Connect with us

Media OutReach

OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint

Published

on

SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Solution. This is OPPO Ads’ first platform-level event abroad, showcasing its strategic capabilities, creative accomplishments, market insights, and marketing product solutions. Attended by marketers, service providers, developers, industry practitioners, and other stakeholders, the salon promoted industry development and innovation. Expert speakers sparked discussion of leading-edge market development opportunities and helped to foster commercial growth.


An important link between OPPO Ads and partners, Connect provides a new platform that aggregates multiple ecosystems. The salon event marks the first public engagement of OPPO Ads in the Southeast Asian market and is an important part of its globalization strategy. During the event, Head of OPPO Ads Overseas Sales and Operations Tim Chen, Product Director of OPPO Ads Kevin Wu, and AM Director of OPPO Ads Gavin Zou shared their perspectives on the long-term commercial capability building and innovative marketing solutions of OPPO Ads, and empowering advertisers in user acquisition, efficiency improvement, and long-term operations with a one-stop solution.

Enhancing the Terminal OS Ecosystem and Unlocking New Market Vitality

OPPO Ads 2


Tim Chen stated that in addition to solidifying its foothold in the Southeast Asian market, OPPO has continued to roll out significant advancements through its robust product matrix, channel strengths, and user influence. The Find X8 series has doubled its sales compared to its predecessor. Furthermore, OPPO’s international shipments continue to surge, securing the top spot in Southeast Asian markets in 2024. These achievements underscore OPPO’s strong market position and sway in Southeast Asia.

At the same time, OPPO Ads is becoming the preferred platform for international advertisers aiming to expand due to its unique commercial marketing value for three reasons:

  • First, with its competitive pricing, OPPO Ads uses more proactive scenarios to help advertisers reach a large number of users more efficiently and maximize the advertising value.
  • Second, advertisers can easily transition from reach to conversion, enhancing user value throughout the life cycle, and greatly boosting user engagement and retention by utilizing OPPO’s robust OS ecosystem.
  • Finally, OPPO Ads offers a range of marketing solutions for advertisers in different industries and with different needs. These span pre-load cooperation and targeted delivery, as well as light-touch scenarios and deep engagements, satisfying the unique needs of advertisers and significantly increasing delivery efficiency and effectiveness.

OPPO Ads has dramatically expanded commercial use cases and traffic supply as the business has grown. In 2024, OPPO Ads’ request volume increased by 300% with the introduction of new commercial applications such as PUSH, global search listing, Shelf card, and local video Feeds, with 140 million monthly active users on Southeast Asia’s OS. In 2025, OPPO Ads will see significant advancements and growth in terms of shipment and traffic, as well as commercialization capabilities. The vast active user base provides a broad space for advertising placement and brings more marketing opportunities to advertisers.

Unlocking The “Retention” Code Through Product Iteration and Upgrade Hard Power

OPPO Ads 3

At the commercial product level, Kevin Wu introduced that OPPO Ads is leveraging cutting-edge technologies and innovation to iterate and update product capabilities across three key dimensions:

  1. Marketing Platform Capability Upgrade: OPPO Ads has comprehensively upgraded its marketing platform to include new features like splash screens, enabling advertisers to engage users across all scenarios and manage all types of promotions. During the mid-investment phase, the platform supports RTA (Real-Time API) optimization and utilizes multiple bidding strategies to help ensure backend conversion costs, effectively increasing backend ROI by over 10%. In the post-advertising phase, enhanced attribution capabilities and OS data monitoring cater to advertisers’ needs for effect attribution, making marketing results quantifiable.
  2. Programmatic Ad Efficiency Improvements: OPPO Ads has intensified efforts to boost the effectiveness of programmatic ads, facilitating DSP (demand-side platform) participation and optimizing advertising features across the board, greatly increasing exposure, winning bids, and engagement. It also allows DSP access to all traffic, leading to more than a 200% increase in request volume.
  3. PUSH Marketing Solution: OPPO Ads has explored the diverse applications of system scenarios and built a variety of commercial capabilities based on PUSH capabilities. Through capability upgrades such as “sticky on the top” and empowerment of style rights, the click-through rate and backend effects were greatly improved.

Along with offering advertisers more effective marketing options to improve target user reach, these iterations have helped OPPO’s business expand in terms of technology and innovation.

