Adedapo Adesanya
By Adedapo Adesanya
Nigerian veteran actor and singer, Stella Damasus, has been appointed as the lead Consultant for talent acquisition of Las Vegas-based company, NW Tech Capital (NWTT) Beauty and Wellness division in its African expedition.
In a statement, the company said, “NW Tech Capital and TROPICSLAB is pleased to announce that award-winning Nollywood celebrity Stella Damasus, has joined us, as lead Consultant for talent acquisition of the company’s Beauty and Wellness division in its African expedition.”
It was disclosed that she will be tasked with the responsibility to expand the company’s tentacles by acquiring the best talents to fulfil the vision of establishing a flurry of high-end celebrity cosmetic brands across Africa.
NW Tech Capital, a publicly traded diversified holding company that was founded in 1996, is actively involved in the acquisition and investment of small, mid-size, and development-stage private businesses in varied industries.
Based on Tropicslab’s clinically tested formula, over the next five years, NWTT projects to invest at least $100,000,000 in Africa, in Skincare research and development, manufacturing, distribution, and marketing, to generate substantial revenue for our shareholders and to help combat skin cancer for people of colour.
Speaking on the projection, NWTT CEO Mr Cedric Yengo said – “Stella brings with her a wealth of experience and refined skill in talent acquisition that is almost unparalleled in today’s market.
“With her extensive connections in the industry and her acumen for strategic alliances, we believe that Stella will help us to position ourselves as the premier Beauty and Wellness Company, in the nearest future”.
According to Ms Edith Delight CEO of Tropicslab, “The Task Force led by Stella Damasus will begin accepting applications from celebrities immediately, for the creation of high-end celebrity cosmetic brands”.
What about the states? I’ve heard of her but the company still needs to market products here. It’s difficult enough getting a brand name out there without a celebrity endorsement but with a good, non-toxic chocolate lip gloss to replace Mattese, anything is possible.