Connect with us

Media OutReach

GWM, GO WITH MORE in the New Year – GWM Celebrates White New Year With its Ice&Snow Carnival

Published

on

BAODING, CHINA – Media OutReach Newswire – 23 January 2025 – As the winter chill sets in and the world transforms into a glistening wonderland, Great Wall Motor (GWM) takes center stage at its spectacular Ice and Snow Off Road Carnival, reaffirming its prowess in the off-road domain and captivating enthusiasts from all over the world.

GWM, GO WITH MORE in the New Year——GWM Celebrates White New Year With its Ice&Snow Carnival

The festival grounds are a playground of ice and snow, meticulously designed to test the limits of GWM’s off-road vehicles. Here, the latest models, equipped with state-of-the-art Hi4 tech family, are ready to take on the frigid challenges.

At the heart of GWM’s display is the Hi4 T Strong Off-Road Vehicle Family. The TANK series, including the TANK 300, 400, 500, and 700, along with the second-generation H9 and an array of pickup trucks like the GWM POER 2.4T – Off-Road POER and SAHAR POER, dominate the scene. These vehicles, purpose-built for extreme conditions, feature advanced systems that come to life in the snow.

The Hi4 technology integrated into these off-roaders represents a pinnacle of automotive engineering. Its intelligent hybrid four-wheel-drive system operates with a level of sophistication that is truly awe-inspiring. As the vehicles glide effortlessly over the icy surfaces, the system is in a constant state of vigilance, monitoring every minute change in the terrain and driving conditions. In the blink of an eye, it can make instantaneous adjustments to the torque distribution between the front and rear axles. For instance, during a sharp, high-speed turn on the slippery ice, it can precisely calculate and send the optimal amount of torque to the outside wheels, ensuring the vehicle maintains its intended path with unerring precision, effectively preventing any hint of fishtailing. This remarkable level of responsiveness instills drivers with the confidence to navigate even the most treacherous ice paths with ease and composure.

The Hi4 system’s sophisticated algorithms work in tandem with the vehicle’s dynamic stability control to predict and counteract slippage before it occurs, providing a level of proactive safety that is unmatched. This system’s ability to distribute torque instantaneously and precisely to where it’s needed most is a testament to GWM’s commitment to leveraging cutting-edge technology for superior off-road performance.

Moreover, GWM’s vehicles feature an adaptive suspension system that uses real-time data to adjust damping rates on the fly, smoothing out the ride over uneven surfaces and maintaining vehicle stability. This technology, combined with the robust engine management systems that optimize performance in cold weather, showcases GWM’s dedication to innovation and excellence in off-road engineering. The festival offers an array of activities designed to engage and excite enthusiasts. The closed test track, painstakingly carved out of the ice and snow, provides a controlled environment for drivers to experience the full spectrum of capabilities of GWM’s off-roaders. As they depress the accelerator, the powerful engines, meticulously optimized for cold weather performance, roar to life, delivering a seamless surge of power that propels the vehicle forward with authority. The enhanced suspension systems, equipped with long-travel shock absorbers and high-strength springs, work in tandem to absorb the impact of the uneven ice and snow, ensuring a remarkably smooth ride even over the most challenging surfaces.

One of the festival’s highlights is the Ice and Snow Obstacle Course Challenge. This adrenaline-pumping event pits drivers against a series of meticulously designed obstacles, all crafted from ice and snow. From towering ice ramps that test a vehicle’s climbing ability and suspension articulation to narrow, icy corridors that demand pinpoint steering control, the challenge is a hopeless test of both man and machine. GWM’s vehicles, with their advanced Hi4 technology and robust build, rise to the occasion, navigating the obstacles with grace and power. Spectators line the course, their cheers and applause adding to the electric atmosphere as drivers push the limits of what’s possible on the ice.

