Economy
Top 5 Trends Reshaping B2B Marketing in 2023
Introduction
In recent years, we’ve seen a dramatic shift in the landscape of B2B marketing. With the advent of new technologies and changes in buyer behaviour, businesses are having to adapt their marketing strategies to stay ahead of the curve. Right from allocation of budgets to utilization of resources the trends a changing dramatically.
According to a recent survey conducted by Statista among B2B businesses worldwide, a significant 50% of respondents reported their intention to increase spending in the upcoming year. This highlights a positive trend in the industry’s growth and suggests that companies are willing to invest more in marketing strategies to achieve their goals.
Furthermore, another survey revealed the most popular marketing tactics implemented by B2B businesses, with email marketing being the most widely used tactic at 84%. Social media and social media advertising ranked second at 75%, followed by blogging and content marketing at 69%. SEO ranked fourth at 60%, while tradeshows and events came in fifth at 54%.
These findings indicate that digital marketing continues to dominate B2B marketing efforts, with email and social media being the primary channels used to reach target audiences. Here are some of the top trends that are reshaping B2B marketing:
- The rise of account-based marketing:
With the increased focus on developing relationships with key accounts, account-based marketing has become one of the most popular strategies among B2B marketers. This tailored approach allows businesses to better meet the needs of their most valuable customers.
- The power of content marketing:
In order to reach and engage today’s buyers, businesses need to create compelling content that addresses their specific pain points. From blog posts and eBooks to infographics and webinars, high-quality content is essential for driving demand and generating leads.
- The importance of data-driven decision making:
In order to be successful, businesses need to make decisions based on data rather than gut instinct. By tracking key metrics such as website traffic and conversion rates, marketers can gain insights into what’s working and what isn’t, and adjust their strategies accordingly.
- The growth of social media:
Social media has emerged as a powerful tool to reshaping B2B marketing, allowing them to build relationships with potential customers and create brand awareness. However, with so many platforms to choose from, it’s important to select the right ones for your.
Trend #1: Artificial Intelligence and Machine Learning
Artificial intelligence (AI) and machine learning are two of the most talked-about topics in the business world today. And for good reason: these technologies have the potential to transform the way businesses operate and interact with customers.
In marketing, AI and machine learning can be used to personalize messages, understand customer needs and preferences, and even predict future behaviour. These capabilities are already being used by some of the biggest brands in the world to drive real results.
For example, Amazon uses AI to personalize shopping recommendations for its customers. Netflix uses machine learning algorithms to recommend shows and movies that users are likely to enjoy. And Facebook uses AI to help businesses target ads more effectively.
As these examples show, AI and machine learning are reshaping b2b marketing landscape. Here are three trends to watch out for:
- Personalization will become more important than ever before.
- Chatbots will become commonplace (and more sophisticated).
Trend #2: Automation of Sales and Marketing Processes
MyContactForm.com notes that with the increase in internet usage and online purchasing, many businesses are finding that regular “outbound” marketing methods are less effective than they used to be.
The costs of these methods – like print advertising, TV commercials, and direct mail – are also on the rise. In response, businesses are turning to more modern “inbound” marketing strategies that make use of digital tools and platforms.
One such trend is the automation of sales and marketing processes. By using software to automate repetitive tasks, businesses can free up time and resources for more creative and strategic tasks. Additionally, automation can help to improve accuracy and consistency in data collection and analysis. This can lead to better decision-making about where to allocate resources for maximum impact.
There are a number of different software applications available that can help with automation of sales and marketing processes.
MyContactForm.com notes that some popular options include Hub Spot Sales, Pardot, Marketo, Eloqua, and Infusionsoft. However, it’s important to select the right tool for your specific needs; not all of these applications will be a good fit for every business.
If you’re thinking about implementing automation in your sales or marketing process, myContactForm.com recommends doing some research to determine which application will work best for you. They also suggest starting small by automating only a few tasks at first, so that you can get
Trend #3: Increased Role of Emotional Connections
As we head into 2020, it’s clear that one of the biggest trends reshaping b2b marketing is the increased role of emotional connections.
In a world where consumers are bombarded with marketing messages from all angles, brands that can create an emotional connection with their audience are more likely to cut through the noise and stay top of mind.
One way to create an emotional connection is to tell stories that resonate with your audience. This could be sharing customer stories, or creating content that highlights your brand’s values. Another way to foster an emotional connection is to make it easy for customers to connect with your brand on a personal level. This could be through offering customizable products, or creating a social media hashtag that lets customers share their own experiences with your brand.
No matter what approach you take, remember that emotion should be at the heart of your b2b marketing strategy. By creating an emotional connection with your audience, you’ll be able to build long-lasting relationships that will pay off in the form of loyalty and repeat business.
