Media OutReach
OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint
An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.
Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality
Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.
At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
- First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
- Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
- Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.
OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.
Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power
At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:
- Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
- Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
- PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.
Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.
Device+: A Solution for One-Stop User Management
During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.
- Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
- Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
- Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
- Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.
Future Outlook: Collaborating for Long-Term Success
The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.
This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.
Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.
For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds
The issuer is solely responsible for the content of this announcement.
UMSOCIAL has grown steadily over the past two years. Today, UMSOCIAL offers over 2,000 live strategies, with more than 10,000 trading accounts actively copying trades on the platform. This growth shows that traders are looking for a place where learning and trading can happen together.
“UMSOCIAL is not just about copying trades. It’s about learning, growing, and sharing success together,” said Jack Li, Regional Business Director at Ultima Markets. “Every Follower has the potential to become a Master. That’s the spirit behind our message: Follow Today, Master Tomorrow.”
A Connected Experience for Both Beginners and Skilled Traders
For beginners, UMSOCIAL provides an accessible way to learn from real-time market activity and trading strategies. New users can review verified performance records, understand trading styles, and mirror strategies from skilled traders in real time. As a social trading app, UMSOCIAL fosters a supportive learning experience for those who are new to markets.
At the same time, seasoned traders gain a structured platform to share their expertise, build credibility within the community, and earn performance-based fees tied to their strategy outcomes.
UMSOCIAL brings both beginner and skilled traders into one cohesive environment. This unified ecosystem supports education, transparency, and professional recognition, enabling every participant to engage with markets at their own pace while benefiting from clear and data-driven insights.
Powered by State-of-the-art Technology and Full Transparency
UMSOCIAL is built on Ultima Markets’ advanced technology infrastructure and strong focus on visibility, ensuring a secure and consistent experience across all user interactions. Every transaction is processed with fast order matching, stable connectivity, and full visibility. Traders can manage their accounts, monitor performance, or switch strategies at any time with just a few clicks.
The platform continues to evolve as one of today’s leading copy trading platforms, offering faster trade execution, real-time insights, and user-friendly tools. Ultima Markets remains focused on building a reliable, fair, and engaging environment where traders can grow and succeed together.
Start your journey with UMSOCIAL by Ultima Markets and trade smarter together.
The issuer is solely responsible for the content of this announcement.
About Ultima Markets
Ultima Markets is a licensed, award-winning, multi-asset broker offering access to over 250 CFD instruments across forex, commodities, indices and shares. The company was recently awarded Most Advanced Multi-Asset Trading Platform Europe 2025 and is the first CFD broker to join the UN Global Compact.
CFDs are complex instruments and involve a high risk of losing money rapidly due to leverage. Ensure you fully understand the risks before trading.
Disclaimer
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Past performance of Masters on UMSOCIAL does not guarantee future results. Trading involves risk, and you are fully responsible for your own trading decisions.
Media OutReach
2nd MOTIFX – Embracing the Beauty of Chinese Culture Culture to Nature – A Surreal Garden of Botanical Patterns
Organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), MOTIFX invites emerging designers to reinterpret traditional Chinese motifs for contemporary contexts, seamlessly integrating historical patterns into modern objects, interiors, and lifestyle products while deepening new generations’ engagement with their cultural heritage.
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture invites designers to explore the mystical side of Chinese characters, with a particular focus on Radical Grass (艹 / 艸) and its evocative connection to a surreal world of nature. While respectfully acknowledging the cultural and philosophical differences between Eastern and Western traditions, the project embraces nature’s whimsy and dreamlike beauty with open delight
This inspiration gives birth to the central theme: Culture to Nature – A Surreal Garden of Botanical Patterns. Curated by Michael LEUNG, the exhibition brings together numerous design students and local designers who are in studies across diverse disciplines to rediscover the vibrant potential of Chinese characters. In doing so, it redefines the relationship between cultural heritage and the natural world, resulting in an imaginative collection of patterns and design works that vividly capture the theme.
A key highlight is the immersive installation Surreal Garden, created by designers Moon.noon and Stickyline. Inspired by “Radical Grass” motifs designed by these young creatives, the duo transforms two-dimensional patterns into a multi-sensory experience. Visitors move seamlessly from the physical space into a digital dreamscape, journeying through the four seasons guided by the 24 traditional solar terms — from the blossoming of spring to the retreat of winter — tracing the boundless rhythms of nature.
This surreal journey continues throughout the exhibition, which showcases over 100 original patterns created by local design students, each derived from the 艹 radical. Like countless flowers blooming in a shared field, these works express diverse creative voices, yet all are rooted in the same ancient, ever-living origin — the enduring 艹 .
DesignInspire 2025 was transformed into this fantastical garden woven from Chinese characters and nature’s boundless poetry — and let your imagination take flight.