At the GWM Ice and Snow Carnival, a captivating hill-climbing challenge drew the attention of many. The TANK500 Hi4-Z, powered by its robust engine and superior off-road capabilities, successfully summited the formidable Baihupo Slope of Changbai Mountain. This feat not only demonstrated GWM’s leadership in powertrain technology but also attested to the vehicles’ reliability under extreme conditions. Additionally, models such as the TANK700, TANK400, and the 2.4T POER offered test drives on the complex icy terrain, allowing participants to experience firsthand the stability and handling of these vehicles in harsh environments, further highlighting the high performance and power of GWM’s lineup.

At the Ice and Snow Carnival press conference, GWM officially announced the establishment of the “GWM Off-Road Alliance.” This non-profit organization consists of participants from the off-road ecosystem and aims to provide users with off-road services, advice, and support. Currently, its operations are limited to China, with plans for future international expansion.

Beyond the thrilling off-road experiences, GWM also offered participants a deep dive into Chinese culture. During the festival, GWM arranged for traditional Chinese homestays, providing an authentic taste of Chinese lifestyle. Cultural workshops were also part of the experience, where attendees could learn about Chinese opera, feel the charm of this ancient art form, and engage in paper-cutting activities, creating their own artistic pieces and trying on traditional attire from China’s Northeast region. These cultural activities enriched the festival and allowed participants to gain a deeper understanding and appreciation of Chinese heritage alongside their off-road adventures.

Looking ahead, GWM plans to expand and enhance its Ice and Snow Festival in the coming years. Research and development efforts will focus on further optimizing its vehicles for extreme cold conditions, integrating new technologies that enhance safety and performance. The brand envisions a future where the festival becomes a global destination for off-road enthusiasts, attracting adventurers from around the world to experience the magic of GWM’s off-road technology in the snow.

In the spirit of continuous innovation, GWM’s recent participation in the China-Arab Motoring Media Summit at Liwa further exemplifies its commitment to redefining off-roading. In the Liwa Desert, with its challenging terrains ranging from the imposing Moreeb Dune to vast salt flats and steep slopes, GWM showcased its off-road grading system, a revolutionary concept that categorizes terrains into 10 different levels based on difficulty and risks. This structured approach ensures that off-roading is accessible to all, regardless of their driving expertise.

The principles of this grading system, proven effective in the Liwa Desert, are now being applied and further developed into 4 scenario-based criteria, including Sand, Mud, Mountain and Snow field at the Ice and Snow Festival. Each has 10 different levels to guide drivers for a safe off-road drive.

The Hi4 technology, which demonstrated its adaptability and performance in the desert, is equally vital in the winter landscape. Its capacity to adjust to varying conditions ensures optimal performance, whether navigating through the desert’s sands or the festival’s icy paths. The Hi4 technology, which proved its worth in the desert, continues to shine in the winter wonderland. Its ability to adapt to changing conditions and provide optimal performance is equally crucial when dealing with slippery ice and deep snow.

In the highly competitive automotive landscape, Great Wall Motor (GWM) has been making remarkable strides, especially in the off-road segment. From the bustling Chengdu Auto Show to the challenging sands of the Alxa Desert Rally, the intense Liwa International Off-Road Championship, and the frigid New Year’s ice and snow test race, GWM has continuously demonstrated its extraordinary charm and technological prowess, etching its mark in the annals of off-road history.

At the Chengdu Auto Show, GWM’s off-road vehicle lineup commanded significant attention with their conspicuous designs and robust engineering. The showcased advanced engine and suspension technologies proffered an alluring vista of driving experiences for off-road aficionados. In the Alxa Desert Hero Festival, GWM’s vehicles exhibited remarkable resilience against the sweltering heat and shifting dunes. The drivers maneuvered them with dexterity, while the outstanding performance of the suspension and engine systems fortified GWM’s standing in the face of such arduous conditions. During the Liwa International Off-Road Championship, pitted against international competitors, GWM distinguished itself through its state-of-the-art traction control mechanism and reinforced chassis, delivering an outstanding performance across the complex terrains.

