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Laura Oloyede Joins Mediacraft to Drive Next Growth Phase

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Laura Oloyede

By Dipo Olowookere

To drive its next growth phase and help to achieve its business objectives, a leading full-service public relations and integrated brand communications consultancy firm, Mediacraft Associates Limited, has hired the services of Ms Laura Oloyede.

Ms Oloyede is joining the organisation as the new General Manager/Chief Operating Officer effective Monday, September 19, 2022.

As GM/COO, she will oversee the brand and corporate communications, business development, and client relations activities of Mediacraft.

She had functioned in a similar role at Prima Garnet Ogilvy Group, where she was GM/COO of Cutler Ogilvy PR and Lampost Experiential with oversight for operational excellence and sustainable profitability.

“We are quite excited that Laura has accepted this new challenge and will join us as we recalibrate our business to make it more nimble for our next growth phase,” the Group CEO of Mediacraft, Mr John Ehiguese, said.

He further said, “Laura has extensive communications, marketing and leadership experience in the industry and has demonstrated her ability to drive business growth. We are confident that the new energy and thinking she would be bringing will help drive Mediacraft forward.”

While reacting to her appointment, which followed an extensive selection process that considered both internal and external candidates, Ms Oloyede said, “I am very pleased to be joining Mediacraft Associates, certainly a leader in the PR industry. The prospect of working alongside the CEO, an industry giant, and his competent team truly excites me.”

“Mediacraft Associates has successfully transformed into a full-fledged integrated marketing communications company over the last few years, managing communications for some of the biggest brands in the country, including the Stanbic IBTC Group, Interswitch Group, and Olam Group.

“I am certainly looking forward to helping the business further strengthen its industry leadership in line with its growth objectives,” she added.

Ms Oloyede has a broad, integrated marketing communications experience spanning over two decades in the industry and has held various job roles on both client and agency sides.

Her strengths include corporate communications, brand positioning, reputation management, stakeholder management, brand and marketing PR, and crisis communications management.

She holds a first degree In Estate Management from the Federal University of Technology, Minna, Niger State, and a post-graduate diploma in Marketing from the University of Liverpool, UK.

Ms Oloyede has worked for and managed some leading multinational companies across different economic sectors, including financial services, FMCG, oil & gas, automobile, aviation, telecoms, and entertainment.

She has led the strategic communications drive for Coca-Cola, Ford Motors, Old Mutual, Nigerian Breweries, MultiChoice, Peugeot, and StarTimes, among others. Over the last decade, before this appointment, Oloyede had functioned as the spokesperson for Ford Motors in sub-Sahara Africa.

Ms Oloyede had also served as the Vice President for Marketing and Communications for Nigeria’s first concessioned 50km Lekki-Epe Expressway. She has led agencies’ strategic and operational direction, including business development, financial management and organizational growth.

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Jobs/Appointments

Binance Names Co-Founder Yi He as Co-CEO Amid Ongoing Restructuring

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Binance Yi He

By Adedapo Adesanya

Global blockchain ecosystem behind the world’s largest digital asset exchange by trading volume and users, Binance, has appointed its co-founder, Ms Yi He, as its co-CEO.

“Yi has been an integral part of the executive leadership team since the launch of Binance. Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture, and bottom-up business strategy,” said Binance CEO, Mr Richard Teng. “This appointment is a natural progression and she will continue to guide the organization from strength to strength.”

“We remain dedicated to being the most trusted and regulated exchange in the world, always putting our users first. Yi plays a critical role in growing our community and driving product innovation as we work to reach one billion users. Together, we are focused on building the Web3 infrastructure and promoting financial freedom, empowering people to participate in a more open and fair financial system,” added Mr Teng.

“I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” said Ms He. “Together, we bring diverse perspectives and are confident in leading the future of the industry during this pivotal time, as we responsibly expand our global presence and drive sustainable innovation with our users always at the center.”

Binance remains one of the world’s largest players in crypto trading, and leadership changes within the company continue to draw attention due to its scale and influence.

The appointment of a co-CEO adds structure during a period when global exchanges emphasize compliance, operational clarity and more formal management frameworks.

