By Adedapo Adesanya
Nigerian digital payment service bank, 9 Payment Service Bank (9PSB), has tapped Mr Ikechukwu Ugwu as the company’s new Chief Marketing Officer, effective November 4, 2024, to advance its commitment to financial inclusion and growth.
Mr Ugwu is a highly accomplished marketing professional with over a decade of experience across various industries, including telecommunications, e-commerce, digital advertising, fast-moving consumer goods (FMCG), and fintech.
“His track record of driving transformative product marketing initiatives has significantly influenced the African market landscape,” a statement announcing his appointment said.
Speaking on this move, the chief executive of 9 Payment Service Bank, Ms Branka Mracajac, expressed enthusiasm about Mr Ugwu’s appointment.
“We are excited to welcome Ikechukwu to our leadership team. His extensive experience in marketing and his innovative approach to brand strategy will be invaluable as we continue to enhance our services and strengthen our position in the market.
“We are confident that his vision will help us reach new heights in our mission to promote financial inclusion across Nigeria,” she stated.
In his new role, the new CMO will leverage his deep understanding of Nigeria’s marketing communications landscape to develop and implement strategic growth and brand marketing initiatives to support the achievement of organisational goals and objectives.
He noted that he is committed to fostering a culture of creativity and innovation within the marketing team to further align with the company’s growth objectives.
“I am honoured to join 9PSB at such an exciting time for the organization. I look forward to working with the talented team here to enhance our marketing strategies and reach even more individuals and businesses in need of accessible financial solutions.
“Together, we will continue to build on the strong foundation that 9PSB has established and drive meaningful change in the lives of our customers,” he noted.
Before joining 9PSB, Mr Ugwu served as the Divisional Head of Growth Marketing at Interswitch, where he played a key role in strengthening the Interswitch brand, driving customer acquisition and retention through innovative campaigns and partnerships.
He was also responsible for expanding Interswitch’s footprints to key markets across West and East Africa.
“9PSB is poised for continued growth under Ikechukwu’s leadership, as it strives to deliver exceptional financial services that empower individuals and businesses across Nigeria,” the company disclosed.
Modupe Gbadeyanka 
Aduragbemi Omiyale