At the GWM Off-road Day, a multitude of users had the opportunity to directly experience the formidable off-road prowess of GWM. An experienced off-road enthusiast remarked, “Throughout the diverse and challenging events of the GWM Off-road Day, the performance of GWM’s vehicles was truly remarkable. Whether ascending steep inclines or traversing intricate ice and snow impediments, the stability and handling capabilities of the vehicles surpassed my expectations by a wide margin. Notably, the Hi4 technology’s torque distribution and power output on ice and snow surfaces were flawless, instilling in me absolute confidence in GWM’s off-road capabilities. It is, without a doubt, an exemplary choice for off-road enthusiasts.” Such acclamations from users further corroborate GWM’s preeminent position and exceptional quality in the off-road sector, spurring GWM to persistently strive for progress and present more innovations and breakthroughs to the off-road community.

From the Chengdu Auto Show to the Ice and Snow Festival, along with the establishment of the Off-Road Alliance and the release of the off-road grading standard, GWM has redefined the upward trajectory of Chinese automotive brands. Demonstrating an unwavering dedication to innovation, GWM persistently endeavors to augment users’ off-road experiences. Future efforts will center on optimizing vehicle performance in extreme conditions and integrating advanced safety and performance-enhancing technologies through continuous R&D investment.

Moreover, GWM aims to collaborate closely with industry stakeholders, facilitating the standardization and orderly progression of off-road activities. By cultivating a unique Chinese off-road culture, it endeavors to enrich the domestic automotive landscape and position China as a significant exporter of automotive culture globally. With its resolute commitment and continuous exertion, GWM is poised to dominate the off-road sector and inspire a new generation of adventurers and automotive aficionados worldwide.

Learn more: https://youtu.be/IYzLmc2kSS0?si=0cLwVCaTDbux5B93

Hashtag: #GWM

The issuer is solely responsible for the content of this announcement.

Advertisement

Media OutReach

Skylon Appoints COBNB as Hospitality Partner, Launches COBNB+ with L’Occitane en Provence Hotel Amenities

Published

on

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 7 February 2026 – Skylon, a premium development by GBD Land, located at Changkat Raja Chulan, Bukit Bintang, 50200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, has officially appointed COBNB as its hospitality partner, marking the launch of COBNB+, the company’s new premium hospitality brand. Skylon is the first development to debut under the initiative.

Image courtesy of COBNB+, L’Occitane en Provence and Skylon Residences

As part of the COBNB+ rollout, all PLUS-managed residences at Skylon will feature a full upgrade to L’Occitane en Provence hotel amenities, setting a new standard for guest comfort. The partnership reflects COBNB’s strategic move into experience-led hospitality, where design, service, and brand collaboration come together to enhance guest satisfaction and long-term asset value.

COBNB+ represents the highest tier within COBNB’s managed portfolio, designed for guests who value refined living, consistency, and effortless stays. The programme combines curated interiors, elevated operational standards, and technology-enabled hospitality, offering a boutique-hotel experience within a service apartment setting.

L’Occitane en Provence was selected as COBNB+’s premium amenities partner for its strong association with leading hotels and resorts worldwide, its commitment to responsibly sourced ingredients, and its timeless French heritage. The brand’s emphasis on sensorial comfort and craftsmanship aligns naturally with COBNB’s vision of modern, experience-led hospitality.

Skylon’s designation as the first COBNB+ property establishes a new benchmark for managed residences in Malaysia. The collaboration reflects a shared vision between GBD Land and COBNB to operate residential assets at hospitality-grade standards, enhance guest satisfaction and loyalty, and strengthen long-term asset performance.

“At L’Occitane en Provence, we believe everyday rituals can become precious moments. Our partnership with COBNB+ at Skylon reflects a shared vision to elevate the guest experience through sensorial comfort, thoughtful details, and the art of Provençal living — even within a modern service apartment setting,” said Elida Wong, General Manager, Southeast Asia, L’Occitane en Provence.

