Airtel Sponsors Season 4 of The Voice Nigeria
By Modupe Gbadeyanka
Season 4 of The Voice Nigeria will happen in 2022 and will be sponsored by Airtel Nigeria, a leading telecommunications provider in the country.
This year’s programme, according to the organisers, will be produced entirely by UNITY 1 Limited in conjunction with FAME TV, as well as ITV and YouTube.
The show’s innovative format features four stages – beginning with the Blind Auditions, followed by the Knockouts, then the Battle Rounds and, finally, the Live Performance Shows.
The coaches of the show will seek 12 talents for their teams and work with them for the duration of the show to hone their skills and prepare the successful acts who make it to the Live Performance Shows to battle it out on a global stage.
The Voice Nigeria this year will kick off with free registration, intending contestants are to record a one-minute video singing without a soundtrack, upload and fill the form on the website.
The competition is open to both male and female contestants who are Nigerians and have a government-issued means of Identification and talents must be at least 18 years old.
Interested talents can visit the voice website www.thevoicenigeria.com for more information or social media platforms of The Voice Nigeria.
Speaking on the sponsorship, the Chief Commercial Officer of Airtel Nigeria, Mr Godfrey Efeurhobo, stated that, “Airtel Nigeria is passionate and committed to creating and supporting credible platforms and programmes that will help discover, nurture and hone the talents of young Nigerians.”
“Therefore, our sponsorship of Season 4 of The Voice Nigeria is a glowing testament to our resolve to offer young, talented Nigerians a springboard to international stardom while creating exciting moments for fans, music followers and entertainment lovers across the country.
“It is our belief that with The Voice platform, Airtel will continue to connect emotionally with Nigerians as well as contribute significantly to the development of the creative industry of the country,” he added.
The Voice Nigeria started in Nigeria in 2016. It aims to discover and groom young talented musicians, positioning them for stardom on a global scene.
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2023 GTCO Food & Drink Festival Holds April 29 to May 1
The annual GTCO Food & Drink Festival is back again for its 6th Edition, and food lovers across Africa and the world are in for a feast like never before! The event is slated to hold from Saturday, April 29, till Monday, May 1, 2023, at GTCentre, Plot 1 Water Corporation Drive, Oniru, Victoria Island, Lagos, providing a 3-day weekend of food and endless celebration.
The GTCO Food & Drink Festival brings together the greatest minds on the global culinary stage, the most industrious Nigerian small food business owners, a world-class, state-of-the-art children’s play area, merging them all to give attendees the most memorable food and drink event.
Commenting on the 2023 GTCO Food and Drink Festival, the Group Chief Executive Officer of Guaranty Trust Holding Company Plc, Segun Agbaje, said; “Food and drink are intrinsically social things, and best enjoyed when shared. We understand the value of bringing together businesses and consumers who are passionate about food and have continued to inspire new ways to experience life through food and drink. The continuing success of our free-business platforms reflects our unchanging commitment to Promoting Enterprise and echoes our brand promise of creating Great Experiences.”
Constantly innovating the space and on a quest to continue creating great experiences for all stakeholders, GTCO Food & Drink will be expanding its capacity by creating more opportunities for more businesses and increasing its highly coveted vendor stalls from 142 to 204, giving even more innovative and assiduous business owners a chance to not only showcase their businesses to the over 250,000 foodies in attendance but also engage with their customer base and learn from a confluence of other great-minded food entrepreneurs. The event will also feature three premier DJs in Africa, setting the scene for a weekend of celebration, food, drink, and togetherness.
Guaranty Trust Holding Company Plc is a leading financial services company providing banking and non-banking services, including payments, wealth management, and pension fund management, with a presence across eleven countries spanning West and East Africa as well as the United Kingdom. The Group operates a diversified, Proudly African franchise and is renowned for its innovative approach to customer service and stakeholder engagement, which has endeared the brand to millions of people across Africa and beyond. Over the years, many customers have benefited from its unique loan products, including the Food Industry Credit and Fashion Industry Credit designed specifically for businesses in the food and fashion industry.
