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P+ Measurement Services Promotes Staff for Efficiency

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Abidemi Animashaun Philip Odiakose

By Modupe Gbadeyanka

A leading Public Relations measurement agency in Nigeria, P+ Measurement Services, has promoted its key personnel to motivate them for better efficiency.

The development was announced in a statement issued in Lagos on Wednesday by the foremost and fastest-growing independent PR company.

It was disclosed that the Lead Analyst of the organisation, Mr Philip Odiakose, has been elevated to the post of Chief Insight Officer, while Mr Abidemi Animashaun is now the new Business Manager.

As the new Chief Insight Officer, Mr Odiakose will be responsible for setting the short and long-term strategic direction of the client’s communications/PR insights and media performance.

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Also, he will be developing and leading the team in providing strategic and tactical support to clients, act as an internal consultant, with a focus on broad business issues and recommendations to drive business growth.

On his part, Mr Animashaun, as the Business Manager, will be expected to deliver value-driven products and services while sustaining an enabling environment for people, businesses and communities to thrive.

Mr Odiakose holds a B.Sc. degree in Industrial Physics from the University of Benin (UNIBEN) and is an associate member of the Nigerian Institute of Public Relations (NIPR).

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He has also attained certifications from Metropolitan School of Business & Management (UK) on Public Relations Evaluation and Improvement Technique and the International Business Management Institute (IBMI) Berlin, Germany on Marketing and Communications.

For Animashaun, he bagged a First-Class BSc. degree in Psychology from the University of Lagos (UNILAG) and an MBA in Business Administration and Management in view from the National Open University of Nigeria (NOUN).

He is an exceptionally high energy driven leader with strong work ethics. He has an insatiable drive for learning and delivers excellently on projects and other responsibilities.

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Mr Animashaun possesses diverse skills and knowledge in multidimensional business areas aimed at enhancing productivity and return on investment, using a human-centred mindset, as well as innovative strategies.

He strongly believes that life is truly fulfilling and highly meaningful when five key elements such as God, passion, purpose, impact and self-development (character and discipline inclusive), are present in the core of human existence.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Gebeya Targets Chunk of $1.5trn Freelancer Economy Industry

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Gebeya Amadou Daffe Becky Tsadik

By Aduragbemi Omiyale

Though the global freelancer economy industry is estimated to worth $1.5 trillion, Africa only controls 1.4 per cent and according to data, North America accounts for over half of the total freelancers in the world, about 78 million, with $486 million going to tech freelancers.

But this is about to change as a pan-African source for freelance professional talent, Gebeya, is target a fair chunk of the pie.

In 2020, the company raised a $2 million seed investment co-led by Partech and Orange Ventures and followed by Consonance Investment Managers, to set up the machine for scale, fully automated and digitized.

On Monday, June 14, 2021, the firm announced the launch of its revamped marketplace, the first of its kind in terms of reach in Africa. Prior to investment, Gebeya operated mostly a manual non-scalable marketplace model.

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As experts project, freelancers will constitute 80 per cent of the workforce by 2030 andGebeya’s vision is to unlock the power of the skilled workforce on the continent and increase the number of innovative startups leading the helm of digital transformation.

The Gebeya Marketplace boasts of an intelligent matching algorithm that considers location, language, and budget, an automated matching for a seamless experience on a single dashboard and the ability to create a profile and request talent at no cost.

Also, the platform has an option to hire individual talent with specialized skills or build a core team, a dedicated Account Representative, a smooth handling of administrative and finance processes, and an access to a diverse pool, ready to work remotely.

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Visitors to the Gebeya Marketplace are matched with freelancers from a carefully curated pool, trusted by multinational telecommunications companies like Orange, as well as e-commerce startups such as Limestart, and logistics startup Paps.

“It’s time for businesses to leverage the sharp skills and fresh perspective that freelancers infuse into a permanent workforce,” said Amadou Daffe, CEO and Co-founder of Gebeya.

“Africa doesn’t have a talent deficiency, it has a matching problem and that is what Gebeya is seeking to address through the deployment of a true Pan-African freelance marketplace,” he added.

“Freelancers are part of a smart, agile hiring strategy. We plan to expand our pool of skilled freelance talent to 15,000 within the next 3 years,” noted Amadou.

Since its inception, Gebeya has played an integral role in aggressively moving the needle forward, bringing Africa’s competitiveness to the forefront of the global digital and technical landscape. New features on the platform will connect businesses with talent in minutes.

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Demand for African talent on the Gebeya platform is Pan-African, from East to West Africa – and reaches as far as the EU and the US, as its quality and calibre is comparable to freelancers in those markets. Clients are only matched with talents who have successfully passed vetting, testing, and an interview. Freelance talents possess experience in exploding sectors like fintech, healtech, agritech, and logistics & supply chains, meaning individual entrepreneurs, startups, and large enterprises alike will benefit.

