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CPA Australia Survey: Hong Kong businesses are looking to expand as confidence improves in 2025
Surveyed executives and accounting professionals show a relatively optimistic outlook for Hong Kong’s economy, with 63 per cent anticipating the local economy will grow next year. Hong Kong’s tax system (31 per cent) ranks as the largest positive contributor to the city’s economic and business environment in 2025, while changes in consumer patterns (26 per cent) and tension in US-China relations (26 per cent) are seen to be the two biggest challenges. 56 per cent of respondents rated Hong Kong’s international competitiveness as high.
Mr. Cliff Ip, CPA Australia 2024 Divisional President of Greater China, said, “The survey findings reflect that Hong Kong’s economy and business confidence are expected to steadily improve in the coming year. Recent stimulus measures unveiled by the central government and the Hong Kong government have contributed to this improved sentiment. The start of the rate-cutting cycle has also boosted business confidence. These positive factors should keep this momentum going into 2025 and strengthen Hong Kong’s international competitiveness.
“However, external uncertainties still weigh on some sectors such as tourism and retail. Respondents indicate that changing customer behaviour and weak customer demand are some of the key challenges they expect to face in 2025. In response, companies must keep innovating their products and services, and how they deliver them. They also need to frequently engage with customers and potential customers to better understand trends both in Hong Kong and elsewhere.”
The outlook for initial public offerings (IPOs) in the city is also optimistic. Some 63 per cent of respondents expect the value of funds raised in Hong Kong through IPOs to increase in 2025. “IPO activity in Hong Kong has shown signs of recovery since Q3 due to some mega-sized IPOs. Policies and regulatory reforms are stimulating capital activities and boosting investor confidence,” Ip explained.
The improving economic sentiment is flowing through to revenue projections and business expansion plans in 2025. 51 per cent of respondents predict their company’s revenue will grow next year, with an increase in revenue of between 5 to 20 per cent being the most popular prediction.
In response to this improving business environment, respondents are most likely to forecast that their company will increase their investment in advanced technologies (38 per cent), sales and marketing (37 per cent) and expansion outside of Hong Kong (36 per cent). A notably high proportion of respondents to this survey stated that their company has expansions plan in the next three years at home or abroad, with mainland China (40 per cent) again nominated as the most popular destination.
Though cost management remains the top strategic focus for many companies, the percentage choosing it has dropped from 39 per cent in 2024 to 27 per cent in 2025. While slightly more are expected to focus on market expansion activities (27 per cent) and innovation and digitalisation (26 per cent).
Ip stated, “The more positive business environment is being reflected in an expected shift in corporate strategy away from defensive strategies such as cost management and improving business efficiency towards more expansionary strategies such as market expansion and innovation.”
To support growing revenue and expansion plans, companies are keen to add more employees and increase salary to retain talent. 57 of per cent respondents expect that their companies to increase headcount, the highest new hiring intention since 2020. These new hiring intentions are strongest amongst larger companies. Salaries are expected to grow, with 62 per cent expecting to receive a salary increase in 2025.
While the economy looks to be on a positive trajectory, predictions for price changes in the property market in 2025 are uncertain, with similar numbers of respondents expecting prices to increase and decrease, however more respondents expect prices to increase than the previous two years.
Ip explained, “The city’s property market is recovering, with demand gradually growing. This is due to recent interest rate cuts and changes in government policies such as the relaxation of restrictive measures in the housing market. However, with sectors such as SMEs undergoing a relatively slower recovery due to the weak domestic demand, this is leading to stagnation in the rental market.”
The survey data shows nearly all Hong Kong companies have introduced at least some ESG measures into their operations, with only three per cent stating they have not taken any ESG actions. Another 35 per cent expect their company to increase their ESG-related initiatives and activities next year. Respondents were most likely to nominate compliance and increasing compliance costs as the biggest impact ESG is having on their business.
CPA Australia collected 568 responses from Hong Kong-based executives, accounting and finance professionals working in various industries in October and November for this Hong Kong Economic and Business Sentiment Survey 2025.