The launch of COBNB+ at Skylon marks the beginning of a broader premium rollout across selected developments. As COBNB continues to expand its hospitality platform, COBNB+ will serve as its flagship standard for luxury short-stay and serviced living.

At COBNB, luxury is intentional — and it begins with attention to every detail.

Hashtag: #cobnb #cobnb+ #loccitane #skylonresidences




The issuer is solely responsible for the content of this announcement.

About GBD Land

GBD Land is a forward-looking property developer focused on creating thoughtfully designed residential developments that combine lifestyle, quality, and long-term value.

About L’Occitane en Provence

Founded in the South of France, L’Occitane en Provence is a globally recognised brand known for its natural ingredients, Provençal heritage, and long-standing presence as a preferred amenities partner for premium hotels and resorts worldwide.

About COBNB

COBNB is Malaysia’s leading short-term rental and hospitality management platform, operating at the intersection of technology, design, and service excellence to maximise guest experience and long-term asset performance.

For more information, visit:

Skylon Residences:

Continue Reading

Media OutReach

China and ASEAN Celebrate the Chinese Spring Festival Together

Published

on

JAKARTA, INDONESIA – Media OutReach Newswire – 6 February 2026 – 2026 marks the 35th anniversary of the establishment of dialogue relations between China and ASEAN and the 5th anniversary of the establishment of the China-ASEAN Comprehensive Strategic Partnership. It also coincides with the Year of the Horse in Chinese Spring Festival. On February 5, the “Steeds Herald Spring, Blessings Fill ASEAN”—Spring Festival @ ASEAN Headquarters 2026 was successfully held at the ASEAN Headquarters in Jakarta, Indonesia.

The Chinese Ambassador to ASEAN and representatives of the Guangxi government pose for a handshake group photo with the permanent representatives of the 11 ASEAN member states (Photo by Huang Jundong)

The event, supported by the Mission of the People’s Republic of China to ASEAN, the Permanent Mission of Malaysia to ASEAN, and the ASEAN Secretariat, was hosted by the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, China, and the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, China, and jointly organized by Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, Guangxi Tourism Development Group, and Guangxi Cultural Industry Group. More than 250 guests attended the event, including envoys from the 11 ASEAN countries and external partners such as Russia, the United Kingdom, Australia, South Korea, and Brazil, senior officials from the ASEAN Secretariat, representatives from mainstream ASEAN media, local university faculty and students, and representatives from Chinese-funded enterprises.

I. A Gathering of Distinguished Guests, Sharing a Common Vision

This marks the first time that Chinese Spring Festival cultural activities have been held at the ASEAN Headquarters. With the deepening of globalization, the traditional festival of Spring Festival is not only a time for family reunions for the Chinese people, but also a new bond for dialogue between different civilizations. The Chinese Spring Festival embodies the philosophy of “harmony and coexistence”, which aligns perfectly with the ASEAN countries’ pursuit of “unity and cooperation”. Furthermore, the sustainable development concept of “rejuvenating the old and welcoming the new” resonates strongly with the ASEAN region’s vision of “common prosperity”.

Kao Kim Hourn, Secretary-General of ASEAN, stated in his video address that over time, the Spring Festival has evolved into a global celebration. Its inscription on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2024 underscores the rich significance of this precious human heritage. Within ASEAN, many member states celebrate the Spring Festival, reminding people of the deep emotional bonds that transcend national borders. ASEAN will continue its commitment to fostering a community proud of its identity, actively undertaking the responsibility of protecting, preserving, and creating culture, arts, and traditions, and promoting the development of the cultural and creative industries. As we welcome the Year of the Horse, we hope everyone will embrace the elegance, vitality, and forward momentum that the horse represents, and embark on the new year together with hope, resilience, and unity.

