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Zoho Unveils Platform to Improve Digital Marketing Strategies Effectiveness

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Zoho Marketing Plus

By Modupe Gbadeyanka

A new marketing platform, Zoho Marketing Plus, designed to improve the effectiveness of digital marketing strategies of organisations has been introduced by Zoho Corporation.

According to the leading global technology company, this application will bring together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.

It will give marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

CMOs require their teams to leverage technology solutions that capture customer insights in ways that add value both to the business and customers. Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.

The Zoho Marketing Plus is embedded with a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.

“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” the President for MEA at Zoho, Hyther Nizam, stated.

“The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.

“When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers,” Nizam added.

It was gathered that the unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through improved collaboration, streamlining management of marketing projects, unified digital brand asset creation, strong marketing automation capabilities, omnichannel engagement, supported integrations, and accurate and real-time measurement.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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World Youth Day 2025: NBC Spotlights Young Changemakers Driving Nigeria’s Future

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NBC World Youth Day 2025

Nigerian Bottling Company (NBC), the official bottling partner of The Coca-Cola Company in Nigeria, is marking World Youth Day 2025 by celebrating the resilience, innovation, and impact of young Nigerians who are transforming their communities and driving inclusive growth.

At the core of this celebration is NBC’s flagship #YouthEmpowered initiative—designed to equip young people with essential life and business skills for the future of work. Since its launch in Nigeria in 2017, the program has empowered over 60,000 youth through hands-on training, digital upskilling, mentorship, and entrepreneurial coaching.

As part of this year’s activities, NBC will premiere a documentary that spotlights inspiring YouthEmpowered alumni who are building businesses, leading change, and shaping brighter futures for themselves and their communities. The documentary will be available to the public on NBC’s official website, YouTube channel, and social media platforms.

Featured in the film is Esohe Ekunwe, who now leads Alpha Connect, a community initiative focused on financial literacy, wellness, and civic engagement. She credits the YouthEmpowered program with not only influencing her business journey but also transforming her mindset.

The documentary also highlights other changemakers such as Doyin Ogunye, founder of Women and Youth Empowerment, whose environmental work in Lagos is tackling waste and creating jobs; and Kingsley Oguchechukwu, founder of Kingsman Luxury in Enugu, who turned a major business setback into a thriving fashion brand.

By shining a light on these stories, NBC reaffirms its commitment to empowering young Nigerians and supporting their vital role in national development.

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Two Nigerian Innovators Shine at 2025 Anzisha Prize Awards Gala

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2025 Anzisha Prize Awards Gala

By Aduragbemi Omiyale

It was a glorious moment for Ms Bunmi Esther Olalude and Ms Christianah Madu, the two Nigerian innovators honoured at the prestigious Anzisha Prize Awards Gala held on August 6, 2025.

They were among the four prize winners who received a $10,000 prize each to further the impactful work they are already delivering in their communities.

Ms Olalude was honoured with the Job Creation Award for creating the most jobs, particularly for women and youth, and she informed the audience, “If I keep on doing what I am doing, I know I can go anywhere and reach my biggest dreams.”

On her part, Ms Madu was awarded the Storytelling Award for her powerful communication and ability to increase visibility for her venture.

Another winner was Ms Cebolenkosi Gcabashe from South Africa, who earned the Revenue Growth Award for his business which showed the greatest increase in profitability.

“As a person from a rural area, this award means the world to me and the community I come from,” he said, urging young business leaders to “start where you are with what you have and the rest will come along with your journey.”

The fourth winner, Mr Tafadzwa Manyanye, received the Systems of Delivery Award for building strong operational systems to scale efficiently, and he advised other aspiring entrepreneurs to “just start,” noting, “whatever you are doing, starting today means you are gearing up for a successful tomorrow.”

The ceremony was part of the Anzisha Entrepreneurship Education in Africa (EEA) Summit, held at the African Leadership Academy campus.

The event concluded with a powerful call to action for business and community leaders to support the continent’s very young entrepreneurs.

The summit brought together policy architects, educators, investors, and business leaders to explore best practices in entrepreneurship education and celebrate the innovative strategies driving youth-led growth.

“Youth entrepreneurship isn’t the backup plan, it’s the blueprint. For too long we have treated entrepreneurship as plan B, the path we take when the real systems fail you. But today has reminded us that youth-led enterprise isn’t what happens when things go wrong, it’s what happens when young people take control of their futures,” Anzisha Prize Managing Editor, Didi Onwu, said.

“We’ve heard from our entrepreneurs who are running digital schools, inventing organic farming alternatives, designing global fashion brands, solving health challenges and more – all before the age of 25. They’re not asking if they’re too young. They’re building anyway,” Onwu added.

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Nigeria Racing to Meet EU’s Cocoa Sustainability Deadline

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Cocoa Processing Plant

By Adedapo Adesanya

The Minister of Industry, Trade and Investment, Mrs Jumoke Oduwole, has described the regulation of the European Union (EU) on cocoa sustainability, which could impact Nigeria’s export, as both a “formidable challenge and a transformative opportunity” for the country.

On Monday, the federal government and stakeholders in the cocoa value chain met to assess the progress so far made towards complying with the EU Deforestation Regulation (EUDR) on sustainability.

She said the regulation was a call to action as it remained a “pivotal moment for Nigeria’s cocoa industry.”

The EU, which accounts for over 60 per cent of Nigerian cocoa exports, had set the December 31, 2020, deadline (later extended to December 2025) for Nigerian cocoa farmers to comply with the regulation which bordered on sustainable cocoa trade under the EUDR Compliance framework.

The deadline applies to the broader EUDR, which includes cocoa and other commodities, and was extended from an earlier date to allow for more preparation time.

Failure to comply could lead to rejection of Nigeria cocoa exports to Europe, among other punitive measures.

Mrs Oduwole said the roundtable was more than a high-level dialogue but a “platform to align national ambition with global standards, as well as a crucial step in ensuring the resilience, sustainability, and competitiveness of our cocoa value chain.”

The Minister pointed out that the the EU deforestation regulation was reshaping the way agricultural commodities are traded globally.

“But beyond that, Nigeria and this administration is at the forefront of climate change and climate justice, and what is important to is the use of our land for sustainability.

“So, without even an external project, this is something that is Nigeria first. As Mr President has put it, always Nigeria first in this issue. We’re thinking first and then joining the rest of the world to see how we’re using our resources for the betterment of everybody.

“So, for Nigeria, Africa’s fourth largest cocoa exporter, it’s both a formidable challenge and a transformative opportunity.

“With the EU accounting for over 60 per cent of our cocoa exports, compliance is not optional. It is an economic, environmental, and developmental imperative. And importantly, we have to support our domestic farmers and investors who are in this space,” she said.

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