OPPO Ads 4

Device+: A Solution for One-Stop User Management

During the event, Gavin Zou unveiled the Device+ Marketing Solution, designed to help advertisers efficiently acquire large numbers of high-quality users, conduct user operations on the OPPO platform, and expand business boundaries. Based on OPPO’s massive mobile Internet ecosystem, Device+ offers global clients a one-stop user management service through preload, advertising, and ecosystem cooperation. It covers new user acquisition, user activity improvement, and user conversion, among other things, to meet clients’ user operation needs at various stages.

OPPO Ads 5

  1. Device+ preload cooperation: OPPO Ads can reach 24 million new device users in Southeast Asia annually through preload and PAI services. The services streamline the registration process, offer a special quick open feature for notifications, and increase the activation rates by over 20% by detecting the activation status of preload apps on the device side and promptly engaging with users.
  2. Device+ APP distribution: For users who have not installed the application, OPPO can flexibly reach them through effect advertising, and based on the system’s unique ADD download capability, we improve download and installation efficiency, as well as overall user acquisition efficiency by more than 30%.
  3. Device+ massive touchpoints: With the help of system-level data insights and user churn warning models, OPPO can activate each potential user promptly, reducing user churn rate by 10%, and optimizing network and application performance through LinkBoost and HyperBoost to improve user experience.
  4. Device+ pre-positioning: User conversion is one of the important indicators that advertisers care about in long-term management. Using OPPO’s unique system scenarios, users can use services without opening apps, such as search listing, shelf cards, and OPUSH, which attracts users as soon as they see them, improving user retention, transaction conversion rate, and click-through rates.

OPPO Ads 6

Future Outlook: Collaborating for Long-Term Success

The OPPO Ads Connect 2025 Southeast Asia Salon marks a significant step for OPPO Ads in the Southeast Asian market and serves as a vibrant platform for industry exchanges. During the roundtable, Jenny Wang, OPPO Ads Sales Director of Southeast Asia Area, Nita Wang, OPPO Ads Sales Director, and guests from leading companies such as Agoda, AIDC, DTI and AppsFlyer exchanged insights on Southeast Asian industry trends and marketing needs. They identified key challenges, strategized effective solutions, and discussed leveraging OPPO’s comprehensive advertising solutions to enhance user acquisition and user engagement.

OPPO Ads 7


This event demonstrates OPPO Ads’ innovative marketing value, outstanding OS system capabilities, and diversified solutions in commercial marketing, providing advertisers with more comprehensive support and more boundless business opportunities. Whether it is the development of emerging markets or the deep cultivation of mature markets, OPPO Ads is helping clients grow their businesses.

Looking ahead, OPPO Ads will continue to enhance its commercial capabilities and collaborate with ecosystem partners to explore new cooperative opportunities and promote ongoing industry growth and prosperity.

For more information, please follow the official OPPO Ads accounts on Facebook and Linkedin.Hashtag: #OPPOAds

The issuer is solely responsible for the content of this announcement.

Advertisement

Media OutReach

Apical Strengthens Women’s Health to Support Stunting Prevention in Cilincing, North Jakarta

Published

on

SINGAPORE – Media OutReach Newswire – 26 December 2025 – Apical continues to reinforce its commitment to preventing and reducing stunting by prioritising women’s health in Cilincing subdistrict, North Jakarta. Through its business unit, PT Asianagro Agungjaya (PT AAJ), Apical collaborated with the Cilincing Community Health Centre (Puskesmas Cilincing) to implement community-based programmes focused on women’s health and early stunting prevention.

The initiative was launched on 15 December 2025 at the RW 03, RW 09 and RW 10 community offices within the Cilincing public housing complex. Targeting women of reproductive age, the programme was designed as a preventive effort to raise awareness and improve access to essential health services, particularly reproductive health, as a foundation for healthy families and future generations.

Apical’s CSR Manager, Sugiantoro, said the collaboration reflects the company’s long-term, preventive approach to public health. “We believe that healthy women are the pillars of strong families and a key force in shaping healthy communities. Through PT AAJ’s involvement, we aim to create tangible impact by prioritising early prevention, rather than focusing solely on treatment,” he said.

A key focus of the initiative was the early detection of cervical cancer, a serious but largely preventable disease when identified through routine screening and timely intervention. Services provided included IVA screening (visual inspection with acetic acid) and HPV (human papillomavirus) testing.

Dr Kezia Ivana from the Cilincing Community Health Centre explained that IVA and HPV screenings are effective methods for detecting cervical cancer at an early stage.