Wang Qing, Chinese Ambassador to ASEAN, stated in his address that the Spring Festival symbolizes reunion, joy, and harmony. Celebrating the holiday together exemplifies the close bonds between the people of China and ASEAN, the integration of our civilizations, and our harmonious coexistence. The China-ASEAN community with a shared future is growing ever closer, demonstrating powerful vitality and setting an exemplary model for building a community with a shared future for mankind. He specifically noted that Guangxi serves as a vital “connection point” and “intersection point” for China-ASEAN friendship, exchanges, and cooperation, functioning as both a “gateway and engine” within the China-ASEAN Comprehensive Strategic Partnership. In the new year, he extended heartfelt wishes for China-ASEAN friendship and cooperation to surge forward like galloping horses, unstoppable in its momentum.

Ambassador Sarah, Permanent Representative of Malaysia to ASEAN, noted in the address that as the Country Coordinator for China-ASEAN Relations, Malaysia has been privileged to witness and foster the flourishing development of the China-ASEAN Comprehensive Strategic Partnership. Cultural celebrations like today’s Spring Festival event vividly demonstrate that our partnership extends far beyond trade agreements and diplomatic protocols. ASEAN and China share a deep, mature, and resilient relationship that will continue to grow and strengthen on the solid foundation of mutual respect, shared interests, and a common vision for peace, stability and prosperity in the region.

Li Pan, Director of the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, stated in his address that Guangxi is honored to host this event at the ASEAN Headquarters. As the permanent host city of the China-ASEAN Expo, Guangxi serves as an important platform for China-ASEAN economic and trade cooperation and cultural exchanges. Guangxi is working with ASEAN countries to build an artificial intelligence development path of “R&D in Beijing, Shanghai, and Guangzhou + Integration in Guangxi + Application in ASEAN”, and actively creating a new trade chain of “Production in ASEAN + Distribution in Guangxi + Sales in China”. In 2026, Guangxi will work hand in hand with all sectors of ASEAN to forge ahead and strengthen the neighborly bond between China and ASEAN over time.

II. Celebrating the Spring Festival and Savoring the Festive Flavors

The event invited guests from around the world to gather together, celebrating the Spring Festival for the Year of the Horse, savoring the flavors of the Chinese Spring Festival, and appreciating the beauty of the arts. The opening performance, “The Beauty of China: Guangxi’s Zhuang Ethnic Charm”, featured a symbolic dance and connected it with a classic excerpt from the Caidiao Opera “Liu Sanjie”, including the “Antiphonal Song”, creating an artistic masterpiece that blends Eastern poetry with innovative ingenuity. The Chinese instrumental performance, “Chinese Chic Performance for Celebrating the Spring Festival of the Year of the Horse”, featured erhu and suona as the main instruments, playing classic melodies such as the theme song from “Journey to the West” and “Black Myth: Wukong”, converging into a “National Trend IP Music Festival”. When Guangxi ethnic instruments, the maguhu (horse-bone fiddle) and the bolie, met Indonesian gamelan, Chinese and Indonesian musicians jointly performed classics like “Jasmine Flower” and “Folk Songs Like Spring River Water”making the phrase “high mountains and flowing water meet a kindred spirit” more concrete and creating a lasting artistic resonance.

During the event, Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, together with ASEAN media such as TVRI, El John TV, and Harian Inhua, jointly launched the China-ASEAN Spring Festival Short Video Exhibition Week. Using short videos as a link, the event showcased the joyous scenes of China and ASEAN countries celebrating the Spring Festival together from multiple dimensions, inviting netizens around the world to jointly celebrate the Chinese Spring Festival as a global festival through the Internet.

III. Savoring the Cultural Gathering, Welcoming the Prosperous Spring Festival

On the same day, the “Spring Blessings for Success at the Year of the Horse” Chinese Spring Festival Cultural Exhibition and the “Instant Joy Market” Spring Festival Cultural Market were held simultaneously at the ASEAN Headquarters. Guests from various countries experienced the hospitality of “Tea Harmonies the World” through immersive experiences that included playing, appreciating, and tasting, creating “Ancient Charm and Blessings” calligraphy and painting rubbings, admiring the exquisite paper-cutting art, and enjoying a feast of Spring Festival delicacies from all directions.

