Media OutReach
Results of the IX Digital Asset Industry Classification System (“DAICS®”) 2024 2H Review
a) Cryptocurrencies
i) Structure and definitions
Tier 1: Industry Changes
The industry groups remain unchanged with 5 industries. The industry names and definitions also remain unchanged.
1) Payment (110)
2) Infrastructure (120)
3) Financial services (130),
4) Tech & Data (140) and
5) Media & Entertainment (150).
Tier 2: Sector Changes
The number of sectors remain unchanged with 16 sectors. There is no modification in Sector names as well as the definition of the sectors.
ii) Classification Changes
No Change
iii) Green coins label
There are 9 Greens coins in this review, labelled green in the following table:
| Energy Efficient Consensus Mechanism (Pos, PoH, PoA, Hashgraph) | Renewable Energy Use | |
| Payment | Ethena USDeG (New) FDUSDG (New) |
NIL |
| Infrastructure (120) | NIL | SOLG
VETG |
| Financial Services (130) | LEOG (New)
OKBG (New) |
NIL |
| Tech & Data (140) | NIL | NIL |
| Media & Entertainment (150) | PEPEG (New) WIFG (New) IMXG |
NIL |
iii) Coverage of DAICS®
DAICS® coin coverage: top 50 coins by average market capitalization across past 90 days.
DAICS® market capitalization coverage: 89.32%*
The % coverage of market capitalization of the 50th ranked coin: 0.0802%
Member changes within the TOP 50 coins in DAICS®: 5 coins in and 6 coins out.
(For more details about the industry weighting and the 6 changes, please see Appendix 4)
*As of 9th December 2024, based on past 90 days market capitalization ranking including all coins* (exclude Wrapped coins and Decentralized Autonomous Organization (DAO) governance tokens)
Note: G as ‘Green‘ labelling for cryptocurrencies that adhere to the principles of sustainability
* * (For details on Industry & Sector definitions under DAICS®, please refer to Appendix 2 & 3)
b) Asset Backed Tokens (ABT)
i) Structure and definitions
Tier 1: Asset Types Changes
The asset types remain unchanged at 6
1) Culture (205),
2) Real Estate (215),
3) Financials (235),
4) Entertainment (255),
5) Natural Resources (265), and
6) Green Economy (275)
Tier 2: Branch Changes
The branches remain unchanged at 31.
(For details on Asset types and Branches, please refer to Appendix 3).
ii) Classification Changes
Nil
iii) Coverage of DAICS®
IX Asia Indexes has not started to classify any ABT. ABTs will be added to DAICS® in the next stage when a fair amount of popular asset-backed tokens are available in the market. A new ABT registry will be made available to the public. Although there has been an increase in the number of ABTs, ABTs only comprised 0.106% of the total market capitalization of digital assets. A classification summary and definition table are available at Appendix 5 & 6.
For further information regarding the methodology of the DAICS®, please refer to the “IX Digital Asset Industry Classification System”- principle and guiding methodology on the company website https://ix-index.com/daics.html.
All classification changes including the ixCrypto Infrastructure Index and ixCrypto Stablecoin index will take effect on 17th January 2025.
For more details on our DAICS® qualification criteria, please email [email protected].
For the diagrams in Appendix 1-3, please refer to https://ix-index.com/daics.html.
