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Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness
By Modupe Gbadeyanka
A new marketing platform, Zoho Marketing Plus, designed to improve the effectiveness of digital marketing strategies of organisations has been introduced by Zoho Corporation.
According to the leading global technology company, this application will bring together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.
It will give marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.
CMOs require their teams to leverage technology solutions that capture customer insights in ways that add value both to the business and customers. Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.
The Zoho Marketing Plus is embedded with a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” the President for MEA at Zoho, Hyther Nizam, stated.
“The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.
“When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers,” Nizam added.
It was gathered that the unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through improved collaboration, streamlining management of marketing projects, unified digital brand asset creation, strong marketing automation capabilities, omnichannel engagement, supported integrations, and accurate and real-time measurement.
By Modupe Gbadeyanka
A youth-focused leadership development advocacy group known as the Not Too Young To Perform (NTYTP) has called for a renewed focus on youth-driven leadership and national transformation in Nigeria.
In a statement to greet Christians around the world for Easter, the organisation emphasised the urgent necessity of bringing more young people into leadership positions, noting that resetting the nation’s trajectory requires fresh energy, innovative ideas, and a break from the mistakes of the past.
In the message signed by its National Secretary, Mr Muhammed Bello, NTYTP described the 2025 Easter celebration as a period for deep reflection on the life, sacrifice, and resurrection of Jesus Christ — a story that embodies patience, perseverance, sacrifice, and ultimate victory.
It said the crucifixion and resurrection of Christ stand as timeless examples of strength, determination, and divine restoration, offering crucial lessons for a nation like Nigeria, which is currently in need of significant economic, social, and institutional reforms.
“We use this yuletide period to appeal to all State actors to prioritize the progress of this country above politics, region, ethnicity, and religion.
“Our actions today will determine whether future generations inherit a country they can be proud of,” the group stated.
NTYTP also expressed hope that the spiritual significance of Easter would inspire Nigerians to work collectively towards building a nation where unity, justice, and prosperity reign.
By Adedapo Adesanya
Melrose General Services Limited has initiated contempt proceedings against the Governor of the Central Bank of Nigeria (CBN) Mr Yemi Cardoso and Legal Services Director, Mr Salam-Alada Kofo, for allegedly failing to comply with a Supreme Court judgement delivered in 2024 reversing the forfeiture of N1.222 billion and N220 million linked to the Paris Club refund.
The case filed as FHC/ABJ/CS/532/2025 before Justice Inyang Ekwo at the Federal High Court in Abuja was led by Melrose’s counsel, Mr Chikaosolu Ojukwu.
The Supreme Court had overturned an Economic and Financial Crimes Commission (EFCC) forfeiture order, ruling that funds which include N1.222 billion in Melrose’s Access Bank account and N220 million paid to Wasp Networks and Thebe Wellness, were not proven fraudulent.
It ordered their release, stating: “The appellant’s application (Melrose General Services Limited) to set aside the order of interim forfeiture of the sum of N1,222,384,857.84 in the appellant’s account with Access Bank Plc and N220,000,000.00 in the accounts of the 2nd and 3rd respondents (Wasp Networks and Thebe Wellness) is hereby granted.”
Melrose alleged that while the CBN refunded N1.222 billion, the N220 million remains unpaid. On March 27, Justice Ekwo permitted contempt notices (Forms 48 and 49) to be served, with a seven-day response deadline.
By April 10, all parties except the Ministry of Finance had responded, per Melrose’s counsel, Mr Segun Fiki.
The CBN, represented by Mr Abdulfatai Oyedele, argued the Supreme Court directed the N220 million to Wasp Networks (N200 million requested) and Thebe Wellness (N20 million unclaimed), not Melrose.
The EFCC, through Mr M.A. Babatunde, sought exclusion via a misjoinder motion.
The hearing is set for June 4.
By Dipo Olowookere
Entrepreneurs living in Ogun State have been given an opportunity to get about €30,000 in funding support their businesses for expansion.
The beneficiaries would be expected to come up with innovative solutions to challenges in the circular economy.
They will undergo a six-month training programme designed to prepare them for the tasks ahead.
Apart from the monetary benefits, the intending participants, who must be between the ages of 18 and 35, will receive enterprise development training and capacity building, have access to local and international markets, enjoy mentorship from industry experts and peer networks, and get personalized coaching and business support.
Business Post reports that this platform was provided by the Orange Corners Nigeria (OCN) Incubation Programme.
The initiative has already called for applications for the 13th cohort, with the deadline fixed for Sunday, May 18, 2025.
Applicants must operate in the circular economy, agriculture, health, renewable energy, or technology sectors to qualify for the scheme exclusively for Ogun residents.
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