The most surprising experience for the guests was exploring the smart future using Guangxi’s cutting-edge AI technology. Guests from various countries experienced intelligent translation devices and wore AR glasses, immersing themselves in barrier-free communication and exploring the thousand-year-old legend of the Zuojiang Huashan Rock Art Cultural Landscape. Hardy Chung, a reporter from Harian Inhua, remarked that China’s AI technology not only accurately depicted the beautiful scenery of the Spring Festival but also vividly expressed the touching story of ASEAN and China being connected by mountains and seas and sharing good neighborly friendship, presenting a beautiful picture of cooperation towards the future.

On February 4th, two “Instant Blessings” Pop-Up Events were held at the Halim Station of the Jakarta-Bandung High-Speed Railway and the Mall Central Park in Jakarta, Indonesia, creating a festive atmosphere for the Chinese Spring Festival. Performers from Guangxi presented a variety of acts including song, dance, opera, and puppetry, attracting many locals to participate in interactive activities, join in the “Guangxi Kemusan Dance”, and share the joy of the Spring Festival. Yi Yan, a social media blogger traveling and living in Indonesia, exclaimed, “This year’s Spring Festival atmosphere in Jakarta is different!”

This event attracted more than 20 media outlets, including People’s Daily, Xinhua News Agency, China Media Group, China News Service, TVRI, METRO TV, bolong.id, and Vietnam News Agency to report on the event and widely spread the concepts of peace, amity, and harmony in the Spring Festival to people at home and abroad.

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

‘Whimsical Gallop’ Invites The City to Stride into the Year of the Horse at Pacific Place and Starstreet Precinct

Published

on

Marvel at the Whimsical Gallop of Horses Adorned in Embroidered Artistry, Alongside an AI Fai Chun Photo Booth and Joyful New Year Rewards

HONG KONG SAR – Media OutReach Newswire – 6 February 2026 – This Chinese New Year, Pacific Place and Starstreet Precinct invite you to take a joyful gallop into the Year of the Horse with ‘Whimsical Gallop’ — a celebration that blends artistry, imagination and auspicious cheer. From 5 February to 3 March 2026, the mall is transformed into a contemporary Chinese garden awash in soft, nature-inspired pink hues. Leading the way is a striking 3.5-metre-tall embroidered horse in Park Court, alongside three other beautifully adorned horses brought to life by Hong Kong embroidery atelier YLYstudio. Together, this quartet of horses brings luck and fortune to all.

Spring Bloom Gallop Pavilion

Beyond the installations, the festivities continue with thoughtful and playful experiences. Create your own personalised blessings at the ‘Splendid Blessings’ AI Fai Chun Photo Booth, and enjoy ‘Galloping Joy’ New Year Shopping Rewards with festive ‘Blooming Splendour’ Lai See packets and exclusive shopping treats. The celebration culminates with lively jazz tap dance performances and a lion dance parade, bringing heritage and modern festivity together for everyone to enjoy.

A Garden Where Embroidery Meets Imagination

Across the mall and into Starstreet Precinct, visitors are immersed in a fantastical Chinese landscape of embroidered ornaments, blooming florals, lanterns and gazebos. YLYstudio dedicated over 1,000 hours to handcrafting more than 590 ornaments featuring eight auspicious motifs — feathers, birds, pomegranates, coins, flowers, four-leaf clovers, ladybirds, and clouds — using over 80 types of sequins, threads, and ribbons. These motifs are showcased on the four horses, spreading good fortune while enriching the festive landscape with depth and artistry.

