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Why to Start a YouTube Channel for Yoga

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YouTube channel for Yoga

Introduction

YouTube is one of the most creatively driven platforms on the Internet right now. Thanks to YouTube, many artists, and unconventional professionals have found a place to share what they love, do something they enjoy and showcase their talents to the world, and do some pretty crazy stuff for people to see. And just by creating and sharing fun, they are able to earn money as well! Previously, it was difficult for people of their professions to leave a mark, and often, they did not make enough. However, with YouTube, creative pathways opened for everyone around the world.

Moreover, videos entered the commercial picture and changed the face of marketing. Prior to YouTube domination, people found it extremely difficult to watch or transfer videos due to their size. However, when YouTube came in, things changed drastically, and new avenues opened for all.

Starting a YouTube channel is a giant leap for anyone today. As a Yoga teacher, this must have been on your mind for some time. It is essential to know, however, the best possible way to start one so that you can do a better job at it.

How to start your YouTube channel for Yoga

There are a few things that you must keep in mind to run a successful Yoga channel on YouTube. To begin with, it is necessary to point out that creating a YouTube channel and making videos are relatively easier tasks as compared to marketing those videos and earning money out of them. However, the following tips will give you a head-up about where to start and how to get going to ensure you not only do what you love, but you also earn a profit out of it.

  1. Chalk out the plan for your video content: As a Yoga instructor, it is vital to base your content around Yoga and the general wellbeing of your viewers. You must be careful to present your content in a way that your audience will appreciate and be attracted towards. You can do this by researching and watching videos of established Yoga teachers on YouTube. The engagement on their posts will tell you what your audience is likely to enjoy, share, and engage with. Moreover, make sure you use great intros and outros. There are plenty of templates readily available to create impactful intros and  inspire your YouTube end screen ideas. Additionally, there are intro makers and YouTube outro templates that you can use at your convenience.
  2. Pre-define your target audience: Before you delve into your channel, research about the kind of audience you are aiming to reach. They are your targets, and you should be as specific as you can get. Take inspiration from the active audience of some fellow predominant Yoga instructors on YouTube and tailor it to your needs.
  3. Make sure your videos are SEO friendly: SEO is a critical factor for your videos to get a better ranking and reach more people on YouTube. You can either learn all about it from tutorials and guides on the Internet, or you can even hire a freelancer to do it for you. Use video descriptions well to make your videos rich in keywords so that the YouTube algorithm can detect it and thereby recommend your videos to anyone who’s looking for related content.
  4. Follow a schedule to upload your videos: Creating a schedule is of utmost importance especially whenever you feel your motivation and energy levels declining. When you first create your channel, you will be enthusiastic and fired up. You will upload the videos according to the decided frequency, and things will be fine. However, once the enthusiasm subsides and you calm down, you will find yourself postponing and delaying the videos. Hence, to discipline yourself, you must create a schedule and make sure to follow it. Moreover, your audience will find it easier to follow your content if you have a routine, especially because Yoga is a lot about being punctual about the practice.
  5. Create your brand presence: Creating a brand presence is important to establish your credibility among your audience. Your brand, if it is famous and of repute, will ensure the trust of your clients and viewers. Your content will be viewed as authentic and your followers and subscribers are also likely to increase.
  6. Promote your content across social media: Your work as a creator does not end with uploading the video. After this, another part of the job starts- marketing. Use all the social media platforms available to promote your videos and reach many people as possible. Use SEO everywhere and make your content catchy and attractive. Concentrate on adding value, and people will automatically share your content with their friends and social groups. Use your social media to drive traffic to your YouTube account. This will also help you create a personal brand.
  7. Collaborate with brands and other YouTubers in your videos: Collaborations with different brands and companies, or other creators on YouTube will help you expand across many genres and reach a much larger chunk of the audience. If you want a diverse range of viewers, make sure to collaborate with influencers in those particular areas. This act will excite their audience and introduce your content to them. The exchange, if properly conducted, can bring you a ton of new subscribers within a short period. It will definitely widen your scope of success on YouTube.