Trend #4: Rise of Integrated Platforms for Seamless Execution
The rise of integrated platforms is one of the top trends reshaping b2b marketing. Seamless execution across all channels and devices is becoming increasingly important to b2b marketers, and an integrated platform can provide the foundation for this.
By centralizing data and functionality on a single platform, b2b marketers can more easily manage campaigns, analyse performance, and optimize results. Additionally, an integrated platform can help marketers connect with customers across channels in a consistent and personalized way.
Trend #5: Shift towards Digital advertising and Social Media Outreach
There are few things more important to the success of your business than having a solid marketing strategy. And while some things never go out of style—like word-of-mouth marketing, for example— other elements of your marketing mix will need to be updated to stay current. With that in mind, here are five trends that are reshaping b2b marketing:
- The rise of digital advertising
As consumers continue to spend more time online, it’s no surprise that businesses are following suit and investing more in digital advertising. In fact, according to a recent study by eMarketer, digital ad spending is expected to surpass $100 billion by 2021. From search engine optimization (SEO) to social media ads, there are a variety of ways to reach your target audience online. And with platforms like Google Analytics, you can track your campaign’s performance and make adjustments accordingly.
- The power of social media outreach
Social media is one of the most powerful tools at your disposal when it comes to marketing your business. Not only does it provide an avenue for promoting your brand and connecting with potential customers, but it also allows you to gather valuable feedback and insights. When used effectively, social media can be an invaluable asset in growing your business.
- The importance of mobile marketing
With over two billion active smartphones users worldwide, it’s clear that mobile is not going anywhere anytime soon. And as such, businesses need to find ways to reach
Conclusion
In conclusion, 2023 is likely to be a watershed year for reshaping B2B marketing trends. The data and demand are all pointing in the direction of customization, artificial intelligence, collaboration and personalization as being essential elements of success. These five key trends that we talked about will go a long way towards reshaping what was possible with B2B marketing in the past and taking it into an exciting future. Embracing these changes now could mean you have a substantial head start when the time comes to reap their rewards.
Economy
Trump Earned over $1 billion Through Cryptocurrency; How Can an Ordinary Investor Earn $17,700?
Trump publicly criticized Bitcoin in 2021 but rapidly shifted his stance during the campaign, proposing to make the United States the “global cryptocurrency capital.”
After returning to the White House, he signed an executive order supporting the development of the digital asset industry. Meanwhile, reports indicate that Trump and his associated businesses have generated over $1 billion in gains through cryptocurrency.
As we enter 2026, cloud mining is emerging as a new area of interest amidst the continued development of computing infrastructure and digital asset markets. For the average investor, the question arises: how can one generate $17,700 in passive income—or even more—despite constant market volatility?
Cloud mining： represented by platforms like SHRMiner, is rapidly gaining market attention. By providing rentable computing power services and earning mining rewards, it allows users to access the complete cloud mining process and earn passive BTC income without purchasing expensive equipment or specialized skills.
Recently, SHRMiner, a UK-based cloud mining platform, officially launched a new “free cloud mining service.” This service is designed for holders of mainstream cryptocurrencies such as BTC, XRP, DOGE, LTC, and EHT, providing users with a new opportunity to participate in cryptocurrency mining without any entry barriers.
How to earn passive income from BTC through SHEMiner cloud mining
Start earning returns in just three simple steps:
- Register an account
By visiting the official SHRMiner website, users can register for a free account in less than two minutes and receive a $15 sign-up bonus; this bonus allows them to quickly experience the platform’s services and earn a daily return of $0.60 from a complimentary trial contract.
- Select a cloud mining plan
Choose a cloud mining plan that suits your needs and budget. The platform offers flexible plans ranging from $100 to $200,000 to meet the investment goals of different users.
- Start earning returns
After purchasing a contract, earnings are automatically settled within 24 hours without requiring additional management or action; users can withdraw their earnings to their cryptocurrency wallet addresses at any time or reinvest the profits to benefit from the compounding effect.
The primary advantage of this model is that it significantly lowers the barrier to entry. Users do not need to research specific mining hardware models or hashrate configurations, nor do they need to set up their own system environments; simply by registering an account, depositing assets, and selecting a mining plan, they can start earning returns.
SHRMiner Platform Advantages:
- Supports daily automatic settlement
- No additional electricity or maintenance costs required
- Utilizes advanced ASIC mining hardware, powered by renewable energy sources including hydropower, wind power, and solar power
- Supports mining for multiple currencies: earn mainstream cryptocurrencies such as BTC, XRP, ETH, DOGE, USDC, USDT, SOL, LTC, and BCH.
