Bigi Seeks More Support for Nigerian Movie Industry

By Modupe Gbadeyanka

The Nigerian movie industry deserves more funding to enable it to get to its full potential, the Brand Manager of Rite Foods Limited, makers of Bigi carbonated drink, Ms Boluwatife Adedugbe, has said.

She said it’s because of this Rite Foods is promoting Nigerian talents in entertainment, special skills, and ideapreneurship, noting that Nollywood, as the industry is fondly called, contributes massively to the country’s gross domestic product (GDP) and should be assisted to create more revenue for young Nigerians attracted to it.

Ms Adedugbe said this as the company supported the premiere of a new film, the Progressive Tailors Club at the Filmhouse Cinemas IMAX, Lekki Lagos, on October 24, 2021.

The event had guests from different classes of movie lovers who were eager to catch a glimpse of the exciting movie.

The event’s highlight was a fashion competition organized by Bigi for 20 shortlisted designers across the country who had participated in the online campaign to showcase their creativity in the tailoring profession.

Three winners emerged from the contest, and they included Debbie Kouture from Ekiti State, who clinched the first prize of N150,000, while The Daiamen and Lamoimee fashion designers, both from Lagos, took the second and third position with N100,000 and N50,000 respectively.

The producer of the flick, Mr Niyi Akinmolayan, expressed delight with Bigi’s contribution to the movie’s success, stating that the leading soft drink brand had contributed immensely to talent development and the entertainment industry by taking it to an enviable height.

“As you can see, the Bigi soft drink is all over the place; it is a great support from a quality brand,” he affirmed.

Speaking about the movie, he explained that the film was built around the nature of Nigerians but from the tailors’ perspectives, as they come up with different characters which are sometimes funny and provocative.

According to him, the movie would also be premiered in Ibadan before it is taken to the cinemas nationwide from Friday, October 29.