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20 years of Magic: Welcome to Our Re-Branded Africa Magic

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Africa Magic Investing in Local Content

By Africa Magic

20 years, 7 channels and about N622.5 billion in investment in local content development. In 2003 we began our journey of telling authentic Nigerian stories with the launch of Africa Magic.

We were intent on creating a platform where the everyday Nigerian could see themselves represented in relatable stories reflecting our cultures and life in Nigeria, told ‘by us, for us’ – the Naija way. Now, we celebrate an iconic milestone – celebrating 20 years of creating and telling original Nigerian stories, producing and licensing over 25,000 hours of authentic Nigerian content.

Africa Magic launched as a single channel in Nigeria and has now expanded into a cluster of 7 channels, telling our stories in English and indigenous languages – Hausa, Igbo, and Yoruba and broadcasting to over 42 African countries reaching millions of households, across income groups.

This milestone would have not been possible without the support of our loyal viewers who have grown with us through the evolution of different genres from the days of Doctor’s Quarters and Tinsel to religiously following every season of BB Naija and Nigerian Idol.

Our success has also been underpinned by our partnership and support from Nollywood in developing critical skillsets to help us deliver iconic productions, launching careers and uncovering global talent.

This is a story of a collective victory. The support of viewers and the industry has enabled Africa Magic to celebrate 20 years of non-stop groundbreaking Nigerian content.

In celebration of this milestone, Africa Magic has undergone a re-brand to signify a new era of pushing even more boundaries and finding new frontiers in local storytelling and to reflect even more closely an Africa Magic that is the mirror image of our viewers and in response to their tastes; while keeping at the core, the celebration of African diversity, our rich culture, and the people in the many creative expressions of who we are.

The refresh of the Mother brand logo and Channel Imaging is to reflect the Africa Magic that is rejuvenated, vibrant, ageless and in tune with our evolving viewers. Creating consistency between our channels, our audiences, and our content. This was the principle that guided most of our design thinking. Creating a brand look and 7 channel identities that felt like an extension of our content. A seamless integration of our “who, what, where, and why”. We wanted to see our Nigeria, our people, and our stories reflected, amplified, and celebrated. Our way.

Africa Magic Showcase

A showcase is a situation or event that makes it possible for the best features of something to be seen. A spectacle is an occasion, or medium for exhibiting something or someone, especially in an attractive or favourable aspect.

AMShowcase has always been the channel where the best of our best is exhibited for the viewing pleasure of our audience. In its refreshed dynamic state, its teal colours remind us of the civility and clarity, open communication, and practical thinking that goes into all that the channel exhibits.

Not too evocative, AMShowcase lends itself as a means for stress relief with the plethora of programming that makes it the darling for appointment viewing after a hard day of work.

Africa Magic Urban 

Urban – a word borrowed from the French meaning “belonging to a city, courteous, of manners or style, cultivated, polished, refined, sophisticated. Contemporary. The ruby red base colour represents the intense feelings and passionate nature of the channel.

AMUrban’s single-minded goal is to stimulate the senses and invoke ambition for what can be. AMUrban’s drapery is dynamic depicting the fluidity of the myriad of ideas of the people. What keeps all this motion and change thrilling is that, if you blink, you could miss some of the more intriguing content on the channel.

Being a “colour of action,” Ruby Red invigorates courage, strength, and power, just like AM Urban.

Africa Magic Family

Family is a rollercoaster of emotions, core memories and events – moments of optimism bursting with energy, times of joy, happiness and friendship, and even in the sad times. Times when intellect and achievements are celebrated or even when jealousy, betrayal, illness and danger are on the horizon. These are the ties that bind us as families – whether by blood, bond or choice.

These are the themes that drive the choice of our shows on AM Family and these are evoked in the colours of the AM Family. The circles remind us of those we relate to, of family, the friends – you – who we’ve gathered around us, of our communities.

The yellow of our AM Family is a reminder of the happiness and optimism, harmony, communication, and loyalty that fosters positive relationships and encourages open and honest communication within a family unit.

Africa Magic Epic

Inspired by Africa’s traditional roots with movies and series depicting cultural aspects of who we are as a collective and the millennia of stories and histories that tie us together.

The blue colour of our AM Epic is the colour of the ocean and the sky; it symbolizes the serenity, stability, inspiration, and wisdom of our forebears which they have passed down to us and is the calming colour that reminds us of the reliability and truth of this shared heritage.

It reminds us of the constancy of time and acts as the reassurance of a future for generations yet to come.

Africa Magic Hausa

The ‘Dagin Arewa’ emblem is an older and traditionally established emblem of Hausa identity – also known as the ‘Northern knot’ – in a star shape, used in historic and traditional architecture, design and hand-embroidery.

This features as a celebration of the rich culture of the Hausa-speaking peoples of Nigeria and across Africa. A people who are graceful and elegant in carriage and this comes through in our use of the Arewa symbol.

