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OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint
An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.
Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality
Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.
At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:
- First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
- Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
- Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.
OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.
Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power
At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:
- Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
- Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
- PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.
Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.
Device+: A Solution for One-Stop User Management
During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.
- Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
- Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
- Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
- Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.
Future Outlook: Collaborating for Long-Term Success
The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.
This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.
Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.
For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds
The issuer is solely responsible for the content of this announcement.
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Sincere Healthcare Group and Landmark Medical Centre Unite to Strengthen Cross-Border Patient Care Between Singapore and Johor Bahru
Integration improves access and continuity of specialist care across Singapore–Malaysia border
SINGAPORE –
For patients, this integration translates into a more coordinated and reassuring healthcare experience — particularly for those who travel between Singapore and Johor Bahru for consultations, treatment, follow-up care or second opinions. It reflects a broader regional focus on enabling care closer to home while maintaining high clinical standards and specialist access.
Shared Medical Heritage, Aligned with Patient-Centred Care
Both Sincere and Landmark were founded by clinicians who believe that good medicine begins with ethics, compassion and respect for patients. Landmark’s clinical foundation was established by Dr Robert Luk Tai Kong and continues under the leadership of Dr Lucas Luk, Managing & Medical Director, who has guided the centre’s steady growth while preserving its patient-first ethos.
Sincere Healthcare Group was founded by Prof Ng Soon Chye, a pioneer in fertility medicine whose contributions helped shape Assisted Reproductive Technologies (ART) in the region. Today, Sincere has grown into a multi-centre healthcare group providing obstetrics and gynaecology, women’s and men’s health, fertility care, minimally invasive and robotic gynaecological surgery, and colorectal services.
“Landmark has always focused on specialised care delivered with personal attention and clinical integrity,” said Dr Lucas Luk. “Integrating with Sincere allows us to expand our specialist support while preserving what patients value most — trust, familiarity and continuity of care.”
Supporting Seamless Cross-Border Care
Cross-border healthcare has become increasingly relevant as patients seek timely access, specialist expertise and flexible care options. This integration strengthens a clear, coordinated care pathway between Singapore and Johor Bahru, aligning with broader healthcare strategies that encourage collaboration, efficiency and patient mobility across the region.
Landmark’s central location in Johor Bahru near the Woodlands entry point, combined with Sincere’s presence near Tuas, allows patients to move more easily between care settings. Services in obstetrics and gynaecology, fertility treatment, and women’s and men’s health are now better connected across the two networks.
“Our focus has always been on how patients experience care,” said Ms Koh Lee Lee, Group Chief Executive Officer of Sincere Healthcare Group. “This integration supports a more holistic and connected approach, allowing patients to receive appropriate care at the right place and time, across Singapore and Malaysia.”
Expanding Care While Preserving Trust
Importantly, Landmark Medical Centre will continue operating under its established name, care teams and clinical philosophy. Patients can expect the same familiar doctors and environment, now supported by a broader specialist network, shared clinical standards and enhanced collaboration within the Sincere group.
“Medicine should always be guided by what is right for patients,” said Prof Ng Soon Chye, Medical Chairman of Sincere Healthcare Group. “By working together, we can strengthen care pathways, share expertise and support better outcomes for the people who trust us with their health.”
Looking Ahead
The integration represents a meaningful step in building sustainable, patient-centred healthcare capacity across the Singapore–Malaysia corridor. Continued investment in medical programmes, technology and specialist collaboration will support long-term care needs while complementing national healthcare priorities focused on quality, access and continuity.
For patients, the message remains simple: more access, more expertise and the same commitment to compassionate, ethical care — now delivered through a more connected cross-border healthcare network.Hashtag: #sincerehealthcaregroup #landmarkmedicalcentre #crossborderhealthcare #womenshealth #menshealth #obgyn #gynaecology #singaporehealthcare #johorbahruhealthcare #SGhealthcare #JBhealthcare #SingaporeMalaysia #integratedcare #specialistcare #continuityofcare
https://www.sincerehealthcaregroup.com/
https://www.linkedin.com/company/sincere-healthcare-group/
https://www.facebook.com/sincerehealthcaregroup/
https://www.instagram.com/sincerehealthcaregroup/
https://www.tiktok.com/sincerehealthcaregroup
The issuer is solely responsible for the content of this announcement.
Sincere Healthcare Group Pte Ltd
Sincere Healthcare Group is a private healthcare network in Singapore and Malaysia specialising in obstetrics and gynaecology (O&G), reproductive medicine, fertility care, and advanced women’s and men’s health services. Its centres provide comprehensive programmes including IVF, andrology, prenatal care, diagnostics, minimally invasive surgery and women’s health screening. Supported by experienced specialists, modern laboratories and technology-enabled systems, Sincere serves local and international patients seeking ethical, evidence-based care. Its portfolio also includes colorectal conditions, endoscopy, colonoscopy and laparoscopic surgical services. Expanding its regional presence, Sincere has established a Patient Liaison Centre in Shanghai, China, to support patients seeking fertility consultations and coordinated cross-border care.
Landmark Medical Centre Sdn Bhd
Landmark Medical Centre is a well-established healthcare provider in Johor Bahru, founded in 2005 and recognised for its trusted legacy, strong clinical leadership, and commitment to patient-centred care. It offers multidisciplinary services with core strengths in women’s health, obstetrics and gynaecology, surgical care, and general health services. Guided by medical integrity and long-standing community relationships, Landmark continues to deliver quality medical care supported by experienced clinicians and modern clinical facilities.
