Showbiz
20 years of Magic: Welcome to Our Re-Branded Africa Magic
By Africa Magic
20 years, 7 channels and about N622.5 billion in investment in local content development. In 2003 we began our journey of telling authentic Nigerian stories with the launch of Africa Magic.
We were intent on creating a platform where the everyday Nigerian could see themselves represented in relatable stories reflecting our cultures and life in Nigeria, told ‘by us, for us’ – the Naija way. Now, we celebrate an iconic milestone – celebrating 20 years of creating and telling original Nigerian stories, producing and licensing over 25,000 hours of authentic Nigerian content.
Africa Magic launched as a single channel in Nigeria and has now expanded into a cluster of 7 channels, telling our stories in English and indigenous languages – Hausa, Igbo, and Yoruba and broadcasting to over 42 African countries reaching millions of households, across income groups.
This milestone would have not been possible without the support of our loyal viewers who have grown with us through the evolution of different genres from the days of Doctor’s Quarters and Tinsel to religiously following every season of BB Naija and Nigerian Idol.
Our success has also been underpinned by our partnership and support from Nollywood in developing critical skillsets to help us deliver iconic productions, launching careers and uncovering global talent.
This is a story of a collective victory. The support of viewers and the industry has enabled Africa Magic to celebrate 20 years of non-stop groundbreaking Nigerian content.
In celebration of this milestone, Africa Magic has undergone a re-brand to signify a new era of pushing even more boundaries and finding new frontiers in local storytelling and to reflect even more closely an Africa Magic that is the mirror image of our viewers and in response to their tastes; while keeping at the core, the celebration of African diversity, our rich culture, and the people in the many creative expressions of who we are.
The refresh of the Mother brand logo and Channel Imaging is to reflect the Africa Magic that is rejuvenated, vibrant, ageless and in tune with our evolving viewers. Creating consistency between our channels, our audiences, and our content. This was the principle that guided most of our design thinking. Creating a brand look and 7 channel identities that felt like an extension of our content. A seamless integration of our “who, what, where, and why”. We wanted to see our Nigeria, our people, and our stories reflected, amplified, and celebrated. Our way.
Africa Magic Showcase
A showcase is a situation or event that makes it possible for the best features of something to be seen. A spectacle is an occasion, or medium for exhibiting something or someone, especially in an attractive or favourable aspect.
AMShowcase has always been the channel where the best of our best is exhibited for the viewing pleasure of our audience. In its refreshed dynamic state, its teal colours remind us of the civility and clarity, open communication, and practical thinking that goes into all that the channel exhibits.
Not too evocative, AMShowcase lends itself as a means for stress relief with the plethora of programming that makes it the darling for appointment viewing after a hard day of work.
Africa Magic Urban
Urban – a word borrowed from the French meaning “belonging to a city, courteous, of manners or style, cultivated, polished, refined, sophisticated. Contemporary. The ruby red base colour represents the intense feelings and passionate nature of the channel.
AMUrban’s single-minded goal is to stimulate the senses and invoke ambition for what can be. AMUrban’s drapery is dynamic depicting the fluidity of the myriad of ideas of the people. What keeps all this motion and change thrilling is that, if you blink, you could miss some of the more intriguing content on the channel.
Being a “colour of action,” Ruby Red invigorates courage, strength, and power, just like AM Urban.
Africa Magic Family
Family is a rollercoaster of emotions, core memories and events – moments of optimism bursting with energy, times of joy, happiness and friendship, and even in the sad times. Times when intellect and achievements are celebrated or even when jealousy, betrayal, illness and danger are on the horizon. These are the ties that bind us as families – whether by blood, bond or choice.
These are the themes that drive the choice of our shows on AM Family and these are evoked in the colours of the AM Family. The circles remind us of those we relate to, of family, the friends – you – who we’ve gathered around us, of our communities.
The yellow of our AM Family is a reminder of the happiness and optimism, harmony, communication, and loyalty that fosters positive relationships and encourages open and honest communication within a family unit.
Africa Magic Epic
Inspired by Africa’s traditional roots with movies and series depicting cultural aspects of who we are as a collective and the millennia of stories and histories that tie us together.
The blue colour of our AM Epic is the colour of the ocean and the sky; it symbolizes the serenity, stability, inspiration, and wisdom of our forebears which they have passed down to us and is the calming colour that reminds us of the reliability and truth of this shared heritage.
It reminds us of the constancy of time and acts as the reassurance of a future for generations yet to come.
Africa Magic Hausa
The ‘Dagin Arewa’ emblem is an older and traditionally established emblem of Hausa identity – also known as the ‘Northern knot’ – in a star shape, used in historic and traditional architecture, design and hand-embroidery.