Spring Bloom Gallop Pavilion

Location: Garden Court, Level LG1, Pacific Place

Three embroidered horses stand in quiet splendour — each a symbol of good luck, harmony and prosperity. Rising above them, a five‑metre‑tall gazebo becomes a sanctuary of artistry, where the eight auspicious motifs conceived by YLYstudio are revealed in delicate detail. Each work conveys multicultural blessings, all rendered with exquisite craftsmanship.
Blossoms of Imagination

Location: Level L1 (near lululemon), Pacific Place

Amid peach blossoms, a pastel pavilion shelters two young horses at rest. The scene evokes New Year anticipation, filled with hope and the promise of spring.

Splendid Blessings AI Fai Chun Photo Booth

Blending tradition with technology, the ‘Splendid Blessings’ AI Fai Chun Photo Booth invites visitors to create personalised New Year blessings with a contemporary twist.

By registering as an above member and spending HK$300 on the same day via electronic payment, shoppers can select an auspicious message, capture full-body photos, and receive both printed and animated digital versions to take home and share with loved ones.

Date: 5 February – 3 March 2026
Time: 10am – 10pm

Magical Blessings

Location: Level L1 (near Lane Crawford), Pacific Place

Energetic mini horses line both sides of the pathway, accompanied by floral arrangements and whimsical plants that create a festive corridor of movement and charm. An abundance of mini horses extends the blessings along the way, embodying prosperity and joy in every step.
Poised in Bloom

Location: Park Court, Level L1, Pacific Place

At the heart of Park Court, a 3.5‑metre‑tall

giant horse is poised in mid‑gallop — a graceful emblem of blossoming fortune. Flanked by peach blossoms, it moves forward to usher in a more prosperous year ahead.

Lanterns of Serenity

Location: Outside Three Pacific Place on Wing Fung Street and Star Street

Lanterns sway and blossoms bloom in this outdoor extension of the celebration. Set against the urban backdrop of Starstreet Precinct, the installation carries the festive spirit beyond the mall — inviting passersby to pause, smile and soak in the new year fantasy.

Poised in Bloom
Poised in Bloom

Blooming Splendour Lai See Packets – Celebrate the Year of the Horse with Flourishing Flowers

The ‘Blooming Splendour’ Lai See packets are inspired by the elegance of embroidery. They feature delicate floral motifs rendered with painterly precision, blending layers of red, pink, and orange threads to create a sense of graceful movement. At the heart of the design, a sculpted floral emblem evokes abundance, beauty, and new beginnings, enriched with pearl-like accents recalling couture embroidery techniques, where beads, sequins and threads are meticulously layered.

Each set includes 10 Lai See packets in two harmonious colourways, accompanied by a velvet pouch in either soft pink, adorned with a pomegranate charm, or rich green, accented with a lucky four-leaf clover charm. These detachable embroidered charms are thoughtfully designed to be worn or styled long after the festive season, carrying the spirit of prosperity and good fortune throughout the year.

Galloping Joy – Elevate Your Experience with Exclusive Shopping Rewards

From 5 to 16 February 2026, shoppers can enjoy festive privileges designed to usher in a prosperous year, including exclusive ‘Blooming Splendour’ Lai See packets, movie ticket exchange coupons, Pacific Place shopping e-vouchers and gourmet treats.

Accumulated Same-day
Electronic Spending
Shopping Rewards*
HK$3,800 – HK$8,799

One Set of
‘Blooming Splendour’
Lai See Packets
+
Two MOViE MOViE
Pacific Place
Ticket Exchange Coupons (valued at HK$260)

HK$8,800 – HK$17,999 HK$300 Pacific Place
Shopping e-Voucher
HK$18,000 – HK$37,999 HK$600 Pacific Place
Shopping e-Voucher
+ The Grand Sicilian Pistachio Puff
(valued at HK$128)
HK$38,000 – HK$87,999 HK$1,400 Pacific Place
Shopping e-Voucher
+ The Grand Sicilian Pistachio Puff
(valued at HK$128)
HK$88,000

or above

HK$2,400 Pacific Place
Shopping e-Voucher
+ COVA Nutty Duo Cookie Gift Box
(valued at HK$198)

*Shoppers are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last. Other Terms and Conditions apply.