| In | Out | |
| 1. | Sui (SUI) | THORChain (THOR) |
| 2. | Artificial Superintelligence Alliance (FET) | Lido DAO (LDO) |
| 3. | Ethena USDe (USDeG) | Arweave (AR) |
| 4. | Aave (AAVE) | The Graph (GRT) |
| 5. | Fantom (FTM) | Theta Network (THETA) |
| 6. | – | Maker DAO (MKR) |
| Industry | Weighting (%) |
| Payment | 70.406% |
| Infrastructure | 22.616% |
| Financial Services | 4.235% |
| Tech & Data | 0.541% |
| Media & Entertainment | 2.203% |
*Special Currency Treatment of DAICS® applies
**Based on 9th Dec 2024
G: Green Label
| Category | Industry | Sector | Cryptocurrencies | |
| Cryptocurrencies | Payment:
Blockchain based money, designed for transactional purposes. This includes daily transactions usage and stablecoins. |
Transaction & Payment | BTC
XRP BCH LTC |
XLM
KAS CRO XMR |
| Stablecoin | USDT
USDC DAI |
USDeG
FDUSDG |
||
| Infrastructure:
Bedrock blockchain that facilitates the operation of other decentralised applications. This includes the creation and running of dedicated blockchain platforms, achieving interoperability between networks, increasing the amount or speed of transactions etc |
Application Development Protocol & Smart Contract | ETH
SOLG ADA TRX TON AVAX SUI NEAR |
APT
ICP HBAR ETC VETG INJ FTM |
|
| Interoperability | DOT
LINK |
ATOM | ||
| Scaling & Sharding | POL
STX MNT |
ARB
OP |
||
| Supporting System | Nil | |||
| Financial services:
Tokens that provide on-chain asset management services, crypto-exchange services, funding, lending and other capital markets related services |
Exchange Tokens | BNB
LEOG |
UNI
OKBG |
|
| Lending & Borrowing | AAVE | |||
| Staking | Nil | |||
| Tech & Data:
Provision of data management and storage, and development of innovative crypto technology |
Storage & Sharing | FIL | RENDER | |
| Data Management | Nil | |||
| Artificial Intelligence | TAO
FET |
|||
| Media & Entertainment:
Recreational and media services. Including content creation and distribution, advertising through crypto-asset incentive mechanisms, gaming and collectibles |
Social Media & Community | DOGE
WIFG |
SHIB
PEPEG |
|
| Streaming | NIL | |||
| Gaming | IMXG | |||
| Metaverse | NIL | |||
Note: G as ‘Green‘ labelling for cryptocurrencies that adhere to the principles of sustainability
| Category | Industry | Sector | Sector definition |
| Cryptocurrencies (1) | Payment: (110)
Definition Blockchain based money, designed for transactional purposes. This includes daily transactions usage and stablecoins. |
Transaction & Payment
(11010) |
Cryptocurrencies that are used for store of value, unit of account, medium of exchange |
| Stablecoin
(11020) |
Cryptocurrencies where price is pegged to a / a basket of, reference asset | ||
| Infrastructure: (120)
Definition Bedrock blockchain that facilitates the operation of other decentralised applications. This includes the creation and running of dedicated blockchain platforms, achieving interoperability between networks, increasing the amount or speed of transactions etc. |
Application Development Protocol & Smart Contract
(12010) |
layer-1 blockchain network that facilitates DApp creation and smart contract execution and smart contract | |
| Interoperability
(12020) |
Network that increases inter-connectivity and integration of the fragmented cryptocurrency ecosystem | ||
| Scaling & Sharding
(12030) |
Networks that increase the ability to cope with the influx of many transactions at a time and blockchain network that can be split into smaller partitions, to improve scalability and process transactions quicker | ||
| Supporting System
(12040) |
Networks/sidechains that improve functionality of layer-1 network | ||
| Financial services: (130)
Definition Tokens that provide on-chain asset management services, crypto-exchange services, funding, lending, and other capital markets related services |
Exchange Tokens
(13010) |
Cryptocurrencies that represent the stable coin in the exchange ecosystem and allow users to covert from digital asset on decentralised or centralised system int fiat currencies | |
| Lending & Borrowing
(13020) |
Borrowing and lending crypto assets with interest in return and other secondary financial tools derived from primary underlying asset, such as crypto futures and options | ||
| Staking
(13030) |
Holding and “staking” of certain amount of cryptocurrency in a wallet to facilitate network operations | ||
| Tech & Data: (140)
Definition Provision of data management and storage, and development of innovative crypto technology |
Storage & Sharing
(14010) |
Crypto protocols that provide decentralized storage and/or sharing of data filing and resources. | |
| Data Management
(14020) |
Networks/Protocols that facilitate the indexing and querying of data from blockchain(s), enabling efficient data retrieval and management for decentralized applications | ||
| Artificial Intelligence
(14030) |
Cryptos/Protocols that facilitate the use of AI powered apps or projects directly using blockchain platform. | ||