This features as a celebration of the rich culture of the Hausa-speaking peoples of Nigeria and across Africa. A people who are graceful and elegant in carriage and this comes through in our use of the Arewa symbol.
In Hausa culture, green is a colour that represents the growth, harmony and rejuvenation that comes after a time of dryness. A revival of hope.
AM Hausa celebrates the rich history, lives and culture of this proud people.
Africa Magic Yoruba
The colour “osan/topala” orange represents warmth, enthusiasm, and creativity in Yoruba culture – traits that are synonymous with the Yoruba-speaking people of southwestern Nigeria. The indefatigable sense of optimism of the Yoruba people conveys a message of positivity. Their warm and welcoming way of being is also encapsulated in this.
AM Yoruba presents a slate of the rich culture and history of the Yoruba people in times past, present and future to your viewing pleasure in high definition.
The Adire – “tie and dye” – is a centuries-old art form made famous by women in southwestern Nigeria. As well as being an art form, adire is a means of telling stories and preserving histories.
AM Yoruba is in the same way as the patchwork and imagery on adire textiles, extracting the stories of the life and the endurance of the Yoruba people and preserving them for posterity – we share the passion for storytelling.
Africa Magic Igbo
Purple symbolizes magic – Africa Magic. It depicts the mystery, spirituality, the subconscious, creativity, dignity, and royalty of a people – just like the Igbo people of South Eastern Nigeria.
Variations of purple convey different meanings: Light purples are light-hearted, floral, and romantic – typical of a people with many facets.
Represented also by the “ofo” a staff held by those who have been entrusted with the power to govern or lead a people and the Nigerian Nsibidi symbols – the oldest form of writing in Africa.
AM Igbo continues to put on display this rich culture with a stamp of authority from the “ofo” to keep you where the show is happening! This is our AM Igbo.
The enthusiasm around this anniversary and rebrand has been incredibly humbling and invigorating. The feedback and comments from across the industry have kept the momentum going. Maybe it’s because Africa Magic is rewriting the rules and redefining what the brand means in a more authentic way, but something shifted for the entire team. Africa Magic is a brand the audience sees themselves, their families, and communities in – which is an extremely exciting place to be. After 20 years, Africa Magic is more than ready to show the world our own brand of magic – Africa Magic.
Happy 20th Anniversary Africa Magic!
Let’s make Magic, Looking Back, Moving Forward!
Showbiz
The Little Moments That Matter: Movies Parents and Kids Can Watch Together
Let’s talk about something not often discussed enough between African parents and their kids.
Not love, we already know there’s love. “Bonding”.
In many African households, love is loud in sacrifice but quiet in expression. Parents provide, protect, and work tirelessly. But sitting down, relaxing, and simply being present together doesn’t always come naturally.
If you grew up in an African home, you already understand this.
When mum or dad comes back from work, the atmosphere shifts. The TV volume drops. Someone suddenly remembers plates in the sink. Another person starts sweeping a spot that’s been clean since morning. Everyone just… behaves.
Not because there isn’t love, but because closeness often comes with formality. There’s respect. There’s discipline. But that soft, easy familiarity between parents and kids can be rare.
So we grow up sharing the same house but living in different worlds. Parents tired from work. Kids busy with school, chores, or their phones.
And yet, years later, what we remember isn’t the rules or the lectures. It’s the small moments. The random laughter. The evenings when everyone relaxed and forgot to be strict for a while.
Sometimes, bonding doesn’t need a big conversation or a “family meeting.”
Sometimes, it’s as simple as watching a movie together.
Just, “Come and sit down, let’s watch this.”
That small invitation can change the mood of the whole house. Conversations start. Jokes fly. Someone explains the plot too much. Someone else steals the remote. And before you know it, everyone is actually together.
The right movie helps.
Something light and stress-free like Mr. Bean’s Holiday on Movie Room Africa (GOtv Channel 51), where Bean’s clumsy adventure across France delivers effortless laughter for both kids and parents.
Or The LEGO Movie on M-Net Movies 3 (GOtv Channel 43), following Emmet, an ordinary LEGO figure thrown into an extraordinary adventure. Fast, funny, and packed with clever humour adults enjoy just as much.
For louder nights filled with commentary and laughter, A Madea Funeral on M-Net Movies 3 (GOtv Channel 43) brings family drama, secrets, and Madea’s unforgettable honesty. And for the same chaotic fun with a spooky twist, A Madea Halloween on Movie Room Africa (GOtv Channel 51) keeps everyone half-laughing, half-shouting at the screen.