- Equipped with SSL encryption and DDoS protection, a real-time earnings dashboard for easy monitoring of mining performance
- 100% remote access, fully accessible via the SHRMiner application or browser without hardware requirements, and 24/7 online technical support.
⦁Affiliate Program: The Affiliate Program allows you to earn up to 4.5% commission by referring friends, with the opportunity to earn an additional bonus of up to 30,000.
Examples of common contracts:
| Contract Name | Price | Profit | Days | Principal + Total Return |
| New User Experience Agreement | $100 | $4 | 2 | $100+$8 |
| Bitdeer Sealminer A2 Pro | $500 | $6.25 | 5 | $500.00 + $31.25 |
| Litecoin Miner L9 | $1000.00 | $13.00 | 10 | $1000.00 + $130 |
| Bitcoin Miner S21 XP Imm | $5000.00 | $70.00 | 25 | $5000.00 + $1750 |
| Bitcoin Miner S21e XP Hyd | $10000.00 | $150.00 | 35 | $10000.00 + $5250 |
| ANTSPACE HW5 | $50000.00 | $900.00 | 45 | $50000.00 + $40500 |
After purchasing a contract, earnings will be automatically credited to your account within 24 hours. Upon contract expiration, your principal will be returned in full. You may withdraw the principal or reinvest it to benefit from compound returns; please click here for more details regarding the mining contract.
Unimaginable money-making opportunities
What sets SHRMiner apart is its extraordinary daily passive income; users have the opportunity to earn $10,700 or even more each day, turning the dream of online wealth into reality. Imagine generating substantial income without the need for ongoing investment or complex setups—that is exactly what SHRMiner offers.
Safety and Sustainability
In the mining sector, trust and security are paramount; SHRMiner fully recognizes this and prioritizes user safety above all else. Committed to transparency and legitimacy, SHRMiner ensures your investment is protected, allowing you to focus on profitability. All mining facilities utilize clean energy, making this a carbon-conscious cloud mining operation. Renewable energy protects the environment from pollution while providing a powerful energy source.
In short
If you are looking for ways to generate passive income, cloud mining is an excellent choice. When approached correctly, these opportunities allow you to effortlessly build cryptocurrency wealth on “autopilot” with minimal time investment. At the very least, they are far less time-consuming than any form of active trading. Passive income is the ultimate goal for every investor and trader, and with SHRMiner, maximizing your passive income potential is easier than ever.
To learn more about SHRMiner, please visit the official website: https://shrminer.com
Complete List Of The Top Crypto Platforms in Nigeria: Where to Trade Safely
As a Nigerian just getting started in crypto trading, or someone trying to rebuild their confidence after a bad trading experience, the fear of losing your hard-earned money is valid. This is why choosing a reliable crypto platform to carry out your trading is very important.
The good news here is that there are several trusted crypto platforms built to serve Nigerian traders, offering secure trading, fast withdrawals, and competitive fees.
In this guide, you will discover the top crypto platforms in Nigeria, what makes each one stand out, and how to choose the best option based on your trading goals.
Top 4 crypto platforms in Nigeria
NOSH
Nosh is one of the top platforms in Nigeria and Ghana with the best crypto trading services, offering the best rates for crypto trading, allowing you to get good value for your digital assets. With its user-friendly interface and 24/7 customer support, it is a very good option whether you are a new or experienced crypto trader.
With Nosh, you get:
- Instant payouts on every transaction, no unnecessary waiting.
- Advanced fraud protection with two-factor authentication to keep your account and transactions secure.
- Easy and direct conversion of crypto to Naira or Cedis within a few minutes; no need for third-party apps whenever you are ready to cash out.
- High exchange rates.
- Transparent rates with a rate calculator to know how much you will be getting.
Nosh supports a variety of cryptocurrencies such as Bitcoin, Dogecoin, USDC, USDT, Ethereum, Tron, Litecoin, and Binance Coin.
KUCOIN
KuCoin is another popular crypto platform known for its P2P (peer-to-peer) marketplace. With KuCoin, you can trade your crypto directly with a buyer or sell your crypto directly with a seller. KuCoin holds the crypto in escrow until the seller accepts that they have received the payment; this is done to avoid fraud from the buyer or seller of the crypto.
With KuCoin, you get:
- To carry out P2P trading with escrow protection.
- To use multiple payment method options like bank transfer, USSD, and mobile-money-linked options.
- Offers competitive and relatively low trading fees, especially if you’re holding KCS (KuCoin’s native token).
- Gives you access to spot trading, futures/derivatives, staking, and other earn products
KuCoin supports stablecoins such as USDT, USDC, and TUSD.