Redemption Period: 5 – 16 February 2026
Redemption Location: Gift Redemption Counter, Level L1 (near Theory)
Redemption Hours: 11am – 10pm

Where Hooves Move to the Rhythm

The Year of the Horse arrives in a dance of joy. Step Out Studio and fellow tap dancers will be tapping out the heartbeat of the season, their rhythms galloping alongside the soaring notes of Jazz Band led by Nate Wong. Together, they will conjure a celebration where artistry and vitality run free. After the lions are awakened in an eye‑dotting ritual, our lion dance parade will unfurl like a living tapestry of tradition — spreading fortune, unity and exuberance throughout the mall, and inviting everyone to stride boldly into the year ahead.

Tap and Jazz into the New Season Let your feet and heart gallop with joy as Step Out Studio and fellow tap dancers bring tap to life, echoing the energy of racing hooves. Accompanied by keyboard, bass, and saxophone from Nate Wong’s Jazz Band, the performance blends percussive footwork with swinging jazz, creating a lively celebration of the Year of the Horse.

Dates:

  • 14 February 2026 – Performers: Cal (Step Out Studio), Zoe Chan, Jazz Band led by Nate Wong
  • 21 February 2026 – Performers: Cal (Step Out Studio), Natalie Hung, Jazz Band led by Nate Wong

Time: 3:30pm

Location: Level L1 (near Shiro), Pacific Place

Roaring into Prosperity: Eye-dotting Ceremony & Lion Dance Parade Stride into the excitement of the Chinese New Year at Pacific Place! After bringing the lions to life in a traditional eye-dotting ceremony, the lion dance parade will wind its way through the mall, spreading energy, luck, and prosperity for the year ahead.

Date: 23 February 2026 (Monday, 7th day of Chinese New Year)

Time: 1pm

Location: Park Court, Level L1, Pacific Place

Join the ‘Whimsical Gallop’at Pacific Place and Starstreet Precinct this Chinese New Year — where embroidered artistry, festive celebrations, and joyful rewards come together to welcome a year filled with good fortune and blooming possibilities.

Hashtag: #WhimsicalGallop #HorseInBloom #GallopingJoyAtPP

The issuer is solely responsible for the content of this announcement.

About YLYstudio

YLYstudio is a Hong Kong-based embroidery atelier celebrated for blending traditional craftsmanship with contemporary design. Founded by Lilian Tsang Lai Yu and Matt Hui Yip Long, the studio brings decades of global fashion experience and artistry to every creation.

Lilian Tsang previously served as chief designer for a Hong Kong fashion label and honed her craft at LECOLE LESAGE, the prestigious haute couture embroidery school owned by the Chanel Group in Paris. She also interned at Elisabeth Gasbarre Rousseau Haute Couture Studio in Lyon, France. With a deep passion for teaching, Lilian now shares her embroidery expertise in Hong Kong, inspiring a new generation of artisans.

Matt Hui is a Hong Kong-based fashion designer graduated from the Royal College of Art in 2013. Passionate about the creative process and fine workmanship, he has collaborated on stage costumes for renowned singers including Panther Chan and Bondy Chiu. Since 2024, Matt has also ventured into the film industry as a custom tailor, contributing to international productions such as Ballad of a Small Player and Emmanuelle.

About Pacific Place

Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and Upper House Hong Kong.

Customer enquiry hotline: (852) 2844 8988 Website: www.pacificplace.com.hk
Facebook: @Pacific Place Hong Kong Instagram: @pacificplacehk
WeChat: @PacificPlaceHK XiaoHongShu: @Pacific Place HK

About Starstreet Precinct

Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.

Website: www.starstreet.com.hk Instagram: @starstreethk
Facebook: Starstreet Precinct #starstreethk

Continue Reading

Trending