Conclusion

As a YouTube creator, make sure to concentrate on your content. Think of all the ways you can add value to your viewers with Yoga and anything associated with it. Engage with your audience regularly and modify your upcoming videos to suit their needs. Ask for feedback and analyse your growth. Being a creator is easy, but being a creator who people want to watch, is a tough nut to crack.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Lawmakers Decry Poor Quality of Work at Baro Inland Port

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Baro Inland Port

By Adedapo Adesanya

The House of Representatives Ad hoc Committee on the Rehabilitation and Operationalisation of Baro Inland Port has decried the poor quality of work done at the facility.

Mr Idris Wase, a Plateau State lawmaker, expressed the displeasure of the lawmakers at a courtesy visit to Governor Umaru Bago of Niger after an overnight visit to Baro Inland Port in the state.

The lawmaker said that the port project was only “commissioned on paper” by former President Muhammadu Buhari in 2019 despite the huge investments that have gone into the project.

“What we saw is a project that was merely commissioned on paper. It is unfortunate what has happened in the past, but as leaders we must take responsibility to change the narrative,” he said.

The lawmaker described port as a “gateway to Nigeria’s economy, saying that the neglect of the facility represented a wider national problem of infrastructure deficit.

He assured that the committee is determined to revive the port and to ensure its completion for equitable distribution of infrastructure across the country.

The lawmaker said the committee will work with the Nigerian Railway Corporation, and other relevant stakeholders to address outstanding challenges, including dredging and navigation corridors needed to make the port operational.

The Chairman of the committee, Mr Saidu Abdullahi, expressed deep concern over the deplorable state of roads leading to the multi-billion-naira project, describing it as a major impediment to the port’s functionality.

The lawmaker said that in spite of the enormous potential of port to boost trade, create jobs, and open up the economy, the absence of motorable access roads has left the facility largely idle years after its commissioning.

He said that a trip that should ordinarily take half an hour now stretches into four gruelling hours because of the failed portions of the road.

“We are committed to ensuring that this port does not remain a white elephant project. Our work here is to make sure that all the issues are laid bare.

“Government agencies responsible for roads, inland waterways, and transport rise to the challenge. We cannot afford to abandon such a strategic project,” he said.

Mr Bolawale Adetola, the General Manager of Business Development at the National Inland Waterways Authority (NIWA, ) expressed optimism that the port will soon become operational, provided critical challenges such as access roads and dredging are addressed.

He said the involvement of the National Assembly would help mobilise the needed funds, either through direct appropriation or private partnerships, to make the port fully functional.

“Everything that a port needs to work is on ground. The key challenges are the access road and the silted channel, which requires dredging. That is our own part in NIWA.

“Other stakeholders, including the Federal Ministry of Works and the Nigerian Railway Corporation, are also critical to the process. Once all these are in place, Baro Port will be of immense benefit to Nigerians,” he said.

Responding, the governor called for the urgent revival of the port, describing it as a national project that held the key to easing the heavy burden on Nigeria’s road infrastructure.

Mr Bago said that the inland port, conceived by Nigeria’s founding fathers was once central to the Northern Africa Trade Corridor.

According to him, it was strategically linked to the Lagos–Kano–Jibia rail line, which was originally designed to service Baro.

“Since I became governor, we have been working towards the realisation of the Baro Port project. This is not a Niger  project, and not even a northern project. It is a Nigerian project,” he said.

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NNPC, Sahara Group, WAGL Expand Fleet Capacity Beyond 160,000 Cubic Meters

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Gas Infrastructure Development

By Adedapo Adesanya

The Nigerian National Petroleum Company (NNPC) Limited, Sahara Group, and WAGL Energy Limited (formerly West African Gas) have announced an expansion of their joint venture fleet capacity, now surpassing 160,000 cubic meters.

In a post released on its official X (formerly Twitter) handle on Monday, NNPC said the fleet expansion strengthens WAGL Energy’s position as one of the leading suppliers of Liquefied Petroleum Gas (LPG) on the continent.

According to NNPC, the move is consistent with its vision of ensuring sustainable and affordable energy solutions for homes, businesses, and industries.

“WAGL Energy Limited, a joint venture between the Nigerian National Petroleum Company (NNPC) Limited and the Sahara Group, now boasts a robust fleet exceeding 160,000 cubic meters. WAGL Energy Limited is driving Africa’s access to reliable and clean energy through sustainable LPG supply, extending its impact across the continent and beyond,” the statement on X said.