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CPA Australia
CPA Australia is one of the largest professional accounting bodies in the world, with more than 173,000 members in over 100 countries and regions, including more than 22,500 members in Greater China. CPA Australia has been operating in Hong Kong since 1955 and opened our Hong Kong office in 1989. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on issues affecting the accounting profession and the public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au
Asia’s first Design & Innovation Festival announces its venue and key speakers — where Japanese design expertise meets the cultural diversity of Asia
| Name | SYNC Design & Innovation in SITE 2026 |
| Date | Friday, June 26, 2026 |
| Venue | Paragon Hall, 5th Floor, Siam Paragon, Bangkok, Thailand |
| Admission | Free (advance registration required) |
| Languages | Thai / English / Japanese |
| Website | https://syncforum.asia |
| Organizer | Nikkei Business Publications, Inc. |
| Production & Co-organizers | FOURDIGIT Inc., National Innovation Agency (NIA), Thailand |
| Supported by | Creative Economy Agency (CEA) |
| Production partners | Y’s Connection Inc., J-WAVE, Inc., iDID |
Hashtag: #FOURDIGIT
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Code4Mzansi highlights the growing strength of South Africa’s developer ecosystem and the role of youth-led innovation in shaping the country’s digital future
JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 26 May 2026 – South Africa’s emerging developers are building close to the ground, with many of the strongest solutions at the inaugural Huawei Code4Mzansi finals focused on systems people use every day: township retail, healthcare, energy, agriculture, payments and the creative economy.
The competition was held in partnership with the Department of Small Business Development. “The Code4Mzansi competition is not just a celebration of achievement, it is a launchpad for the future,” said Minister Stella Ndabeni, whose department co-hosted the event and delivered the closing address.
The finals revealed a clear shift from building abstract digital products to practical tools that help small businesses trade better, communities access services more easily, and local industries solve problems faster.
Four finalist teams focused directly on the township economy, with solutions covering food safety verification for spaza shops, offline point-of-sale systems built for load-shedding, WhatsApp-native marketplaces for informal retailers, and community credit systems for SASSA grant recipients.
Others addressed AI-driven healthcare access, electricity theft detection, smart agriculture, financial infrastructure for the creator economy, and AI-generated African music.
Held at Huawei Office Park in Woodmead, the finals brought together more than 100 attendees, including government representatives, academic partners, industry leaders and media.
“The quality of the finalist solutions demonstrated the potential of local innovation to respond to real market needs,” said Steven Chen, Cloud CEO of Huawei Technologies South Africa.
Academic partners included the University of Pretoria, the University of Johannesburg, the University of the Witwatersrand and the University of Cape Town.
“Small businesses are the backbone of our economy, and technology is their greatest accelerator. The participants here today are future entrepreneurs who will drive South Africa’s digital economy forward,” said Professor Thokozani Shongwe, Vice Dean of Postgraduate Studies, Research and Internationalisation at the University of Johannesburg’s Faculty of Engineering and the Built Environment.
Industry partner rain also attended. Leon Nortje, Principal and Senior Architect at rain, said the competition offered a strong view of the country’s emerging technology pipeline.
“It is always good to see new projects and new teams working on solutions that are valuable and industry-related. We will be looking out for potential new employees,” said Nortje.
The winners
The finalists competed for a prize pool of R800,000. MAAT by SIMVAK was named the overall grand winner and received the Business Value Award, taking home R300,000. The platform addresses food safety and regulatory compliance in South Africa’s informal retail sector through AI agents, real-time product recall alerts, and counterfeit detection for the spaza shop ecosystem.
“The spaza network is the supply chain for most South African households,” said SIMVAK founder Shingirayi Mandebvu.
HealthHive by FTCK received second prize in the Business Value Award category, taking home R200,000, for its AI telemedicine platform that matches patients with the right medical practitioners based on their symptoms.
Auraa received the Grand Innovation Award for its AI music engine built to generate authentic African sound. The platform has been associated with an album that has crossed one million streams.
The Future Star Award went to e-Khadi, a community credit and stokvel platform giving SASSA grant recipients access to essentials at their local spaza shops, supported by AI-assisted credit scoring and fraud detection.
The People’s Choice Award, voted by the public on Huawei’s social media channels, went to DevRift, a semi-finalist in the competition, who took home R100,000.
