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Cartoon Network Begins Climate Campaign for Kids

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Cartoon Network Climate Champions

By Modupe Gbadeyanka

A campaign aimed to involve kids in the climate change discussion has been launched by Cartoon Network.

The initiative called the Cartoon Network Climate Champions commenced this month across Africa and will continue to be a focus for the kids’ broadcast station throughout the year.

The multi-territory and multi-language climate change awareness initiative is mainly for viewers across Europe, the Middle East and Africa (EMEA) and will allow the children to take on small challenges that can make a world of difference to the health of the planet.

A statement issued by the firm said the challenges are categorised by different themes – some of them recognising key climate awareness moments such as World Environment Day on June 5 and World Oceans Day on June 8.

By completing the challenges, the Climate Champions earn digital rewards for a virtual garden that they can nurture and grow.

In total, there are more than 100 small actions and challenges that kids can take part in, as well as fun quizzes, games and videos. They can keep track of their progress through a global activity map, updated live for every completed action.

The map shows how the Climate Champions are making a difference in Africa and across the world, creating a community of young people joining forces for the climate.

The initiative is supported by WWF, one of the world’s leading independent conservation organisations. Both organisations will provide simple and accessible explainer videos about the issues behind the climate-related headlines in ways that kids can understand.

As part of the campaign, Cartoon Network has also collaborated with the Digital Video team at CNN to produce a series of first-person video articles featuring young change-makers across the EMEA region to inspire the Climate Champions and motivate others to get involved.

The short vignettes spotlight some of the initiatives that young Cartoon Network fans are already involved in at a grassroots level and show how they are making a difference.

There’s a wealth of knowledge that kids all over the continent can learn from local African change-makers, Buhle Easton and Jonathan Main from SA, and Dzifa and Senam Panou from Ghana.

The 12-year-old Buhle strongly believes saving the planet starts with small and easy things for everyone to do every day like turning off the lights in the morning and not littering just as 11-year-old Jonathan is a proud Cartoon Network Climate Champion who is passionate about water conservation and looks forward to doing his part to make a change.

Widespread pollution is a concern for brothers Dzifa and Senam, aged 11 and nine years old, respectively, and spurred on by the belief that it is time for humans to give back to the planet, they have taken on the responsibility to pick up litter around their neighbourhood.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Creative Industry Unites as MultiChoice Nigeria Leads Walk Against Piracy

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MultiChoice Nigeria Walk Against Piracy

The fight against content theft intensified on Thursday as MultiChoice Nigeria led stakeholders in a Walk Against Piracy from Ikeja City Mall, Lagos, drawing a powerful mix of Nollywood actors, filmmakers, directors, writers, media personalities, regulators, students, and members of the public.

The walk was part of a broader national advocacy campaign aimed at protecting Nigeria’s creative economy from the escalating damage of piracy. Participants marched through the Ikeja axis, distributing flyers, engaging passers-by, and educating the public on the dangers of piracy and its impact on livelihoods.

Veteran actor, Saidi Balogun, one of the leading voices at the walk, described piracy as “a silent killer draining the lifeblood of the creative industry.”

“People see the glamour but forget the sweat, months of work, and the hundreds of jobs behind a single film,” he said. “When you pirate a movie, you are killing someone’s dream, someone’s job, and the future of an entire industry. It must stop.”

Screenwriter and producer, Obi Emelonye, warned that piracy poses an existential threat to the next generation of creatives.

“Piracy is a menace eating deeply into the industry. If we do nothing, young creatives coming behind us will inherit an economy with no structure, no revenue, and no incentive to create,” he stated. “We cannot allow that future.”

The regulatory perspective came from Charles Amudipe, Deputy Director of Operations at the Nigerian Copyright Commission (NCC), who emphasised both the legal and personal risks tied to piracy.

“Piracy is a criminal offence under Nigerian law, punishable by fines and imprisonment,” he said. “Beyond the legal consequences, consumers who download illegal content expose their devices to malware, identity theft, and financial fraud. It is not worth the risk.”