| Media & Entertainment: (150)
Definition Recreational and media services. Including content creation and distribution, advertising through crypto-asset incentive mechanisms, gaming and collectibles |
Social Media & Community*
(15010) |
Cryptos that provides mast social community and followers without a close secondary industry sector | |
| Streaming
(15020) |
Cryptos that provides rights to access decentralised video-streaming sites | ||
| Gaming
(15030) |
Cryptos which mainly used in gaming or gaming supporting industry | ||
| Metaverse
(15040) |
Cryptos that is commonly used in collective virtual open space, created by the convergence of virtually enhanced physical and digital reality. This includes the use of VR and/or AR and/or 3D. |
| Category | Asset Type | Branch | Sub -branch |
| Asset-Backed Tokens (2) | Culture: (205)
Definition Real asset relating to sports, art, cultural drama, festive collectibles and design IPs etc. |
Art
(20510) |
This shall be further developed in the future with more digital assets available in the market |
| Sports
(20520) |
|||
| Festive Collectibles
(20530) |
|||
| Design IPs
(20540) |
|||
| Drama and Play IPs
(20550) |
|||
| Real Estate:(215)
Definition Assets that mainly derived its valuation from property, real estate, and land |
Commercial Property
(21510) |
||
| Residential Property
(21520) |
|||
| Governmental Property
(21530) |
|||
| Residential and Commercial Land
(21540) |
|||
| Financials: (235)
Definition Real financial asset including listed company shareholdings on regulated centralised exchanges and private company shareholdings; debt instruments; property trusts and derivatives that settled on regulated exchange (CeFi and DeFi). |
Tokenised Securities (Company Securities, ETF)
(23510) |
||
| Tokenised Debts
(23520) |
|||
| Tokenised REITs
(23530) |
|||
| Entertainment: (255)
Definition Ownership of the IPs assets in the area of entertainment in real world such as concert, play, shows, circus, musicals, songs, movies, games, events and programs, and souvenir collectibles that is derived from the above areas. |
Movies
(25510) |
This shall be further developed in the future with more digital assets available in the market Following definition of the United Nations 17 sustainable development goals² |
|
| Songs
(25520) |
|||
| Concerts
(25530) |
|||
| Gaming
(25540) |
|||
| All Other Entertainment Events and Collectibles
(25550) |
|||
| Natural Resources: (265)
Definition Natural resources asset that derived directly from sea, sky, atmosphere and underground and can be classified as a commodity with standardisation such as precious metals, agricultural, energy and metals. |
Precious Metals
(26510) |
||
| Agricultural
(26520) |
|||
| Energy
(26530) |
|||
| Metals
(26540) |
|||
| Green Economy (275)
Definition Ownership of Projects Asset that falls under the definition of the UN 17SDG²s, with over 80% of the income or jobs provided on these 17 initiatives. |
No Poverty & Zero Hunger
(27510) |
||
| Good Health and Well-Being
(27520) |
|||
| Quality Education
(27530) |
|||
| Gender Equality
(27540) |
|||
| Clean Water and Sanitation/Affordable and Clean Energy
(27550) |
|||
| Decent Work and Economic Growth/ Industry, Innovation, and Infrastructure/ Partnerships for the Goals
(27560) |
|||
| Reduced inequalities/ Peace, Justice and Strong Institutions
(27570) |
|||
| Sustainable Cities and Communities/Responsible Consumption and Production
(27580) |
|||
| Climate Action
(27590) |
|||
| Life Below Water & Life on Land
(27500) |
² United Nations 17 sustainable development goals covering 1) No Poverty 2) Zero Hunger 3) Good Health and Well-Being 4) Quality Education 5) Gender Equality 6) Clean Water and Sanitation 7) Affordable And Clean Energy 8) Decent Work and Economic Growth 9) Industry, Innovation and Infrastructure 10) Reduced inequalities 11) Sustainable Cities and Communities 12) Responsible Consumption and Production 13) Climate Action 14) Life Below Water 15) Life on Land 16) Peace, Justice and Strong Institutions and 17) Partnerships for the Goals https://sdgs.un.org/goals
Hashtag: #DAICS
The issuer is solely responsible for the content of this announcement.
About DAICS®
DAICS® covers both cryptocurrencies and asset-backed tokens (“ABT”), to be reviewed semi-annually at the end of June and December. On cryptocurrencies side, it is a three-tier system that groups cryptocurrencies into 5 main industries: 1) Payment, 2) Infrastructure, 3) Financial services, 4) Technology & Data and 5) Media & Entertainment. These industries are further divided into 16 sectors and sub-sectors to be introduced in the future. Under asset-backed tokens, there are 6 asset types: 1) Culture, 2) Real Estate, 3) Financials, 4) Entertainment, 5) Natural Resources, 6) Green Economy. These asset types are further divided into 31 branches and sub-branches to be introduced in the future.