In Hausa culture, green is a colour that represents the growth, harmony and rejuvenation that comes after a time of dryness. A revival of hope.

AM Hausa celebrates the rich history, lives and culture of this proud people.

Africa Magic Yoruba

The colour “osan/topala” orange represents warmth, enthusiasm, and creativity in Yoruba culture – traits that are synonymous with the Yoruba-speaking people of southwestern Nigeria. The indefatigable sense of optimism of the Yoruba people conveys a message of positivity. Their warm and welcoming way of being is also encapsulated in this.

AM Yoruba presents a slate of the rich culture and history of the Yoruba people in times past, present and future to your viewing pleasure in high definition.

The Adire – “tie and dye” – is a centuries-old art form made famous by women in southwestern Nigeria. As well as being an art form, adire is a means of telling stories and preserving histories.

AM Yoruba is in the same way as the patchwork and imagery on adire textiles, extracting the stories of the life and the endurance of the Yoruba people and preserving them for posterity – we share the passion for storytelling.

Africa Magic Igbo

Purple symbolizes magic – Africa Magic. It depicts the mystery, spirituality, the subconscious, creativity, dignity, and royalty of a people – just like the Igbo people of South Eastern Nigeria.

Variations of purple convey different meanings: Light purples are light-hearted, floral, and romantic – typical of a people with many facets.

Represented also by the “ofo” a staff held by those who have been entrusted with the power to govern or lead a people and the Nigerian Nsibidi symbols – the oldest form of writing in Africa.

AM Igbo continues to put on display this rich culture with a stamp of authority from the “ofo” to keep you where the show is happening! This is our AM Igbo.

The enthusiasm around this anniversary and rebrand has been incredibly humbling and invigorating. The feedback and comments from across the industry have kept the momentum going. Maybe it’s because Africa Magic is rewriting the rules and redefining what the brand means in a more authentic way, but something shifted for the entire team. Africa Magic is a brand the audience sees themselves, their families, and communities in – which is an extremely exciting place to be. After 20 years, Africa Magic is more than ready to show the world our own brand of magic – Africa Magic.

Happy 20th Anniversary Africa Magic!

Let’s make Magic, Looking Back, Moving Forward!

Showbiz

ipNX Powers SPAN’s Queen Esther Musical

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ipNX Queen Esther Musical

By Modupe Gbadeyanka

One of Nigeria’s leading telecommunications and connectivity providers, ipNX, successfully powered the Queen Esther Musical, presented by the Society for the Performing Arts in Nigeria (SPAN).

The event, held on April 10, 2026, at the Guiding Light Assembly, Parkview, Ikoyi, Lagos, reinforced ipNX’s role as a key enabler of innovation across industries through reliable, high-speed connectivity, as it served as a powerful demonstration of how telecommunications infrastructure can elevate creative expression and redefine audience engagement.

The Queen Esther Musical delivered a captivating blend of music, drama, and visual storytelling to a packed audience.

Behind the scenes, ipNX’s advanced fibre-optic infrastructure played a critical role in ensuring seamless execution, supporting the production’s extensive technical requirements, from synchronised audiovisual systems to real-time digital enhancements that enriched the overall experience for the audience within the auditorium and on digital platforms.

As sophisticated technology integrates into live performances, the demand for stable, high-capacity bandwidth to deliver this experience to online audiences has become essential. ipNX provided technical support, delivering uninterrupted connectivity that enabled production teams to coordinate effectively and execute a technically complex show without disruption.

“Our involvement in the Queen Esther Musical reflects our commitment to powering experiences that matter. This production broadcast required precision, speed, and reliability, all of which our network is designed to deliver.

“Beyond telecoms, we see ourselves as partners in progress across sectors, and this collaboration with SPAN highlights how our solutions can seamlessly support the creative industry just as effectively as we do small enterprises and critical services,” the Head of Sales for ipNX Retail, Akintunde Taiwo, stated.

Also commenting, the founder of SPAN, Ms Sarah Boulous, said, “We were proud to collaborate with ipNX on the Queen Esther Musical. The scale and ambition of this production required a technology partner we could rely on completely as we wanted the audience to enjoy seamless streaming on the Zaia app.

“ipNX delivered exceptional bandwidth and stability, allowing us to integrate digital elements seamlessly and create a truly memorable experience. Their support played a significant role in bringing our creative vision to life.”

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Beyond Awards Night: How AMVCA Intentionally Celebrates Every Layer of the Industry

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AMVCA Beyond Awards Night

There’s a bigger truth at the heart of every award season: an entire industry can’t be neatly packaged into a list of winners and nominees.

It’s just not that simple.

There are too many moving parts. Too many stories. Too many people are doing the actual work on screen, behind the scenes, in rooms nobody sees, on sets that don’t trend, on projects that don’t always make the final cut of conversations.

And yet, that’s what most award shows try to do. Wrap everything up in one night. Hand out plaques. Roll credits.

