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Why to Start a YouTube Channel for Yoga

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YouTube channel for Yoga

Introduction

YouTube is one of the most creatively driven platforms on the Internet right now. Thanks to YouTube, many artists, and unconventional professionals have found a place to share what they love, do something they enjoy and showcase their talents to the world, and do some pretty crazy stuff for people to see. And just by creating and sharing fun, they are able to earn money as well! Previously, it was difficult for people of their professions to leave a mark, and often, they did not make enough. However, with YouTube, creative pathways opened for everyone around the world.

Moreover, videos entered the commercial picture and changed the face of marketing. Prior to YouTube domination, people found it extremely difficult to watch or transfer videos due to their size. However, when YouTube came in, things changed drastically, and new avenues opened for all.

Starting a YouTube channel is a giant leap for anyone today. As a Yoga teacher, this must have been on your mind for some time. It is essential to know, however, the best possible way to start one so that you can do a better job at it.

How to start your YouTube channel for Yoga

There are a few things that you must keep in mind to run a successful Yoga channel on YouTube. To begin with, it is necessary to point out that creating a YouTube channel and making videos are relatively easier tasks as compared to marketing those videos and earning money out of them. However, the following tips will give you a head-up about where to start and how to get going to ensure you not only do what you love, but you also earn a profit out of it.

  1. Chalk out the plan for your video content: As a Yoga instructor, it is vital to base your content around Yoga and the general wellbeing of your viewers. You must be careful to present your content in a way that your audience will appreciate and be attracted towards. You can do this by researching and watching videos of established Yoga teachers on YouTube. The engagement on their posts will tell you what your audience is likely to enjoy, share, and engage with. Moreover, make sure you use great intros and outros. There are plenty of templates readily available to create impactful intros and  inspire your YouTube end screen ideas. Additionally, there are intro makers and YouTube outro templates that you can use at your convenience.
  2. Pre-define your target audience: Before you delve into your channel, research about the kind of audience you are aiming to reach. They are your targets, and you should be as specific as you can get. Take inspiration from the active audience of some fellow predominant Yoga instructors on YouTube and tailor it to your needs.
  3. Make sure your videos are SEO friendly: SEO is a critical factor for your videos to get a better ranking and reach more people on YouTube. You can either learn all about it from tutorials and guides on the Internet, or you can even hire a freelancer to do it for you. Use video descriptions well to make your videos rich in keywords so that the YouTube algorithm can detect it and thereby recommend your videos to anyone who’s looking for related content.
  4. Follow a schedule to upload your videos: Creating a schedule is of utmost importance especially whenever you feel your motivation and energy levels declining. When you first create your channel, you will be enthusiastic and fired up. You will upload the videos according to the decided frequency, and things will be fine. However, once the enthusiasm subsides and you calm down, you will find yourself postponing and delaying the videos. Hence, to discipline yourself, you must create a schedule and make sure to follow it. Moreover, your audience will find it easier to follow your content if you have a routine, especially because Yoga is a lot about being punctual about the practice.
  5. Create your brand presence: Creating a brand presence is important to establish your credibility among your audience. Your brand, if it is famous and of repute, will ensure the trust of your clients and viewers. Your content will be viewed as authentic and your followers and subscribers are also likely to increase.
  6. Promote your content across social media: Your work as a creator does not end with uploading the video. After this, another part of the job starts- marketing. Use all the social media platforms available to promote your videos and reach many people as possible. Use SEO everywhere and make your content catchy and attractive. Concentrate on adding value, and people will automatically share your content with their friends and social groups. Use your social media to drive traffic to your YouTube account. This will also help you create a personal brand.
  7. Collaborate with brands and other YouTubers in your videos: Collaborations with different brands and companies, or other creators on YouTube will help you expand across many genres and reach a much larger chunk of the audience. If you want a diverse range of viewers, make sure to collaborate with influencers in those particular areas. This act will excite their audience and introduce your content to them. The exchange, if properly conducted, can bring you a ton of new subscribers within a short period. It will definitely widen your scope of success on YouTube.

Conclusion

As a YouTube creator, make sure to concentrate on your content. Think of all the ways you can add value to your viewers with Yoga and anything associated with it. Engage with your audience regularly and modify your upcoming videos to suit their needs. Ask for feedback and analyse your growth. Being a creator is easy, but being a creator who people want to watch, is a tough nut to crack.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Lagos Speaker Mudashiru Obasa Faces Renewed Scrutiny Over Financial Mismanagement

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mudashiru obasa

By Dipo Olowookere

The Speaker of the Lagos State House of ​Assembly, Mr Mudashiru Obasa, remains at the centre of a storm of corruption allegations that have plagued his tenure.

Critics, anti-corruption groups, and opposition leaders have accused him of financial mismanagement, extravagant spending, and abuse of office, yet no substantive action has been taken against him.

Recent reports by People’s Gazette revealed that the 40-member Lagos State House of Assembly, under Mr Obasa’s leadership, spent over N43 billion on “back-up vehicles for honourable members” between January 2023 and the third quarter of 2024.

This expenditure, part of a larger N90.5 billion disbursed for questionable projects, has raised concerns among Lagos residents about the state’s priorities amid widespread economic hardship.

Budget documents showed the Assembly spent about N30.1 billion on vehicles in 2023 and about N13.3 billion in the first three quarters of 2024. Critics argued that these sums, which equate to roughly N1.1 billion per lawmaker, were frivolous.

Mr Obasa has faced allegations of corruptions since early in his tenure, including reports of owning over 60 bank accounts used to misappropriate public funds. In 2019, People’s Gazette reported that the lawmaker conducted suspicious foreign exchange transactions totaling $2.4 million (N1.1 billion). These funds were allegedly funneled through personal accounts and mutual fund investments.

