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Why to Start a YouTube Channel for Yoga

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YouTube channel for Yoga

Introduction

YouTube is one of the most creatively driven platforms on the Internet right now. Thanks to YouTube, many artists, and unconventional professionals have found a place to share what they love, do something they enjoy and showcase their talents to the world, and do some pretty crazy stuff for people to see. And just by creating and sharing fun, they are able to earn money as well! Previously, it was difficult for people of their professions to leave a mark, and often, they did not make enough. However, with YouTube, creative pathways opened for everyone around the world.

Moreover, videos entered the commercial picture and changed the face of marketing. Prior to YouTube domination, people found it extremely difficult to watch or transfer videos due to their size. However, when YouTube came in, things changed drastically, and new avenues opened for all.

Starting a YouTube channel is a giant leap for anyone today. As a Yoga teacher, this must have been on your mind for some time. It is essential to know, however, the best possible way to start one so that you can do a better job at it.

How to start your YouTube channel for Yoga

There are a few things that you must keep in mind to run a successful Yoga channel on YouTube. To begin with, it is necessary to point out that creating a YouTube channel and making videos are relatively easier tasks as compared to marketing those videos and earning money out of them. However, the following tips will give you a head-up about where to start and how to get going to ensure you not only do what you love, but you also earn a profit out of it.

  1. Chalk out the plan for your video content: As a Yoga instructor, it is vital to base your content around Yoga and the general wellbeing of your viewers. You must be careful to present your content in a way that your audience will appreciate and be attracted towards. You can do this by researching and watching videos of established Yoga teachers on YouTube. The engagement on their posts will tell you what your audience is likely to enjoy, share, and engage with. Moreover, make sure you use great intros and outros. There are plenty of templates readily available to create impactful intros and  inspire your YouTube end screen ideas. Additionally, there are intro makers and YouTube outro templates that you can use at your convenience.
  2. Pre-define your target audience: Before you delve into your channel, research about the kind of audience you are aiming to reach. They are your targets, and you should be as specific as you can get. Take inspiration from the active audience of some fellow predominant Yoga instructors on YouTube and tailor it to your needs.
  3. Make sure your videos are SEO friendly: SEO is a critical factor for your videos to get a better ranking and reach more people on YouTube. You can either learn all about it from tutorials and guides on the Internet, or you can even hire a freelancer to do it for you. Use video descriptions well to make your videos rich in keywords so that the YouTube algorithm can detect it and thereby recommend your videos to anyone who’s looking for related content.
  4. Follow a schedule to upload your videos: Creating a schedule is of utmost importance especially whenever you feel your motivation and energy levels declining. When you first create your channel, you will be enthusiastic and fired up. You will upload the videos according to the decided frequency, and things will be fine. However, once the enthusiasm subsides and you calm down, you will find yourself postponing and delaying the videos. Hence, to discipline yourself, you must create a schedule and make sure to follow it. Moreover, your audience will find it easier to follow your content if you have a routine, especially because Yoga is a lot about being punctual about the practice.
  5. Create your brand presence: Creating a brand presence is important to establish your credibility among your audience. Your brand, if it is famous and of repute, will ensure the trust of your clients and viewers. Your content will be viewed as authentic and your followers and subscribers are also likely to increase.
  6. Promote your content across social media: Your work as a creator does not end with uploading the video. After this, another part of the job starts- marketing. Use all the social media platforms available to promote your videos and reach many people as possible. Use SEO everywhere and make your content catchy and attractive. Concentrate on adding value, and people will automatically share your content with their friends and social groups. Use your social media to drive traffic to your YouTube account. This will also help you create a personal brand.
  7. Collaborate with brands and other YouTubers in your videos: Collaborations with different brands and companies, or other creators on YouTube will help you expand across many genres and reach a much larger chunk of the audience. If you want a diverse range of viewers, make sure to collaborate with influencers in those particular areas. This act will excite their audience and introduce your content to them. The exchange, if properly conducted, can bring you a ton of new subscribers within a short period. It will definitely widen your scope of success on YouTube.