About IX Asia Tokenization Advisory Committee and Working Group
The establishment of the IX Asia Tokenization Advisory Committee (“Advisory Committee”) is to pursue the goal and vision to formulate a standard for global tokenization framework in a compliant and transparent way. The key role of the Advisory Committee is to formulate the guideline and reference for tokenization in terms of infrastructure, business financial stability, sustainability, internal control and classification. The Advisory Committee is comprised of industry recognised leaders from blockchain consultancy, sustainable projects and field in Art industry. The establishment of the Working Group is to identify, evaluate and recommend key directions and founding principles according to their specific industry knowledge and expertise in relating to the creation of the specified token. It will examine and propose improvements to the guidelines and references for tokenization. The working group is formed of a diverse group of market experts representing relevant sectors and markets, to provide input and discuss case studies for creation of tokenization framework, best practices and development of real-world projects. For more information about IX Asia Tokenization Advisory Committee & Working Group, please visit https://ix-index.com/tokenization-committee.html.
Media OutReach
Skylon Appoints COBNB as Hospitality Partner, Launches COBNB+ with L’Occitane en Provence Hotel Amenities
As part of the COBNB+ rollout, all PLUS-managed residences at Skylon will feature a full upgrade to L’Occitane en Provence hotel amenities, setting a new standard for guest comfort. The partnership reflects COBNB’s strategic move into experience-led hospitality, where design, service, and brand collaboration come together to enhance guest satisfaction and long-term asset value.
COBNB+ represents the highest tier within COBNB’s managed portfolio, designed for guests who value refined living, consistency, and effortless stays. The programme combines curated interiors, elevated operational standards, and technology-enabled hospitality, offering a boutique-hotel experience within a service apartment setting.
L’Occitane en Provence was selected as COBNB+’s premium amenities partner for its strong association with leading hotels and resorts worldwide, its commitment to responsibly sourced ingredients, and its timeless French heritage. The brand’s emphasis on sensorial comfort and craftsmanship aligns naturally with COBNB’s vision of modern, experience-led hospitality.
Skylon’s designation as the first COBNB+ property establishes a new benchmark for managed residences in Malaysia. The collaboration reflects a shared vision between GBD Land and COBNB to operate residential assets at hospitality-grade standards, enhance guest satisfaction and loyalty, and strengthen long-term asset performance.
“At L’Occitane en Provence, we believe everyday rituals can become precious moments. Our partnership with COBNB+ at Skylon reflects a shared vision to elevate the guest experience through sensorial comfort, thoughtful details, and the art of Provençal living — even within a modern service apartment setting,” said Elida Wong, General Manager, Southeast Asia, L’Occitane en Provence.
The launch of COBNB+ at Skylon marks the beginning of a broader premium rollout across selected developments. As COBNB continues to expand its hospitality platform, COBNB+ will serve as its flagship standard for luxury short-stay and serviced living.
At COBNB, luxury is intentional — and it begins with attention to every detail.
Hashtag: #cobnb #cobnb+ #loccitane #skylonresidences
https://www.cobnb.com.my/
https://www.linkedin.com/company/cobnb-sdn-bhd/
https://www.facebook.com/share/1DHQm5k9CA/
https://www.instagram.com/cobnbmsia?igsh=azlnYWhwMXRxdnk0
The issuer is solely responsible for the content of this announcement.
About GBD Land
GBD Land is a forward-looking property developer focused on creating thoughtfully designed residential developments that combine lifestyle, quality, and long-term value.
About L’Occitane en Provence
Founded in the South of France, L’Occitane en Provence is a globally recognised brand known for its natural ingredients, Provençal heritage, and long-standing presence as a preferred amenities partner for premium hotels and resorts worldwide.
About COBNB
COBNB is Malaysia’s leading short-term rental and hospitality management platform, operating at the intersection of technology, design, and service excellence to maximise guest experience and long-term asset performance.
