Media OutReach
IP Merchandise Emerges as the New Ace in the Young Consumer Market; GiftOne Decodes Industry Trends and Offers Custom Custom IP Gift Solutions
Consumption Paradigm Shift: From “Good Value” to “One-of-a-Kind,” IP Merchandise Meets Young Demands
“Yat Jai,” a senior practitioner in GiftOne’s Marketing Department, stated in the report that a decade of industry dedication has given the team a clear view of the changing consumer landscape. Today’s Gen Z consumers hold significantly different views; “good value, good quality, and good appearance” (平靚正) is no longer the top priority, with personalisation and uniqueness becoming core pursuits. They wish to avoid “clashing styles,” aspiring to express their identity and taste through their possessions. Furthermore, in this era of information overload, their consumption is more rational, demanding higher quality and exclusivity from corporate gift items.
IP merchandise precisely matches this demand. IP gift items featuring popular anime characters, movie protagonists, or trendy IP that resonate with young consumers have transcended mere object status to become “status symbols.” “When customers receive a company gift printed with an IP they actively follow, it feels like a signal saying, ‘I understand you.’ The influence of this emotional connection should not be underestimated,” Yat Jai stressed.
Consumption Trend Transformation: From “Material” to “Spiritual,” IP Merchandise Creates Emotional Resonance
The report further indicates that the current consumer market is undergoing a deep transformation from “material consumption” to “spiritual consumption.” Consumers no longer purchase items solely to satisfy functional needs but also seek emotional experiences and spiritual fulfilment. Taking trendy IP toys as an example, the core reason products like blind boxes and figures attract consumers to queue is the “sense of belonging to a trend” they carry—consumers are buying not just a toy but an “entry ticket” to a subculture.
IP merchandise as a corporate gift functions as a cultural symbol that can quickly spark emotional resonance within the target demographic. “Just like buying a watch: in the past, it was to tell the time; now, it’s to showcase taste and identity. The ‘you-understand-me’ feeling brought by an IP gift can instantly establish a priceless sense of identity and belonging, something traditional company gift items struggle to achieve,” added a relevant GiftOne representative.
Core Traits of Successful IP: Malleability and Scalability Are Essential
Not all IP can succeed in the market. The report specifies that successful IP must possess two key traits: Malleability and Scalability. Malleability means the IP can break through the limitations of a single medium, moving across different scenarios such as film, comics, and games, to consistently maintain freshness. Scalability refers to the IP’s potential for cross-industry development, extending from cultural and creative products to everyday items like stationery, electronics, and apparel, achieving “all-around penetration.”
“These two traits are critically important for corporate gift customisation. Only IP with the capacity to ‘transform’ and ‘replicate’ can provide us with more creative space to design IP gift items that align with market changes and exceed consumer expectations, helping businesses stand out in the competition,” the GiftOne team explained.
Industry Cases: McDonald’s and Sushiro Attract Young Audiences with IP Marketing
In the report, GiftOne cites two major examples of successful IP marketing. Global chain McDonald’s, known for deeply familiar in-house IP such as Ronald McDonald and Grimace, has recently launched co-branded toys with Pokémon, which broke age boundaries. These collaborations not only attract children but have also become collectors’ items for adult Pokémon enthusiasts; the co-branded products in Japan even triggered a buying frenzy.
In the Gift HK market, Sushiro has successfully attracted Generation Z (Post-00s) consumers through collaborations with popular IP like Oshi no Ko and Haikyu!! Social media platforms, including Instagram and Threads, are frequently filled with young users sharing their Sushiro IP gift “hauls” or documenting content like “eating Sushiro for multiple consecutive days just to collect IP merchandise,” fully confirming the powerful appeal of licensed company gift items to the younger demographic.
GiftOne: Over a Decade of Experience to Help Businesses Capitalise on the IP Merchandise Boom
To help businesses seize the IP merchandise trend, GiftOne relies on over ten years of corporate gift customisation experience to provide clients with a full-process service, from IP selection and solution design to production execution. Whether it involves developing IP gift items based on popular licensed IP or creating exclusive IP products for a corporation, the team combines market research with user needs to ensure the merchandise possesses both trendy attributes and brand value, thereby assisting businesses in precisely reaching the young consumer group.
Hashtag: #GiftOne
The issuer is solely responsible for the content of this announcement.
Media OutReach
Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
https://www.god55sports.com/
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https://www.instagram.com/god55sports/
The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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