The company did not announce changes to its product lineup or platform priorities alongside the leadership update, and no financial terms were disclosed. The addition of a co-CEO role reflects an internal effort to distribute responsibilities as the firm works with regulators and seeks stability in a competitive and closely watched industry.

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AFRIPERF Adopts Nigeria as Headquarters, Picks Komolafe as Chairman

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Gbenga Komolafe NUPRC

By Adedapo Adesanya

The African Petroleum Regulators Forum (AFRIPERF) has chosen Nigeria as its official headquarters and also elected the chief executive of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), Mr Gbenga Komolafe, as its chairman.

Recall that in September, 16 countries, led by Nigeria, gathered in Accra, Ghana, to witness the signing of the charter establishing the forum, which seek to harmonise oil regulation in Africa.

Others include Ghana, Somalia, Gambia, Madagascar, Sudan, Guinea, and Togo among others.

The decisions were announced at the inaugural executive committee meeting of the forum which took place virtually on December 2, 2025. The meeting which was attended by the 16 African countries, was convened to pick its leadership, headquarters and logo.

Prior to his endorsement as the substantive pioneering chairman, Mr Komolafe acted in interim capacity.

Also, Mrs Eyoanwan Ndiyo-Aiyetan also emerged as the secretary of AFRIPERF.

According to a statement on Wednesday, NUPRC notes that the development affirms Nigeria’s central role in the African petroleum regulatory space and as Africa’s largest producer of crude oil.

In his acceptance speech, Mr Komolafe thanked his African counterparts for the trust and honour, promising to ensure that no member country is left behind.

AFRIPERF aims to strengthen regional petroleum governance by fostering collaboration, cooperation and coordination among member regulators.

Its mission includes creating standards, enhancing transparency and addressing cross-border challenges such as gas trade, emissions, and digitalisation while making the African continent energy sector attractive for crucial investments.

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Tinubu Nominates General Christopher Musa as New Defense Minister

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CDS Christopher Musa

By Adedapo Adesanya

The immediate past Chief of Defence Staff (CDS), General Christopher Gwabin Musa, has been nominated by President Bola Tinubu as the new Minister of Defence, replacing Mr Mohammed Badaru Abubakar.

The erstwhile minister resigned from his position with immediate effect for health reasons, the president’s spokesman, Mr Bayo Onanuga, had said on Monday night.

The 63-year-old’s departure coincides with a period of heightened security challenges across Nigeria, with the government under pressure to deal with a spate of mass kidnappings.

In a letter to Senate President, Mr Godswill Akpabio, President Tinubu conveyed Mr Musa’s nomination as the successor to Mr Abubakar, according to statement on Tuesday by Mr Onanuga, the Special Adviser to the President on Information and Strategy.

The 58-year-old retired military chief is described as a distinguished soldier who served as the CDS from 2023 until October 2025. He won the Colin Powell Award for Soldiering in 2012.

Born in Sokoto in 1967, Mr Musa received his primary and secondary education there before attending the College of Advanced Studies in Zaria. He graduated in 1986 and enrolled at the Nigerian Defence Academy the same year, earning a Bachelor of Science degree upon graduation in 1991.

He was commissioned into the Nigerian Army as a Second Lieutenant in 1991 and has since had a distinguished career. His appointments included General Staff Officer 1, Training/Operations at HQ 81 Division; Commanding Officer, 73 Battalion; Assistant Director, Operational Requirements, Department of Army Policy and Plans; and Infantry Representative/Member, Training Team, HQ Nigerian Army Armour Corps.

In 2019, he served as Deputy Chief of Staff, Training/Operations, Headquarters Infantry Centre and Corps; Commander, Sector 3, Operation Lafiya Dole; and Commander, Sector 3 Multinational Joint Task Force in the Lake Chad Region.

In 2021, Mr Musa was appointed Theatre Commander, Operation Hadin Kai. He later became Commander of the Nigerian Army Infantry Corps before being appointed CDS by President Tinubu in 2023.

In the letter to the Senate, Mr Tinubu expressed confidence in Mr Musa’s ability to lead the Ministry of Defence and further strengthen Nigeria’s security architecture.

If confirmed by the upper legislative chamber, he will take up the ministry at a crucial time when security challenges including terror and kidnappings are plaguing the country.

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