For more information, visit:
https://www.cobnb.com.my/cobnb-plus
Skylon Residences:
https://skylon.com.my/
Media OutReach
China and ASEAN Celebrate the Chinese Spring Festival Together
The event, supported by the Mission of the People’s Republic of China to ASEAN, the Permanent Mission of Malaysia to ASEAN, and the ASEAN Secretariat, was hosted by the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, China, and the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, China, and jointly organized by Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, Guangxi Tourism Development Group, and Guangxi Cultural Industry Group. More than 250 guests attended the event, including envoys from the 11 ASEAN countries and external partners such as Russia, the United Kingdom, Australia, South Korea, and Brazil, senior officials from the ASEAN Secretariat, representatives from mainstream ASEAN media, local university faculty and students, and representatives from Chinese-funded enterprises.
I. A Gathering of Distinguished Guests, Sharing a Common Vision
This marks the first time that Chinese Spring Festival cultural activities have been held at the ASEAN Headquarters. With the deepening of globalization, the traditional festival of Spring Festival is not only a time for family reunions for the Chinese people, but also a new bond for dialogue between different civilizations. The Chinese Spring Festival embodies the philosophy of “harmony and coexistence”, which aligns perfectly with the ASEAN countries’ pursuit of “unity and cooperation”. Furthermore, the sustainable development concept of “rejuvenating the old and welcoming the new” resonates strongly with the ASEAN region’s vision of “common prosperity”.
Kao Kim Hourn, Secretary-General of ASEAN, stated in his video address that over time, the Spring Festival has evolved into a global celebration. Its inscription on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2024 underscores the rich significance of this precious human heritage. Within ASEAN, many member states celebrate the Spring Festival, reminding people of the deep emotional bonds that transcend national borders. ASEAN will continue its commitment to fostering a community proud of its identity, actively undertaking the responsibility of protecting, preserving, and creating culture, arts, and traditions, and promoting the development of the cultural and creative industries. As we welcome the Year of the Horse, we hope everyone will embrace the elegance, vitality, and forward momentum that the horse represents, and embark on the new year together with hope, resilience, and unity.
Wang Qing, Chinese Ambassador to ASEAN, stated in his address that the Spring Festival symbolizes reunion, joy, and harmony. Celebrating the holiday together exemplifies the close bonds between the people of China and ASEAN, the integration of our civilizations, and our harmonious coexistence. The China-ASEAN community with a shared future is growing ever closer, demonstrating powerful vitality and setting an exemplary model for building a community with a shared future for mankind. He specifically noted that Guangxi serves as a vital “connection point” and “intersection point” for China-ASEAN friendship, exchanges, and cooperation, functioning as both a “gateway and engine” within the China-ASEAN Comprehensive Strategic Partnership. In the new year, he extended heartfelt wishes for China-ASEAN friendship and cooperation to surge forward like galloping horses, unstoppable in its momentum.
Ambassador Sarah, Permanent Representative of Malaysia to ASEAN, noted in the address that as the Country Coordinator for China-ASEAN Relations, Malaysia has been privileged to witness and foster the flourishing development of the China-ASEAN Comprehensive Strategic Partnership. Cultural celebrations like today’s Spring Festival event vividly demonstrate that our partnership extends far beyond trade agreements and diplomatic protocols. ASEAN and China share a deep, mature, and resilient relationship that will continue to grow and strengthen on the solid foundation of mutual respect, shared interests, and a common vision for peace, stability and prosperity in the region.
Li Pan, Director of the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, stated in his address that Guangxi is honored to host this event at the ASEAN Headquarters. As the permanent host city of the China-ASEAN Expo, Guangxi serves as an important platform for China-ASEAN economic and trade cooperation and cultural exchanges. Guangxi is working with ASEAN countries to build an artificial intelligence development path of “R&D in Beijing, Shanghai, and Guangzhou + Integration in Guangxi + Application in ASEAN”, and actively creating a new trade chain of “Production in ASEAN + Distribution in Guangxi + Sales in China”. In 2026, Guangxi will work hand in hand with all sectors of ASEAN to forge ahead and strengthen the neighborly bond between China and ASEAN over time.
