By Aduragbemi Omiyale

Fast-rising Nigerian singer, Chimamanda Pearl Chukwuma, professionally known as Qing Madi, has been named as the Spotify EQUAL Africa Artist for January 2025.

Qing Madi’s breakout moment came when See Finish went viral on social media, captivating audiences and establishing her presence in the Nigerian music industry.

This success was followed by the release of her Qing Madi album, a collection of relatable songs reflecting themes of first loves and the emotional journey to self-discovery.

She later expanded on this success with a deluxe version of the EP, adding three new tracks: a remix of Vision featuring Chloe Bailey, the Kizz Daniel-assisted YBIL (You Believe in Love), and the emotive Sins For U and capped off 2024 with the release of Goosebumps.

Commenting on her choice for Spotify EQUAL Artist for this month, the streaming platform’s Head of Music for Sub-Saharan Africa, Ms Phiona Okumu, said, “Qing Madi is a phenomenal talent whose music resonates deeply with audiences both in Africa and beyond. We are thrilled to see her return as an EQUAL artist and can’t wait to see her continue breaking boundaries and inspiring the next generation of artists.”

Speaking on her selection, Qing Madi said, “It’s an incredible feeling to start the year with such significant recognition. Being part of the EQUAL program again means a lot to me, and I’m grateful for Spotify’s support in highlighting the voices of African women.”

“As a female artist, I’ve learned that you need to work a hundred times harder than your male counterparts to have your voice heard.

“My unique perspective is reflected in my artistry—I think differently, and I see the world in a way that shapes my writing and music. My lyrics often incorporate metaphors and layered meanings, allowing listeners to explore deeper emotions and perspectives through my songs,” she further said of herself.

The 18-year-old music act said, “I realised music was my calling as young as when I was five years old. My WHY for pursuing music is rooted in a deep desire to impact the world positively and touch lives through my art. Music is my way of inspiring, uplifting, and connecting with people on a profound level.

She described herself as a multi-linguist because she speaks multiple languages.

“I speak English, Spanish, and Igbo fluently, which allows me to connect with diverse audiences and infuse unique cultural influences into my music,” she disclosed, saying her music career was inspired by Kendrick Lamar because his “artistry and storytelling influenced my creative journey and the way I approach music.”

Spotify Wrapped data for 2024 highlights Qing Madi’s remarkable musical talent as she ranks among the most-streamed female artists in both Nigeria and Ghana, with her hit American Love securing the position of the second most-streamed song in Uganda.

Qing Madi also shines as one of Africa’s leading EQUAL artists, sharing the spotlight with stars like Tyla, Ayra Starr, and Amaarae.

African artists always capture hearts, souls and playlists and 2024 was no different for the continent’s culture-making, record-breaking stars. Shining bright from Afrobeats to  Amapiano and beyond, Spotify Wrapped2024 looks at African artists who made magic and those you need to add to your library in 2025.

Afrobeats to Amapiano hitmakers to look out for

The Amapiano movement saw new acts like Scotts Maphuma and singer-songwriter Zee Nxumalo shine bright, with respective hits Yebo Lapho and Thula Mabota. These tunes stood out for fans and brought the pair to the top two spots on their local breakout artists lists.

DJ duo Shakes & Les follow thanks to their electro-amapiano-infused debut album MKHAYA, which attracted new fans and propelled them to be the third most discovered artists in South Africa according to Spotify data. Soweto-born vocalist Lee McKrazy was one of the most featured artists of 2024, making him a hitmaker to look out for this year.

Nigeria’s embrace of Amapiano could see even more collaborations in the new year. As the second-highest Amapiano consumer with over 50 billion streams, Nigeria’s artists are giving local fans what they want by working Amapiano elements into genres like Afrobeats. Songs like Are You There, by leading breakout artist Ayo Maff are further signs of this trend. The self-proclaimed Prince of the Street is a performer to watch out for in 2025.

Tml Vibez’s piano-driven rhythms and hymn-like melodies took second place in Nigeria’s breakout artists list. BoyPee won hearts and feet and the third breakout artist position with his infectious mix of Afro Soul, Afro Pop, and traditional sounds. Tracks like Ogechi with Davido, illustrate the musical blends that make BoyPee an artist to look out for this year.

Afrobeats star KAESTYLE is Nigeria’s fourth-ranking new musician, thanks to his feel-good anthems dedicated to joy, unity and resilience. And Llona’s passionate Afropop songs, like Cold War with compatriot FAVE, reflected the challenges and aspirations of his growing fanbase – earning him fifth place on Spotify’s breakout artists charts.

Gospel, Rap and Arbantone hitmakers to know

Beyond Amapiano and Afrobeats sounds, Durban-born rapper Usimamane got South Africa’s hip-hop heads saying his name with his breakthrough single Cheque. Getting together with familiar names like YoungstaCPT, ANATII and K.O made sure his debut album would turn heads and establish Usimamane as an exciting prospect for the continent’s rap scene.