On quieter evenings, Dolphin Tale on M-Net Movies 3 (GOtv Channel 43) offers something softer. The true story of a rescued dolphin and a young boy’s bond with her leaves the room quiet at the end, but in the best way.
The beauty is that these stories are already there on GOtv. No planning. No pressure. Just press play and sit together.
They’re not “serious bonding activities.” They’re just movies. And sometimes, that’s enough.
Because one day, your kids won’t remember the chores or how strict the rules were.
They’ll remember moments like, “Remember when we watched that movie together and couldn’t stop laughing?”
And that’s what stays.
Right now, subscribers can enjoy all these and more with the We Got You offer, available until 28 February 2026. Pay for your current package and get upgraded to the next package at no extra cost, giving you access to more channels, more shows, more moments together.
To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream anytime with the GOtv Stream App.
Showbiz
No One Is Safe: Six New Singles Storm the Love Pad In the Heartbeat Show
Episode 4 of Heartbeat kicked off with the drama still simmering from the last episode. Latifah held all the cards, literally, and shocked everyone by choosing Ken to spend the night in the Love Nest, going back to familiar ground instead of exploring someone new. a move that instantly set the tone for the night.
The Love Dip Game followed, flipping the house upside down once again. Matching numbers meant new overnight partners, leading to unexpected pairings: Igwe with Shekinah, Kena with Toria, Alvin with Chidera, and Hilda with Henri.
The biggest shock of the night was Kena and Chidera getting separated despite being emotionally“locked in”y. Kena assured everyone it wouldn’t affect their bond, but later that night, after tucking Chidera into bed, he was spotted hopping onto Hilda’s bed, leaving the house buzzing. Some singles quietly opted to sleep alone, choosing peace of mind over drama.
Morning brought no relief. Some woke up smiling, but others were drowning in emotions. Toria broke down, exhausted and overwhelmed, while Chidera offered comfort. Kena and Shekinah questioned how couples already “locked in” could even be split. Ken appeared unsure of what he wanted, Igwe was back to his charming ways with Shekinah, and Toria watched every move, convinced their connection wasn’t real. Meanwhile, Ken and Latifah kept the chemistry alive in the Love Nest, and Igwe eventually tried to make peace with Toria, only to sneak in some playful taunting afterwards.
Just when things felt tense enough, the energy in the Love Pad shifted, new singles arrived, and sparks immediately began to fly.
Meet the new singles.
Jane: She is an artist and businesswoman, confident and ambitious. She’s here to make her mark, stand out, and see which connections ignite the most chemistry.
Bosah: Describes himself as cool, calm, collected, and a man of many layers. He avoids manipulative women and hopes to impress through thoughtful conversation and genuine interactions. His type? Light-skinned women who can communicate.
Timi: Describeshimself as the cool guy, mysterious about his love life; he is here to find love while testing others. Tall, dark-skinned, slim women with pretty faces are his type, while insensitivity is a dealbreaker. He plans to vibe naturally and let connections flow.
Sharon Ray: The fashionista, fun, funny, and sarcastic one. Cheaters are a no-go for her, and she plans to make her impression by being unapologetically herself. Her ideal match? Tall, clean men.
Victory: He brings calm, mature energy. Petite, kind, gentle women who can hold constructive conversations catch his eye, while self-centred ladies are a no-go. He’s all about exploring chemistry quietly and naturally.
Ceeoni: Described herself as an icebreaker, witty, fun, and energetic. She loves intelligent, refined men, can’t stand “dirty” behaviour, and is ready to warm her way into someone’s heart while keeping things playful.
The new singles wasted no time in turning heads. Latifah joked that Victory feels like “Ken Pro Max”, and she has an eye for him. Victory admitted interest in Shekinah, Latifah, and Toria, and Toria already sensed Ceeoni might stir up trouble.
To keep things spicy, the singles played a daring card game where each picked a challenge and had to follow it, and things got wild fast. Latifah mimicked the person she finds most annoying (Henri), Toria called out Igwe and Shekinah’s “fake” connection, Shekinah kissed Igwe, Bosa kissed Latifah, Kena seductively fed Chidera, and Ceeoni boldly sat on Ken’s lap, whispering in his ear. Jealousy, tension, and unexpected sparks flew everywhere.
As the night wound down, Latifah and Ken tried to navigate the sudden surge of attention from both old and new singles. Meanwhile, one of the newcomers, Jane, openly declared that she wants Kena, no matter who he’s paired with or locked in with.