II. Celebrating the Spring Festival and Savoring the Festive Flavors
The event invited guests from around the world to gather together, celebrating the Spring Festival for the Year of the Horse, savoring the flavors of the Chinese Spring Festival, and appreciating the beauty of the arts. The opening performance, “The Beauty of China: Guangxi’s Zhuang Ethnic Charm”, featured a symbolic dance and connected it with a classic excerpt from the Caidiao Opera “Liu Sanjie”, including the “Antiphonal Song”, creating an artistic masterpiece that blends Eastern poetry with innovative ingenuity. The Chinese instrumental performance, “Chinese Chic Performance for Celebrating the Spring Festival of the Year of the Horse”, featured erhu and suona as the main instruments, playing classic melodies such as the theme song from “Journey to the West” and “Black Myth: Wukong”, converging into a “National Trend IP Music Festival”. When Guangxi ethnic instruments, the maguhu (horse-bone fiddle) and the bolie, met Indonesian gamelan, Chinese and Indonesian musicians jointly performed classics like “Jasmine Flower” and “Folk Songs Like Spring River Water”making the phrase “high mountains and flowing water meet a kindred spirit” more concrete and creating a lasting artistic resonance.
During the event, Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, together with ASEAN media such as TVRI, El John TV, and Harian Inhua, jointly launched the China-ASEAN Spring Festival Short Video Exhibition Week. Using short videos as a link, the event showcased the joyous scenes of China and ASEAN countries celebrating the Spring Festival together from multiple dimensions, inviting netizens around the world to jointly celebrate the Chinese Spring Festival as a global festival through the Internet.
III. Savoring the Cultural Gathering, Welcoming the Prosperous Spring Festival
On the same day, the “Spring Blessings for Success at the Year of the Horse” Chinese Spring Festival Cultural Exhibition and the “Instant Joy Market” Spring Festival Cultural Market were held simultaneously at the ASEAN Headquarters. Guests from various countries experienced the hospitality of “Tea Harmonies the World” through immersive experiences that included playing, appreciating, and tasting, creating “Ancient Charm and Blessings” calligraphy and painting rubbings, admiring the exquisite paper-cutting art, and enjoying a feast of Spring Festival delicacies from all directions.
The most surprising experience for the guests was exploring the smart future using Guangxi’s cutting-edge AI technology. Guests from various countries experienced intelligent translation devices and wore AR glasses, immersing themselves in barrier-free communication and exploring the thousand-year-old legend of the Zuojiang Huashan Rock Art Cultural Landscape. Hardy Chung, a reporter from Harian Inhua, remarked that China’s AI technology not only accurately depicted the beautiful scenery of the Spring Festival but also vividly expressed the touching story of ASEAN and China being connected by mountains and seas and sharing good neighborly friendship, presenting a beautiful picture of cooperation towards the future.
On February 4th, two “Instant Blessings” Pop-Up Events were held at the Halim Station of the Jakarta-Bandung High-Speed Railway and the Mall Central Park in Jakarta, Indonesia, creating a festive atmosphere for the Chinese Spring Festival. Performers from Guangxi presented a variety of acts including song, dance, opera, and puppetry, attracting many locals to participate in interactive activities, join in the “Guangxi Kemusan Dance”, and share the joy of the Spring Festival. Yi Yan, a social media blogger traveling and living in Indonesia, exclaimed, “This year’s Spring Festival atmosphere in Jakarta is different!”
This event attracted more than 20 media outlets, including People’s Daily, Xinhua News Agency, China Media Group, China News Service, TVRI, METRO TV, bolong.id, and Vietnam News Agency to report on the event and widely spread the concepts of peace, amity, and harmony in the Spring Festival to people at home and abroad.
The issuer is solely responsible for the content of this announcement.
Media OutReach
‘Whimsical Gallop’ Invites The City to Stride into the Year of the Horse at Pacific Place and Starstreet Precinct
Marvel at the Whimsical Gallop of Horses Adorned in Embroidered Artistry, Alongside an AI Fai Chun Photo Booth and Joyful New Year Rewards
HONG KONG SAR – Media OutReach Newswire – 6 February 2026 – This Chinese New Year, Pacific Place and Starstreet Precinct invite you to take a joyful gallop into the Year of the Horse with ‘Whimsical Gallop’ — a celebration that blends artistry, imagination and auspicious cheer. From 5 February to 3 March 2026, the mall is transformed into a contemporary Chinese garden awash in soft, nature-inspired pink hues. Leading the way is a striking 3.5-metre-tall embroidered horse in Park Court, alongside three other beautifully adorned horses brought to life by Hong Kong embroidery atelier YLYstudio. Together, this quartet of horses brings luck and fortune to all.