But the Africa Magic Viewers’ Choice Awards (AMVCA) approaches it differently, and that difference shows in how the entire week is designed.

Because instead of compressing the industry into one moment, AMVCA stretches it out. It creates space. It acknowledges that different parts of the industry need different kinds of recognition.

Take Young Filmmakers’ Day, for example. This is not about who has “arrived.” It’s about who is coming. The ones still figuring it out, still building, still trying to get seen in an industry that doesn’t always make room easily. This day shifts the focus from applause to access. It says the future of the industry deserves its own spotlight, not as an afterthought, but as a starting point.

Then there’s Icons Night, and this is where memory comes in. Because long before the current wave, before the buzz, before the visibility, there were people who held things together. Who created, contributed, and carried the industry in ways that don’t always translate into award categories. AMVCA makes room for that kind of recognition, too, the kind that isn’t about competition but about contribution.

Cultural Night does something else entirely. It reminds you that beyond the films and the series and the technical credits, there’s identity. There’s heritage. There’s a deeper layer to the work being celebrated. It’s expressive, it’s vibrant, it’s fun, but it’s also grounding. Because storytelling doesn’t exist in isolation; it’s shaped by culture, by language, by lived experience. And this night leans fully into that.

And then, finally, Awards Night. The part everyone shows up for. The glamour, the wins, the reactions, the moments that will dominate timelines. It’s the culmination, the high point.

But when you look at everything that happens before it, you start to realise something important:

The awards are just one piece of the puzzle.

What AMVCA gets right is understanding that the industry is not one story; it’s many stories happening at once. Some loud, some quiet. Some celebrated, some overlooked. And if you’re going to truly honour that, you have to go beyond a single night.

So instead of trying to make everything fit into one frame, AMVCA expands the frame.

And in doing that, it doesn’t just celebrate winners. It celebrates the work, the people, and the layers that make the industry what it is.

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20 Complete MultiChoice Talent Factory Training in Grand Style

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20 students MultiChoice Talent Factory

By Modupe Gbadeyanka

No fewer than 20 young filmmakers from Nigeria and Ghana have completed the 2026 cohort of the MultiChoice Talent Factory West Africa Academy.

This is an initiative of MultiChoice, a Canal + Company, designed to develop young talent for Africa’s film and television industry.

The nine-month programme, put in place in partnership with Pan-Atlantic University, blends academic excellence with hands-on industry exposure, offering specialised training in directing, producing, scriptwriting, cinematography, and editing.

Demonstrating their readiness for the business of film, five graduates launched two independent companies during the academic year: Muri Marun Stories, a production house founded by Tolulope Akande, Opeyemi Obasa, and Dorathy Ufot; and CineX Mart Limited, a marketing and distribution firm established by Abdulsalam Ibrahim Oladimeji and Audu Israel Yakubu.

In recognition of this innovation, Muri Marun Stories Limited was announced as the recipient of the CEO’s Entrepreneurial Award, accompanied by a N2 million prize to support the company’s growth.

CineX Mart Limited also received special recognition for its strong business potential and early industry traction. It is already making significant industry inroads, having successfully placed the short film The Phone Call on Minflix and managing the marketing for the MTF film Trouble for Two.

Individual creative excellence was equally prominent, with student Kwaku Edusei Acquah earning the Audience Choice Award at the Lift-Off Global Network Film Festival for his film. The Imperfect Plan, alongside notable projects from peers Amirat Yakub and Emmanuella Nwachukwu.

Further recognising his outstanding creativity, Kwaku Edusei Acquah was awarded the Creative Innovator Award by the University for the Creative Arts, presented by Seyi Agboola, Senior International Recruitment Manager. The award comes with a £1,500 prize to support his continued development.

“This graduation marks a defining moment not just for these students, but for the future of African storytelling. They are no longer learners, but part of a distinguished creative community shaping narratives across the continent.

“Through their work, they are already creating jobs, inspiring communities, and positioning African stories where they belong; at the centre of the global stage,” the chief executive of MultiChoice Nigeria, Ms Kemi Omotosho, said.

On his part, the Dean for the School of Media and Communication at Pan Atlantic University, Mr Ikechukwu Obiaya, said, “This is the end of a phase, but only the beginning of your journey. You must commit to continuous learning, collaboration, and curiosity. The industry does not reward complacency; it rewards those who are intentional about growth.”

MTF’s long-term impact is best mirrored in the global success of its alumni. Most recently, the Class of 2021’s digital platform, Filmmakers Mart, received World Bank Group support to fuel a five-country expansion. Furthermore, Blessing Bulus earned the Women in Arts Impact Grant for the documentary Mi Tazi, while Ebuwa Desmond Ekunwe secured a prestigious fellowship at Germany’s Filmakademie Baden-Württemberg.

Additionally, Alice Johnson has stepped into a key leadership role at the Goethe-Institut, coordinating Africa-Europe cultural partnerships.

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