Media OutReach

OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint

Published

11 months ago

26/02/2025

SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Solution. This is OPPO Ads’ first platform-level event abroad, showcasing its strategic capabilities, creative accomplishments, market insights, and marketing product solutions. Attended by marketers, service providers, developers, industry practitioners, and other stakeholders, the salon promoted industry development and innovation. Expert speakers sparked discussion of leading-edge market development opportunities and helped to foster commercial growth.

An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.

Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality

Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.

At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:

First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.

OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.

Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power

At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:

Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.

Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.

Device+: A Solution for One-Stop User Management

During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.

Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.

Future Outlook: Collaborating for Long-Term Success

The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.

This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.

Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.

For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds

The issuer is solely responsible for the content of this announcement.

Media OutReach

HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global

Published

1 day ago

04/02/2026

Media Outreach

HONG KONG SAR – Media OutReach Newswire – 4 February 2026 – The Hong Kong Productivity Council (HKPC) today successfully launched its annual flagship event, “ForeSight 2026”, at the HKPC Building, with the Office for Attracting Strategic Enterprises (OASES) as the strategic partner of the event. With the theme of “Empowering Hong Kong’s Innovation Ecosystem, Bridging Opportunities with the 15th Five-Year Plan”, the event brought together, both in online and offline, more than 500 government, business, industry leaders and approximately 16,000 viewers in Chinese Mainland to discuss how Hong Kong can proactively connect with the national “15th Five-Year Plan” and jointly promote innovation and industrial integration, helping enterprises achieve high-quality development and enhance international competitiveness.

The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, officiated at the forum and expressed, “The country has consistently given strong support to Hong Kong’s development of innovation and technology. Whether in the ’14th Five‑Year Plan’ or in the recommendations for the ’15th Five‑Year Plan’, there is clear support for Hong Kong to develop into an international innovation and technology hub”. He added, “Looking ahead, we will continue to proactively align with national development strategies, promote the deep integration of technological innovation and industrial innovation, and further strengthen the linkage between technology and industry. We will encourage enterprises to devote more effort in research and development, expand the scope of technology applications, and nurture innovative enterprises with an international outlook and forward-looking vision, driving the economy toward a high value-added and more diversified future”.

The Honourable Sunny TAN, Chairman of Hong Kong Productivity Council, said in the closing remarks, “The ’15th Five-Year Plan’ brings significant and far-reaching development opportunities to Hong Kong. At the Political Bureau of the Communist Party of China Central Committee’s recent group study session, President Xi Jinping urged adopting a strategy whereby industry poses questions and science and technology provide the answers. HKPC will continue to play an active role in promoting innovation and industrial upgrading, closely echoing the overall development strategies of the national and HKSAR Government, and making good use of innovative technologies to address business challenges, providing comprehensive support to enterprises to accelerate their upgrading and transformation, enhance their competitiveness, and seize new opportunities”.

Unlocking Hong Kong’s Connectivity Advantages and Gathering Leadership Wisdom

The “ForeSight Visionary Leaders Panel” was held at the day, moderated by Mr Vincent WONG, Columnist and Media Veteran, and invited industry leaders including Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd., Mr WANG Yong Chao, Founder and Chairman of Henan Oriental Materials Company Ltd., Mr Jonathan CHIU, President of Schneider Electric Hong Kong, Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, and Mr Mohamed D. BUTT, MH, Executive Director of Hong Kong Productivity Council, to share their insights. The topic features three key areas of enterprise going global, technological empowerment and talent development, and delved into the practical experience of how enterprises can achieve innovation-driven and high-quality development under the national “15th Five-Year Plan” through Hong Kong’s role as a “bridgehead”, Chinese brands going international through Hong Kong, Hong Kong’s advantages in technical support and innovative talent gathering, and how it can provide the Chinese Mainland enterprises with a one-stop platform for upgrading and going globally.

Realising the Full Empowerment of Enterprises to “Go Global”

HKPC echoes the national and HKSAR Government’s development strategies to address business challenges and industrial technology needs. Over the years, HKPC has successfully assisted many Chinese Mainland and local enterprises in expanding overseas markets, with many of these expansions implemented in Southeast Asia, Europe, ASEAN and the Middle East, etc., achieving upgrades and internationalisation. In recent years, HKPC and OASES have jointly established an “introduction-application-growth-go global” service model to help enterprises go global, with success cases include Westwell, Yunji Technology, UNISEE, etc. HKPC will continue to work with OASES to leverage the advantages of “Made in Hong Kong” to help enterprises connecting the world through Hong Kong.

Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises of the Government of the Hong Kong Special Administrative Region, said, “Hong Kong possesses a robust financial system, deep talent pool, and an international environment that integrates with international regulations, standards and operation practices. Coupled with the government’s relevant industry policies and long-established overseas networks, Hong Kong provides unique support for Chinese Mainland enterprises to use Hong Kong as a base to go global, as well as for overseas enterprises to development in the GBA. OASES is dedicated to attracting global strategic enterprises from five strategic I&T sectors, actively aligning with the national 15th Five-Year Plan. We provide comprehensive landing support services and assist enterprises in establishing their ‘first project’ in Hong Kong, fully leveraging Hong Kong’s role as a ‘Super Connector’ and ‘Super Value-Added'”.

At the same time, HKPC, as a member of the GoGlobal Task Force of the HKSAR Government, will continue to focus on providing “Six Tactics to Go Global” for enterprises through “The Cradle Go Global Service Centre” (The Cradle), including smart production, Technology research and development and evaluation, international standards and testing, professional services, training and on-site visits, and funding schemes, to support Hong Kong to leverage its unique advantages and empower enterprises to expand overseas with high quality.

Since its establishment in April, The Cradle has attracted more than 350 companies that have expressed interest in using its services. Among these, over 100 cases have entered a concrete follow‑up stage. Together with overseas expansion projects supported prior to its establishment, the cumulative total exceeds 450 cases.

For more details, please watch the video “Six Tactics to Go Global“.

Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem

HKPC has been working closely with the government, industry, academia, research and investment sectors to promote new industrialisation and enhance the new quality productive forces of industries, including:

The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong

HKPC will continue to promote cross-sectoral dialogue between government, industry, academia, research and investment, focusing on the implementation of future industries and technology applications, and helping to build Hong Kong into a key node in the global I&T value chain.

Click here to download the high-resolution photos

Photo caption:

HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.

(From right to left) Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises; Mr Jonathan CHIU, President, Hong Kong, Schneider Electric Hong Kong; Mr WANG Yong Chao, Founder & Chairman of Henan Oriental Materials Company Limited; Ms ZHI Tao, Founder of Beijing Yunji Technology Ltd.; and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council.

Hashtag: #HKPC #Foresight2026

The issuer is solely responsible for the content of this announcement.

About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a statutory body established in 1967, dedicated to enhancing the productivity and competitiveness of Hong Kong enterprises through world-class applied R&D, innovative technology services, and integrated manufacturing solutions. As a market-oriented, international R&D organisation, HKPC leverages its deep expertise and extensive industry experience in key areas such as AI, advanced manufacturing, life and health technology, green technology and new energy to drive new industrialisation and support the growth of emerging and future industries.

HKPC focuses on addressing business challenges and industrial technology needs, promoting the full integration between technological and industrial innovation. Through technology transfer, product innovation, intellectual property protection and commercialisation of R&D outcomes, the Council fosters collaboration with the local business community as well as top global R&D institutions, delivering added value to industries and advancing the development of new productive forces. HKPC’s world-class R&D achievements have been widely recognised over the years, winning an array of local and overseas accolades, reinforcing Hong Kong’s role as an international innovation and technology centre and a smart city.

To help enterprises capitalise on Hong Kong’s strengths in international connectivity to expand into global markets, HKPC offers comprehensive overseas expansion services tailored to critical areas including product development, technology, manufacturing, and management, enabling businesses to successfully go global from Hong Kong.

HKPC is also committed to providing timely and practical support to SMEs and startups with timely and practical, assisting them in accessing Government funding programmes. Through its FutureSkills training initiatives, HKPC helps both industry and academia stay ahead in latest digital and STEM technologies, nurturing a future-ready talent pool for Hong Kong.

For more information, please visit HKPC’s website: www.hkpc.org/en.

Media OutReach

HKPC’s “Foresight 2026” Bridges Opportunities with the 15th Five-Year Plan Help Enterprises Grasp the Latest Economic and Technological Trends Create a Successful Road to Go Global

Published

1 day ago

04/02/2026

Media Outreach

Realising the Full Empowerment of Enterprises to “Go Global”

For more details, please watch the video “Six Tactics to Go Global“.

Bringing the strengths of Government, Industry, Academia, Research and Investment to Build an Innovative Industrial Ecosystem

The major project led by Harbin Institute of Technology on key technologies and equipment for circular economy: Provide dynamic identification and big data resource pool construction solutions for multi-source solid waste in megaurban agglomerations
The project led by Jiangsu University on wheat green smart processing and key technology integration and industrialisation demonstration: Provide core technical support such as AI and the Internet of Things
Tsinghua University: Jointly established a technology centre to focus on the industrial transformation of intelligent manufacturing and AI technology
Zuquan Research Institute of Fudan University: Signed a cooperation agreement to promote collaboration and transformation of scientific and technological outcomes between Shanghai and Hong Kong

Click here to download the high-resolution photos

Photo caption:

HKPC’s annual flagship event, “ForeSight 2026”, themed “Empowering the Innovation Ecosystem and Bridging Hong Kong with New Opportunities under the 15th Five‑Year Plan,” brought together numerous government and business leaders.
The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP, Financial Secretary of the Government of the Hong Kong Special Administrative Region, delivered a speech as the guest of honour at the “ForeSight 2026”, pointing out that going forward, efforts will continue to proactively align with national development strategies and promote the deep integration of technological innovation and industrial innovation.
The Honourable Sunny TAN, Chairman of the Hong Kong Productivity Council and Legislative Council Member, said in his closing remarks that the Productivity Council will leverage innovation and technology to address enterprises’ real pain points, provide all‑round support to help enterprises accelerate their upgrading and transformation, enhance competitiveness, and seize new opportunities.
The Honourable Paul CHAN Mo‑po, Financial Secretary of the Government of the Hong Kong Special Administrative Region, GBM, GBS, MH, JP (centre); The Honourable Sunny Tan, Chairman of the Hong Kong Productivity Council and Legislative Council Member (second from right); Mr Peter YAN, JP, Director-General, Office for Attracting Strategic Enterprises (second from left); Mr Emil YU, BBS, JP, Deputy Chairman of the Hong Kong Productivity Council (far right); and Mr Mohamed D. BUTT, MH, Executive Director of the Hong Kong Productivity Council (far left), attended HKPC’s annual flagship event, “ForeSight 2026”.
Moderated by veteran media professional Dr. Vincent WONG, industry leaders shared their insights at the “ForeSight Visionary Leaders Panel”.

Hashtag: #HKPC #Foresight2026

The issuer is solely responsible for the content of this announcement.

About Hong Kong Productivity Council

For more information, please visit HKPC’s website: www.hkpc.org/en.

Media OutReach

AUSTRIACARD Successfully Achieves mada Card Chip Profile Certification

Published

1 day ago

04/02/2026

Media Outreach

Major Milestone Enables AUSTRIACARD to Serve Banking Sector in Kingdom of Saudi Arabia

VIENNA, AUSTRIA – EQS Newswire – 4 February 2026 – AUSTRIACARD HOLDINGS is proud to announce it has successfully obtained the Card Chip Profile certification (Certificate No. CV071) with the Saudi Central Bank (SAMA) for the mada debit card scheme, marking a significant milestone in the company’s expansion strategy.

This certification represents a major and important achievement for AUSTRIACARD, demonstrating the company’s commitment to meeting the highest international standards for payment card technology. The successful completion of SAMA’s rigorous certification process validates AUSTRIACARD’s technical excellence and quality standards in chip card manufacturing.

“We are immensely proud of this achievement,” said Mohamed Chemloul, Group CTO of AUSTRIACARD HOLDINGS. “This certification stands as a testament to our team’s dedication to excellence and our commitment to delivering world-class payment solutions. This achievement allows AUSTRIACARD to add KSA banks and financial institutions to our growing family of satisfied customers worldwide, further strengthening our position as a trusted partner in the global payments industry.”

Burak Bilge, EVP Türkiye, Middle East and Africa at AUSTRIACARD HOLDINGS, emphasized: “This certification enables us to bring our full suite of payment card solutions to the Saudi market. We are committed to being a long-term partner in the KSA and the broader Middle East region’s success journey, supporting the digital transformation initiatives. We look forward to partnering with banks and financial institutions to support their growth objectives and enhance their customer’s experience.”

The Kingdom of Saudi Arabia (KSA) represents one of the most dynamic and rapidly evolving financial markets in the Middle East and North Africa region. With Vision 2030 driving digital transformation across all sectors, Saudi Arabia’s payment ecosystem is experiencing unprecedented growth and modernization. The mada scheme, as the national payment network, plays a crucial role in the KSA’s financial infrastructure, processing millions of transactions daily.

AUSTRIACARD is a global provider of identity and payment solutions with a strategic focus on digital transformation technologies powered by proprietary technology and AI capabilities. Headquartered in Vienna, Austria, the company operates 9 manufacturing hubs across strategic markets in Europe and the United States, maintaining a global sales footprint that ensures client proximity and service excellence.

ABOUT AUSTRIACARD HOLDINGS AG

AUSTRIACARD HOLDINGS AG leverages over 130 years of experience in information management, printing, and communications to deliver secure and transparent experiences for its customers. They offer a comprehensive suite of products and services, including payment solutions, identification solutions, smart cards, card personalization, digitization solutions, and secure data management. ACAG employs a global workforce of 2,400 people and is publicly traded on both the Athens and Vienna Stock Exchanges under the symbol ACAG. www.austriacard.com

Contact Person: Theoni Dimopoulou, Group Communications & Marketing Manager
Tel.: T: +43 (1) 61065 – 355
E-Mail: [email protected]
Website: www.austriacard.com
Symbol: ACAG
ISIN: AT0000A325L0
Stock Exchanges: Vienna Prime Market, Athens Main Market

Hashtag: #AUSTRIACARD

The issuer is solely responsible for the content of this announcement.