“Early detection allows us to identify the virus that causes cervical cancer sooner, significantly reducing the risk of disease progression. When detected early, the chances of recovery are very high. However, if left undetected, cervical cancer can lead to severe pain, abnormal bleeding, kidney and urinary tract disorders, swelling of the legs, and fertility problems that may prevent women from having children,” she said.

Apical’s participation in this initiative aligns with the company’s 5Cs philosophy that whatever it does must be good for the Community, Country, Climate and Customer, and only then will it be good for the Company, which underpins its commitment to inclusive and sustainable growth. Through partnerships with local stakeholders, Apical, a member of the RGE group of companies founded by Sukanto Tanoto, continues to support government efforts to address stunting while contributing to improved social and women’s health outcomes, particularly in communities surrounding its operational areas.
Hashtag: #RGE #Apical #CSR #Stunting #Indonesia #Women #Health #Communities

The issuer is solely responsible for the content of this announcement.

About Apical

Apical is a leading vegetable oil processor with an expanding global footprint. Our vertically integrated mid-stream refining and value-added downstream processing makes us an integral supplier that supports the needs of various industries namely food, feed, oleochemicals and renewable fuel, including sustainable aviation fuel (SAF) which enables a great reduction of CO2 emissions.

With integrated assets in strategic locations spanning Indonesia, China and Spain, Apical operates numerous refineries, oleochemical plants, renewable fuel plants and kernel crushing plants. Through joint ventures and strategic partnerships, Apical also has processing and distribution operations in Brazil, India, Pakistan, Philippines, Middle East, Africa, USA and Vietnam.

Apical’s growth is built on the foundations of sustainability and transparency, and motivated by our strong belief that we can contribute to a circular economy for a more meaningful impact, even as we continue to grow our business and deliver innovative solutions to our customers.

Continue Reading

Media OutReach

Vingroup Signs Strategic Cooperation with The Government of Uzbekistan, Opening Large-Scale Investment Opportunities in Central Asia

Published

on

HANOI, VIETNAM – Media OutReach Newswire – 25 December 2025 – Vingroup announced the signing of a Memorandum of Understanding (MOU) with the Ministry of Investment, Industry and Trade of the Republic of Uzbekistan to promote cooperation and implement multi-sector projects in Uzbekistan. The agreement marks the beginning of a long-term cooperation plan between the two sides across multiple key sectors, while opening large-scale investment opportunities for the Vietnamese corporation in Central Asia, contributing to the strengthening of economic and investment ties between Vietnam and Uzbekistan.

Mr. Kasimov Ilzat Ablaxatovich, Deputy Minister of Investment, Industry and Trade of the Republic of Uzbekistan (left), and Mr. Nguyen Viet Quang, Vice Chairman and CEO of Vingroup (right), at the signing ceremony of the Memorandum of Understanding (MOU).

Under the MOU, the two parties agreed to jointly study and develop strategic cooperation opportunities in areas such as urban development, sustainable transportation, tourism and leisure infrastructure, as well as other investment projects aligned with Uzbekistan’s development orientation, affirming the scale and capabilities of Vietnamese enterprises on the global economic map.

Specifically, in the area of urban development, Uzbekistan is ready to allocate approximately 1,000 hectares of land in a prime location of the capital Tashkent for Vingroup to study, propose, and invest in the development of a large-scale, integrated urban complex. The project would include residential areas, living infrastructure, commercial and cultural facilities, and public infrastructure facilities. The development is envisioned to form a “Vietnam Town”, creating a modern and sustainable urban landmark while enhancing cultural exchange and economic cooperation between the two countries.

In the field of sustainable transportation, Vingroup has proposed studying the deployment of electric taxi and urban mobility services using VinFast electric vehicles in Uzbekistan, together with a charging infrastructure system and support services. The project is expected to contribute to the green transition, reduce emissions, and improve the quality of urban transportation services in major Uzbek cities.

In tourism and leisure infrastructure, the two sides will explore the potential development of integrated tourism and recreational center, including entertainment facilities, hotels, golf courses and related tourism infrastructure, aiming to unlock tourism potential and enhance Uzbekistan’s attractiveness to international visitors.

In addition, this strategic cooperation also establishes a framework for the two parties to identify, assess, and select other potential investment projects that align with the development strategies and long-term priorities of each side.

