Media OutReach
The 10th Kubuqi International Desert Forum to Open: Ordos Becomes a Beacon of Green Hope for the World
From “Sea of Death“ to “Economic Oasis“: Kubuqi‘s Remarkable Ecological Turnaround
As China’s seventh-largest desert, Kubuqi was once branded as the “Sea of Death”. However, after decades of scientific desertification control, this area has undergone a fundamental ecological transformation. According to statistics, Kubuqi’s desertification control rate surged from 7% to 40% in 2024, with ambitious targets of 50% by 2025 and 70% by 2030. Central to this success is a 420-kilometer northern shelterbelt integrated with a “four-pillar desertification prevention” system, combining photovoltaic arrays, silt dams and other measures. These interventions have reduced soil erosion by 5.7 million mu (380,000 hectares) since 1995, raised soil-water conservation efficiency to 61.4%, and prevented 300 million tons of sediment from entering the Yellow River over the past decade.
This transformation is driven by the pioneering “PV + Desertification Control” model. Within the Kubuqi Desert, 10.02 gigawatts of solar capacity now doubles as an ecological restoration engine across approximately 46,700 hectares of rehabilitated desert land. The integrated system delivers three-dimensional benefits, namely clean energy generation atop panels, sustainable agriculture beneath them, and livestock grazing between arrays. This approach has simultaneously increased green energy production and ecological recovery while lifting average incomes by over 30,000 RMB through “work-relief programs”. Landmark projects like Dalad Banner’s “Steed Solar Park”, where 196,000 photovoltaic panels form a galloping horse design, have become a Chinese landmark in the global fight against desertification.
How Ordos Tamed the Desert: Systematic Approach and Tech-Powered Solutions
Ordos’s success in desertification control stems from its holistic “ecosystem integration” philosophy applied through “four strategic measures” in the campaign to address the ecological challenges at the Yellow River’s “Great Bend”:
Financial Integration: Strategic allocation of 14.9 billion RMB to priority projects including desert-marginal forests and PV-controlled rehabilitation zones. Technological Integration: Accelerated iteration and upgrading of desertification control models and technologies, achieving a 60% field application rate of forestry and grassland technologies. Benefit Integration: Balancing desert control with increasing the income of farmers and herdsmen by allocating 16% of key project funds to “work-relief programs” and issuing Inner Mongolia’s first forest carbon credit certificate. Collaborative Integration: Unprecedented mobilization of resources including over 30 state-owned enterprises such as China Three Gorges Corporation, CHN Energy, and Inner Mongolia Energy Investment Group, over 100 private enterprises and non-profit organizations such as Yitai Group, Mengtai Group, and Ant Foundation, over 500 engineering teams and cooperatives, and 25,000 farmers and herdsmen.
Furthermore, the Kubuqi model now crosses borders through technical exchanges with Mongolia, Saudi Arabia, and other nations. The Kubuqi model, as remarked on by the UNEP, is a replicable template for global desertification control.
Green Transformation and Livelihood Improvement: A Win-Win Path of Desertification Control and Development
Ordos’s desertification control efforts have not only reshaped its ecology but also invigorated its economy. Annually, Ordos establishes over approximately 66,667 hectares of new plantations of caragana shrubs, drought-resistant species crucial for stabilizing sandy soils. This brings the total conserved caragana grassland to over approximately 933,333 hectares. Local processing facilities convert caragana shrubs into 35,000 tons of livestock feed and 10,000 tons of biofuel annually, creating economic value from ecological restoration. In former coal-mining subsidence zones, “New Energy and Ecological Regeneration” integrated demonstration bases now operate where solar arrays power adjacent sustainable farms. In 2024, the city achieved a total output value of 7.5 billion RMB from forestry and grassland, and established 190,000 hectares of carbon-sequestering forests, equivalent to 2.6 times the land area of Singapore, standing as tangible proof that clear waters and green mountains are invaluable assets.
Where deserts once advanced, greenery now prevails. Where land lay wounded, sustainable economies now thrive. Ordos proves by action that desertification prevention and control and high-quality development can resonate in harmony.
The 10th Kubuqi International Desert Forum convenes amid escalating global desertification challenges. According to the UNCCD Secretariat’s latest data, 40% of the land around the world is now degraded, impacting nearly half of humanity. The practice of Ordos delivers a compelling case for achieving the UNCCD’s goals.
From Kubuqi to Riyadh, from the Yellow River to the Sahara Desert, China’s scientific solutions are promoting global ecological recovery. The 10th Kubuqi International Desert Forum will open a new chapter in global desertification prevention and control.
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Signals Plan to Make Malaysia Regional Compliance Hub
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.
Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.
Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.
“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”
Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.
XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026
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As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.
The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.
While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.
Diverse traditions, shared aspirations
In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.
A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.
Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).
As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.
“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”
The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.
Cultural dialogue: From global stage to daily life
The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.
Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.
The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.
This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.
The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.
Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.
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Hashtag: #CGTN
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Media OutReach
De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
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