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OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint

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SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Solution. This is OPPO Ads’ first platform-level event abroad, showcasing its strategic capabilities, creative accomplishments, market insights, and marketing product solutions. Attended by marketers, service providers, developers, industry practitioners, and other stakeholders, the salon promoted industry development and innovation. Expert speakers sparked discussion of leading-edge market development opportunities and helped to foster commercial growth.


An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.

Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality

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Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.

At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:

  • First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
  • Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
  • Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.

OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.

Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power

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At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:

  1. Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
  2. Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
  3. PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.

Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.

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Device+: A Solution for One-Stop User Management

During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.

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  1. Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
  2. Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
  3. Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
  4. Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.

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Future Outlook: Collaborating for Long-Term Success

The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.

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This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.

Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.

For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds

The issuer is solely responsible for the content of this announcement.

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TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health

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Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities

SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.

TSquared Lab unveils TSquared Health, launching its AI driven longevity ecosystem.

As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.

TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.

From Total Transformation to Lifelong Transformation

TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.

“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”

With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.

The TSquared Integrated AI Longevity Ecosystem

The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:

  1. Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
  2. Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
  3. Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
  4. AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
  5. Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements

Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.

By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.

Turning Data into Action: The TSquared Healthspan Intelligence Engine

At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.

Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.

Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.

The intelligence engine is included with every Signature and Elite Membership.

TSquared Health’s Closed-Loop Longevity Model

Assess. Interpret. Optimise.

Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.

Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.

“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”

Hashtag: #TSquaredLab

The issuer is solely responsible for the content of this announcement.

About TSquared Lab

TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.

About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health

Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.

Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.

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Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions

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TAIPEI, TAIWAN – Media OutReach Newswire – 17 December, 2025 – CyCraft Technology has been identified as a Gartner® Sample Vendor in both Preemptive Exposure Management (PEM) and Unified Exposure Management (UEM) solutions. With our External Attack Surface Management (EASM) platform and XecGuard LLM firewall, CyCraft continues to integrate AI innovation into cybersecurity strategies at forefront.

With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.

Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.

Caption: CyCraft EASM integrates multi-sourced intelligence and asset management, automating attack path simulation and impact analysis.

AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.

Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.

Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.
Caption: Compared with other LLMs, CyCraft XecGuard presents more robust model safety.

To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!

CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.

“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”

Limited Evaluation Program
EASM Lite Experience

Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.

Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.

Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.

Disclaimer

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.

Hashtag: #CyCraft



The issuer is solely responsible for the content of this announcement.

About CyCraft

CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.

CyCraft’s product suite encompasses AI Red Teaming for automated validation of Large Language Model (LLM) security and strengthening cloud and on-premise AI models with AI Guardrail technology—aiming to build multi-layered cybersecurity resilience for the entire AI ecosystem. The XCockpit AI platform integrates three pillars of XASM (Extended Attack Surface Management): EASM, IASM, and automated endpoint protection, providing enterprises with proactive, preventative, and real-time deep defense.

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Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations

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Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond

HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.

Carlsberg Hong Kong rings in the New Year with extended collection No & Low-Alcohol Range and Beyond Beer collection for conscious celebrations beyond the festive season

At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.

Carlsberg Hong Kong Toasts to Mindful Drinking Choices

Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking
At the heart of the No & Low-Alcohol Range is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:

  • Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
  • Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.

These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.

This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.

Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”

Discover What’s Brewing Beyond Beer

Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:

  • Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
  • HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.

Exclusive Deals to Sip, Shop and Savour

Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.

On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.

Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.

Hashtag: #CarlsbergHongKong

The issuer is solely responsible for the content of this announcement.

About Carlsberg Hong Kong

Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.

With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.

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