Curator: Michael LEUNG
Born in Hong Kong, Michael LEUNG earned his Master’s degree from Design Academy Eindhoven in the Netherlands, where he later founded Studio AA (previously MIRO). His practice spans graphic, product, and spatial design, often exploring the intersections of craftsmanship and industry, local culture, and sustainability. Recipient of the Hong Kong Young Design Talent Award and Perspective 40 Under 40, his work has been showcased at Milan Design Week, Dutch Design Week, and other major international exhibitions. In recent years, he has collaborated with institutions such as the Vitra Design Museum (Germany) and the V&A (UK), extending his creative vision into exhibition curation.
Participating Artist: Moon.noon
Moon.noon (KONG Fan-leung) is a real-time visual artist who masterfully blends data-driven storytelling with immersive audio-visual and sensory experiences. A former user-experience designer, he now transforms complex sources — climate data, urban landscapes, audience interaction — into powerfully evocative visual languages. His works have appeared at M+, Hong Kong Chinese Orchestra, West Kowloon Freespace Jazz Festival, and in collaborations with Coca-Cola, LG, and Samsung.
Participating Artist: STICKYLINE
Founded in 2011 by Hong Kong creative artists Mic LEONG and Soilworm LAI, STICKYLINE is celebrated for its large-scale polyhedral sculptures that reveal the beauty of creative engineering, mathematics, and geometry. Working primarily with paper and metal, and integrating kinetics, sound, and light, the duo produces minimalist, durable, and strikingly futuristic installations, site-specific works, and private commissions that have earned widespread acclaim in the design world over the years.
Moroso × HKDI Furniture Collaboration Project
The exhibition showcases a creative collaboration between renowned Italian luxury furniture brand Moroso and design students from the HKDI’s Department of Architecture, Interior and Product Design (AIP). Together, they present the forward-looking project with MOTIFX patterns printed on the fabrics to “Designing Clothes for Furniture Objects.”
This initiative reimagines furniture as living bodies to be dressed, where textiles and soft elements become expressive garments. Moving beyond surface aesthetics, students explore adaptability, sensory depth, and emotional resonance, while engaging with ideas of circularity, modularity, and service-oriented design. The design challenge invites them to create interchangeable and upgradeable “furniture garments” that respond to personal habits, environments, and even special occasions.
Event Details:
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at DESIGNINSPIRE 2025
Date : 4 Dec – 6 Dec, 2025
Time : 9:30am-7:30pm
Venue : Booth no. 3E-D02, Hong Kong Convention and Exhibition Centre
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition
Date : 3 Mar – 31 Mar, 2026
Time : 10:30AM – 7:30PM (Monday to Sunday)
Venue : 2/F, LANDMARK ATRIUM
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at FASHION INSTYLE, HOME INSTYLE EXHIBITION 2026
Date : 27 Apr – 30 Apr, 2026
Time : 9:00AM – 6:00PM
Venue : Concourse Area, Hong Kong Convention and Exhibition Centre
Hashtag: #MOTIFX
The issuer is solely responsible for the content of this announcement.
About Vocational Training Council (VTC)
Established in 1982, the Vocational Training Council (VTC) is the largest vocational and professional education and training provider in Hong Kong. The mission of VTC is to provide a valued choice to school leavers and working people to acquire the values, knowledge and skills for lifelong learning and enhanced employability, and also to provide support to industries for their manpower development. VTC has 14 member institutions, namely the Technological and Higher Education Institute of Hong Kong (THEi), the Institute of Professional Education And Knowledge (PEAK), the School for Higher and Professional Education (SHAPE), the Hong Kong Institute of Vocational Education (IVE), the Hong Kong Design Institute (HKDI), the Hong Kong Institute of Information Technology (HKIIT), the Hotel and Tourism Institute (HTI), the Chinese Culinary Institute (CCI), the International Culinary Institute (ICI), the Maritime Services Training Institute (MSTI), Youth College, Pro-Act by VTC, the Integrated Vocational Development Centre (IVDC) and the Shine Skills Centre.
Website: 
www.vtc.edu.hk
About Hong Kong Design Institute (HKDI)
Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning, including architecture, interior and product design, communication design, digital media, and fashion and image design. With a view to providing professional designers for the creative industries, it promotes the “think and do” approach and encourages interdisciplinary synergy in its broad range of design programmes that cultivates students’ cultural sensitivities and sense of sustainability. HKDI maintains a strong network with industry and provides its students with essential practical experience. Overseas exchanges are actively arranged for students to broaden their international perspective.
Website: http://www.hkdi.edu.hk
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Media OutReach
InterContinental Singapore Robertson Quay Strengthens Guest Experiences Through The Quay Insider Programme
The Story Behind The Quay Insider
Introduced in early 2025 as part of the InterContinental brand’s hallmark of “Insider Expertise”, The Quay Insider embodies InterContinental Singapore Robertson Quay’s commitment to connecting travellers with the authentic and lesser-known sides of Singapore. This comes to life through partnerships with local brands around the neighbourhood, inviting guests to immerse themselves in the city’s vibrant culture and storied heritage.