COINCOLA
Coincola is also a top platform ranked as one of the best P2P trading platforms for Nigerians. With Coincola, you get to buy and sell your Bitcoin and USDT with real-time price tracking. Coincola is your go-to platform if you need one that offers flexible funding options like cash deposit and bank transfers. However, there have been reports of withdrawal delays.
With Coincola, you get;
- A P2P marketplace to buy/sell Bitcoin and other coins directly from vendors, with their completed-trade counts shown upfront so u can trade with caution.
- Instant BTC conversion with real-time price tracking
- To use multiple local funding options like bank transfer, cash deposit, and gift cards
- An escrow system that holds your money until a trade is confirmed.
Coincola supports cryptocurrencies like USDT and TRON.
YELLOWCARD
Yellowcard is another popular crypto platform that offers not only P2P trading but also allows you to buy and sell assets like USDT, USDC, PYUSD, BTC, and ETH with regional payment options like mobile money, bank transfers, and cash deposit. However, in 2025 they announced they no longer offer crypto-to-cash retail services.
With Yellowcard, you get:
- Direct access to buy and sell crypto rather than waiting to match with individual P2P counterparties.
- To use multiple funding methods like bank transfer, mobile money, and cash deposits.
- Free local and cross-border transfers via “Yellow Pay” to 20 different countries in Africa.
Factors to consider when choosing a crypto platform
- Don’t just look at the advertised trading fee. Some platforms hide the extra cost, so your actual rate ends up higher than expected. Do a small test trade first and see what you actually receive.
- The best platform in the world is useless to you if it doesn’t support how you actually move money, whether it’s bank transfer or mobile money. Check that before you even sign up, not after.
- Some platforms convert instantly; others, especially P2P ones, need you to wait for a counterparty to show up. If you need your money fast, that difference matters a lot.
- If you specifically need USDC or another less-common stablecoin, don’t assume it’s there on the platform. Double-check the coin list before you commit to one.
- Support should not be silent when something goes wrong. Look for evidence people actually got helped, not just a “24/7 support” badge.
- If a platform can’t tell you clearly how they protect your money, that’s a red flag on its own. Always go for one that prioritizes security.
FAQs
- Which crypto platform is best in Nigeria?
The best crypto platform in Nigeria is Nosh. Nosh offers the best rates for selling crypto with direct crypto-to-naira conversion to easily change your crypto to cash when needed.
- Can I teach myself crypto trading?
Yes, you can. There are many platforms and tutors with tutorial videos and lessons on how to start crypto trading on your own.
- What is the most popular crypto in Nigeria?
The most traded cryptocurrency in Nigeria is Bitcoin, making it the most popular.
Conclusion
When you trust the right platform, your journey in crypto trading is safe and secure. Always look out for crypto trading platforms that meet your needs alongside keeping things like payment options, a good list of coins they support, and other factors mentioned in this article before committing to one.
Always start with a small test trade first to see what you are getting; it will help you get a better idea of how the platform works so you don’t fall victim to hidden charges not included in price tags by some platforms.
By Adedapo Adesanya
Okitipupa Plc was the sole price gainer at the NASD Over-the-Counter (OTC) Securities Exchange on Friday, August 7, lifting the trading platform by 0.44 per cent at the close of transactions.
The share price of the palm oil producer appreciated during the trading session by N25.00 or 9.0 per cent to N277.00 per unit compared with the previous day’s N252.00 per unit.
As a result, the market capitalisation gained N12.29 billion to close at N2,807 trillion, in contrast to the previous session’s N2.795 trillion, while the NASD Security Index (NSI) added 93.63 points to finish at 4,678.08 points compared with Thursday’s 4,657.59 points.
The bourse recorded a price loser yesterday, and this was Mass Telecoms Innovation Plc, which crashed by 3 Kobo or 9.4 per cent to settle at 32 Kobo per share versus the previous day’s 35 Kobo per share.
The volume of securities traded by investors plunged by 81.5 per cent to 535,7560 units from 2.9 million units, the value of securities slumped by 93.9 per cent to N6.0 million from N99.2 million, and the number of deals decreased by 41.9 per cent to 36 deals from 62 deals.
Great Nigeria Insurance (GNI) Plc remained the most active stock by value on a year-to-date basis, with 3.4 billion units valued at N8.4 billion, followed by Infrastructure Credit Guarantee (Infracredit) Plc with 2.3 billion units transacted for N6.5 billion, and Central Securities Clearing System (CSCS) Plc with 77.0 million units exchanged for N5.5 billion.
GNI Plc also ended the day as the most traded stock by volume on a year-to-date basis, with 3.4 billion units worth N8.4 billion, trailed by Infracredit Plc with 2.3 billion units valued at N6.5 billion, and Resourcery Plc with 1.1 billion units sold for N415.7 million.