During the outreach, members of the public raised questions about affordability and alternatives to pirated content. The team responded by highlighting accessible, cost-friendly, and legal platforms available to consumers, underscoring that entertainment can be enjoyed responsibly without breaking the law.

Caroline Oghuma, Executive Head, Corporate Affairs at MultiChoice Nigeria, explained that the walk was a continuation of MultiChoice’s long-standing commitments to consumer education. Last month, the company led a school sensitisation programme at Kuramo Senior College in Victoria Island, teaching students how piracy harms creators and how they can unknowingly participate in it.

“We want to catch them young, take this message into communities, and meet Nigerians where they are,” Oghuma said. “Today’s walk is a reminder that protecting intellectual property is everyone’s responsibility. What we are fighting for is the survival of Nigeria’s creative future.”

Other notable participants included members of the Intellectual Property Law Advocacy Network (IPLAN), lawyers, media executives, content creators, and fans of Nigerian entertainment.

MultiChoice Nigeria reaffirmed its commitment to working with regulators, industry bodies, and stakeholders to champion policies, education, and enforcement mechanisms that safeguard creative work and ensure creators receive fair reward for their labour.

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Veteran Nigerian Actor Lere Paimo Alive—ANTP

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lere paimo

By Modupe Gbadeyanka

The Association of Nigeria Theatre Arts Practitioners (ANTP) has debunked viral news reports that that the chairman of its board of trustees, Mr Olalere Osunpaimo, well known as Lere Paimo, was dead.

In a public notice from the national Public Relations Officer (PRO) of the organisation, Mr Adejonwo Oluwafemi Femson, it was disclosed that the veteran action is “alive and well.”

Members of the public were advised to disregard the death rumour.

“We would like to inform the public that reports circulating on Facebook about the passing of Chi​ef Olalere OsunPaimo (MFR) are FALSE.

“We have confirmed with Baba Eda Onile Ola’s wife that he is alive and in good health.

“Please disregard these false reports and be aware that they are being spread by unscrupulous individuals.

“Chief Olalere OsunPaimo (MFR), Chairman Board of Trustee Association of Nigeria Theatre Arts Practitioners (ANTP), is alive and well.

“We urge everyone to verify information before sharing to avoid spreading misinformation,” the notice disclosed.

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Nivea, inDrive Sponsor TikTok’s 2025 Sub-Saharan Africa Awards

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Forex Advice on TikTok

By Modupe Gbadeyanka

The duo of Nivea and inDrive has been announced as the title sponsors of TikTok’s 2025 Sub-Saharan Africa Awards, while Coca-Cola, Dis-Chem and PEP Stores are the category sponsors.

As title sponsors, inDrive and NIVEA (Beiersdorf) will play key roles in amplifying creator recognition, supporting event experiences, and on-the ground activations.

NIVEA (Beiersdorf) will sponsor the Creator of the Year award, while inDrive will present the Storyteller of the Year award, both reflecting a shared passion for innovation, inclusivity and celebrating African voices making a global impact.

In addition, Coca-Cola is sponsoring Food Creator of the Year award, Dis-Chem is for the Social Impact Creator of the Year award, and PEP Stores is for the Entertainment Creator of the Year award.

This year’s event is slated for Saturday, December 6. It would be used to celebrate the continent’s most inspiring and innovative creators who are using the platform to educate, entertain, and empower their communities.

 “We are delighted to partner with TikTok, as we share a long-standing relationship across the globe, including in the Sub-Saharan region. TikTok is a unique platform that enables us to engage with young audiences in a language and format that truly resonates with them.

“We extend our gratitude to the company for organizing The 2025 TikTok Awards Sub-Saharan Africa and congratulate all guests and participants on this remarkable event,” the Marketing Lead of inDrive Africa, Mikita Ponarin, stated.

“TikTok is proud to partner with great local and regional brands that support Africa’s creative economy. What excites us about these partnerships is the shared vision.

“These brands are making a conscious choice to invest in African creativity at a pivotal moment. They see what we see: that when we uplift creators, we strengthen entire communities and economies across the continent,” the Head of Content Operations for Sub-Saharan Africa,” Boniswa Sidwaba, said.

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