Crafting Experiences For Every Traveller
The Quay Insider has been thoughtfully designed to cater to a variety of traveller interests. The Cultural Enthusiast seeks authentic immersion, connecting with the heart of a destination through its local flavours, rich heritage and timeless stories. The Creative Wanderer discovers rare and remarkable experiences, from curated dining journeys to artisanal craftsmanship, that reflect bold individuality. The Wellness Seeker pursues balance amidst the rhythm of modern life, choosing mindful experiences that uplift and rejuvenate. By aligning curated privileges with these personas, The Quay Insider ensures that each guest’s journey is both enriching and personalised.
For business travellers, The Quay Insider privileges are crafted to enhance the comfort and convenience of the hotel’s luxury suites, seamlessly balancing work with moments of relaxation. For leisure guests, the programme allows them to immerse themselves in the precinct’s rich cultural and heritage experiences that have shaped Singapore into the city it is today. By fostering experiential travel, The Quay Insider transforms each stay into a journey of discovery, with curated local encounters that add depth and distinction to every visit.
Curating Our Neighbourhood Partners
Over 25 partners were curated for their commitment to authenticity, alignment with guest interests, and exceptional quality. Spanning independent designers, art collectives, wellness studios, and award-winning restaurants, these partnerships offer guests privileges ranging from complimentary additions with purchase and curated cultural tours to bespoke wellness and dining experiences that are tailored to each individual’s interests.
The programme spotlights local businesses and tour operators to support sustainable tourism through preservation of the creative, heritage and cultural identity of Robertson Quay. By connecting guests with local experiences around the neighbourhood, it reinforces InterContinental Singapore Robertson Quay’s positioning as both a luxury riverfront haven and a gateway to the neighbourhood’s heritage rhythm and cultural vibrancy.
Creating Meaningful Connections Beyond The Stay
From culinary experiences and cultural explorations to moments of rest and wellness, The Quay Insider complements the hotel stay by introducing guests to lesser-known aspects of Singapore’s dining, culture, and wellbeing scene. It helps leisure travellers discover local highlights and offers business travellers experiential travel opportunities to relax and explore nearby, all within easy reach of the hotel.
“The Quay Insider invites guests to experience more than just a stay,” shared Kieran Quinn, General Manager, InterContinental Singapore Robertson Quay. “It connects them to the heart of Robertson Quay through meaningful partnerships with community partners in the neighbourhood, enriching guest experiences while helping to support the local community.”
Building The Next Chapter Of Hospitality
InterContinental Singapore Robertson Quay remains committed to sustaining long-term partnerships within the community, supported by dedicated communication efforts that keep guests informed of the privileges available through The Quay Insider. Renewed annually, this ensures the programme stays attuned to evolving guest interests and the growing demand for meaningful, experiential travel.
Moving forward, the hotel is also exploring more collaborations across the precinct to further expand the scope of insider experiences. These initiatives aim to introduce both international travellers and local guests, including those booking a staycation package in Singapore, to a wider range of experiences. As such, the programme can continue to evolve in line with the needs and aspirations of today’s travellers. This allows InterContinental Singapore Robertson Quay to weave local experiences seamlessly into every guest’s stay experience.
Hotel Positioning
Alongside The Quay Insider, InterContinental Singapore Robertson Quay maintains its positioning as a luxury lifestyle hotel for modern travellers. Its residential-inspired design complements the experiential travel focus of the programme, offering guests the combination of contemporary comfort and immediate access to local culture.
The introduction of the programme sets the hotel apart by embedding cultural engagement seamlessly into the guest journey. Both leisure and business travellers may enjoy a hospitality experience that weaves meaningful experiences around the neighbourhood, together with the refined luxury of InterContinental Singapore Robertson Quay.
Hashtag: #InterContinentalSingaporeRobertsonQuay #TheQuayInsider #CondéNastReadersChoice2025
https://robertsonquay.intercontinental.com/
http://www.facebook.com/InterContinentalRobertsonQuay
https://www.instagram.com/intercontinentalrq/
The issuer is solely responsible for the content of this announcement.
About InterContinental Singapore Robertson Quay
InterContinental Singapore Robertson Quay is a luxury hotel nestled in the heart of Singapore’s newest micro-destination. Situated on the banks of the Singapore River at one of the most exclusive addresses, InterContinental Singapore Robertson Quay is a ripe host of thoughtful amenities and personalised services.
The 225 studios and suites are reminiscent of a private residence, surrounded by vibrant dining options, art houses and heritage sites, with the CBD located just 5 minutes away. The sleek urban property reflects the neighbourhood’s industrial past with modern, contemporary finishes complemented by outdoor terraces boasting river views.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn