By Dipo Olowookere
A former managing director of Google South Africa, Mr Stephen Newton, has been appointed by Ad Dynamo by Aleph to head its African operations.
The appointee will prioritise the company’s expansion on the continent and assist Ad Dynamo by Aleph’s partners in overcoming the challenges of doing business across Africa.
Mr Newton has a good knowledge of the African terrain, having also worked as the vice president and managing director of the Ad Exchange for Google-bought DoubleClick EMEA.
He was also the MD of Africa for PostivoBGH, the chief executive officer of Date.ce, and the interim chief operating officer of Universal Music Group Africa.
He is an entrepreneur at heart and is currently on some advisory boards for startups and mid-sized African companies that work in different parts of the online space. He is also the chairman and co-founder of The Illuminate Africa Group Limited, a consulting firm that helps companies achieve their African expansion goals.
“As both a developing market and a continent with a rapidly growing population, Africa is poised to house not only a sizeable portion of the world’s population but also a sizeable portion of the world’s eligible workforce,” says Newton. “I am excited to play a part in implementing Aleph’s goal of breaking barriers.”
“At Ad Dynamo by Aleph, we plan to continue to grow in anticipation of our partners’ needs and solidify our position as a preferred partner,” he adds. “We will build where they need us using tried and trusted methodologies, and we will continue to collaborate to create platforms that reduce the friction associated with doing business in these markets.”
Ad Dynamo by Aleph is Spotify, Twitter, Snap, and Yahoo’s exclusive media buying extension in Africa. As an enabler of digital advertising in emerging markets, the organisation is helping to break down barriers.
