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CPA Australia Survey: Increasing AI Adoption Reshapes Future Roles in Accounting Industry and Rises Data Concerns in Hong Kong
The result indicates the notable growth of AI adoption across markets in Asia Pacific, with 89 per cent of respondents said that they have adopted AI in the past 12 months, up from 69 per cent last survey. In Hong Kong, 88 per cent have applied AI such as ChatGPT, Copilot at the workplace. When asked about the level of AI adoption, 65 per cent respondents primarily used third-party tools in several areas or occasionally.
Dr Paul Sin, CPA Australia’s Greater China Councillor and Chair of Web3 & Emerging Technology Committee highlighted the gap between the awareness of AI and releasing the real value of AI, “Most respondents said that they used third-party AI tools, implying that the awareness of AI in Hong Kong is high. Yet, many companies are still at the Proof-of-Concept stage, which means they just use AI tools to improve productivity like handling repetitive tasks and automate process. In fact, the government and professional organisations can do more education to unleash the true value of AI, for example, to reinvent business models or transform workflows by using more advanced solutions like predictive analytics and agentic AI, eventually scale up to production-grade implementation to align with their strategic goals.”
The increasing prevalence of AI is transforming the recruitment trends across various industries including accounting and finance. While 42 per cent of respondents in Hong Kong said that there has been no change in hiring practices, or that is too early to say, 17 per cent said that their organisations have reduced the number of junior-level staff hired for the accounting and finance teams due to the adoption of AI.
Dr Sin highlighted the correlation between the hiring trend and the tasks being replaced by AI, “Survey shows that most respondents use AI for data analytics and research in their accounting and finance activities, and these tasks are usually carried out by junior staff. Clearly, AI can free them up from repetitive and tedious tasks, allowing them focus on more human-centric or strategic responsibilities such as advisory, decision-making and client engagement. The underlying skills are difficult to replace with technology such as creativity and judgement built from business experience. Grooming junior staff to take on these more advanced responsibilities takes time, so employers should consider balancing adoption of advanced technology with talent development for the organisation’s long-term growth.”
Dr Albert Wong, Deputy Chair of CPA Australia’s Greater Bay Area Committee added on, “AI is only replacing certain tasks, not humans. As AI develops, the recruitment standard for technical skills is rising because some tasks can be done effectively by technology. Employers will expect their future staff to be able to work alongside with AI to solve problems, use these technology solutions to add value to existing services and products, generate new ideas/options, and predict the future in various scenarios. The job market will become more competitive. Therefore, the younger generation and the existing employees must develop irreplaceable skills, particularly soft skills such as human-human and human-machine interaction, effective communication, creative and critical thinking, and professional scepticism.”
To keep up with the transformation, the Hong Kong SAR Government has an instrumental role to play. He called for policy support to build a future-ready workforce in Hong Kong. “The Government could collaborate with organisations and employers to upskill existing workforce on AI-centric training; offer subsidies to encourage SMEs to pilot/adopt different types of AI in their businesses and create internship schemes that give university students the opportunity to apply AI tools to real-world problem-solving.”
Data is the new oil for technology. Among the surveyed markets, Hong Kong respondents raised the most concerns about increasing data protection and privacy issues (26 per cent) from AI adoption. On a positive note, 72 per cent said that they had implemented cybersecurity in the past 12 months, and Hong Kong’s overall cybersecurity maturity is considerably high.
Mr Winson Woo, a member of CPA Australia’s Greater Bay Area Committee shared his views on data protection and governance, “Many technologies already have embedded AI functions, so AI adoption will continue to increase in the future. Organisations should establish an AI development roadmap to plan how to apply AI to achieve strategic goals, and how to measure the return of investment, as well as setting clear governance guidelines to ensure the ethical use of AI tools in the workplace.”
When discussing cybersecurity, he highlighted two emerging trends: Manage Security Operations Center (MSOC), a model of outsourcing security operations center (SOC) functions to third-party service providers to perform real-time detection and monitoring of cyber attacks and threats; and AI security, which protects AI systems from data breaches and misuse. He also emphasised the importance of staff training in data protection, “To reduce the risk of data leakage, companies should invest not only in technical software, but also in enhancing staff’s security awareness, to ensure that AI users understand which authorised data can be used in AI tools and which sensitive information cannot be disclosed.”
Mr Woo believes that the introduction of guidelines and regulations, such as the Personal Data (Privacy) Ordinance and the Protection of Critical Infrastructure (Computer System) Ordinance, will help to create an ethical environment that promotes innovation and technology in Hong Kong.
The survey collected responses from 1,117 accounting and finance professionals across markets in the Asia-Pacific such as Australia, mainland China, including 154 responses from Hong Kong.
Hashtag: #CPAAustralia
The issuer is solely responsible for the content of this announcement.
About CPA Australia
CPA Australia is one of the largest professional accounting bodies in the world, with nearly 175,000 members in over 100 countries and regions, including more than 22,500 members in Greater China. CPA Australia is celebrating its 70th anniversary in Hong Kong this year. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on issues affecting the accounting profession and the public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at 
cpaaustralia.com.au
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Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
https://www.god55sports.com/
https://www.facebook.com/god55sports
https://www.instagram.com/god55sports/
The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
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Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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