Conclusion

As a YouTube creator, make sure to concentrate on your content. Think of all the ways you can add value to your viewers with Yoga and anything associated with it. Engage with your audience regularly and modify your upcoming videos to suit their needs. Ask for feedback and analyse your growth. Being a creator is easy, but being a creator who people want to watch, is a tough nut to crack.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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National Albinism Day: AAN Reiterates Call for Inclusive Policy

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By Adedapo Adesanya

As Nigeria marks National Albinism Day, the Albinism Association of Nigeria (AAN) has reaffirmed its commitment to advocating for the rights, health, and inclusion of persons with albinism (PWAs), urging the government and relevant stakeholders to adopt inclusive policies that address their unique challenges.

Established in 2019, AAN has been at the forefront of championing the welfare of persons with albinism across the country. Through targeted advocacy, education, and partnerships, the association has significantly contributed to increased societal acceptance, reduced school drop-out rates among children with albinism, and greater attention to their health needs at national forums.

According to the organisation, this year’s theme, Protect Your Skin, Be Sun Smart underscores the pressing need to address the health vulnerabilities of PWAs, especially those resulting from sun exposure. Due to the absence of melanin—the natural pigment that protects the skin from harmful ultraviolet (UV) rays—persons with albinism are prone to painful sunburns, premature skin aging, vision problems, and an increased risk of skin cancer.

AAN emphasized preventive measures such as the regular use of broad-spectrum sunscreen (SPF 30 or higher), wearing protective clothing including wide-brimmed hats and sunglasses, avoiding peak sunlight hours, and seeking routine medical checkups for early detection of skin conditions.

In a statement shared with Business Post, Mrs Bisi Bamishe, National President of AAN, made a strong appeal to the government:

“We are calling on the Nigerian government to include sunscreen in the list of essential medicines under the National Health Insurance Scheme (NHIS). Sunscreen is not a luxury for persons with albinism—it is a necessity for survival.”

She further stressed the need for more tangible support

“Government should provide free or subsidized protective gear and health services to persons with albinism, especially in rural and underserved areas.”

Highlighting the importance of awareness and capacity building, Mrs. Bamishe said, “We urge health workers and teachers to receive proper training on the specific needs of persons with albinism. This will go a long way in improving service delivery and reducing stigma in schools and health centres.”

She also emphasized the importance of legal protections.

“The Discrimination Against Persons with Disabilities (Prohibition) Act must be enforced. It is not enough to have laws on paper; we need full implementation to ensure justice and inclusion.”

“We call for public education campaigns to reach deep into rural communities where harmful myths and stereotypes still persist. Awareness is key to acceptance.”

AAN also stressed the need for capacity building initiatives to empower community advocates and peer support systems.

As National Albinism Day is observed, AAN urges Nigerians to stand in solidarity with persons with albinism and work collectively to create a more inclusive, informed, and equitable society.

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Tinubu to Meet Gencos Tuesday Over N4trn Power Debt

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By Adedapo Adesanya

President Bola Tinubu will meet with the leadership of electricity-generating companies (GenCos) over the N4 trillion power sector debt on Tuesday, May 6.

This was disclosed by the Special Adviser on Strategic Communications and Media Relations to the Minister of Power, Mr Adebayo Adelabu, who noted that the federal government vowed to urgently address the debt following high-stakes talks between the Minister and chairmen of the power generators in Abuja recently.

He said FG’s intervention was aimed at averting an imminent collapse of the power infrastructure in the country.

Recall that the Minister also promised that the FG will pay 50 per cent of the debt recently.

According to the statement, the Minister assured the GenCos executives that the government would prioritise immediate payment of a significant amount out of the N4 trillion debt, while the balance would be defrayed through other debt instruments.