Minister Ndabeni delivered the closing address, positioning Code4Mzansi within the government’s agenda for youth entrepreneurship, small business development and digital inclusion.
“Our task is to ensure that innovation does not remain a moment of applause, but becomes a pathway to enterprise creation, digital inclusion, and sustainable growth,” she said.
“Thank you to Huawei for being a perfect partner on the journey that we are travelling, and of course, those that matter most, the developers who dared to compete,” she said.
Code4Mzansi forms part of the global Huawei Cloud Developer Competition. In its inaugural edition, South Africa attracted more participants than any other country: 1,041 across 353 teams, including 176 enterprise teams, resulting in the highest enterprise participation rate among all competing markets. Twenty semi-finalists were selected before the top nine advanced to the final.
For the finalists, the work is just beginning. As Minister Ndabeni said, “Go home today proud. But tomorrow, wake up, build again.”
Hashtag: #Huawei #Code4Mzansi #SouthAfrica
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About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With 213,000 employees operating in over 170 countries, we serve more than three billion people worldwide.
Huawei is committed to bringing digital to every person, home, and organisation for a fully connected, intelligent world. In 2025, Huawei generated CNY880.9 billion in revenue, reinvesting 21.8% (CNY192.3 billion) into R&D, with about 53.7% of its employees working in R&D. As a private company fully owned by its employees, Huawei focuses on customer-centric innovation and open collaboration to create lasting value and drive technological breakthroughs globally.
For more information, please visit Huawei online at www.huawei.com or follow us on:
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Congratulating Dr Lai on her achievement, John Lee, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), said that the HKSAR can “transform from a ‘supporter’ of the country’s great aerospace endeavours into an ‘executor’ “.
“This not only demonstrates the HKSAR’s capability in contributing to the country’s development into an aerospace power, but also showcases how Hong Kong could better integrate into and serve the overall national development,” Mr Lee said.
“This mission is of great significance, as it is not only the first manned spaceflight mission during the 15th Five-Year Plan period, but also the first time for a payload expert from the HKSAR to participate in it.”
The Shenzhou-23 crew will conduct on-orbit rotation with the Shenzhou-21 crew. The crew, including Dr Lai, will stay in the space station and conduct multiple experiments and applications in various fields such as scientific applications.
The Secretary for Innovation, Technology and Industry of the HKSAR Government, Professor Sun Dong, led a delegation to the Jiuquan Satellite Launch Center to witness this historic moment. Members of the delegation included other government representatives, I&T experts, youths and students.
“I truly believe this is a great demonstration of Hong Kong integrating into and serving the overall national development through concrete actions, while contributing our strength in I&T,” Professor Sun said.
” ‘Science and technology is primary productive force, talent is primary resource, and innovation is primary driver of growth.’ The HKSAR Government will continue to drive the development of I&T, accelerate the establishment of an international I&T centre, and make greater contributions to building our nation into a strong power in science, technology, and aerospace.”
Commissioner for Innovation and Technology of the HKSAR Government, Mr Ivan Lee, said that the Government had been providing funding support for universities and research institutions in conducting aerospace technology-related projects through the Innovation and Technology Fund.
“In 2024, we launched a special call for funding applications, inviting universities to submit project proposals related to aerospace technology. Following a selection process, we supported six projects. Among them was the Multi‑Spectral Imaging Carbon Observatory (MUSICO) developed by a team from the Hong Kong University of Science and Technology,” he said.
On the Tiangong Space Station, Dr Lai will conduct experiments including operating the MUSICO — the world’s first lightweight, high-resolution synergistic observatory for carbon dioxide and methane emission point sources.
Born and raised in Hong Kong, Dr Lai is a Superintendent of the Hong Kong Police Force. In the recruitment exercise of China’s fourth batch of preparatory astronauts launched in 2022, she was successfully selected as a payload expert and was deployed to the China Astronaut Research and Training Center for training.
Before embarking on the historic spaceflight, Dr Lai expressed hope that it would inspire more Hong Kong youths to devote themselves to the field of I&T, thereby contributing to the country’s scientific and technological self-reliance and strength.
Hashtag: #HongKong #BrandHongKong #I&T #aerospace #technology
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