD customers do not have a dedicated transformer and instead share public transformers, and they generally consume less, often below 45–50 kVA.
For Non-MD customers, compensation is set at 20 per cent of the approved February 2026 energy cap applicable to the affected feeder.
For MD customers, compensation is 20 per cent of the average energy billed per MD customer in February 2026.
According to NERC, prepaid customers will receive their compensation as token credits, while postpaid customers will receive bill adjustments.
The commission said that compensation for February must be completed by 31 May 2026, while compensation for March must be completed by 30 June 2026.
The commission prohibited Distribution companies from using compensation credits to offset any existing customer debt, adding that customers must be clearly informed of the value and period of the compensation they receive.
NERC said it will monitor implementation and verify compliance to ensure all eligible customers receive what they are due.
The commission reaffirmed its commitment to protecting electricity consumers while ensuring the stability and sustainability of the electricity market.
General
TCN Confirms Destruction of Six Transmission Towers in Nasarawa
By Adedapo Adesanya
The Transmission Company of Nigeria (TCN) has confirmed the destruction of six transmission towers along the Apir–Lafia 330kV line in Nasarawa State, causing significant disruption to electricity supply in parts of the country.
In a statement issued on Wednesday, TCN spokesperson, Mrs Ndidi Mbah, said the incident occurred on May 30 at about 1:15 a.m. during a heavy downpour.
She explained that the transmission line initially tripped, prompting operators to attempt a trial reclosure of Line II at about 2:08 a.m., but the effort failed.
A subsequent inspection of the transmission corridor, however, revealed extensive damage to key components of towers T125 to T130, confirming that the infrastructure had been vandalised.
“The tripping of the lines prompted a physical line trace to determine the fault, which revealed damage to critical components of towers T125 to T130, confirming vandalism on the affected sections of the transmission corridor,” Mbah said.
The incident has forced both Apir–Lafia 330kV Transmission Lines I and II out of service pending the reconstruction of the damaged towers.
TCN said its engineers have been deployed to the site to assess the extent of the damage and determine the materials required to restore normal transmission along the corridor.
As an interim measure, the Lafia 330kV Transmission Station is being supplied through an alternative line to minimise the impact on electricity consumers within the franchise areas of Abuja Electricity Distribution Company (AEDC) and Jos Electricity Distribution Company (JEDC).
The company condemned the persistent vandalism of power infrastructure, warning that such acts undermine investments in the electricity sector and threaten the stability of the national grid.
It also urged residents and host communities to remain vigilant and report suspicious activities around transmission installations to security agencies or the nearest TCN office.
TCN stressed that safeguarding critical national infrastructure requires collective responsibility to ensure a reliable and uninterrupted electricity supply nationwide.
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