WAGL Energy Limited, the JV company between NNPC and Oceanbed (a Sahara Group Company), is driving NNPC’s five-year $1 billion investment plan to accelerate the decade of gas and energy transition agenda over the period.

West African Gas was incorporated in March 2013 as a joint venture company. It was formed by the Nigerian National Petroleum Corporation LNG Ltd, a wholly-owned subsidiary of the Nigerian National Petroleum Corporation (NNPC), and Ocean Bed Trading Ltd, an established oil and gas trading company.

The primary purpose of the company is to serve as a vehicle for the offtake, marketing, and trading of NLNG NGLs under the equity lifting scheme.

This focus allows the company to efficiently manage and market natural gas liquids.

In July 2024, NNPC Limited secured a maintenance agreement with WAGL Energy for a major Nigerian crude oil terminal located in Delta State.

According to the national oil company, Nigerian Pipelines and Storage Company Limited (NPSC), one of its downstream subsidiaries, signed an agreement with WAGL for the provision of Operation and Maintenance (O and M) Services to the Escravos Crude Oil Terminal Facility.

In May 2022, NNPCL and Sahara Group took delivery of two 23,000 cubic meters (CBM) Liquefied Petroleum Gas (LPG) vessels at the Hyundai MIPO Shipyard, a manufacturer of mid-sized carriers, in Ulsan, South Korea.

According to Sahara Group Limited, the new vessels, MT BARUMK and MT SAPET, increased NNPC and Sahara Group’s joint venture (JV) investment to over $300million, as part of moves to attain their $1 billion gas infrastructure commitment by 2026.

The initiatives, the LPG Penetration Framework and LPG Expansion Plan, are geared toward encouraging the use of gas in households, power generation, auto-gas, and industrial applications to attain 5 million metric tonnes of LPG consumption by 2025.

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RMAFC Commences Review of New Revenue Allocation Formula

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RMAFC

By Adedapo Adesanya

The Revenue Mobilisation Allocation and Fiscal Commission (RMAFC) has commenced the process for review of a new Revenue Allocation Formula (RAF) among the federal, states, and local governments.

The Chairman of the RMAFC, Mr Mohammed Shehu, announced this at a news conference in Abuja on Monday, noting that the review became necessary following current economic realities since the last review in 1992.

According to Mr Shehu, the review aimed to produce a fair, just, and equitable revenue-sharing formula that reflected the current responsibilities, needs, and capacities of the three tiers of governments in line with the constitutional roles.

Under the current revenue allocation formula, the federal government gets a share of 52.6 per cent, 26.7 per cent for the state governments, and 20.6 per cent is allocated to the local governments.

The committee also allotted one per cent each to the Federal Capital Territory, ecological fund, natural resources, and the stabilisation fund under the vertical revenue allocation.

According to him, Paragraph 32 (b), Part I of the Third Schedule of the 1999 Constitution of the Federal Republic of Nigeria (as amended) mandates the RMAFC to “review, from time to time, the revenue allocation formulae and principles in operation to ensure conformity with changing realities”.

“In line with this constitutional responsibility and in response to the evolving socio-economic, political, and fiscal realities of our nation, the commission has resolved to initiate the process of reviewing the revenue allocation formula to reflect emerging socio-economic realities.

“As you may be aware, since that time, Nigeria has undergone profound transformations demographically, economically, and constitutionally,” he said.

According to him, the recent constitutional amendments by the Ninth National Assembly, which devolved certain responsibilities from the Exclusive List to the Concurrent Legislative List, such as generation, transmission, and distribution of electricity; railways and prisons (correctional centres), have placed financial and administrative burdens on sub-national governments.

The situation, he explained, made it essential to reevaluate the structure of fiscal federalism to foster economic growth in individual states, enabling them to become independent from the central government and ensuring equity, responsiveness, and sustainability.

He promised that the commission would carefully assess the needs, service delivery obligations, fiscal performance, and developmental disparities, adding that the review would be inclusive, data-driven, and transparent.

“It will involve broad-based consultations with critical stakeholders, including the presidency, national assembly, state governors, ALGON, the judiciary, MDAS, civil society organisations, traditional rulers, the organised private sector, and development partners.

“The commission is also committed to integrating cutting-edge research, empirical data, and international best practices in its analysis,” he added.

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