On the Uzbek government’s side, the Ministry of Investment, Industry and Trade committed to supporting Vingroup by providing information on the investment environment, legal framework, and incentive policies, as well as coordinating with relevant authorities and local governments in project preparation, including land allocation, licensing, and access to investment support mechanisms in accordance with legislation.

On Vingroup’s side, the Group will propose conceptual proposals, technical expertise and investment plans, participate in feasibility studies and project structuring, and mobilize member companies within the Vingroup ecosystem to implement suitable projects in Uzbekistan.

Mr. Kasimov Ilzat Ablaxatovich, Deputy Minister of Investment, Industry and Trade of Uzbekistan, stated: “We welcome Vingroup’s interest and commitment to cooperation in Uzbekistan. With its experience in urban development, sustainable transportation, and infrastructure projects, Vingroup is considered a strategic partner to jointly explore and implement investment initiatives aligned with Uzbekistan’s socio-economic development priorities in the coming period.”

Mr. Nguyen Viet Quang, Vice Chairman and CEO of Vingroup, shared: “Uzbekistan is a market with strong potential, supported by a clear development direction and an improving investment environment. Through this Memorandum of Understanding, Vingroup aims to gradually explore suitable cooperation opportunities and work alongside the Government of Uzbekistan in developing urban areas, sustainable transportation, and sectors that bring positive contributions to local communities.”

Uzbekistan holds a strategic position in Central Asia, with a growing economy and strong potential in urban development, infrastructure, tourism, and services. The Government of Uzbekistan is actively promoting reforms and attracting foreign investment to drive sustainable economic growth and international integration.

Vingroup is Vietnam’s leading private multi-sector corporation, operating across six core pillars: Industrials & Technology, Real Estate & Services, Infrastructure, Green Energy, Culture, and Social Enterprises, with the vision “To create a better life for people”. With its proven reputation, scale and capabilities, Vingroup is steadily expanding globally, contributing to elevate the global standing of Vietnamese enterprises.

Hashtag: #Vingroup

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Vietnam Is Shining, and Can Gio Is the Hidden Jewel Awaiting Its Moment

Published

on

CAN GIO, VIETNAM – Media OutReach Newswire – 25 December 2025 – In 2024, when Hines released its seminal report Why Asia Now, the message was simple yet profound: The world’s most compelling growth story was shifting eastward. At that time, global markets were turbulent but still predictable.

Vinhomes Green Paradise: A Hidden Gem Poised to Shine in Vietnam’s Real Estate Market.

A year later, the landscape has morphed into something far more complex, rippling with tariff shocks, persistent inflation, rising bond yields, and growth downgrades across traditional economic powerhouses. The world feels as if it is moving through a narrow channel, buffeted by waves from every direction. And yet, amid all the noise, Asia has not only held its ground but stepped forward with a clarity and confidence that few regions can match.

Why Asia Now: A New Era of Resilience, Growth, and Opportunity

The forces shaping Asia’s rise have been gathering momentum for decades. What we are witnessing now is their convergence. Asia is not simply adapting to global volatility, it is redefining the foundations of resilience and growth. Its economies are becoming wealthier, stronger, and more self-reliant, and its real estate markets are revealing layers of opportunity that long-term investors have waited years to see.

The near-term picture, though challenged, underscores this resilience. Tariffs have uneven effects, and countries with strong domestic engines such as Australia are absorbing shocks with surprising ease.

But it is the longer horizon that illuminates Asia’s true arc. The region’s working-age population and middle class have expanded at a breathtaking pace, setting the stage for decades of consumption-led dynamism. Education levels are rising, service sectors are flourishing, and manufacturing capabilities are climbing the value chain.

Meanwhile, intra-Asia trade has quietly become the backbone of global commerce, with Asia-to-Asia routes now forming the largest share of world trade. As the region turns inward, not in isolation, but in self-reinforcing collaboration, Asia ex-China is projected to contribute more to global growth than the United States and Europe combined.

Real estate, often seen as a mirror for economic sentiment, is telling a similar story. Transaction volumes across Asia have been less volatile than those in Western markets, and pricing has remained more stable, offering a predictable return profile. Supply constraints, elevated construction costs, and a decade-low pricing position relative to long-term trends are creating what can only be described as an extraordinary entry window.

Why Capital is Flowing into Vietnam

If Asia’s trajectory could be captured in a single idea, it would be the beginning of a Value Uprising, a structural rise in long-term asset worth, powered by demographics, policy, and economic integration, rather than speculation.