In October 2020, the Economic and Financial Crimes Commission (EFCC) invited the Speaker for questioning over allegations of fraud. Despite evidence of financial impropriety, including allegations of inflated contracts and misappropriated Assembly funds, the EFCC has yet to take decisive action. Protests led by civil society groups like the Civil Society Network Against Corruption (CISNAC) demanding accountability have yielded little progress.

Mr Obasa has consistently denied these allegations. Speaking at a recent plenary, he dismissed claims of spending N17 billion on constructing a gate as “spurious and funny.”

He also refuted allegations of spending N200 million on a nonexistent thanksgiving service, attributing the accusations to political fear-mongering ahead of the 2027 elections.

However, critics have dismissed these defenses as self-serving. A 2020 House panel, composed of Mr Obasa’s allies, cleared him of wrongdoing—a decision labeled a “kangaroo judgment” by anti-corruption advocates.

Prominent anti-corruption campaigner, Mr Olanrewaju Suraju, has urged the EFCC to act on the mounting evidence against Mr Obasa, warning that his actions undermine legislative independence and public trust.

“These revelations justify the urgent need for mechanisms to enforce probity and accountability in public office,” Mr Suraju said.

Despite the scandals, Mr Obasa appears unperturbed and untouchable, with analysts attributing his survival to political connections and an entrenched culture of impunity.

As Lagos State prepares for the 2027 elections, the Speaker’s continued tenure symbolizes a broader challenge of corruption and governance in Nigeria’s political landscape.

Observers now await further developments as pressure mounts on anti-graft agencies to act decisively.

For Lagos residents, however, the scandals highlight a troubling disconnect between political leadership and the needs of the people.

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Nigeria Suffers First National Grid Collapse of 2025

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national grid

By Modupe Gbadeyanka

Residents of Nigeria experienced a power outage on Saturday, January 11, 2025, after the national grid collapsed.

It was the first that occurred this year and it happened at about 3 pm today, according to information gathered by Business Post.

Last year, the nation recorded about 12 grid collapse that almost embarrassed the government, which later set up a team to look into the causes of the frequent collapse of the grid.

It was later that today’s incident occurred after power generation went down from 2,111.01 megawatts at 2:00 pm to about 390.20 megawatts by 4:55 pm.

This development caused a cut in power supply in most parts of the country, but the situation has been brought under control, with electricity restored in most affected areas.

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Tinubu Seeks Increase to $2bn Naira-Yuan Currency Swap Deal

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trade relations between Nigeria and China

By Adedapo Adesanya

President Bola Tinubu on Thursday urged the Chinese government to increase the $2 billion currency swap between Nigeria and the Asian nation to enhance trade between the two countries.

He also called for an upward review of the $50 billion aid package for Africa, which China’s President Xi Jinping announced last year.

Recall that China and Nigeria recently renewed their currency swap agreement, valued at 15 billion Yuan (approximately $2 billion), to enhance trade and investment.

According to a statement signed by his media aide, Mr Bayo Onanuga, the President made this appeal and more while receiving the Minister of Foreign Affairs of China, Mr Wang Yi, at the State House Abuja on Thursday.

The President said increasing the level of currency swaps will speed up the infrastructural development in Nigeria and deepen the strategic bilateral relations.

“We still demand more in the area of currency swap. The level you have approved as a government for Nigeria is inadequate considering our programme. If you can increase that, it will be well appreciated. Our bond should grow stronger and become unbreakable,” the President was quoted to have said in a statement

President Tinubu noted that the continent’s infrastructural needs would require more commitment, urging a review of the amount to reflect the continent’s reality.

“I am happy you are part of China’s highest decision-making body. We will want you to use your position to influence improved project funding. First, I say yes to the 50 billion dollar support, and thank you for contributing to African growth.

“The infrastructural needs of Africa are greater than that, and we want to move as rapidly as our other counterparts. All share your vision of rapid development. Africa values the relationship with China, and we seek deeper collaboration for infrastructural development,” he stated.

President Tinubu also called on China to support Nigeria’s bid for a permanent United Nations Security Council seat.

“You are a member of the UN Security Council. We want you to use your influence to ensure Nigeria secures the seat,” the President said.

The Nigerian leader thanked President Xi Jinping for his warm reception during his visit to China last year.

He said Africa, particularly Nigeria, was prepared to meet developmental goals and contribute counterpart project funding

“We are ready to move and reach the various developmental goals. Due to our deliberation, we signed many MOUs and planned many action programmes.

“My visit during FOCAC was a good experience. We signed several comprehensive MOUs during the visit. We planned several programmes of action. As a result of that deliberation, I made sure that immediately after I returned, I appointed one of the best brains available to coordinate Nigeria-China relations, Mr Joseph Tegbe. He will work to actualise various MOUs and promote a greater understanding of developmental programmes.

“It is good that you came at such a critical time. My visit to China was a good experience. Once again, accept my sympathy for the earthquake in Tibet. It was a natural disaster that nobody expected. We commend your government for the rapid reaction to protect lives.

On his part, Mr Yi said Chinese investments in the country would focus on employment generation and infrastructural development. He said the Chinese National Development Bank had started funding some development projects.

He said the Chinese Government would support including an African country in the UN Security Council, adding that “it was a historical injustice by the world that should be corrected”.

“We stand with Africa, and we will not support a country that invades another country,” he stated.

The foreign minister said China would welcome Nigeria’s membership in the BRICS and participation in the global development mechanism.

He said China fully supported Mrs Ngozi Okonjo-Iweala, the Director General of the World Trade Organisation (WTO), for a second term in office.

The minister also lauded President Tinubu for his visionary leadership and consistency in projecting Africa’s needs, which require China’s support.

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