Rapper and producer King Paluta’s dynamic blend of traditional rhythms and hiplife made him a name to be reckoned with. Fans have gravitated to his bumping beats and confessional loverboy lyrics on songs like Makoma. At the end of 2024, he dropped his debut album, Give Time Some Time, giving fans more Reggae, Afrobeat, and Gospel-inspired sounds to sink into in the new year.

Gospel sounds continue to prosper on the continent as groups like Team Eternity Ghana reached the masses in 2024. Starting as a fellowship of school students, they combine enchanting melodies with evangelical messages that resonate with spiritual song seekers. Tracks like Defe Defe which put them on the map, were remixed for genres like Drill, thus attracting younger fans who found the group through viral dance challenges.

Kweku Smoke uses religious metaphors and imagery on his Kewku Jesus and Born in Hell albums. His vibrant rap with lyrics in Twi, Pidgin and English made him a standout artist in 2024. He took on themes like the struggle between authenticity and a new identity as one rises to stardom. Asakaa and Drill-inspired singer-songwriter, Xlimkid, made a name for himself with party bangers like Valley of Trappers and the emotionally loaded Lonely Road.  Goodsin hitmaker Olivetheboy continued to ride the wave from his debut project Avanna, shaking up Ghana’s music scene in 2024 with the Deluxe release of the album. Being tapped for a feature on King Promise’s True To Self album allowed new listeners to discover Olivetheboy.

Kenya’s Arbantone is expected to continue growing in popularity this year. Singer, dancer, and choreographer Sean MMG was one of the breakout names of the genre and fellow rapper YBW Smith also solidified his breakthrough with viral hits like Pop Like This. Lil Maina’s Genge urban sounds and Swahili, Sheng and English lyrics made him a household Arbantone name and one to keep an eye on this year. Spotify has also supported the growth of the genre through unique playlists showcasing new and established artists.

These up-and-coming artists show the bright future that African music has ahead of it. From Afrobeats and Amapiano blends to linguistic fusions that connect with fans on emotional and spiritual levels, the continent’s sonic identity is more vibrant than ever. These artists should be on your radar as we look forward to the breakout hits of 2025.

By Dele Ashiru

Nigerian film audiences, especially Nollywood enthusiasts, can look forward to a dynamic shift in their beloved industry in 2025. With technology driving innovation and audiences craving richer, more relatable stories, the Nigerian movie industry is set for significant evolution.

Key trends are emerging that will boost efficiency, grow audiences, and redefine what’s possible in Nollywood. These trends promise benefits for everyone involved: filmmakers, crew members, streaming platforms, and, most importantly, the audiences.

The AI Era: Artificial Intelligence (AI) and machine learning are becoming essential tools in the filmmaking process. In Nollywood, where budgets and schedules are often tight, AI offers opportunities to streamline production.

While AI-generated imagery can assist in creating realistic environments and special effects, human actors will remain central to Nigerian storytelling, as emotional authenticity drives audience connection. With AI, filmmakers can save time and reduce costs while maintaining high production quality — a crucial advantage in Nollywood’s fast-paced environment.

Immersive Film Sets: Nollywood’s growth in genres such as fantasy, sci-fi, and epic historical dramas means that immersive virtual film sets are becoming more relevant. Technologies like LED walls and real-time rendering allow filmmakers to create intricate digital worlds without relying on expensive international locations.

With access to these tools, Nigerian filmmakers can tell ambitious, larger-than-life stories while keeping production local. Imagine epic Nigerian folklore tales or futuristic Lagos cityscapes brought to life with stunning virtual environments.

Authentic Storytelling: Authenticity has always been Nollywood’s strongest suit. Nigerian audiences crave relatable stories reflecting their lives, struggles, and triumphs. Platforms like Africa Magic, Showmax and IrokoTV have already shown the power of hyperlocal content.

Globally, there’s a rising appetite for diverse stories, presenting a golden opportunity for Nollywood. Expect to see more stories rooted in local languages, cultural practices, and regional identities — stories that celebrate Nigeria’s diversity while connecting with global viewers.

Sustainable Filmmaking: Sustainability is becoming a priority across industries, and Nollywood is no exception. Film productions, particularly large-scale ones, can have significant environmental footprints.

One effective approach is sourcing cast, crew, and logistics locally to minimize transportation emissions. Nigeria is already seeing a rise in homegrown talent, supported by training institutions such as the MultiChoice Talent Factory (MTF) Academy in Lagos.

By prioritizing local talent and sustainable practices, Nollywood can reduce costs, empower local communities, and protect the environment.

Building Communities: In Nigeria, movie releases are more than just events — they’re cultural moments. Social media platforms like X (formerly Twitter), Instagram, and TikTok play a key role in amplifying movie buzz, creating fan communities, and driving discussions long after the credits roll.

These communities are not just audiences; they’re active participants in the storytelling experience. For producers, fan engagement on digital platforms isn’t just a marketing tool — it’s part of the movie’s life cycle.

A Thriving Future for Nollywood: The Nigerian film industry is on the cusp of an exciting transformation. With technology, authenticity, and community engagement driving growth, Nollywood is set to tell even bigger, bolder, and more impactful stories.

While the future of filmmaking may still hold surprises, one thing is certain: Nigerian films will continue to entertain, inspire, and resonate with audiences at home and abroad.