Modupe Gbadeyanka
By Modupe Gbadeyanka
The salaries of employees of Mediacraft Associates Limited, a leading Nigerian full-service Public Relations and Integrated Brand Communications Consultancy firm, have been increased by 15 and 25 per cent.
This was confirmed by a statement from the organisation as it celebrates its 20th anniversary this year.
It was disclosed that the gesture was to reward the efforts of the workers toward the growth of the company and to cushion the current hardships in the country due to the removal of petroleum subsidy.
According to the chief executive of Mediacraft Associates, Mr John Ehiguese, the salary increase had become necessary to ameliorate the sufferings of its staff in view of the current situation in the country.
He also noted that the salary increase was a nice gift to Mediacrafters in celebration of the company’s milestone 20th anniversary.
“The company has implemented a general pay rise for all its staff, ranging from 15 to 25 cent, effective September 2023.
“This is in commemoration of the company’s 20th anniversary, and to help ameliorate the hardships they, as well as other Nigerians, are currently going through because of the removal of petroleum subsidy in the country,” Mr Ehiguese said.
The PR expert noted that this gesture is supposed to be a morale booster for the members of staff, believing that they would be more resourceful and dedicated to their respective duties and job roles in providing qualitative services to Mediacraft’s numerous clients.
Recall that in February 2023, the PR agency gave a Special Hazard Allowance for all members of its staff. The allowance was to help alleviate the impact of the economic difficulties and challenges, specifically the challenges related to the cash crunch and petrol scarcity triggered by the naira re-design of the CBN.
Mediacraft Associates has continued to show industry leadership, and command respect in the Nigerian PR industry and among leading brands in the country, due to the quality of its work and impactful contributions.
It has managed or is currently managing, some of the most coveted accounts in the PR industry in Nigeria. Multinationals such as the US Soybean Export Council (USSEC), The Global Energy Alliance For People and Planet (GEAPP), Stanbic IBTC Group, Olam Group, Interswitch Group, Boston Consulting Group (BCG), Western Union, Master Card, Nigerian Breweries Plc, Exxonmobil, Nike, and UBS are some of the high-profile accounts to have benefitted from Mediacraft’s cutting-edge services.