By the end of Episode 4, old bonds were shaky, new attractions were forming, and the Love Pad felt more crowded and complicated than ever. With fresh faces, high emotions, and hearts in motion, anything can happen next. Who will find real connection, who will flirt their way into trouble, and who will get left behind?
Tune in to Episode 5 to find out.
Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.
Subscribers can also enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost, giving you access to more channels, more shows, and even more ways to unwind.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, stream anytime on the GOtv Stream App.
Showbiz
Top 5 Movies We Would Like to See Nominated for 12th AMVCA
The African film industry is buzzing with anticipation for the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA). Widely regarded as the “African Oscars,” the AMVCA isn’t just an awards ceremony; it’s a high-octane celebration of our stories, our fashion, and the sheer technical brilliance of filmmakers around the continent.
With the call to entry now officially open, all eyes are on the films that defined 2025 and could dominate the ceremony in May 2026. This year also marks an exciting shift with the introduction of new categories, such as Best Indigenous Language – North Africa and Central Africa, signalling a more inclusive era for continental storytelling.
We saw a series of blockbuster releases and record-breaking titles that captured audiences and sparked conversations across the continent. While the jury ultimately decides the nominees, the streets are already talking. Based on the incredible run of films released between January and December 2025, here are a few movies we would like to see dominate the nominations:
To Kill a Monkey
If any Nigerian film broke the internet in 2025, it was To Kill a Monkey. Kemi Adetiba proves once again why she’s at the top of her game, delivering a bold and culturally resonant story full of ambition, moral conflict, and unforgettable moments. Anchored by a powerful performance from William Benson, the film explores ambition, desperation, and compromise in a way that feels deeply relatable to the Nigerian experience. With exceptional production value, a memorable soundtrack, and storytelling that sticks with you long after the credits roll, To Kill a Monkey is a film made for AMVCA recognition across major categories.
3 Cold Dishes
The AMVCAs have always stood for celebrating the very best of African storytelling, and 3 Cold Dishes fits squarely into that tradition. It is a bold, well-told story that centres African women, African realities, and the kind of cross-border narratives that reflect the continent’s shared experiences.
Led by a standout performance from Osas Ighodaro, the film flips familiar narratives by placing women at the heart of a revenge story shaped by trauma, survival, and justice. Directed by Asurf Oluseyi and executively produced by Burna Boy, the film moves across multiple African countries, using its scale to spotlight the realities of human trafficking without losing emotional depth. Its strong storytelling, cultural relevance, and ambition make 3 Cold Dishes one of the most notable African films of late 2025 and a deserving AMVCA contender.
Mother of the Brides
Africa Magic delivers another hit with Mother of the Brides, a Lagos family drama full of heart, humour, and tension. When their father dies without a will, a matriarch has just 45 days to marry off one of her four daughters or risk losing everything to tradition and scheming in-laws. Her mother works tirelessly to keep the family together amid pressure from relatives and society.
The film doesn’t just show weddings and family drama; it also highlights the darker side of titled families in Nigeria, exposing secrets, power struggles, and the lengths people will go to protect their interests. With strong performances from Gloria Anozie-Young, Kalu Ikeagwu, Linda Ejiofor, Uche Chika Elumelu, and Ibrahim Suleiman, Mother of the Brides delivers laughs, tension, and storytelling, making it a clear standout for AMVCA attention.
Baby Farm
Mo Abudu and EbonyLife hit another high note with Baby Farm, a gripping drama series that shines a light on the dark world of “baby factories.” Starring Rita Dominic and Onyinye Odokoro, the film follows a young woman lured into a prestigious Lagos NGO only to uncover a sinister trafficking ring. Heavy, intense, and impeccably executed, Baby Farm combines blockbuster production quality with socially relevant storytelling, the kind of film that has the power to dominate the AMVCA nominations.
My Father’s Shadow
A cinematic landmark, My Father’s Shadow is the first Nigerian film to grace the Cannes Official Selection. Directed by Akinola Davies Jr., the story follows two young brothers reconnecting with their elusive father against the backdrop of 1993 Lagos. With a powerhouse performance from Sope Dirisu, the film is a poetic exploration of family, memory, and a nation on the brink of change. Its visual storytelling, direction, and performances make it a strong contender for technical and acting awards.
From bold, socially conscious blockbusters to intimate, character-driven stories, 2025 was a remarkable year for African cinema. Each of these films shows the range, depth, and ambition of filmmakers across the continent, telling stories that are both locally grounded and globally resonant. As the 12th edition of the AMVCA approaches, we hope these standout titles get submitted and have the chance to be recognised for the impact, creativity, and storytelling they brought to the screen.
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