Beyond the installations, the festivities continue with thoughtful and playful experiences. Create your own personalised blessings at the ‘Splendid Blessings’ AI Fai Chun Photo Booth, and enjoy ‘Galloping Joy’ New Year Shopping Rewards with festive ‘Blooming Splendour’ Lai See packets and exclusive shopping treats. The celebration culminates with lively jazz tap dance performances and a lion dance parade, bringing heritage and modern festivity together for everyone to enjoy.
A Garden Where Embroidery Meets Imagination
Across the mall and into Starstreet Precinct, visitors are immersed in a fantastical Chinese landscape of embroidered ornaments, blooming florals, lanterns and gazebos. YLYstudio dedicated over 1,000 hours to handcrafting more than 590 ornaments featuring eight auspicious motifs — feathers, birds, pomegranates, coins, flowers, four-leaf clovers, ladybirds, and clouds — using over 80 types of sequins, threads, and ribbons. These motifs are showcased on the four horses, spreading good fortune while enriching the festive landscape with depth and artistry.
| Spring Bloom Gallop Pavilion Location: Garden Court, Level LG1, Pacific Place |
Three embroidered horses stand in quiet splendour — each a symbol of good luck, harmony and prosperity. Rising above them, a five‑metre‑tall gazebo becomes a sanctuary of artistry, where the eight auspicious motifs conceived by YLYstudio are revealed in delicate detail. Each work conveys multicultural blessings, all rendered with exquisite craftsmanship. |
| Blossoms of Imagination
Location: Level L1 (near lululemon), Pacific Place |
Amid peach blossoms, a pastel pavilion shelters two young horses at rest. The scene evokes New Year anticipation, filled with hope and the promise of spring.
‘Splendid Blessings‘ AI Fai Chun Photo Booth By registering as an above member and spending HK$300 on the same day via electronic payment, shoppers can select an auspicious message, capture full-body photos, and receive both printed and animated digital versions to take home and share with loved ones. Date: 5 February – 3 March 2026 |
| Magical Blessings
Location: Level L1 (near Lane Crawford), Pacific Place |
Energetic mini horses line both sides of the pathway, accompanied by floral arrangements and whimsical plants that create a festive corridor of movement and charm. An abundance of mini horses extends the blessings along the way, embodying prosperity and joy in every step. |
| Poised in Bloom Location: Park Court, Level L1, Pacific Place |
At the heart of Park Court, a 3.5‑metre‑tall
giant horse is poised in mid‑gallop — a graceful emblem of blossoming fortune. Flanked by peach blossoms, it moves forward to usher in a more prosperous year ahead. |
| Lanterns of Serenity
Location: Outside Three Pacific Place on Wing Fung Street and Star Street |
Lanterns sway and blossoms bloom in this outdoor extension of the celebration. Set against the urban backdrop of Starstreet Precinct, the installation carries the festive spirit beyond the mall — inviting passersby to pause, smile and soak in the new year fantasy. |

‘Blooming Splendour‘ Lai See Packets – Celebrate the Year of the Horse with Flourishing Flowers
The ‘Blooming Splendour’ Lai See packets are inspired by the elegance of embroidery. They feature delicate floral motifs rendered with painterly precision, blending layers of red, pink, and orange threads to create a sense of graceful movement. At the heart of the design, a sculpted floral emblem evokes abundance, beauty, and new beginnings, enriched with pearl-like accents recalling couture embroidery techniques, where beads, sequins and threads are meticulously layered.
Each set includes 10 Lai See packets in two harmonious colourways, accompanied by a velvet pouch in either soft pink, adorned with a pomegranate charm, or rich green, accented with a lucky four-leaf clover charm. These detachable embroidered charms are thoughtfully designed to be worn or styled long after the festive season, carrying the spirit of prosperity and good fortune throughout the year.
