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Audiomack, MTN Develop Data Bundle for Music Streaming

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Audiomack

By Adedapo Adesanya

Global streaming service, Audiomack, has partnered with MTN Nigeria to unveil the Audiomack+MTN Data Bundle subscription which offers MTN subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack free of data charges.

The partnership will see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. The weekly plan offers 1.2GB + Free Audiomack at N270 while the monthly plan offers 2.5GB + Free Audiomack at N550.

Commenting on the partnership, Mr Dave Macli, CEO and co-founder of Audiomack Africa, said, “At Audiomack, we recognise the importance of access to quality music and this coupled with Nigeria’s vibrant music industry, has influenced this partnership.

“This relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans.”

On her part, Mrs Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa, described the partnership as a reinforcement of Audiomack’s commitment towards democratising music streaming, a mission from which MTN subscribers will greatly benefit from.

“High data costs are one of the barriers to music streaming and we are glad to be partnering with Africa’s leading telecommunications company to provide the Audiomack+ Data Bundle.

“We are truly excited to offer the best and hottest new musical tracks—a mix of real-time trending, top charts, and expertly-curated playlists to MTN subscribers,” she said.

Also speaking, Mr Srinivas Rao, Chief Digital Officer, MTN Nigeria said, “Collaboration is not just rhetoric for us; it is the guiding philosophy behind everything we do. We are good together.

“We recognize the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest and most diverse music selections.”

With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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18 Gulder Ultimate Search Contestants Comb Jungle for Akolo’s Secret

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Gulder Ultimate Search Akolo's secret

By Dipo Olowookere

The search for the secret buried by a mysterious craftsman named Akolo who once lived in a small town called Ijuka, which existed many centuries ago, has begun.

To comb the jungle for the lost secret kept in an iron chest of the late wise craftsman are 18 Nigerians who auditioned for the Gulder Ultimate Search (GUS) Season 12 recently across the key regions of the country.

These brave contestants are already facing challenges as they make their way to the jungle for this treasure hunt.

One question that may be brewing in the minds of readers at the moment could be; why are these GUS contestants after Akolo’s secret and what is its importance?

Every season, GUS takes viewers on a journey through time to seek out a treasure that many say are mere tales of legends. This season, The Age of Craftsmanship goes to Ijuka, where Akolo settled down amongst the blacksmiths and woodcarvers. He soon began to teach the best among the people because his skills were superior to theirs. His name spread beyond the town, but what drew the attention of many was his special brew.

Akolo’s brew was nothing like any that existed in the town. He used ingredients which no one had ever seen before that he got from trading his great works with European merchants. The king soon heard of his fame and appointed Akolo to be a member of his advisory council.

Although Akolo formed a close bond with the king, he never revealed the recipe of his brew. That was a secret Akolo guarded jealously. As the fame of his brew grew, trading routes began to pass through Ijuka, and many sought to taste his brew. Ijuka became a prosperous town, and soon enemies began to gather.

They were jealous of Akolo’s wisdom and his close bond with the king and wanted the secret of his brew for themselves. They tried several times to kill him but to no avail.

Fearing for his life, Akolo left the town for the mangrove forest with his secret brew recipe and all his knowledge, never to be seen again. Ijuka, a once prosperous town, suffered Akolo’s absence and was soon laid to waste by foreign invaders.

Now, the council of elders has chosen 18 brave warriors to go back in time to The Age of Craftsmanship to search for the iron chest containing Akolo’s secret. These 18 warriors have endured several challenges to prove they are worthy of retrieving the iron chest of the wise craftsman Akolo.

Which of them would find the chest and open it to reveal the secret of the craftsman?

To find out, viewers have to watch the show every Saturday and Sunday at 8 pm on Africa Magic Showcase (DStv channel 151), Africa Magic Urban (DStv channel 153) and Africa Magic Family (DStv channel 154 & GOtv channel 2).

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Omah Lay, Telz, Others to Join #YouTubeBlack Voices Music Class of 2022

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Omah Lay

By Modupe Gbadeyanka

A roster of 54 artists, songwriters and producers from Nigeria and other countries have been selected to join the #YouTubeBlack Voices Music Class of 2022.

The #YouTubeBlack Voices Music Class of 2022 is a development programme designed to directly support and mentor Black artists, songwriters & producers worldwide.

The addition of songwriters and producers to the 2022 class demonstrates the continuation and expansion of YouTube’s efforts to support Black artists on the platform.

The programme, supported by the #YouTube Black Voices Fund, has creatives from Australia, Brazil, Canada, USA, the UK, South Africa and Kenya.

With the aim of equipping up-and-coming Black artists, songwriters & producers with the resources to succeed on YouTube, the class will be grouped into two programme streams: one for artists and one for songwriters and producers.

Class participants will each receive dedicated partner support, seed funding to invest in the development of their channels, and opportunities to participate in training and networking programs focused on production, fan engagement and wellbeing.

Over the next 6 months, they will also get opportunities to develop their catalogues and collaborate with other global artists, songwriters, and producers who have also been selected to take part in the programme.

“African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences,” YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo stated.

“Black culture is expansive and ever-changing and YouTube Music is committed to celebrating that experience through music,” Awofisayo added.

Four acts from Nigeria made the cut and they are Omah Lay, Singer-songwriter CKay, Producer P.Priime and singer Telz.

“My music speaks to the people that love me, the people I love and the people that have been through what I have been through.

“I see the #YouTubeBlack Voices Fund having an impact on my career in different ways. It would allow me provide content about my musical journey to my fans, and in marketing them to a greater audience,” Omay Lay commented on his inclusion, while CKay said the “knowledge of instruments coupled with digital production is an integral part of my music-making process. My traditional South-Eastern origin explains my use of Igbo language in my music and my extensive knowledge of High-Life music.”

On his part, P.Priime disclosed that “I have so many ideas I’d love to bring to life and I know with the right resources and funding, I’d be able to achieve that,” while Telz sees the #YouTubeBlack Voices Fund impacting his career in various ways — especially in bringing his ideas to life and helping him network with other creatives globally.

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Temple Company Seals Marketing Deal With Zee World

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Zee World

By Sodeinde Temidayo David

A marketing deal has been signed between the Temple Company and Zee Entertainment Enterprises Limited, owners of the Zee World TV channel.

It was gathered that Zee Entertainment picked the full-service creative agency based in Nigeria as its representative in the country and it is believed that it is to drive industry growth.

The Temple Company will interface with public sector organisations, looking to leverage its widely accepted platforms to their advantage.

According to the Indian television station, the partnership will present a unique advantage that decision-makers can leverage to better connect with Nigerians.

Speaking on the new deal, the founder of the Temple Company, Mr Idris Olorunnimbe, noted that the partnership was in line with the goal of the company to foster cross-border collaboration that will help drive growth for both Indo-Nigerian creative industries.

“We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories,” he noted.

In his remarks, the Chief Executive Officer, Sub-Saharan African and Indian Islands, Zee Entertainment, Mr Somnath Malakar, expressed optimism about the partnership and noted that this deal will promote Zee Entertainment goal to present sectoral growth.

“We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing TV market in Africa,” Mr Malakar noted.

Zee World debuted on the Nigerian television scene in February 2015 and has over the years proved to be a favourite among Nigerian families, especially the females.

This follows the latest MPS data ratings, which noted that the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape, making it a desired platform for advertisers.

Zee World channel has been ranked as Nigeria’s most-watched TV channel across all platforms.

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