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Japan’s Largest Anime Specialty Store Lands in Hong Kong – Animate Hong Kong’s Mong Kok Direct Store Officially Opens Today
The new Animate Hong Kong is situated on the fourth floor of T.O.P, directly connected to Mong Kok MTR Station for convenience. Since Mong Kok is a gathering place for local trend culture and young consumers, it was chosen as the location for Hong Kong’s first direct-operated store.
Introduced Direct Operation Model from Japan for More Comprehensive New Products
The Hong Kong store operates under a direct management model from the Japanese headquarters, significantly upgrading product supply, including:
- Faster availability of Japan’s latest anime peripherals, manga, and audiovisual products.
- Many products can be launched simultaneously with Japanese stores.
- A more stable supply of limited items and store exclusive bonuses.
The Animate direct-operated store can considerably shorten the time difference in launching new products, offering a shopping experience closer to that of Japanese stores.
Launching Limited-Time Offers and Activities for Opening
To celebrate the opening, Animate Hong Kong is offering several locally exclusive shopping privileges and opening events, including:
- Commemorative opening limited offers.
- Elegant gifts based on spending amounts.
- Thematic exhibitions of selected works.
- Limited-time collaborative projects.
More information about the activities will be announced on the official X, Facebook, and Instagram accounts.
The brand hopes that the new store can become a communication hub for Hong Kong anime fans and attract more local and overseas visitors.
【Store Information】
- Store Name: Animate Hong Kong
- Opening Date: December 23, 2025
- Address: Shop 409A / 409B / 411, 4th Floor, T.O.P This is Our Place, 700 Nathan Road, Mong Kok, Kowloon
- Business Hours:
- Monday to Thursday: 12:00–21:30
- Friday to Sunday and Public Holidays: 11:00–22:00
- Official X: https://x.com/animate_HK
- Official Facebook: https://www.facebook.com/animatehongkong
- Official Instagram: https://www.instagram.com/animate_hk/
Hashtag: #Animate
The issuer is solely responsible for the content of this announcement.
Media OutReach
Dhanarak Asset Development Unveils Thailand’s First Green Government City at Government Complex Bangkok
Under the leadership of Dr. Nalikatibhag Sangsnit, President of DAD, the multi-year redevelopment program reimagines state-owned land, one that treats public land not as a bureaucratic perimeter, but as shared civic infrastructure that prioritizes people, health, and nature.
“For decades, government districts in Thailand were designed to manage paperwork, not people,” Nalikatibhag said. “We wanted to reverse that logic. A city, especially a city owned by the state, must first work for human life: how people walk, how they rest, how they breathe, and how they coexist with nature in their daily routines.”
From Bureaucratic Grey to Green Living
The centrepiece of the initiative is the newly opened 5.1-rai landscaped connector between Buildings B and C, a site that once functioned primarily as a traffic corridor and noise buffer. The area has been transformed into a pedestrian-friendly green passage linking offices, transit access points and communal spaces within the Government Complex.
Designed as urban infrastructure, a climate buffer reduces heat, improves water absorption and supports daily movement across the site. It also opens previously restricted government land to wider public use, blurring the boundary between administrative space and the city around it.
The project aligns with Thailand’s broader sustainability frameworks, including environmental, social and governance (ESG) principles and the government’s bio-circular-green (BCG) economic model. Design features focus on expanding tree canopy, increasing permeable surfaces and creating flexible areas that can support exercise, informal gatherings and community activity.
A Scalable Blueprint for State-Led Urban Transformation
Over the past six years, DAD has increased green spaces within the Government Complex by more than 47 rai, and when combined with adjacent landscaped zones, the total reaches over 138 rai, creating one of northern Bangkok’s largest continuous public green areas.
Nalikatibhag describes the City of Green Lifestyles concept not as a one-off redevelopment, but as a template for future public-sector land use, particularly in rapidly urbanising Asian cities where governments remain among the largest landowners.
“This is about proving that sustainability is not an added cost or a branding exercise,” he said. “When green infrastructure is designed as part of the system, when it improves health, reduces stress, lowers energy demand and invites public use, it becomes economically rational and socially inevitable. The role of the state is not only to regulate cities, but to set an example of how cities should be lived in.”
Global Recognition for Innovation
DAD’s sustainability efforts have earned international acclaim. In 2025, the company became the only public-sector organisation to win the Asia-level International Innovation Awards for two consecutive years, recognising its Government Complex Smart City initiative and the GCC Super Application, a digital platform integrating transport, navigation, and public services within the complex.
The awards, selected from more than 160 entries across 30 countries, underscore Thailand’s growing leadership in sustainable and technology-driven public sector transformation.
Redefining the Role of the State in City-Making
Unlike large-scale urban megaprojects, the Government Complex Bangkok initiative relies on system-based, incremental transformation, repurposing existing assets instead of acquiring new land. Urban policy analysts note that this approach provides a scalable blueprint for other governments managing extensive real estate portfolios.
“A government city should not feel separate from everyday life,” Dr. Nalikatibhag said. “If public space eases the intensity of daily life, improves health and restores a sense of balance between people and nature, then governance itself becomes more humane.”
Hashtag: #CityofGreenLifestyles #GovernmentComplexBangkok #Nalikatibhag #Thailand
https://www.dad.co.th
https://www.facebook.com/DhanarakAssetDevelopment/
The issuer is solely responsible for the content of this announcement.
Dhanarak Asset Development Co., Ltd.
Dhanarak Asset Development Co., Ltd. is a state-owned enterprise under Thailand’s Ministry of Finance, responsible for managing and developing the Government Complex and related assets. DAD is committed to advancing sustainable, human-centered urban development and creating models for environmentally and socially responsible government infrastructure.
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