He said this would be proposed in a meeting being planned between President Tinubu and GenCos’ leadership.

“There is need to pay a substantial amount of the debt in cash. At the minimum, let us pay a substantial amount, then ask for a debt instrument in promissory notes to pay the rest,” he stated, assuring that the payment of the outstanding balance within six months through financial instruments such as promissory notes.

“We recognise the urgency of this matter. The government is committed to resolving this debt to stabilise the sector and prevent further crisis,” Mr Adelabu stated, adding that the President will meet with GenCos leadership to fast-track the process.

The GenCoS were led by the Chairman of Mainstream Energy Solutions, who is also the Chairman of the Association of Power Generating Companies (APGA), Mr Sani Bello, who had earlier sounded the alarm over the sector’s dire state, citing the N4 trillion debt as a critical threat to operations.

He also warned that liquidity challenges had left GenCos unable to secure loans or maintain infrastructure. “Without urgent intervention, the entire power ecosystem could collapse,” he stressed.

Mr Kola Adesina, Chairman of Egbin Power and First Independent Power Limited, echoed the urgency: “This is a national emergency. Everything hinges on power—industries, homes, hospitals. We cannot afford to let the sector fail.”

Mr Adelabu acknowledged the government’s role in the sector’s struggles, pledging to not only clear the debt but also implement reforms to ease operational bottlenecks. He emphasised the need for full liberalisation of the power sector, urging Nigerians to embrace cost-reflective tariffs.

“Citizens must pay the appropriate price for the energy consumed. The Federal Government will continue to provide targeted subsidies for economically disadvantaged Nigerians. We have to understand that our economy cannot sustain subsidies indefinitely,” he asserted, calling for public sensitisation campaigns to drive compliance.

On her part, Mrs Joy Ogaji, CEO of APGC Power, detailed systemic challenges undermining GenCos, including chronic payment defaults, erratic gas supply, and foreign exchange volatility.

She noted that the naira’s plunge from N157/$1 in 2013 to N1,600/$1 had devastated maintenance budgets and loan repayments.

“GenCos have borne unsustainable risks—from grid failures to unproductive taxes—while remaining patriotic,” she said.

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Nigerians Must Prepare for Another Electricity Tariff Hike—FG

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By Modupe Gbadeyanka

The Minister of Power, Mr Adebayo Adelabu, has advised Nigerians and electricity consumers in the country to brace up for another hike in tariff because the federal government is not buoyant enough to continue to bear the cost of subsidy on electricity.

Speaking at a meeting with the Chairmen of the Generating Companies of Nigeria (GenCos) in Abuja, Mr Adelabu said consumers will soon begin to pay cost-reflective tariffs.

At the moment, customers on Band B to E enjoyed subsidised electricity tariffs and pay between N68 per kilowatt per hour and 34 per kilowatt per hour (VAT inclusive), while those on Band A, who consume power for at least 20 hours per day, pay about N225 per kilowatt per hour (VAT inclusive).

At the meeting with the GenCos, the Minister hinted that consumers on Band B downward may have to pay more, which could match the Band A tariff.

“We have to understand that our economy cannot sustain subsidies indefinitely,” Mr Adelabu informed the chairmen without giving a specific time when a new rate will be announced.

During the meeting, the chairman of Egbin Power, Mr Kola Adesina, tasked the government to declare a state of emergency in the power sector, noting that the N4 trillion owed GenCos by the federal government remains a critical threat to their operations.

“This is a national emergency. Everything hinges on power—industries, homes, hospitals. We cannot afford to let the sector fail,” he stressed.

Also, the chairman of Mainstream Energy Solutions, Mr Sani Bello, warned that “without urgent intervention, the entire power ecosystem could collapse.”

In the same vein, the chief executive of the Association of Power Generating Companies (GenCos), Ms Joy Ogaji, said, “GenCos have borne unsustainable risks—from grid failures to unproductive taxes—while remaining patriotic.”

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