It’s time once again to come together and celebrate the great joys food has to offer! Attendance is FREE.
For more information on the event, please visit: https://foodanddrink.gtcoplc.com.
Data Shows Opportunities for Streaming Services in Romance Films
By Adedapo Adesanya
Fresh data over Valentine’s period show that streaming services could yet tap a goldmine from major opportunities available in the romance films genre.
According to data provided to Business Post by Reel Good, a streaming aggregator website, romance movies have been overlooked, but available numbers show that there is a resurgence.
According to Reel Good, “Five romance movies that premiered in 2023 accounted for 28 per cent of the streaming share out of the top 100 romance movies available to stream in the United States—meaning that people are starved for this content.”
It was also revealed that among the top 100 available to stream in the US between February 10 and February 23, five brand-new romance films accounted for a 12 per cent share of streaming. These include Your Place or Mine (Netflix, 2023); Somebody I Used to Know (Prime Video, 2023), You People (Netflix, 2023), Empire of Light (HBO Max, 2022), and Shotgun Wedding (Prime Video, 2022).
Netflix’s Your Place or Mine, a film about two long-distance friends swapping homes for a week and learning so much about themselves, recorded 7.3 per cent of streaming and engagement share from the two-week period among the top 100 romance films on Subscription Video On Demand (SVOD) and Advertising-Based Video on Demand (AVOD) in the US while it had a 3.0 per cent streaming and engagement shared among the top 100 movies on both SVOD and AVOD.
Prime Video’s Somebody I Used to Know, which features a workaholic questioning everything about herself when her ex decides to move on with his life, saw 6.4 per cent in the top 100 romance films and 2.7 per cent in the top 100 films ranking.
Another offering from Netflix, You People, which is about a new couple and their family members examining their values and what is expected of them, accounted for 6.2 per cent in the top 100 romance category while on the top 100 films streaming and engagement share, it was about 2.6 per cent.
HBO Max’s Empire of Light recorded a 4.7 per cent of streaming and engagement share from the two-week period among the top 100 romance films on SVOD and AVOD in the US, while it had a 1.9 per cent streaming and engagement share among the top 100 movies on both SVOD and AVOD. It follows the story of a cinema manager struggling with her mental health, which forms a relationship with a new employee on the south coast of England in the 1980s.
Shotgun Wedding from Prime Video came next with a 3.4 per cent and 1.4 per cent share, respectively. The film takes the audience into a hostage situation at a wedding, where the couples must do all they can to save their loved ones.
Early predictions show that these numbers may yet get better, but streaming services could be sleeping on a major opportunity if they are not investing in romance.
Burna Boy to Perform at 2023 UEFA Champions League Final
By Adedapo Adesanya
In a historic move, Nigerian Grammy Award-winning and multi-platinum-selling singer, songwriter, and producer, Damini Burna Boy Ogulu will co-headline the 2023 UEFA Champions League Final Kick-Off Show at the Atatürk Olympic Stadium in Istanbul on Saturday, June 10.
The Last Last crooner will be the first African act to perform at the event sponsored by Pepsi since it was started in 2016 and became known as the UEFA Champions League Final Kick-Off Show by Pepsi, which replaced the UEFA Champions League Opening Ceremony.
This year’s other co-headliner will be announced soon, a statement said, adding that “the Nigerian star will bring his energy and signature soulful vibes of afro-beats to millions of fans before the biggest club fixture in football gets underway.”
Speaking on this, Burna Boy said, “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combinations, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store!”
On his part, Mr Guy-Laurent Epstein, UEFA marketing director, said: “The UEFA Champions League Final Kick-Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music.
“We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance.”
On his part, Mr Gustavo Reyna, Pepsi’s senior director of global marketing, said: “The UEFA Champions League final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles.
“The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the final stage, and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance.”
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