By Aduragbemi Omiyale

Nigeria and the United Kingdom have forged new pathways aimed at tapping into the growing global creative economy.

The UK, through the British Council, will help Nigeria build stronger systems, infrastructure and professional capability to unlock opportunities in the sector.

The collaboration will support the development of creative systems and partnerships by focusing on artistic collaboration, creative infrastructure, institutional capacity, skills development and exchange.

This is an offshoot of the two-day state visit to the UK by President Bola Tinubu on Wednesday and Thursday. The President returned to Nigeria on Friday.

The deal with the UK concerning the creative industry aims to deliver practical, long-term value through stronger partnerships and technical cooperation.

The sector is recognised as a key engine for job creation and foreign exchange earnings, with explicit targets to increase the value of creative industries and strengthen infrastructure, digital integration, and international market access.

In the UK, the creative industries are recognised as one of the country’s highest-growth sectors, supported through government funding, investment incentives, and industrial strategy to boost innovation, skills development, export growth, and international partnerships.

Already, the Nigerian government has articulated a comprehensive vision to grow its creative economy through initiatives such as the Nigeria Destination 2030 creative economy framework, skills development priorities, strategic policy reforms, and fostering public–private partnerships aimed at scaling creative business outputs and increasing global competitiveness.

Through one of the partnerships between both nations, the UK/Nigeria Bilateral Season, there would be a focus on strengthening creative systems and production infrastructure, including the adoption of emerging technology; supporting skills development and leadership across arts, culture and education sectors; improving access to UK and international markets through structured mobility pathways and industry engagement, and enabling UK and Nigerian creative institutions to form lasting partnerships that continue beyond the Season.

Activities will take place across both countries in 2028, following two years of partner engagement involving visiting delegations and programme incubation, unlocking resources in both countries to catalyse greater cultural collaboration.

The other arm of the collaboration is the launch of the British Council SCALE UK-NG Creatives Entrepreneurs Award Programme (2027/28)

The British Council and the Department for Business and Trade will partner on the new SCALE (Supporting Creative Acceleration, Leadership & Exports) Programme.

SCALE will enhance international connections and export readiness, supporting both the Nigerian and UK creative economy growth and trade.

The Award and associated fast-track training programme will draw on a decade of learning gained from the delivery of the British Council Young Creative Entrepreneurs Programme and from DBT’s sector expertise and network of investors.

“Culture has an amazing power to bring people together. When we work together, we open our eyes to new creative possibilities and build opportunities to grow our creative sectors.

“With the UK being home to the largest Nigerian diaspora in Europe, we’re perfectly placed to make the most of these opportunities.

“So many of our brightest stars have shared heritage across Nigeria and Britain, and I look forward to these cultural bonds only growing stronger through the joint Season of Culture in 2028, the UK’s Arts Minister, Ian Murray, said.

Also commenting, the Country Director for British Council Nigeria, Donna McGowan, said, “The UK/ NG Season will involve a range of innovative initiatives to be designed by diverse UK and Nigeria creative organisations, with activity taking place in both countries.

“SCALE is a transformative initiative that aims to empower the next generation of Nigerian creatives.

“By fostering innovation and providing vital resources, we are not only investing in individual talents but also strengthening the cultural and economic ties between the UK and Nigeria.”

By Adedapo Adesanya

Showmax has announced that it would shut down its streaming services on April 30, 2026, bringing an end to its current operations.

The company disclosed this in an email sent to its subscribers, outlining key dates and what users should expect in the coming weeks.

According to the notice, the streamer set March 31, 2026, as the deadline for users to renew subscriptions or redeem vouchers, adding that from April 1, 2026, new subscriptions and renewals will no longer be available.

Recall that Canal+, which now owns MultiChoice, a pay-TV firm, earlier this month announced its decision to discontinue the streaming service due to its unsustainable operations.

MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, but it faced some challenges and couldn’t hit its target.

Even after it relaunched in partnership with Comcast’s NBCUniversal in 2024, it kept haemorrhaging cash without a viable return. Canal+ is looking to cut a combined €400 million by 2030, which will affect content.

NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.

With the winding-down plan now in full flow, Showmax informed subscribers that existing users can continue watching content until their subscriptions expire or until the end of April 2026.

“31 March 2026: Last day to renew your Showmax subscription or redeem vouchers,” the email stated.

It further reassured subscribers that there would be no immediate disruption for active users, noting that they can keep streaming content as usual within the transition period.

“No stress, you can keep watching as usual until your subscription ends, or until the end of April 2026, whichever comes first,” the company said.
The platform also hinted at a transition plan, stating that more details would be shared on how users can continue enjoying its content through other channels, particularly via DStv Stream.

“We’ll soon share how you can keep enjoying Showmax Originals and more on DStv Stream… So, ‘be on the lookout,” the email added.

MultiChoice has already started rebranding Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.

By Modupe Gbadeyanka

The popular Nigerian telenovela, Wura, is making a return to the screens on Monday, March 31, 2026, for the fourth season.

The programme will be aired exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and Africa Magic Family (DStv Channel 154, GOtv Channel 7), Business Post gathered.

It will air every weeknight at 8 pm on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and at 8:30 pm on Africa Magic Family (DStv Channel 154, GOtv Channel 7).

Directed by Mr Rogers Ofime, Season 4 raises the stakes as Wura’s carefully built empire begins to crack under the weight of secrets, betrayal, and relentless pressure from every side. As alliances shift and loyalties are tested, the Adeleke dynasty stands on the brink of collapse.

A statement disclosed that the new season continues to follow the story of Wura Amoo Adeleke, the ruthless matriarch played by Scarlet Gomez, as she fights to survive the fallout from Season 3’s explosive ending.

Haunted by guilt and surrounded by enemies, Wura must protect her empire while her own family turns against her.

Wura Season 4 features an ensemble cast, including Ray Adeka, Yomi Fash-Lanso, Ego Iheanacho, Modesinuola Ogundiwin and many more.

“Season 4 is about consequences. Everything Wura has done, every choice she’s made, is coming home to roost. This season, we’re not holding back,” Mr Ofime said.

Also commenting, the Executive Head of Content and Channels at MultiChoice, Ms Atinuke Babatunde, said, “Wura represents the calibre of bold, compelling storytelling that Africa Magic was built to showcase.

“Bringing this powerhouse series to our platform is a statement about our commitment to premium African content. We’re proud to bring Wura to millions of viewers across the continent.”