From this continental narrative emerges Vietnam, a nation whose ascent is increasingly impossible to ignore. Over the past decade, Vietnam has transformed from a rising star into a gravitational force for global investors. Supply chain diversification has accelerated its role as a manufacturing and logistics nexus. Even with global tariffs shifting, Vietnam’s logistics sector continues to expand in sophistication, efficiency, and international relevance. Its demographic profile, marked by a median age years younger than China, offers a demographic dividend that many Asian economies have already spent. And as Southeast Asia’s digital backbone grows, Vietnam is stepping into the spotlight as one of the region’s next major data-center markets, a signifier of future industrial depth.

Ho Chi Minh City, in particular, has entered a new chapter. Its standing among Asia-Pacific cities for investment and development has climbed steadily, reflecting not only macroeconomic resilience but the confidence of global capital. It has become a symbolic frontier, an emerging metropolis where the contours of modern Asia are being redrawn.

At the heart of Vietnam’s momentum lies another extraordinary phenomenon: The consistent and rising flow of remittances. Vietnam ranks among the world’s top recipients, and Ho Chi Minh City alone welcomed over USD 9.46 billion in 2023, USD 9.6 billion in 2024, and more than USD 5.3 billion in the second quarter of 2025.

A remarkable portion of these funds, around one-fifth, finds its way into real estate. But this is not passive investment. It is a gesture of return, of building a future homeland, of preparing for business, family, and retirement. It is long-term capital with long-term intent.

Vinhomes Green Paradise: A Hidden Gem Poised to Shine in Vietnam’s Real Estate Market

Regulatory reform is reinforcing this trust. The revised Land Law and Real Estate Business Law offer stronger protections and broader rights for Vietnamese citizens, including those living abroad. In a period where global currencies fluctuate and deposit rates decline, investors are increasingly confronting a hard truth: Holding cash is, in many cases, a slow erosion of value. As economist Can Van Luc notes, the VND has lost 3.4 percent of its value in two years, even as the USD depreciated. Real estate, therefore, is not merely an alternative, it has become one of the few asset classes capable of preserving and multiplying value in real terms.

Against this backdrop, regions entering new cycles of infrastructure development are drawing accelerated capital inflows. And among them, one name rises above all others: Can Gio.

For decades, Can Gio stood quietly at the edge of Ho Chi Minh City, an ecological jewel, admired but distant. Today, it has become the most powerful symbol of Vietnam’s coastal urban future. Massive infrastructure investment is reshaping its accessibility, and yet its real estate prices remain a fraction of central districts. Compared to Phu My Hung, Can Gio’s price base is nearly half; compared to Districts 1 and 3, just one-fifth. The gap is not a discount, it is untapped potential waiting to be realized.

The emergence of Vinhomes Green Paradise has pushed this transformation into global consciousness. As the first official participant in the New7Wonders “7 Wonders of Future Cities” campaign, the project is channeling the same catalytic energy once witnessed in iconic developments. Internationally, such recognitions do not merely elevate prestige, they accelerate valuation cycles, attract global capital, and redefine a city’s future skyline.

With its one-of-a-kind geographic formation and proximity to Can Gio’s million-year-old biosphere reserve, Vinhomes Green Paradise stands as a once-in-a-century asset. It embodies scarcity in its purest form, an asset class that cannot be replicated, reshaped, or reborn elsewhere.

And that is where the narrative converges. Asia’s rise, Vietnam’s momentum, Ho Chi Minh City’s evolution, and Can Gio’s emergence are not isolated stories. Together, they form a new investment epoch characterized by structural uplift, demographic acceleration, and a rapidly expanding middle class. It is the era of the Value Uprising, a phase in which the forces of economics, policy, population, and global capital align to propel real estate into a new price horizon.

In moments like this, markets rarely wait. History shows that investors who move early define the benchmark for everyone who follows. The question is no longer whether Asia will rise, or whether Vietnam will lead, or whether Can Gio will transform. The question, now, is whether investors will seize a moment that may not return for another generation.

Sources:

https://www.hines.com/asia-real-estate-opportunity-in-the-midst-of-uncertainty

https://knowledge.uli.org/-/media/files/emerging-trends/2026/emerging-trends-in-real-estate-2026-asia-pacific-report.pdf?rev=2036660434a44fa982b1ba913ffc2a2a&hash=87D5584C38EA219C1F1A50DC8E04FC7B

Hashtag: #Vinhomes

The issuer is solely responsible for the content of this announcement.

Continue Reading

Trending