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Nigerian Oil Workers Threaten to Shut Down Chevron

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Shut Down Chevron

By Adedapo Adesanya

Some oil workers under the aegis of the Nigeria Union of Petroleum and Natural Gas Workers (NUPENG) and Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) have threatened to disrupt oil field operations of Chevron Nigeria Limited.

The Nigerian oil workers, through its joint executive union, NUPENGASSAN, threatened this action following the refusal of the company to meet its 14-day ultimatum issued to address their demands.

In a letter addressed to the Managing Director and Chief Executive of Chevron Nigeria Limited, the aggrieved employees alleged the energy firm of inhumane treatment of three of their members.

“The inhuman treatment meted out to the affected Nigerian workers is antithetical to all applicable laws of the federal government of Nigeria as well as other international laws that guide employment and the protection of the rights of workers.

“As a union, we are greatly disturbed by your disregard for due process the termination of the Nigerian workers,” a part of the letter read.

The union also raised dust over what it described as the unlawful disengagement of Bukola Sola Adebawo, James Ukachukwu and John Ayeni.

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The group noted that the firing of the three workers attached to IESL, Candid Oil and Expameadow was influenced by Chevron, which it claimed adopted new labour policies that were detrimental to contract labour workers and in contravention of labour laws, as well as in disregard of the intervention of the Federal Ministry of Labour and Employment.

And as a result, the Joint Executive Committee of NUPENGASSAN in Chevron issued a 14-day notice, demanding that the termination of the Nigerian workers be rescinded, warning that it would take all steps deemed necessary to protect the rights of the Nigerian workers.

But after the 14 days’ notice expired, Chevron and the contract companies refused to meet the demands of the union.

The group said the 10 major issues raised in their letter dated January 21, 2021, have remained unresolved despite several meetings and the intervention of the Federal Ministry of Labour and Employment.

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“Our findings revealed that the management has tactfully perfected the plans to casualize the contracts, moving present IEME maintenance labour contract personnel to a service contract on reduced pay which will be determined by the new service contractors.

“All personnel on the IEME maintenance labour contract will be forced to go home, and the new companies will provide new employees for the service contracts,” the unions said, adding that the company was also determined to short-change staff who were compelled to work from home in the payment of compensation for ergonomic tools.

“CNL through her labour contract companies has directed labour contract personnel working from home to provide receipts for ergonomic chairs and tables for them to compensate with N70,000.

“The ergonomic chair costs $1,250 in the market; therefore, we are demanding unconditionally N150,000 flat payments to all affected labour contract personnel working from home as compensation for ergonomic tools required to work safely at home,” the oil workers’ group said.

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The union said that what it found most troubling was the surreptitious move to casualise the labour force, adding that – “it has come to the notice of NUPENGASSAN JEC that management plans to change all the manpower contract (Labour Contracts) to service contracts as it is presently happening to – IEME, Xepameado, and Ykish contracts. The contractors that supply manpower to Chevron are being categorized as service contract while the jobs remain as labour jobs.”

“The plan to change all jobs to casual jobs is against the FML&E guidelines. It is only a contractor that supplies manpower and tools to the organization that can be categorized as a service contract! The JEC is demanding that all manpower contracts should be changed to a labour contract with immediate effect.”

In its latest letter, the union threatened to shut down Chevron oilfield operations without further notice if the company fails to take necessary steps.

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Buhari Appoints Ilelah as NBC Director-General

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Balarabe Shehu Ilelah

By Aduragbemi Omiyale

A veteran broadcaster, Mr Balarabe Shehu Ilelah, has been appointed as the substantive Director-General of the National Broadcasting Commission (NBC).

Mr Ilelah was selected for the job by President Muhammadu Buhari, a statement issued on Friday by Mr Segun Adeyemi, the media aide to the Minister of Information and Culture, Mr Lai Mohammed.

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It was disclosed in the statement that the appointment of the new head of the broadcasting industry regulatory agency is for five years in the first instance.

“President Muhammadu Buhari has appointed Mr Balarabe Shehu Ilelah, a veteran broadcaster, as the Director-General of the National Broadcasting Commission (NBC).

“The Minister of Information and Culture, [Mr] Lai Mohammed, announced the appointment in a statement issued in Abuja on Friday.

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“He said Mr Ilelah’s appointment is for a tenure of five years in the first instance,” the statement said.

Mr Ilelah is replacing Mr Armstrong Idachaba, who has occupied the position in an acting capacity for a while.

Mr Idachaba was recently in the eye of the storm when he directed all broadcast stations in the country to deactivate their Twitter accounts following the suspension of the social platform in the country by the federal government.

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