‘Galloping Joy‘ – Elevate Your Experience with Exclusive Shopping Rewards
From 5 to 16 February 2026, shoppers can enjoy festive privileges designed to usher in a prosperous year, including exclusive ‘Blooming Splendour’ Lai See packets, movie ticket exchange coupons, Pacific Place shopping e-vouchers and gourmet treats.
| Accumulated Same-day Electronic Spending |
Shopping Rewards* | |
| HK$3,800 – HK$8,799 |
One Set of |
— |
| HK$8,800 – HK$17,999 | HK$300 Pacific Place Shopping e-Voucher |
|
| HK$18,000 – HK$37,999 | HK$600 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$38,000 – HK$87,999 | HK$1,400 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$88,000
or above |
HK$2,400 Pacific Place Shopping e-Voucher + COVA Nutty Duo Cookie Gift Box (valued at HK$198) |
|
*Shoppers are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last. Other Terms and Conditions apply.
Redemption Period: 5 – 16 February 2026
Redemption Location: Gift Redemption Counter, Level L1 (near Theory)
Redemption Hours: 11am – 10pm
Where Hooves Move to the Rhythm
The Year of the Horse arrives in a dance of joy. Step Out Studio and fellow tap dancers will be tapping out the heartbeat of the season, their rhythms galloping alongside the soaring notes of Jazz Band led by Nate Wong. Together, they will conjure a celebration where artistry and vitality run free. After the lions are awakened in an eye‑dotting ritual, our lion dance parade will unfurl like a living tapestry of tradition — spreading fortune, unity and exuberance throughout the mall, and inviting everyone to stride boldly into the year ahead.
| Tap and Jazz into the New Season | Let your feet and heart gallop with joy as Step Out Studio and fellow tap dancers bring tap to life, echoing the energy of racing hooves. Accompanied by keyboard, bass, and saxophone from Nate Wong’s Jazz Band, the performance blends percussive footwork with swinging jazz, creating a lively celebration of the Year of the Horse.
Dates:
Time: 3:30pm Location: Level L1 (near Shiro), Pacific Place |
| Roaring into Prosperity: Eye-dotting Ceremony & Lion Dance Parade | Stride into the excitement of the Chinese New Year at Pacific Place! After bringing the lions to life in a traditional eye-dotting ceremony, the lion dance parade will wind its way through the mall, spreading energy, luck, and prosperity for the year ahead.
Date: 23 February 2026 (Monday, 7th day of Chinese New Year) Time: 1pm Location: Park Court, Level L1, Pacific Place |
Join the ‘Whimsical Gallop’at Pacific Place and Starstreet Precinct this Chinese New Year — where embroidered artistry, festive celebrations, and joyful rewards come together to welcome a year filled with good fortune and blooming possibilities.
Hashtag: #WhimsicalGallop #HorseInBloom #GallopingJoyAtPP
The issuer is solely responsible for the content of this announcement.
About YLYstudio
YLYstudio is a Hong Kong-based embroidery atelier celebrated for blending traditional craftsmanship with contemporary design. Founded by Lilian Tsang Lai Yu and Matt Hui Yip Long, the studio brings decades of global fashion experience and artistry to every creation.
Lilian Tsang previously served as chief designer for a Hong Kong fashion label and honed her craft at LECOLE LESAGE, the prestigious haute couture embroidery school owned by the Chanel Group in Paris. She also interned at Elisabeth Gasbarre Rousseau Haute Couture Studio in Lyon, France. With a deep passion for teaching, Lilian now shares her embroidery expertise in Hong Kong, inspiring a new generation of artisans.
Matt Hui is a Hong Kong-based fashion designer graduated from the Royal College of Art in 2013. Passionate about the creative process and fine workmanship, he has collaborated on stage costumes for renowned singers including Panther Chan and Bondy Chiu. Since 2024, Matt has also ventured into the film industry as a custom tailor, contributing to international productions such as Ballad of a Small Player and Emmanuelle.
About Pacific Place
Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and Upper House Hong Kong.
| Customer enquiry hotline: (852) 2844 8988 | Website: www.pacificplace.com.hk |
| Facebook: @Pacific Place Hong Kong | Instagram: @pacificplacehk |
| WeChat: @PacificPlaceHK | XiaoHongShu: @Pacific Place HK |
About Starstreet Precinct
Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.
| Website: www.starstreet.com.hk | Instagram: @starstreethk |
| Facebook: Starstreet Precinct | #starstreethk |
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